TTG Asia
Asia/Singapore Monday, 15th December 2025
Page 253

Eastern & Oriental Express sees hot demand for most voyages since launch

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SATS opens new executive lounge space in Singapore Changi Airport Terminal 3

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Four Points by Sheraton Bintan, Lagoi Bay

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New wildlife experiences at Singapore Zoo

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Singapore Zoo gives visitors more reasons to explore with its latest behind-the-scenes tour, Backstage Pass: Elephant Encounters that launches on August 9, as well as an enhanced edition of Breakfast in the Wild that started on July 5.

Delve behind-the-scenes to learn more about the zoo’s five female Asian elephants and how they are cared for at the Singapore Zoo with The Backstage Pass: Elephant Encounters. Led by a knowledgeable guide, guests will be introduced to characteristics of elephants, and come face-to-trunk with the elephants while getting a first-hand glimpse into the care routines that help ensure the well-being of these gentle giants.

Meet majestic elephants and learn all about the dedicated care they receive (Photo: Mandai Wildlife Group)

Guided by the expert keepers, selected participants can get the opportunity to make contact with an elephant, feed them their favourite treats such as carrots and bananas, and learn facts about the herd, plus more.

The Backstage Pass: Elephant Encounters tour will be available daily from August 9, 14.00 to 15.00. Tickets are priced at S$118.40 (US$87) per person on weekdays and S$148 on weekends.

Meanwhile, the latest iteration of Singapore Zoo’s iconic dining programme introduces two new animal ambassadors, the Californian sea lion and African penguins, which will take turns to make an appearance during the 45-minute interactive sessions conducted from 09.15.

Breakfast in the Wild runs daily from 09.00 to 10.30, and are priced at S$47 for adults and S$37 for children aged six to 12.

For more information, visit Singapore Zoo.

Ascott takes sporting events route to win over high-value guests

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High energy and star power of tennis, football and car racing are being harnessed by Ascott, the lodging business unit wholly owned by CapitaLand Investment, to charm its loyal, top-spending guests through offerings of exclusive and memorable experiences in destinations they visit.

Ascott’s partnership with Chelsea Football Club follows hot on the heels of the hospitality firm’s debut of the Ascott Privilege Signatures programme, a by-invite subset of the Ascott Star Rewards loyalty programme for the crème de la crème of its top-spending loyalty members.

Ascott Privilege Signatures programme invited over 80 guests from across its platinum tier of ASR members and owners for a day out at The Championships, Wimbledon 2024 in London (photo by Karen Yue)

The Ascott Privilege Signatures programme made an impression on July 6, when over 80 guests from across Ascott’s platinum tier of ASR members and esteemed owners were brought to London for a day out at The Championships, Wimbledon 2024.

Guests were hosted at a luxurious hospitality suite on games ground, with lunch and afternoon tea crafted by celebrity chef Michel Roux Jr and his Le Gavroche team. They also enjoyed access to the Centre Court where matches were played that afternoon by UK’s Cameron Norrie and Serbia’s Novak Djokovic.

Tan Bee Leng, chief commercial officer, Ascott, noted that unique and impactful experiences were highly appreciated by loyal ASR members, and being able to cater to their travel desires were crucial since “loyalty is a key driver of growth”.

“Offering exclusive opportunities to attend coveted events like Premier League football matches, major tennis tournaments, and other high-profile activities not only enhances travel experiences, but also deepens guests’ connection with our brands. In line with the brand promise of ASR to ‘Stay Rewarded’, these extraordinary experiences represent Ascott’s commitment to foster a sense of belonging and appreciation that is inherently rewarding for our guests,” she added.

Tan acknowledged Ascott’s strong interest in sport tourism and in leveraging sporting events to grow its pool of customers and deepen its engagement with loyal guests.

“Just this month alone, Europe has The Championships, Wimbledon 2024 in London while the 2024 Summer Olympics is coming up in Paris from July 26. In August, the Premier League will kick off in the UK. The sporting culture is super vibrant in this part of the world, and there are passionate sporting fans all over the world. Sporting fans are not traditionally the Ascott customer profile, but we do want to reach out to them and can do it through sports-related experiences,” she said.

Ascott’s efforts to connect with travellers through sporting events can also benefit the sport and related organisations, according to Casper Stylsvig, chief revenue officer with Chelsea Football Club.

Stylsvig said the partnership with Ascott would help the club to “amplify our messages in global markets and convert Ascott’s audience into our fans”.

