TTG Asia
Asia/Singapore Sunday, 21st December 2025
Page 289

Trip.com Group aims to expand footprint in MENA region

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Trip.com Group is stepping up its activities in the Middle East and North Africa (MENA) region, with the opening of its new regional office in Dubai last Saturday as well as participating at the Arabian Travel Mart (ATM) 2024 for the first time.

The company is also tying up with local companies to create cross-selling opportunities by working closely with tourism boards in the region.

Chai: looking to forge similar partnerships with other tourism boards in the region

“We have just done the localisation of our sites in the Middle Eastern languages which we feel is critical to tap this market. We are also focusing on forging local partnerships like the recent one with Saudi Arabia’s Seera Group where we are talking about hotels, flights and even car rental integration. In the next one or two months, we are expecting to sell each other’s inventories,” said Boon Sian Chai, managing director and vice president of international markets at Trip.com Group while speaking to TTG Asia at ATM 2024 currently taking place in Dubai.

The company has also signed Memorandum of Understandings (MoUs) with regional tourism boards like Qatar and Saudi Arabia to expand its collaboration in the Middle East.

“We recently had a joint promotion with the Saudi Tourism Authority and SAUDIA airlines where we bundled air tickets with hotels to attract Chinese travellers – it recorded an overwhelming response. We are looking to forge similar partnerships with other tourism boards in the region,” he added.

In North Africa, Trip.com Group is mainly focusing on Egypt and Morocco primarily. Chai noted: “We are still small in the North African markets and are open to collaborating with tourism boards in the region too.”

Trip.com Group has observed an increase in travel interest to key destinations in the Middle East such as the UAE and Saudi Arabia, with a triple-digit growth in bookings in 1Q2024 compared to the same period in 2023, demonstrating the region’s growing appeal.

Sydney’s heritage hotel to join Accor’s Handwritten Collection brand

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Hotel Woolstore 1888, one of Sydney’s finest heritage hotels, will be joining Accor’s portfolio of Handwritten Collection hotels in May under a hotel management agreement with the hotel’s new owners Shakespeare Property Group.

The iconic Darling Harbour property was originally built in 1888 and is the fourth oldest of 21 surviving wool stores in Sydney. First opening as a hotel in 2013, this four-level sandstone and brick building boasts 90 guestrooms, neighbourhood restaurant and wine bar, private dining room and meeting space.

The 90-key Hotel Woolstore 1888 first opened as a hotel in 2013

The property is located in a prominent inner-city location on the corner of Pyrmont and Murray Streets in Darling Harbour, just behind the Novotel Sydney on Darling Harbour and the soon-to-be redeveloped Harbourside Shopping Centre.

Hotel Woolstore 1888 is the fifth hotel that Shakespeare Property Group has partnered with Accor on in Australia, following the success of Pullman Cairns International, Novotel Cairns Oasis Resort, Novotel Sunshine Coast Resort and Peppers Marysville.

Accor Pacific COO PM&E, Adrian Williams, commented: “We’re seeing rapidly increasing popularity and demand in the boutique accommodation market, and Hotel Woolstore 1888 is well placed to capture this growth as a Handwritten Collection hotel.

“Partnering with Accor to operate Hotel Woolstore 1888 under its Handwritten Collection brand was an ideal choice for us as we really want the original character of the hotel to shine. (The) Handwritten Collection offers flexible brand standards, which is perfect for boutique hotel owners,” said Richard Saab, vice president hospitality assets and investments, Shakespeare Property Group.

Meliá Hotels International signs first property in Laos

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Meliá Hotels International has added The Grand Luang Prabang to its portfolio, making the one-time palace of a Lao prince the first member of the Melia Collection in South-east Asia.

Under Meliá’s umbrella the Luang Prabang property will undergo a renovation and refurbishment over the next year, remaining operational throughout.

The Grand Luang Prabang is the first member of the Melia Collection in South-east Asia

Meliá Collection hotels were launched in 2022 to bring together some of the group’s most distinctive and one-of-a-kind properties. With its rich culture and architecture, the destination of Luang Prabang has held UNESCO World Heritage status for two decades.

Situated on lush riverside in Luang Prabang, The Grand Luang Prabang is a 75-key property spread out over eight buildings, comprising of a 1920-built palace and a collection of annexes. The property commands the high ground of a six-hectare bluff on a bend of the Mekong with sweeping views of mountains and river, as well as sunsets.

Balconies from guest rooms overlook manicured gardens and lotus ponds, and the property also features an expansive swimming pool in the gardens. Meliá plans to add Spanish hospitality to the mix, while ensuring the hotel retains its distinct character.

Gabriel Escarrer, chairman and CEO of Meliá Hotels International, remarked: “We expect destinations like Luang Prabang to become more popular with modern travellers who are seeking new and unique experiences, and I’m sure that this hotel, with its unmistakable sense of place, will enable guests to fully enjoy the destination.”

Crystalbrook Collection to open new hotel in Canberra

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Korean Air to launch direct flights to Lisbon from September

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Korean Air will commence scheduled charter flights to Lisbon, Portugal, from September 11 to October 25.

