Indonesia’s Ministry of Tourism and Creative Economy (MoTCE) recently led a media fam trip to North Bali as part of a new initiative to drive tourists deeper into hidden gems of the resort island.
The media fam trip traced components of the Buleleng-Banyuwangi package, which is part of the wider 3B travel programme that highlights Buleleng (North Bali), Bali Barat (West Bali), and Banyuwangi (the gateway to East Java).

Local and international media representatives in attendance were shown North Bali’s tourism potential. While it may be a little off the beaten path, the region has many natural attractions. Buleleng Regency, within North Bali, is home to Lovina Beach and Munduk, which is becoming increasingly popular for its waterfalls.
Pemuteran Bay is another highlight, where visitors can enjoy tranquil beaches and explore a unique underwater temple garden that is also a site for ongoing coral restoration.
For accommodation, travellers have the Handara Golf & Resort Bali, an eco-friendly resort surrounded by mountains and meadows.
Gede Dody Sukma Aktiva Askara, head of Buleleng Regency Tourism Office, said North Bali is an eco-tourism destination, where numerous conservation activities are undertaken. Current projects include coral reef and turtle habitat preservation as well as tree planting.
“Here tourism development greatly involves the community. Tourists can feel the life of the local people in North Bali and see that the local culture is preserved,” Gede Dody stated.
The Buleleng-Banyuwangi package was also recently marketed at the Tourism Destination Sales Mission activity in Jembrana, Bali.
Sandiaga Uno, minister of tourism and creative economy, pledged to offer more 3B packages to firmly establish new travel patterns.

























Marriott International has established its 600th property in the Asia-Pacific region excluding China, emphasising a robust growth trajectory, according to its regional chief.
The 285-key Adelaide Marriott Hotel marks the milestone. It is also the first Marriott International property in South Australia, underscoring the company’s focus on growing its presence in emerging destinations
Rajeev Menon, president, Asia Pacific excluding China, Marriott International, said in a statement: “We are thrilled to celebrate our 600th property milestone in the region with the Adelaide Marriott Hotel, a brand that bears the name of our founding family.
“With 600 operational properties across the APEC (Asia Pacific excluding China) region and close to 400 in the pipeline, our growth trajectory is robust. Our strategy to be everywhere our guests want us to be is further reinforced by our recent announcement of plans to enter the midscale hospitality segment, providing more opportunities to extend our portfolio presence in new markets and beyond the major gateway cities.”
Marriott International’s growth strategy includes a focus on giving back to the communities in which it operates to help drive long-term economic impact. With over 95,000 associates from both managed and franchised properties in the region, Marriott International has been instrumental in creating job opportunities and nurturing the next generation of talent. By the end of 2024, nearly 10 per cent of Marriott International managed associates would have taken new roles within APEC, which will allow them to deepen their skillsets and further their work experiences.
Marriott’s recent certification as Great Place to Work in eight APEC countries, including Australia, demonstrates the company’s dedication to putting people first.