TTG Asia
Asia/Singapore Tuesday, 13th January 2026
Page 2667

Breiter to head Swiss Tourism’s new South-east Asia office

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Ivan Breiter

IVAN Breiter, currently Switzerland Tourism market manager-Belgium and Luxembourg, will head the NTO’s new regional office in Singapore as market manager-South-east Asia, effective June 1.

Breiter will market the destination to the travel trade and media particularly in Singapore, Thailand, Indonesia and Malaysia. South-east Asia is Switzerland’s fourth ‘booming’ market after China, India and Russia.

“Breiter possesses the ideal combination of experience and expertise to strengthen Switzerland Tourism’s presence in South-east Asia,” said Simon Bosshart, Switzerland Tourism’s director Asia-Pacific and director-China.

“He started his career at STC in 1998 and subsequently became key account manager Switzerland at Switzerland Tourism. He has a proven track record as manager leisure sales, and later as market manager Canada & Central US.”

“Since 2006, he has successfully been in charge of the Belgium & Luxembourg markets.”

The opening of the new regional office is hastened by declining arrivals from Switzerland’s main markets such as Germany, Holland, Belgium, Italy and the UK as a result of the economic crisis.

In contrast, the South-east Asia market grew 13 per cent to around 170,000 pax last year.

Government, Bank Danamon lock arms to promote Indonesia for MICE

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INDONESIA’s Ministry of Tourism and Creative Economy and Bank Danamon American Express Corporate Card have come together to host the Indonesia Corporate Meeting & Incentive Travel Mart (ICMITM) from May 8 to 12.

Formerly known as the Indonesia MICE & Corporate Travel Mart, the annual affair is expected to attract 100 buyers, including corporate card members of the bank, and corporate buyers from multi-national firms in Indonesia, Singapore, Malaysia, the Philippines, China and India. The mart will feature various tabletop business meetings, an education seminar and site inspections.

ICMITM is scheduled to take place in Medan, with the support of the Medan municipal government as part of Visit Medan Year 2012.

Berman Lubis, MICE director, Ministry of Tourism and Creative Economy, said: “This is part of the ministry’s commitment and effort to support the development of 10 MICE destinations in Indonesia. Bali, Jogjakarta, Lombok and Manado have hosted this event previously, and it is now Medan’s turn to be introduced to MICE planners. Next year, it will go to Semarang, Central Java.

“By inviting Bank Danamon American Express Corporate Card’s top members to this event, we hope to generate more corporate MICE events in the country,” he added.

Bank Danamon executive vice president-card business head, Dessy Masri, noted that rotating ICMITM among different Indonesian destinations had helped to improve corporate buyers’ knowledge of available MICE venues, which in turn encourage them to take their events to Indonesia.

She added that based on surveys conducted following the four previous marts, sellers had experienced a growth of up to 30 per cent in MICE business.

Major trade expo returns to Sri Lanka

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AFTER a 15-year hiatus, the Sri Lanka Expo will return from March 28 to 31 to profile the former war-torn country as an attractive destination for trade, investment and tourism.

The three-day international event, which was suspended due to civil war, is organised by the Sri Lanka Export Development Board. It has so far confirmed more than 1,000 foreign participants including 100 journalists and 50 tour operators, as well as leading buyers of tea and garments, the country’s biggest exports, officials said.

Vipula Wanigasekera, general manager of the state-owned Sri Lanka Conventions Bureau, told TTGmice e-Weekly that travel writers and tour operators attending the trade fair would be provided information on Sri Lanka’s uniqueness as a tourist destination.

The Sri Lanka Expo will also feature a symposium on trade, investment and tourism. Speakers lined up for this programme include Xu Jing, regional head of the United Nations World Tourism Organisation and K.G. Udaya Indraratne, executive director, policy and strategy, Department of Tourism and Commerce Marketing, Government of Dubai.

The expo will take place at Sirimavo Bandaranaike Memorial Exhibition Center in Colombo.

Sri Lanka to resurrect sea link with India

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SRI LANKA is planning to resume regular passenger ferry services between Colombo and the south Indian port city of Tuticorin within the next three months.