The airline will operate three weekly flights between Seoul Incheon and Lisbon on Wednesdays, Fridays and Sundays.

Korean Air will fly thrice weekly from Seoul to Lisbon starting September 11

The direct service will be serviced by the Korean Air’s Boeing 787-9 fleet.

Explore Kyoto mountains and seas with Walk Japan

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Walk Japan has introduced its Kyoto: Mountains to the Sea tour which explores Kyoto Prefecture, a bucolic rural region, famed for the sublime foods and crafts.

Kyoto: Mountains to the Sea is a fully-guided, eight-day walking tour that ventures through Kyoto’s backcountry; a lovely countryside where the pace of life is still measured by seasons and a multitude of colourful festivals throughout the year.

Walk Japan’s new eight-day tour explores Kyoto’s backcountry

The 12-pax tour follows ancient trails, once vital for commerce and communication, that weave their way through valleys and over high passes until culminating on the Sea of Japan coast at Amanohashidate, rightly considered one of Japan’s three classic vistas. En route, it passes through little-known villages and aside historic temples and shrines, some grand and some rustic.

Night accommodation is in Japanese inns, where friendly hosts provide warm welcomes and meals composed of locally-sourced and grown ingredients.

Prices start from 430,000 yen (US$2,796) based on double occupancy.

For more information, visit Walk Japan.

Emirates restarts Phnom Penh service via Singapore

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Emirates has relaunched its daily Phnom Penh service via Singapore, marking the airline’s first direct link between Singapore and Phnom Penh.

Emirates will fly four times daily to Phnom Penh via Singapore

The four daily services will operate on Emirates’ Boeing 777-300ER aircraft in a three-class configuration on flights to Phnom Penh, offering eight private suites in First Class, 42 lie flat seats in Business Class and 304 seats in Economy Class.

A 50 and Fabulous Special: Sunway Group

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‌The story of Sunway Group begins at Sunway City Kuala Lumpur, Malaysia’s first fully integrated green township. This 323 hectares of lush land packs in over 5.5 million square metres of excitement, and is just a breezy 20-minute jaunt from the heart of Kuala Lumpur.

Here, every guest’s whim is catered to – from top-notch hospitality to fantastic shopping sprees, thrilling leisure activities, quality healthcare, stellar education opportunities, and a bustling community of over 200,000 residents, all nestled in a safe, healthy, and connected environment.

Sunway City Kuala Lumpur was Malaysia’s first fully integrated green township; Sunway Resort, pictured

But wait, there’s more to this story.

Sunway City Kuala Lumpur was not always the vibrant metropolis it is today. Once upon a time, it was a barren tin mining wasteland. Thanks to the vision of its founder and chairman, Jeffrey Cheah, it blossomed into the breathtaking city today.

The success story of Sunway City Kuala Lumpur has inspired Sunway Group to replicate its model in other townships across Malaysia. Two notable examples include Sunway City Ipoh, nestled in the northern state of Perak, and Sunway City Iskandar Puteri, situated in the southern state of Johor.

At Sunway City Ipoh, the focus revolves around biodiversity conservation and environmental preservation, embracing the lush rainforests, geothermal hotsprings, and ancient limestone hills and caves that characterise the area.

Sunway City Iskandar Puteri, which is positioned as Nature’s Capital City, is situated against the Johor Strait, the pristine Pendas River, and thriving mangrove forests. The property is committed to safeguarding these natural gems throughout development, with the goal of fusing urban living seamlessly with the unspoiled magnificence of the environment, delivering a balanced blend of contemporary conveniences and natural marvels for both residents and visitors to enjoy.

To mark their 50th anniversary this year, Sunway Group threw a Golden Jubilee Mega Roadshow in 1Q2024, packed with family-friendly fun, limited-time offers, and tempting prizes across four states: Penang, Perak, Selangor, and Johor.

Cheah: our vision for Sunway is to be Asia’s model corporation in sustainable development

In the spirit of its milestone, the group has also initiated several corporate social responsibility initiatives, embodying its commitment to “do well by doing good” and “ensuring no one is left behind”.

For example, during the Muslim fasting month of Ramadan in March, Sunway Group collaborated with various non-governmental organisations, including its long-term partners, Malaysian AIDS Foundation and National Welfare Foundation, to spread festive cheer to underserved communities nationwide.

Come July, Sunway-Rapid KL Good Run 2024 will welcome over 10,000 runners to participate in a fundraising event where all proceeds will be distributed to 50 charity homes nationwide.

The goodness continues with the Meal Pack-a-thon drive in September, which aims to pack over 500,000 meals for underprivileged communities at home and abroad. This is part of Sunway’s overarching goal to provide two million meals by 2024, addressing hunger and food security issues across the region.

All these initiatives fall under the #SunwayforGood corporate responsibility umbrella, which is focused on promoting sustainability and social inclusion through education, healthcare, and community enrichment.

