In celebration of its fourth anniversary, Indonesian hospitality company JHL Collections has launched Noema, a new mid-scale resort brand that plays up local experiences.
The first Noema property will open in Bali this December, offering 157 rooms and facilities including a restaurant, swimming pool, spa, and fitness centre. It will differentiate itself from other properties in the same category through architecture, art, interior design and culinary to connect guests with the local environment and traditions.
Satria Wei, executive director of JHL Collections, added: “Noema focuses on offering experiences with a variety of activities, such as cooking classes, sustainable art and craft workshops, as well as wellness programmes. All activities are based on local communities’ values and culture.”
Beyond Noema, the group is also keen to grow its presence in resort destinations. It will debut a new glamping concept on Gili Trawangan island, with 55 luxury tents. It is scheduled to welcome first guests at the end of the year, and will be the seventh property that JHL Collections owns and manages.
Additionally, two new hotels in Bali and Ende, Nusa Tenggara Timur are in the pipeline for 2025.
Venny Hermawan, CEO of JHL Collection, recently revealed plans to expand its business through hotel management in collaboration with capital partners. She aims to manage four hotels from external investors in 2025 and have 24 new managed hotel in the next five years.
Venny added that for the past four years, the company has focused on forming an identity and building service standards defined by LIGHT: Limitless, Integrity, Growth, Helpful, Think Outside of The Box.
“We must first ensure that the company is running properly from upstream to downstream; only then we can be confident to open ourselves up to managing property with investor partners,” she said.
In the long run, JHL Collections aims to enter the international hospitality market, targeting to open its first property in South-east Asia in the next three years.
During his 35 years in the hospitality industry, Beaumont has held various F&B and senior leadership positions across his native Australia, the Middle East, Asia and Europe.
She has worked in European hotels including the Sheraton Belgravia in London and The Westin in Venice. She recently spent 10 years in the Maldives as general manager with Atmosphere Core properties, giving her the experience in managing logistics and teams living on private islands.
Prior to her tenure at The Robertson House, Wong held key leadership positions at renowned hotels across Singapore and Malaysia.
With more than two decades of experience in luxury hospitality, he brings a wealth of leadership and expertise to his new role. He has held senior management positions at Sydney’s top five-star hotels, including Sofitel Sydney Wentworth, Fairmont Resort Blue Mountains and, most recently, as general manager of InterContinental Sydney Double Bay.
Prior to joining Kempinski Hotels, he served as the senior vice president sales and revenues at Silversea Cruises.
TUI Blue is strengthening its presence in Asia with a series of new hotel openings in China and South-east Asia, following the successful launch of new hotels in Thailand and Vietnam in the last months.
The brand will make its debut in China with three new properties, and one in Malaysia.
The new properties in China comprise the 83-room Blue Wusongkou Cruise Port in Shanghai, the recently opened TUI Blue Taicang with 129 rooms near Tianjing Lake, and TUI Blue Yangshuo Xiangheli, Guilin.
Over in Malaysia, the 150-key TUI Blue The Haven Ipoh welcomed its first guests this month. Further launches in South-east Asia are already being planned, with TUI Blue Maduzi Bangkok in Thailand and TUI Blue Berawa in Bali soon to open.
“Our rapid expansion in China and South-east Asia underscores the strong demand for the TUI Blue brand in these fast-growing travel markets,” said Artur Gerber, managing director of TUI Blue Hotels & Resorts. “As we continue to bring our unique blend of leisure accommodations and locally-inspired experiences to more destinations, we are confident that TUI Blue is an excellent addition to the region’s hospitality landscape.”