Minor Hotels debuts NH Hotels & Resorts brand in Bangkok
Minor Hotels will introduce its NH Hotels & Resorts brand to Bangkok, Thailand through a management agreement signed with Boulevard Hotel Company to rebrand Boulevard Hotel Bangkok to NH Bangkok Sukhumvit Boulevard by 4Q2024.
This will be the group’s second NH property in Thailand after NH Boat Lagoon Phuket Resort, which opened in 2022.

Currently operating as the Boulevard Hotel Bangkok under Minor Hotels’ management, the 309-key property is situated in central Bangkok just off Sukhumvit Road, and is only 200 metres from the BTS SkyTrain public transportation system which provide access to the city’s attractions, shopping centres and restaurants. It is also within walking distance to Bumrungrad International Hospital, and a 30-minute drive from Bangkok’s main airport, Suvarnabhumi International Airport.
The hotel recently completed extensive renovations of its guestrooms, lobby, restaurant and pool areas. Amenities include an all-day dining restaurant, lobby bar, meeting venues, fitness centre and an outdoor pool. It will operate as the Boulevard Hotel Bangkok under Minor Hotels’ management.
Dillip Rajakarier, CEO of Minor Hotels and group CEO of Minor International, said: “NH will be the third brand we will introduce to Bangkok, joining Anantara and Avani, providing visitors to the world’s most visited city with another way to stay with Minor Hotels.”
Kirin Narula, chairman of Boulevard Hotel Company, added: “We look forward to collaborating with the Minor Hotels team to deliver excellent guest experience to those visiting the NH Bangkok Sukhumvit Boulevard in central Bangkok.”
Liverpool Football Club selects Japan Airlines as official airline partner
Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) have entered a global, multi-year partnership that will see the airline become the club’s official airline partner.
This partnership, which extends to both the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.

It also reflects their shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on individuals of all ages and communities around the world.
As part of this partnership, JAL will work closely with the LFC Foundation on key community initiatives across global markets and looks forward to a shared journey of community empowerment and inspiring moments.
The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with Liverpool FC’s international pre-season match held in Philadelphia on the US East Coast. Fans will have the chance to win match tickets, signed memorabilia and even a trip to Liverpool through fan promotions. Additionally, JAL Mileage Bank members will be able to access exclusive VIP experiences at Anfield Stadium.
Ben Latty, chief commercial officer at Liverpool FC, shared: “The partnership will create opportunities for fans to engage with the club through unique activations and experiences.
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”
Minako Kent, managing director of global marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”
Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. It is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.
Aloft Singapore Novena
Location
Aloft Singapore Novena stands tall among strips of old-time shophouses and along the Balestier Heritage Trail, with the Sun Yat Sen Nanyang Memorial Hall as its neighbour. This area is loved by locals for several famous eateries that specialise in favourites like chicken rice, roast duck, bak kut teh pork ribs soup, and tau sar piah traditional Teochew mung bean paste pastry.
While the hotel may appear far from Singapore’s main shopping and commercial zones on the map, it is not, as the hotel offers free shuttles to Novena MRT Station, which connects hotel guests quickly to leisure and business centres.
Accommodation
Part of the mixed-use commercial complex Zhongshan Park, Aloft Singapore Novena occupies two towers and packs in 785 rooms, including four suites. Guests have their pick of twin, queen, king and triple options, making the hotel popular among business travellers and holidaying families.
While rooms range from 18m² to 23m² in size, ceilings rise 3.45m in the East Wing and 3.3m in the West Wing – much higher than most hotel rooms in the city-state. Japanese interior designer KKS, which has a knack for maximising use of spaces, cleverly crafted beds with storage area underneath for suitcases and bay windows where guests can rest and enjoy the views outside.
There is also a selection of rooms with outdoor patio.