Twice-weekly Colombo-Tuticorin services operated by Flemingo Liners Dubai using the 1,000-pax Scotia Princess were halted last November, due to lower-than-expected load factors.

Earlier this year, Ceylon Shipping Corporation (CSE), which handles the route on behalf of the Sri Lankan government, called for Expressions of Interest (EOIs) from cruise operators interested in resuming the service. Prerequisites include being able to deploy a ship with 500-pax capacity and shortening the trip duration to eight to nine hours, from 14 hours previously.

Sunil Obadage, general manager, CSE said three EOIs had been received to date, and that a decision was expected within the next month or so.

“Unlike before, we didn’t call for tenders, but EOIs, because we want potential operators to also come up with some ideas,” he explained.

“Our Indian agent said there had been many inquiries to resume the service, as parents and children are keen to visit Sri Lanka for the next school holidays.”

Kosmopolito rolls out new Dorsett Regency in Hong Kong

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DORSETT Regency Kwun Tong, Hong Kong will be the latest addition to Kosmopolito Hotels International’s four-star business hotel portfolio when it opens this summer.

Situated at Hung To Road, Kwun Tong – a major industrial area in the eastern part of Kowloon – the hotel will offer 361 rooms, a restaurant serving Chinese cuisine and Western buffet breakfast, as well as a fitness centre and outdoor swimming pool.

Meetings facilities will include an executive lounge, a business centre and three meeting rooms.

In conjunction with its opening, Dorsett Regency Kwun Tong is offering several introductory packages incorporating discounted rates, complimentary room upgrades, and 20 per cent off F&B purchases at La Maison de l’Orient restaurant.

The 570-room Dorsett Regency Tsuen Wan is due to open in Hong Kong next year, while other Dorsett Regency properties are in the pipeline in Singapore and London, and in Chengdu and Zhongshan in China.

Existing properties under the brand include the 209-room Dorsett Regency Hong Kong, and one each in Wuhan and Kuala Lumpur.

Germany hawks niche products to grow India market

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THE GERMAN National Tourist Office (GNTO) in India has narrowed its marketing focus on highlighting the country’s niche tourism products to attract more Indian leisure and business travellers.

Tapping on Indians’ penchant for visiting casinos, Wiesbaden, a city in southwest Germany, is promoting them in tandem with upscale spas featuring thermal springs. The other products being showcased are Riesling wine and gastronomy tours, and the annual Oktoberfest beer festival in Bavaria.

Romit Theophilus, GNTO India’s director of marketing & sales, said: “We have budgeted 500,000 euros (US$663,660) to promote Germany in India this year. We will organise roadshows in major cities to target both leisure and business travellers.”

“Lately, we have seen a spurt of Indians travelling to spas in Baden Baden (a town in Baden-Württemberg in the south),” he added.

Yvonne Otto, director of POC Stuttgart, an inbound operator, said: “We are getting more requests for incentive groups and specialty tours (from India). They are exploring the country more extensively and going off the usual track.”

Vineet Gopal, joint secretary, Outbound Tour Operators Association of India said: “Germany and Austria are seeing increased demand from not only the big cities in India but also second- and third-tier towns. This is a trend that is likely to continue over the next five years, as a critical mass of middle-income Indians look beyond ASEAN to Europe.”

According to GNTO, Germany received 550,000 Indian visitors in 2011, compared to 455,655 in 2010, and 358,588 the year before.

Silver Shadow collides with container ship in Vietnam

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A CRUISE ship operated by luxury cruise line Silversea Cruises was involved in a head-on collision with a container vessel while en route to Ha Long Bay, Vietnam last Friday.

Reportedly sailing in conditions of reduced visibility due to thick fog, passengers on board the Silver Shadow were called to muster stations following the impact, but no evacuation maneuvers were executed in the end.

Passengers eyewitness accounts described severe damage to the container vessel – struck in the bridge, and with a large tear ripped in its side – as well as unconfirmed injuries to its crew.

The Silver Shadow emerged from the collision relatively unscathed, with a hole punctured in its bow. The ship is now docked in Hong Kong to undergo assessment of damage sustained.