He said: “While we have over 600 million fans worldwide, less than one per cent have the opportunity to come to Stamford Bridge stadium, home of Chelsea Football Club. Hence, we are talking to Ascott about how we can take the Chelsea Football Club experience beyond the local (UK) market, particularly to Asia, where Ascott is extremely strong. These engagements could see Ascott guests winning some game tickets or joining a special football school led by our coaches.”

At  the same time, such partnerships would intensify attention on the entire Premier League and English football.

Up next on the Ascott Privilege Signatures programme is another sports event activation at the Formula 1 Singapore Grand Prix 2024 this September.

Beat the heat at Legoland Malaysia Water Park Splash Carnival

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Splash Carnival has returned to Legoland Malaysia Resort from now to August 4, where guests can join in the fun water games and unforgettable experiences at South-east Asia’s largest Legoland Water Park.

The Splash Carnival offers activities for all ages, including balancing on a giant inflatable banana boat, creating and racing Lego boats, and enjoying water volleyball and beach soccer penalty challenges.

Guests can join in the fun water games and experiences at Legoland Malaysia Resort’s Splash Carnival

Tickets to this incredible event can be secured exclusively on the Legoland Malaysia Resort website. In addition, Singaporean guests enjoy a special perk: purchasing a full-priced one-day Triple Park Pass to unlock a free upgrade to an annual pass.

Legoland Malaysia is also offering a one-day Water Park Ticket, perfect for those who prefer a one-time visit.

For more information, visit Legoland Malaysia.

Ascott scores Chelsea Football Club partnership in its quest to enhance guest experiences and loyalty perks

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Building on its promise to deliver elevated experiences for its guests and top-tier loyalty members, Ascott, the lodging business unit of Singapore-listed CapitaLand Investment, has signed with Chelsea Football Club (Chelsea FC) as its new official global hotels partner for the next four seasons starting this month.

The partnership will enable Chelsea and Ascott to collaborate on providing “money can’t buy” experiences for Ascott Star Rewards (ASR) members around the world, including exclusive access to matches at Stamford Bridge stadium, home of Chelsea FC, as well as VIP visits to The Blues Cobham Training Ground and use of a charming villa close by, built by former club owner Roman Abramovich.

From left: Chelsea Football Club’s Casper Stylsvig and Ascott’s Tan Bee Leng make public their partnership that is the first between an Asian hospitality firm and the club (Photo: Karen Yue)

The Ascott brand will benefit from expanded exposure within Chelsea FC’s sphere of supporters, which currently number over 600 million worldwide. The brand will be displayed prominently around the stadium for both Men’s and Women’s matches, as well as across Chelsea FC’s social and digital channels with engaging content for fans to enjoy. The hospitality firm will also become the presenting partner of Chelsea’s flagship international fan engagement event, the Famous CFC, in two international markets – one of which will likely be in Asia where Chelsea FC hopes to engage more fans.

Another advantage of this new partnership is the appointment of Ascott to manage the twin-tower hotel located on the site of Stamford Bridge. The hotel is owned by BlueCo, a consortium that also owns the Premier League football club. Ascott will assume management from 2H2024, and the 232-key hotel will begin to fly the lyf flag in 2H2025.

lyf Stamford Bridge London is Ascott’s first stadium hotel. At the point of signing, it is also the largest lyf property in terms of room keys.

Tan Bee Leng, chief commercial officer, Ascott, told TTG Asia that the lyf Stamford Bridge London will undergo renovations – mostly to its furnishings – to align its hardware to lyf brand standards.

She shared that hotel operations would not be affected, and new parts of the hotel would be unveiled progressively.

Casper Stylsvig, chief revenue officer with Chelsea FC, described the partnership as a “great brand fit”, as Ascott’s push for impressive customer experiences was “something we also intend to achieve”.

Stylsvig believes that Ascott’s extensive reach in the travel and tourism community will allow the football club to engage with a “younger, energetic and innovative” set of audience.

“We have a very engaged fan base across the globe, especially in Asia. This is a region where Ascott is very strong in,” he remarked, adding that Ascott’s ambitions to grow its portfolio globally also “resonated” with the club.

Tan said opportunities would be created to bring together the worlds of hospitality and football through memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties.

Some of the unique Chelsea FC experiences reserved for ASR members include stays paired with guided stadium tours, access to limited edition co-branded merchandise and signed memorabilia, VIP meet-and-greet with football stars, and intimate tours of Chelsea’s private training grounds. Matchday access will also come more easily into the hands of ASR members through limited sets of guaranteed tickets to designated home matches alongside pre-game refreshments.