I spent a night in an Urban King room in the West Wing. This room was flooded by natural light, yet double-glazed windows kept the Singapore heat out wonderfully – a feature that speaks to the crucial energy conservation movement. Furnishing is practical – numerous charging points with traditional sockets and USB points at sensible locations by the bed and desk, and bathrooms with plentiful hooks and just enough space on the vanity for toiletry pouches and beauty knick-knacks.
The Urban King room also comes with a customised armchair that converts into a single bed by the bay window.
I had a chance to take a look at the other room types across the hotel, and all are similarly furnished – practical, with welcoming colours, and a good sense of space due to the high ceiling.
For guests whose intention is to get out and make the most of their time in Singapore, these rooms are ideal for resting and recharging.
F&B
The hotel has two main restaurants. 21 on Rajah, a halal-certified restaurant that specialises in Mediterranean and South-east Asian cuisine, needs little introduction among local Muslim diners who love its good buffet spread for lunch and dinner.
Yuè @ Aloft, the other main dining venue, presents Chinese cuisine and fresh seafood, with names of dishes inspired by popular karaoke songs.
There is also the W XYZ bar in the lobby, which serves an extensive drink menu and bar bites. On Friday evenings, this venue turns into a music lounge that features budding local bands and musicians, and draws both hotel guests and locals residing in the area.
Recognising the many gourmet lures in its vicinity, the hotel gladly points guests in the direction of eateries not to be missed and replaces its in-room dining service with a convenient 24-hour snack station, Re:fuel. Here, guests can pick up chips, chocolates and cup noodles.
Facilities
Since its rebranding, the property has become a lot more colourful and youthful – all in alignment with the Aloft brand that targets modern travellers who favour a vibrant and sociable environment during their stays.
The lobbies in both wings are colourful, with overhead digital artworks that depict iconic scenes and landmarks in Singapore. Music plays in the background all day, so no matter the time of day one checks into the hotel, there is always a sense of activity.
Public spaces in the hotel are designed accordingly to cater to guests who wish to mix and mingle – the business centre is open, without restrictive enclosures, and blends into other seating areas in the lobby. When W XYZ bar is packed out, guests can take any of these seats and enjoy their favourite tipple.
Guests have access to two gyms (one in each wing), an outdoor swimming pool plus children’s wading pool along with a large sun deck and generous supply of loungers, and launderettes in both wings. The gym in the West Wing deserves a special mention – it comes with an outdoor workout area, equipped with a hanging punching bag.
Both wings come with manicured lawns that are popular with private events.
Service
The laidback, youthful character of the brand is reflected in its service standards. Hotel associates are dressed in stylish pants and vests over gingham shirts with rolled-up sleeves – not stuffy suits and ties. While they come in all ages, they share a common energetic vibe. They are smiley, casual – and definitely polite – and always ready to strike up a conversation.
Verdict
Aloft Singapore Novena will score with travellers who love hotels in meaningful addresses and surroundings to explore on foot as well as fuss-free top-notch comfort.
Contact details
Website: www.marriott.com/en-us/hotels/sinnv-aloft-singapore-novena/
New CEO takes reins of The Lux Collective
The Lux Collective has named Olivier Chavy as its next chief executive officer.
Hailing from France, he will be responsible for the overall strategic direction and performance of The Lux Collective while pursuing its expansion in high potential markets. He will work alongside the board of directors, key executives, general managers and staff of the resorts, to innovate and craft distinctive experiences that will further set the iconic hotel group apart.
During his career, Chavy has held leadership positions with groups such as Travel+Leisure, Mövenpick, and Hilton.
Herman Kemp joins Park Hyatt Kuala Lumpur as GM
Park Hyatt Kuala Lumpur has appointed Herman Kemp as its general manager.
Having served the industry for more than 20 years, Kemp’s tenure with Hyatt Hotels Corporation began almost a decade ago.
He has held key positions in some of the group’s most prestigious properties during his tenure.
Taking action
Who are the members of EATOF and why was it formed?