Evan Cheah, group CEO for digital and strategic investments at Sunway Group, is thrilled about the progress. He said: “Our vision for Sunway is to be Asia’s model corporation in sustainable development, innovating to enrich the lives for a better tomorrow. In line with that, we will remain committed to advancing the sustainable development agenda and continue to innovate for future generations to come.”

Cheah, with over two decades of experience at Sunway Group, cherishes his journey with the company, particularly the thrill of setting up operations in China and expanding globally through new business ventures.

He is especially proud of the Sunway Super App, launched last year, which offers users seamless access to Sunway’s wide ecosystem of offerings, including property, education, healthcare, malls, theme parks, hotels, and resorts.

GCC countries boost regional tourism with new initiatives

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Marriott enters Asia’s midscale lodging playground, with first step in Japan

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Fourteen Four Points Express by Sheraton hotels in Japan will mark the brand's entry into Asia 

Marriott International, Inc. has launched its midscale hospitality platform in Asia through a portfolio of 14 hotels in Japan belonging to global investment firm KKR, which will be converted to the Four Points Express by Sheraton brand and be primed to welcome first guests in 2H2024.

The 14 hotels are a result of KKR’s acquisition of Unizo Hotel Company, Limited and the latter’s portfolio. They are located in 10 Japanese cities, including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe and Hakata, which are strong in both leisure and business travel. These will add more than 3,600 new rooms to KKR’s and Marriott’s respective hotel portfolios in the country.

Fourteen Four Points Express by Sheraton hotels in Japan will mark the brand’s entry into Asia

According to Kyungmin Hahm, principal, real estate, at KKR, there are plans to refurbished all hotels by the end of 2024, with the aim of elevating the design and aligning it to Marriott’s brand standards.

Shawn Hill, chief development officer, Marriott International, Asia Pacific excluding China, told TTG Asia that “these relatively new assets” would get “some work done”, such as brand-specific design features and updated colours in the public areas while guestrooms would be fitted out with Marriott-standard bedding, fresh artwork and accent walls.

While Marriott’s mid-scale brand portfolio also includes City Express by Marriott and StudioRes, Hill said Four Points Express by Sheraton is the best fit for the company’s entry into Japan’s midscale lodging sector, as Sheraton “has been a very strong brand for us within Japan for many decades”.

Four Points Express by Sheraton targets value-conscious consumers with reliability, simplicity and value in both the design and guest experience. The brand is tailored to meet guests’ needs while the brand standards contemplate an efficient cost model that is intended to provide an effective pricing strategy for franchisees and help drive meaningful growth for Marriott.

As to why Japan was selected for the brand’s Asia debut, Hill said: “Japan is one of our fastest growing markets within Asia-Pacific, and represents one of the largest existing midscale markets in the region.”

The location of the soon-to-come properties also corresponds with the growing traveller interest in secondary and tertiary Japanese cities. Hill said there is a trend of repeat visitors wanting to go beyond major cities and “see what else Japan has to offer”. This was already perceptible before the pandemic, he noted.

Hill said: “They’re going to national parks, UNESCO World Heritage Sites, hot springs areas, and other cultural places. There is significant opportunity (for Marriott to get into) really interesting locations. This is part of our strategy going forward. We want to give our customers a real opportunity to see different parts of Japan.”

“Furthermore, with this brand, we could get into markets with average rates that are not as high as those in key cities and have a model that would still work for our owners and development partners. The cost to operate and build these hotels are much lower than, say, a full-service or luxury hotel,” he added.

Kensuke Kudo, managing director, real estate at KKR, said: “International and domestic tourism in Japan has rebounded strongly since the pandemic and continues to pick up pace. As demand for midscale hotels grows rapidly, we see a tremendous opportunity to offer high-quality and comfortable accommodation at great value. We are delighted to be strategic partners with Marriott, one of the world’s pre-eminent hotel companies, to launch the Four Points Express by Sheraton brand in Japan. By combining KKR’s real estate investment and operational expertise and Marriott’s deep hospitality experience, we look to deliver outstanding-yet-affordable lodging experiences to international and domestic travelers across Japan.”

Hahm shared that the collaboration with Marriott marked the start of KKR’s midscale hospitality strategy in Japan and it would continue to look out for potential real estate opportunities in this segment, which is one of its key focuses in the near future. He added that the ability to scale quickly would be important for the midscale hospitality segment.

The Four Points Express by Sheraton brand first surfaced in Türkiye this January with Four Points Express by Sheraton Bursa Nilüfer; Four Points Express London Euston is expected to open this summer.

Rajeev Menon, president, Marriott International, Asia Pacific excluding China, said in a release that the company intends to grow its midscale presence and “be everywhere our guests want us to be, with the right property in the right location, at the right price point”.

When asked where next in Asia for the brand, Hill said studies are underway to identify markets with a growing middle-class population and a rapidly expanding local economy.

“There is a very large supply of existing midscale properties in mature (destinations) like Japan. We think there is still going to be another opportunity for the brand to expand there (in Japan through conversion). We see significant growth potential across the region over the medium term,” he told TTG Asia.