As part of the media debut event on July 8, journalists participated in a training session with Chelsea FC’s senior programme manager, Chris Woodward, and met with former club goalkeeper Carlo Cudicini to hear about his football career.

The first engagement opportunities will begin with the kick-off of the 38-game Premier League 2024/2025 season on August 18. Although lyf Stamford Bridge London will be in the midst of handover when the Premier League 2024/2025 begins, Ascott has many other hotels in London to facilitate event activations.

“The Premier League is an international event and our partnership with Chelsea FC is on a global scale. There is a lot we can do around the world. We can already begin our global marketing campaigns to get people excited about our partnership,” she added.

Anantara Koh Yao Yai Resort & Villas welcomes new GM

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Minor Hotels has appointed Syahreza Ishwara as general manager of the newly opened Anantara Koh Yao Yai Resort & Villas in Thailand.

Ishwara started his career with Minor Hotels in 2014 at Anantara Chiang Mai Resort, and has since served as general manager at Anantara Ubud Bali and Rayavadee Resort Krabi, as well as held key positions at Four Seasons Resort Langkawi in Malaysia.

Aichi Prefecture to host Tourism Expo Japan in 2025

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Japan’s flagship travel and tourism event, Tourism Expo Japan, will be held in Aichi Prefecture in 2025 for the first time as part of efforts to decentralise travel and tourism in the country.

Organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA) and the Japan National Tourism Organization, the expo has been held annually in Tokyo or Osaka (and once in Okinawa in 2020) since its launch in 2014.

Tourism Expo Japan 2025 will be held in Aichi Prefecture, pictured

Now, organisers hope it will help inspire visitors’ greater exploration of regional Japan.

JATA chairman Hiroyuki Takahashi said the 2025 event will have three themes: decentralisation of international visitors to local areas, long-term support to promote tourism in the Hokuriku area damaged by the earthquake in Noto Peninsula in January 2024, and the extension of a global network from Chubu Centrair International Airport, near Nagoya.

The venue, Aichi Sky Expo, is the only international exhibition hall in Japan directly connected to an international airport and boasts one of the largest exhibition areas in the country at 60,000m².

Governor of Aichi Prefecture Hideaki Omura welcomed the announcement, adding that he hopes visitors will “make full use of Aichi Sky Expo’s functions to make Tourism Expo Japan 2025 an event that further enhances tourism in Japan”.

One of the world’s largest travel festivals, Tourism Expo Japan is designed to showcase not only domestic destinations but also other countries and regions around the world, and will be held over September 26-29, 2025.

Tourism Expo Japan 2024, meanwhile, will be held over September 26-29 at Tokyo Big Sight under the theme Travel, an Encounter with New Value Awaits.

EXO Foundation partners UnTours Foundation to finance green initiatives

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EXO Foundation, the non-profit arm of EXO Travel, has partnered with UnTours Foundation’s Reset Tourism Fund on a new microfinance programme, which aims to empower small and medium-sized tourism businesses across Asia to transition towards lower carbon operations, fostering a more sustainable and equitable tourism industry.

The UnTours Foundation and EXO Foundation will co-manage the partnership through the Reset Tourism Fund – Asia, collaborating on identifying and engaging with EXO Travel’s local partners, evaluating investment opportunities, and providing ongoing support and guidance to investees. These funds can be used to invest in a variety of green initiatives, including energy-efficient technologies, waste reduction strategies, and the implementation of other environmentally friendly practices.

The collaboration will empower small tourism businesses to thrive in a sustainable and equitable landscape

This targeted support will help tourism businesses reduce their environmental footprint while strengthening their long-term viability. The funds will be distributed with the intention of being reinvested as returns are generated, ensuring a continuous flow of support for future sustainability initiatives.

EXO Foundation leader Charlotte Piffard said: “At EXO Foundation, we believe in the power of tourism to drive positive change. Our partnership with UnTours Foundation reinforces our commitment to fostering sustainable practices within the tourism industry.

“Through the Reset Tourism Fund, we will leverage UnTours’ expertise to address the microfinance gap faced by small and medium-sized tourism businesses in South-east Asia. We want to give the opportunity for these companies in our supply chain to invest in greener operations and contribute to a more sustainable future, in turn, contributing to reducing the overall carbon footprint of EXO Travel.”