EATOF was launched in 2000 with the nine member local governments of Gangwon State (formerly Gangwon Province, South Korea), Tottori Prefecture (Japan), Jilin Province (China), Tuv Province (Mongolia), Cebu Province (the Philippines), Sarawak (Malaysia), Special Region of Yogyakarta (Indonesia), Primorsky Territory (Russia) and Chiang Mai Province (Thailand) to promote awareness of the importance of the tourism industry in regional development, the need for exchange and cooperation between regions, and to achieve common prosperity.
In 2009, Quang Ninh Province (Vietnam), Luang Prabang (Laos) and Siem Reap (Cambodia) became members.
What was the vision and mission of EATOF when it was established and what is the federation planning for the future?
The founding member local governments were seeking a new leap forward in co-existence and co-prosperity by promoting joint cooperation while respecting complementarity and diversity.
There has been exchange of tourism information and tourism human resources, joint promotion and marketing and the broadening of the scope of culture, arts and sports exchanges.
Prior to lockdown, EATOF functioned as a forum which focused on sharing tourism policies and benchmarking best practices.
The grouping was officially relaunched as a federation in 2022 at the EATOF General Assembly in Quang Ninh, Vietnam by transforming into an organisation focused on practical action.
In 2025, the meeting of the 23rd EATOF Standing Committee will be held in the Philippines’ Cebu, and efforts will be made to expand exchanges between EATOF member local governments and to jointly achieve sustainable tourism through global alliances with ASEAN, PATA and Green Destinations.
What are some highlights of cooperation and active exchanges between members, and what has been achieved?
In the area of cultural and sports exchange, traditional performances from each region were presented through the dispatch of an EATOF delegation and cultural performance troupe to the PyeongChang 2018 Winter Olympics, dubbed the Cultural Olympics.
Through the GOGO Gangwon global leaders exchange programme from 2019 to 2021, more than 1,000 EATOF youth were invited to Gangwon to build friendships while experiencing winter and cultural content.
In joint risk management, there was sharing of regional Coronavirus management policies through the EATOF online conference and status sharing of campaigns related to tourism recovery and more.
Best practice sharing is a continuous joint marketing effort through mutual invitations to events such as the Lao New Year Festival (Luang Prabang), Suroy Suroy Sugbo (Cebu), Gangneung Danoje Festival, Gangwon Forestry Expo and Son Heung-min Youth International Football Competition (Gangwon), and dispatch of cultural performance troupes.
Tour product development of inter-regional tour packages have been achieved through charter flights between Gangwon-Tuv and Gangwon-Manila, and ferry trips for Gangwon-Tottori.
EATOF recently signed an MoU and new partnership with PATA. How can EATOF and PATA benefit from each other?
By sharing tourism trend data between the two organisations, we can support strategies for the development of tourism in the Asia-Pacific region and promote global sustainable tourism through joint efforts.
EATOF tries to achieve its goals by utilising cohesion as a small and medium-sized regional initiative.
Who are the other EATOF partners?
Green Destinations is an official certification body of Global Sustainable Tourism Council which evaluates and certifies the achievement standards of sustainable tourism in government and the private sector, and promotes the expansion of public-private sustainable tourism practices in East Asia through joint certification with EATOF member local governments.
We are also trying to expand the scope of EATOF’s activities through various platforms such as the Korea-ASEAN Free Trade Agreement economic cooperation and transform it into an organisation that provides practical benefits.
As the lead and base of the EATOF Permanent Secretariat, what can you share about tourism development in Gangwon State that others can learn from?
In collaboration with telecommunication companies and the immigration office, the Gangwon Tourism Organization – along with the digital industry department of Gangwon State – publishes a monthly ICT Smart Travel report.
This report highlights traffic changes, points of interest, demographic data and traveller behaviour to help navigate strategic planning.
Additionally, the Gangwon Tourist Taxi service, which has been successfully operating for more than six years, publishes a monthly report through three City Halls and an appointed agency.
