TTG Asia
Asia/Singapore Friday, 19th December 2025
Page 263

Onyx Hospitality Group launches new serviced apartment concept

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Minor Hotels debuts NH Hotels & Resorts brand in Bangkok

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Minor Hotels will introduce its NH Hotels & Resorts brand to Bangkok, Thailand through a management agreement signed with Boulevard Hotel Company to rebrand Boulevard Hotel Bangkok to NH Bangkok Sukhumvit Boulevard by 4Q2024.

This will be the group’s second NH property in Thailand after NH Boat Lagoon Phuket Resort, which opened in 2022.

The rebranding of Boulevard Hotel Bangkok to NH Bangkok Sukhumvit Boulevard will be complete by 4Q2024

Currently operating as the Boulevard Hotel Bangkok under Minor Hotels’ management, the 309-key property is situated in central Bangkok just off Sukhumvit Road, and is only 200 metres from the BTS SkyTrain public transportation system which provide access to the city’s attractions, shopping centres and restaurants. It is also within walking distance to Bumrungrad International Hospital, and a 30-minute drive from Bangkok’s main airport, Suvarnabhumi International Airport.

The hotel recently completed extensive renovations of its guestrooms, lobby, restaurant and pool areas. Amenities include an all-day dining restaurant, lobby bar, meeting venues, fitness centre and an outdoor pool. It will operate as the Boulevard Hotel Bangkok under Minor Hotels’ management.

Dillip Rajakarier, CEO of Minor Hotels and group CEO of Minor International, said: “NH will be the third brand we will introduce to Bangkok, joining Anantara and Avani, providing visitors to the world’s most visited city with another way to stay with Minor Hotels.”

Kirin Narula, chairman of Boulevard Hotel Company, added: “We look forward to collaborating with the Minor Hotels team to deliver excellent guest experience to those visiting the NH Bangkok Sukhumvit Boulevard in central Bangkok.”

Liverpool Football Club selects Japan Airlines as official airline partner

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Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) have entered a global, multi-year partnership that will see the airline become the club’s official airline partner.

This partnership, which extends to both the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.

Liverpool FC and Japan Airlines soar together in global partnership

It also reflects their shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on individuals of all ages and communities around the world.

As part of this partnership, JAL will work closely with the LFC Foundation on key community initiatives across global markets and looks forward to a shared journey of community empowerment and inspiring moments.

The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with Liverpool FC’s international pre-season match held in Philadelphia on the US East Coast. Fans will have the chance to win match tickets, signed memorabilia and even a trip to Liverpool through fan promotions. Additionally, JAL Mileage Bank members will be able to access exclusive VIP experiences at Anfield Stadium.

Ben Latty, chief commercial officer at Liverpool FC, shared: “The partnership will create opportunities for fans to engage with the club through unique activations and experiences.

“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”

Minako Kent, managing director of global marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”

Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. It is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.

Aloft Singapore Novena

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Splash pool and social deck

New CEO takes reins of The Lux Collective

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Herman Kemp joins Park Hyatt Kuala Lumpur as GM

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Park Hyatt Kuala Lumpur has appointed Herman Kemp as its general manager.

Having served the industry for more than 20 years, Kemp’s tenure with Hyatt Hotels Corporation began almost a decade ago.

He has held key positions in some of the group’s most prestigious properties during his tenure.

Taking action

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New regulations at Mount Fuji to conserve site, protect climbers

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Bali’s first international hotel site transforms into all-purpose destination

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Cross Hotels & Resorts to manage new resort in Batam

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