TTG Asia
Asia/Singapore Wednesday, 4th February 2026
Page 2747

Thai tourism bodies join hands to ease flood suffering

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THE TOURISM Council of Thailand (TCT), in collaboration with the Ministry of Tourism and Sports, and the Thailand Convention and Exhibition Bureau, has organised two hosted tours for up to 1,000 people affected by the floods in the country.

The hosted tours are part of an initiative by TCT to convince overseas visitors that the majority of tourism sites remain undisturbed by floodwaters.

The first tour for 500 flood-affected individuals to Siam Park City, a water and amusement park, was conducted on October 22.

Another tour, with scheduled visits to the Temple of the Emerald Buddha, the Grand Palace and Phra Chetuphon Vimonmangklaram Temple, will be held on October 30.

The tours are jointly supported by Siam Park City, the Thai Boat Association, Riverside Bangkok Hotel, Hong Thong Group, the Thai Restaurants Association, and the Tourist Guide Association of Thailand.

SriLankan embarks on expansion

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SRILANKAN Airlines is expanding its international network and resurrecting old routes as a suite of new aircraft come on board.

Speaking to TTG Asia e-Daily in his first interview since taking over on August 1, the flag carrier’s new CEO, Kapila Chandrasena, said he was planning to start services to Seoul, as well as re-launch direct flights to Australia.

“We also want to engage a point in Africa because we see a lot of Chinese traffic to Africa,” he said. “We have direct flights to Colombo, and from here if we can offer (flights) to an African destination…then there is an opportunity.”

The expansion comes amid recently kick-started flights to Moscow (TTG Asia e-Daily, September 22), and to Zurich starting December 23 (TTG Asia e-Daily, July 1).

According to Chandrasena, SriLankan will increase its fleet to 28 aircraft from the current six A340-300s, six A330-200s and six A320-200s in operation, with another A330 due to be delivered by end-October.

Other plans include stepping up frequencies and operating direct services to China, where the airline currently has weekly flights via Bangkok to Beijing, Shanghai, Guangzhou and Hong Kong.

By November, SriLankan will fly direct to at least two of these destinations, Chandrasena said.

Southern Austria & Germany a draw for South-east Asians

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SOUTH-EAST Asians are becoming increasingly enamoured with Southern Austria and Germany, according to Munich-based destination-marketing consortium Jewels of Romantic Europe.

The alliance, which was formed 12 years ago, comprises of Bayern Tourismus Marketing (Bavaria Tourism), Zugspitze-Top Of Germany, Salt Mine Berchtesgaden, Prien at Lake Chiemsee, Munich Tourist Office, Munich Airport, KulturGut AG, Tirol Tourist Board, Innsbruck Tourist Office, Swarovski Crystal Worlds and Salzburg Tourism.

Florian Pötsch, head of travel industry and hub marketing, business division aviation, Munich Airport, last week told an audience of travel agents and tour operators in Singapore that South-east Asia was now the “fastest-growing market for the Bavaria-Tirol-Salzburgerland region, expanding at a rate of three to six times greater than all other sources”.

Pötsch said the number of overnight stays made by South-east Asians travelling to Bavaria rose by 15.1 per cent, Tirol by 20.9 per cent and Salzburg by 36 per cent in the first seven months of the year, compared to the same period last year.

Comparatively, other segments had grown by only “six to 12 per cent on average”, he added.

According to Ralf Zednik, director of sales at the Department of Labour and Economic Development, City of Munich Tourist Office, South-east Asian markets such as Singapore, Thailand, Malaysia and Indonesia, alongside mainland China, Taiwan, South Korea and Australia, were the primary targets for the alliance.

“The alliance supports agents in South-east Asia in various forms – including marketing, public relations, as well as monetary contributions where we see fit,” said Zednik.

Orchid Hotel Singapore up for sale

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ORCHID Hotel Singapore has been put up for sale by exclusive agent Jones Lang LaSalle Hotels.

Located in the Tanjong Pagar area, the new-built 272-key property is being offered with the advantage of vacant possession of brand and management.

Tom Oakden, executive vice president of Investment Sales Jones Lang LaSalle Hotels, said: “The sale of Orchid Hotel is a rare and exciting opportunity for an owner operator or investor to acquire and re-brand a significant hotel asset in the heart of Singapore.”