This initiative enables Gangwon to understand user demographics and set effective strategies for attracting future FIT tourists.
New regulations at Mount Fuji to conserve site, protect climbers
Gates have been installed on Japan’s tallest peak, Mount Fuji, for the first time amid concerns of overcrowding, “bullet climbing” without rest, and environmental damage.
From July 1, the start of climbing season, gates at the fifth station of the Yoshida Trail will be used to limit the number of climbers to 4,000 daily. Each person will be required to pay a hiking fee of 2,000 yen (US$11.70) and the gates will be closed from 16.00 to 03.00.

The optional donation of 1,000 yen to support the peak’s conservation, which was introduced in July 2013, will still be accepted.
In addition, “optimisation rangers” will be deployed to ensure visitors behave safely and responsibly while on the mountain.
Yamanashi Prefectural governor Kotaro Nagasaki said the prefecture is introducing the measures to protect climbers and the mountain, whose Yoshida Trail attracted 137,236 climbers from early July to mid-September 2023.
“The number of people climbing Mount Fuji has recovered to pre-pandemic levels and last year we saw excessive crowds as well as ‘bullet climbers’ who go straight to the top,” he said, pointing out the risk of “domino-effect accidents” as well as an increased likelihood of altitude sickness and hyperthermia for those who climb without taking breaks.
In 2023, there were also more cases of people sleeping or setting bonfires by the trail rather than stay at one of several huts on the way to the summit, he said.
Yamanashi Prefecture’s efforts aim to address the three issues pointed out by UNESCO when the peak was added to the World Heritage List as a cultural property in 2013, namely: too many climbers, too much artificial landscape such as car parks, and too high an environmental load.
“We have not done anything over the past 10 years to address these issues. We’re worried that if we continue along our current trajectory, Mount Fuji will lose its UNESCO status,” said Nagasaki, adding that limiting the number of climbers will not only protect climbers and the mountain but also “raise the satisfaction of people on the mountain at any one time”.
Bali’s first international hotel site transforms into all-purpose destination
The area where Bali’s first international hotel, the Grand Inna Bali Beach Hotel, Sanur, once stood has been transformed into a special economic zone (SEZ) featuring two hotels, a convention centre, shopping mall, and a soon-to-open international hospital.
Developed to become a world-class wellness and tourism destination with integrated facilities, the 41.2-hectare Sanur Health SEZ will house a convention centre with capacity for up to 4,700 guests; the 184-suite The Meru Sanur; and the 273-room Bali Beach Hotel, the Heritage Collection, which has been rebranded from Grand Inna Bali Beach Hotel, Sanur that originally opened in 1966.

Both properties and the convention centre are open for business, with the rest of the works to be completed in 3Q2024.
The Bali Beach Hotel, the Heritage Collection will offer three F&B outlets, a swimming pool, fitness centre and kids’ club.
At The Meru Sanur, all rooms come with private balconies or terraces with views of Sanur Beach or the garden. Elsewhere, the hotel features a restaurant, lounge, spa, swimming pool, fitness centre and kids’ club.
Meanwhile, the Bali Beach Convention Centre spans over 3,750m², where the main hall can be divided into three rooms. The centre is equipped with 22 breakout rooms with capacities ranging from 70 to 280 pax theatre style – all boasting views of Sanur Beach.
Also in the SEZ is the upcoming Bali International Hospital (BIH), set to open in September this year, as well as Bali’s biggest shopping mall, Icon Bali mall, which started operations on June 7.
Patrick Sibourg, general manager of The Meru Sanur, shared: “Both hotels have been developed to cater and support the SEZ concept. The Meru Sanur is designed as a slow-living sanctuary with a big spa facility to cater to the wellness market, while the Bali Beach Hotel caters to leisure and business events as well as hospital guests and their families.”