In a press statement issued this morning, Silversea Cruises sought to downplay the incident:

“Silver Shadow was involved in a minor incident on March 16, 2012 at around 4:20 GMT as it was approaching the pilot station in Ha Long Bay, Vietnam. There was contact between Silver Shadow and a local commercial vessel. Silver Shadow incurred limited minor dents and guests’ safety was never compromised. The ship was fully operational and continued on its course to Ha Long Bay where all shore tours operated normally.”

“Silversea will carry out a full investigation into the incident.”

Built in 2000, the 28,258-tonne Silver Shadow can carry a maximum of 382 passengers. The ship is scheduled to depart March 28 on a seven-day itinerary starting and ending in Singapore.

Singapore appeals to Indians’ thirst for enriching holidays

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THE SINGAPORE Tourism Board (STB) has unveiled a ‘Singapore – The holiday you take home with you’ campaign to appeal to Indian travellers’ longing for experiences that last a lifetime.

This is the third in a series of differentiated marketing campaigns targeted at top overseas markets, and follows similar initiatives aimed at China and Australia.

Randall Tan, STB’s regional director for South Asia, Middle East & Africa, explained that the India campaign focuses on imparting enriching experiences based on four core facets – family fun, active lifestyle, culinary and romance.

“The campaign attempts to draw Indians by appealing to their personal interests, rather than just selling Singapore’s major attractions,” he said.

“Indians are becoming more cosmopolitan, and they now want to visit destinations that can engage them and offer them unique experiences.”

STB’s marketing efforts for India will be driven by a digital thrust integrating online and mobile advertising, social media channels such as Facebook and Twitter, and a dedicated landing page on the YourSingapore destination website—which allows visitors to customise travel itineraries, view travel consultant listings, and obtain first-hand information on the latest events and attractions in Singapore.

Thomas Cook (India) and Mercury Travels have also been roped in to offer travel packages based on the four key tenets. The former will offer itineraries based on the family fun and active lifestyle themes, while the latter has developed packages showcasing Singapore’s culinary and romance hotspots.

The campaign is envisioned to run for at least the next two years.

Indonesian outbound sentiment on an uptrend

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DESPITE rampant jet fuel prices, Indonesian’s demand for outbound travel is expected to rise this year, with some outbound operators projecting up to 20 per cent year-on-year hikes in booking volume.

Elly Hutabarat, Association of Air Ticketing Companies in Indonesia (ASTINDO) chairman and PanTravel president director, said: “If you ask all the (operators) who organise tours, the numbers of travellers they are handling has been growing significantly.”

“Travelling has become a need and based on previous experience, even with fuel price hikes and fuel surcharges, no matter how high they are, people who have planned to travel will travel anyway,” she added.

According to Hubarat, Indonesia’s fast-growing middle class is fueling the rise in demand.

“This emerging middle class consists of discerning consumers who will definitely spend their money on quality. Millions of them are with (at least) US$3,000 in disposable income every year,” she said.

The recently concluded ASTINDO International Travel Fair (AITF) 2012 was organised to cater to this emerging market, with exhibitors doling out huge discounts on various travel products and services, tour packages and airfares, said Hubarat.

Garuda Indonesia, for example, offered up to 18 per cent off both domestic and international routes, with some ‘hot offers’ of up to 50 per cent discount. Chartis Travel Insurance offered complimentary trip cancellation and personal accident coverage for every package purchased during the fair.

Final sales results have yet to be released, but AITF executive chairman Anto Haditono expects to achieve the sales target of 50 billion rupiah. Last year, the show managed to reap a total of 42 billion rupiah in deals.

Jet Airways brings low-fare products under one roof

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JET AIRWAYS will consolidate its low fare service products under a single JetKonnect brand as part of a strategic rebranding exercise, which the group hopes will simplify its service proposition and enhance brand recall.

Effective March 25, JetLite and Jet Airways Konnect services will operate under the JetKonnect brand, enabling guests to avail of a single in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.

Sudheer Raghavan, CCO, Jet Airways, said: “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively, drawing synergies from the Jet Airways mother brand.”

Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.

JetKonnect will be the dedicated low fare service with a mixed fleet of Boeing and ATR aircraft to operate on metro, tier II and III routes.

The total number of flights by the Jet Airways group, which currently operates around 600 flights daily with a fleet of 120 aircraft, will remain unchanged.