According to Oakden, the last hotel sold by Jones Lang LaSalle Hotels in the open market in Singapore with vacant possession was the Crown at Orchard in 2005.

“The Orchid Hotel will certainly appeal to a much wider audience of buyers than we have seen for encumbered assets, as has been the type of sale that has dominated the Singapore hotel investment market in recent times, with sales such as Crowne Plaza Changi Airport (TTG Asia e-Daily, April 7), Park Regis and ibis Bencoolen,” he said.

Jones Lang LaSalle Hotels is conducting a two-stage sale process with Expressions of Interest being requested in early November.

Malaysia to target US outbound through golf tourism

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MALAYSIA’s hosting of the annual PGA Tour-accredited CIMB Asia Pacific (Golf) Classic from October 27 to 30 is a cost-effective way of penetrating the US market, according to tourism minister Ng Yen Yen.

“By playing host to the tournament, 48 slots of 30-second-long television commercials on Malaysia will be shown on US golf channels,” said Ng.

“By viewing the tournament on television, and seeing the quality of the golf courses and beauty of the country, they (US nationals) would be motivated to travel here.”

Taking place in Malaysia for the second consecutive year, the event is being sponsored by CIMB to the tune of RM40 million (US$13 million). “Our (Tourism Malaysia’s) contribution is about 10 to 20 per cent of this amount, which was obtained from the subvention fund,” said Ng.

This year’s edition is also expected to attract a higher number of visitors compared to last year, when it drew over 20,000 spectators—50 per cent of whom were from overseas.

“To date 365 packages (made available through Tourism Malaysia’s network) worth RM1.2 million have been sold. This excludes FIT travellers,” said Ng.

MST Golf Vacations manager – tour operations, Aung Ching Ching, said the annual tournament would help promote golf tourism in Malaysia. “Golfers will want to play on the same course as the top professionals,” she explained.

Last year, the Ministry of Tourism expressed interest in supporting a long-term programme to develop the country’s golf tourism segment. The Malaysian Golf Tourism Association (MGTA) was also formally registered this month.

MST Travel’s Aung said: “With the existence of MGTA and greater promotion of golf tourism, we expect to increase the rate of sale of our golf packages.”

Firefly to manage a premium airline

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LOWER than expected load factors had been the rationale to cut Firefly’s low cost jet operations, consistent with MAS Group’s plans to consolidate operations after its cooperative agreement with AirAsia earlier this year.

According to a travel trade source, additional plans for the group’s Project Sapphire initiative would see the launch in third quarter next year of a new regional premium airline, using a fleet of B737-800s and B737-400s with seats configured in two classes. To be managed by Firefly, the name for the new carrier has yet to be decided.

Firefly’s turboprop operations, also due to be reconfigured into two classes, will be utilised for the shorthaul premium segment, while MAS will serve the medium and longhaul premium sectors.

AirAsia and AirAsiaX will target budget shorthaul and budget longhaul routes, respectively.

– Read more in ITB Asia 2011 Official Daily – Day 3 issue

Cruise line chiefs to drop anchor at first CSA

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THE INAUGURAL Cruise Shipping Asia, to be held in Singapore from November 16 to 18 at Sands Expo and Convention Centre, has lined up several captains of the cruise industry to speak at the tradeshow’s conference.

Among them: Rick Meadows, EVP of marketing, sales and guest programmes, Holland America Line and president, Seabourn; Michael Bayley, EVP International, Royal Caribbean Cruises; Roberto Giorgi, president, V.Ships; Helen Huang, MD, MSC Cruises China; Gianni Onorato, president, Costa Crociere and Sarina Bratton, founder & MD, Orion Expeditions.

A travel agent education programme is also available.

The tradeshow is seeing a healthy exhibitors’ list, according to Michael Duck, EVP of UBM Asia, organiser of CSA.

The latest list on the CSA website shows a broad representation, including cruise specialists, attractions, tourism boards, cruise lines, ports, hotels, cruise associations, shipyards and shipping companies, aside from a wide Asia-Pacific showing.