Sibourg added that both hotels were running at high occupancy with both leisure and business activities, particularly from the government, state-owned companies, and local associations. He shared that booking enquiries for corporate and medical association meetings have started coming in for later this year and 2025.
Priyanda Orah, vice president, commercial, Indonesia Healthcare Corporation (IHC), which manages BIH, stated that the hospital was designed to become a leading medical tourist destination in the country, specialising in critical illness management including cardiology, oncology, neurology, gastroenterology, orthopaedics and a medical check-up department.
He said: “We are going to come up with packages that include airport transfers and accommodation at the hotels (next door), for patients who are doing their medical check-up, or those on post-treatment recovery process.”
Cross Hotels & Resorts to manage new resort in Batam
Cross Hotels & Resorts has signed a management agreement with Yetosa Pratama Sukses (Puri Group) for Cross Batam Antapura, a 340-key tropical island paradise, scheduled to open in 2027.
This is Cross Hotels & Resorts’ inaugural property on the Indonesian island.

Located only 13 minutes from Hang Nadim International Airport, a short drive from the international ferry terminal and close to three international golf courses, Cross Batam Antapura will offer 250 guestrooms and 90 luxury pool villas, all centred around a low-rise Water Courtyard. Facilities include F&B options, a swimming pool with a sunken bar, spa, fitness centre, ballroom, wedding chapel, and ample parking spaces.
“While Cross Batam Antapura is our first resort on Batam Island, it becomes our eighth property in Indonesia. Not only does Cross Batam Antapura encapsulate our Luxury by Design concept, but it also strengthens our sustainable architecture initiatives,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.
Wagiman, president director of Yetosa Pratama Sukses (Puri Group), shared: “Cross Hotels & Resorts portfolio in Indonesia is growing so fast that we saw an opportunity to develop this luxury project together. We believe that what we are creating with this partnership will be hugely successful.”

















Onyx Hospitality Group has unveiled Shama Hub – an extension of its serviced apartment brand, Shama – which offers a lifestyle that celebrates creativity, flexibility, and community engagement.
Strategically located in vibrant neighbourhoods, Shama Hub properties are easily accessible to attractive areas, allowing guests to seamlessly connect with the pulse of the city and explore its local culture.
Each Shama Hub property offers an array of amenities designed to enhance both convenience and social interaction for residents. These include self-service laundry facilities, a fitness centre, communal hub spaces, and self-service business cabins.
In addition, these Shama Hubs offer the exclusive Shama Social Club lifestyle programme, an initiative that enriches the guest experience by fostering a sense of community and connecting residents to the unique essence of each locale.
Shama Hub Qiantang Hangzhou, China and Shama Hub Metro South, Hong Kong are two new properties that have been added to the Shama Hub portfolio.
Shama Hub Metro South, Hong Kong is located in the Hong Kong Southern district and is an ideal hub for individuals or families seeking long-term accommodation close to the city while being surrounded by nature. The property features 26 floors and 139 rooms, with seven room types ranging from studios to two-bedroom units. Just a two-minute walk from Wong Chuk Hang MTR station, guests enjoy easy access to attractions like Ocean Park, Hong Kong Island, Aberdeen district, and more.
A new addition in the heart of Hangzhou, Shama Hub Qiantang Hangzhou, China features a variety of room types that cater to short- and long-term residents. Guests can choose from studio kings, one-bedroom suites, or studio flex twin rooms.
Situated in the Dajiangdong area, Shama Hub Qiantang Hangzhou, China is just a short walk from Dongsha Lake Park and the Grand Convention and Exhibition Centre, and is also within close proximity to shops, malls, restaurants, and major transport hubs. The property is only a 40-minute drive from the city’s international airport.
Yuthachai Charanachitta, CEO of Onyx Hospitality Group, shared: “At Shama Hub, we believe in providing more than just a roof over your head; we offer an experience that defines you.
“It is not just a club; it’s a community that fosters connection, exploration, and a sense of belonging.”