– Read more in ITB Asia 2011 Official Daily – Day 3 issue

New hope for Egypt

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EGYPT is looking East to boost arrivals as numbers from the West continue to slump, owing to economic ills plaguing Europe and Egypt’s political turmoil.

Traffic into Egypt nosedived 40 per cent in the first six months, Egyptian Tourism Office data shows. Russia, its biggest source, has slumped 30 per cent since the January 25 revolution.

Tourism director Adel El Masry said Asia, which comprises around a fifth of arrivals, offered better prospects for Egypt for the foreseeable future as it had outperformed traditional source markets in growth. “In 2010, arrivals from Asia rose 36.6 per cent over 2009, compared to the overall average of around 20 per cent. Asia is our future.”

His strategy to grow Asia is to offer niche products and work closely with major tour operators across Singapore, India, Malaysia and Thailand.

“For Singapore we will focus on golf and diving; for India and Thailand, honeymoons; and Malaysia, cultural and religious attractions,” he said.

A new campaign will be launched in 1Q2012.

Masry said: “Tourists are avoiding Cairo, and Nile cruise tours, a popular option with European tourists, have really suffered. Resort towns along the Red Sea and Sharm el Sheikh have performed better in recent months. We hope arrival figures will improve significantly once the Egyptian presidential elections are held in March or April.”

George Fawzi, president and CEO of Excel Travel in Cairo, said volume had increased 60 per cent so far this year but was still below previous levels. “Nevertheless, the situation is slowly but surely getting better,” he said

Shravan Bhalla, CEO of High Flyer India, said Indian holidaymakers were gradually returning to Egypt. “However, the same cannot be said for MICE. Some of my clients are switching from Egypt to Turkey,” he said.

– Read more in ITB Asia 2011 Official Daily – Day 3 issue

Changed agent debuts

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JACTRAVEL, traditionally a tour operator selling the UK since 1975, is now growing its reputation as an online supplier of hotel inventory, setting its sights on both properties and business from the region with its debut at ITB Asia 2011.

Explaining that the company had only started online wholesaling in recent years, CEO Mario Bodini said this source of revenue had now overtaken its traditional offline one, contributing 70 to 80 per cent of business. Three years ago, it decided to put together a dedicated contracting team for Asia.

Selling 7,000 “handpicked” hotels worldwide, only 15 per cent of these are in Asia, concentrated in hubs such as Singapore, Hong Kong and Bangkok. Much of its inventory is in the UK, Europe and Canada.

JacTravel’s key Asian customers are major wholesalers in South Korea, Japan and Thailand, with demand also coming from other countries such as Indonesia, Vietnam and India.

Properties can be booked via XML or by logging into a web-based interface.

Bodini said: “Right now we’re selling more Asia to Asia than Asia to Europeans. Our inbound business is steady but not growing at the same level as our online wholesaling. The UK is a mature market, whereas online, we have the whole world.”

– Read more in ITB Asia 2011 Official Daily – Day 3 issue

Rates expected to hold

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HOTELIERS in Singapore, Malaysia and Indonesia are angling for moderate room rate increases, reflecting current concerns about the economy but also a hint of optimism that occupancies can be maintained.

Despite Singapore hotels enjoying healthy rate hikes over the past few years, The Traveller DMC Singapore executive director Yvonne Low said hotels were asking for five to six per cent hikes in rates. She has resigned herself to the rise.

“It’s quite owner-driven these days, so although there’s uncertainty, rates will still go up,” she said.

Hoteliers in Indonesia and Malaysia, who are also pitching for an increase of five to 10 per cent, argue that the quantum only covers “inflation and electricity hikes”, as Ayodya Resort Bali assistant sales manager Budi Susanta pointed out.

Agreeing, Flamingo Hotel by the Lake Kuala Lumpur director of sales Fiona Achung said: “Rates have to increase every year as costs are also increasing.” The hotel, and its sister in Penang, are planning to increase prices by five and 10 per cent. The four-star properties’ average rate today is between US$80 and US$90.

But buyers such as The Netherlands’ Smaragd Reizen’s director, Amy Foss, who sends clients to South-east Asia, said: “It is going to be challenging for us. The increase in prices on top of the weakened Euro effectively doubles our selling price.”

– Read more in ITB Asia 2011 Official Daily – Day 3 issue