TTG Asia
Asia/Singapore Thursday, 15th January 2026
Page 2369

Starwood sharpens claws for MICE; reports good growth in Asia

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STARWOOD Hotels and Resorts will continue to focus its MICE strategy on expanding domestic trade across its Asian properties, while tapping inbound and outbound travel in China and India to drive future growth.

Double-digit growth in outbound travel from China and the fact that India is emerging as the world’s second-fastest growing tourism economy provide significant opportunities for the hotel group to service domestic trade in each market, as well as to target the increasing volume of outbound incentives and meetings travellers, according to Lothar Pehl, senior vice president operations and global initiatives, Starwood Hotels and Resorts Asia Pacific.

“For China, the domestic market continues to drive our MICE business in the country while international conferences are also on the rise,” said Pehl, adding that the company would focus on domestic business to drive growth in all of its regional markets.

“Gateway cities such as Shanghai, Beijing and Guangzhou continue to be MICE hotspots. With the opening of (the 4,000-room) Sheraton Macao Hotel Cotai Central last year, we have seen a huge number of meeting requests and forward bookings in this market.”

Elsewhere in the region, Thailand continues to do brisk business from its offering as a total destination. Bangkok and Phuket are most popular, with the latter benefitting from an increase in direct flights from India, which has spurred solid growth in the lucrative weddings market.

Sydney, Delhi, Singapore and Hong Kong also remain hot favourites, while Japan has posted strong growth, partly due to a weakening Japanese yen.

Taiwan and South Korea are gaining momentum as popular group destinations, while demand has surged in Malaysia and Indonesia.

However, the rise in Asian incentive travel had resulted in lead times for bookings coming out of China and India being slashed to as little as one week, noted Pehl.

“It’s short haul and short term,” said Pehl. “You can get a group booking with just a week’s lead time simply because there’s air-seat availability and the package was right.”

Other emerging trends, according to Pehl, include a rise in high-end executive-level groups holding events at Starwood’s luxury resorts, renewed growth in motivational sales incentives, and an increase in overall meetings spend with both the number of events and participants per event forecast to rise throughout the year.

Japan makes prominent comeback at IT&CMA, CTW Asia-Pacific

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JAPANESE MICE sellers will make their presence felt at this year’s IT&CMA and CTW Asia-Pacific, with the largest delegation from the country since 2010.

Fukuoka Convention & Visitors Bureau, Sapporo Convention Bureau, DMC Sapporo Co, Pripress Center and Fujita Kanko Hotels and Resorts will be among the Japanese companies exhibiting at the annual tradeshow in Bangkok, which will be held from October 1-3 at the Bangkok Convention Centre at CentralWorld.

All are new to IT&CMA and CTW Asia-Pacific, except Sapporo Convention Bureau, which had exhibited at the event three years ago.

In a press statement issued by event organiser TTG Asia Media, Japanese MICE sellers are spurred to promote the destination on the back of a falling Japanese yen and recovery from the 2011 Tohoku earthquake and tsunami.

Yukitsugu Ishikawa, chief representative, Singapore Representative Office of Fujita Kanko Hotels & Resorts, said: “Participating in IT&CMA and CTW Asia-Pacific is our chance to be competitive alongside other MICE hospitality chains in the world. It is also an ideal platform to learn about the needs of the MICE market, not just within Asia but also in the US and Europe. This is the best opportunity to network with people involved in the MICE industry.”

Marico Ogi, deputy director of Sapporo Convention Bureau, said: “With Thailand Convention & Exhibition Bureau as our new MICE partner, we are pleased to launch joint promotions and announce exciting business opportunities for buyers all over the world. IT&CMA and CTW Asia-Pacific present a vital opportunity for us to experience and engage potential buyers through the events’ official and social programmes.”

Exhibition veteran Thomas Khoo lends expertise to new Kaohsiung venue

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THE new Kaohsiung Exhibition Centre (KEC) has appointed Thomas Khoo as its international consultant to help draw international events.

Khoo is a pioneer of Singapore’s exhibition industry and a veteran organiser in Asia since 1974.

KEC, funded by the Ministry of Economic Affairs of Taiwan (MOEA) and built at a cost of NT3 billion (US$100 million), is the second Operate-Transfer MICE venue in Taiwan. The Operate-Transfer contract was secured by Uniplan Taiwan Corporation, a German-Taiwan joint venture company, and inked between MOEA and Kaohsiung Exhibition Centre Corporation, a subsidiary of Uniplan.

It will open on April 14 next year, with the Fasteners Show slated to be the venue’s first trade fair. The inaugural Taiwan International Boat Show will follow in May. KEC also has several events lined up for 2014 and 2015.

Meet and relax in Khao Yai

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A WEEKDAY corporate retreat offer will soon be rolled out for Kirimaya Golf Resort Spa and Muthi Maya Forest Pool Villa Resort, luxurious properties located close to a UNESCO World Heritage National Park and mountain ranges in Khao Yai, Thailand.

To be made available from September 1 this year until February 28, 2014, the offer will be priced from 18,800 baht (US$616) for a Kirimaya Plantation View Single room and 31,000 baht for a Muthi Maya Forest Pool Villa single room.

The corporate retreat package includes two nights’ accommodation in the resort of choice, daily buffet breakfast, two buffet dinners with soft drinks, full-day meeting with two coffee breaks and lunch over two days, one set of standard audiovisual equipment and complimentary Wi-Fi access.

Meeting planners can also weave a variety of recreational activities available close by into their programme, such as a golf tournament, visits to local wineries and elephant trekking.

A minimum booking of 10 rooms is required to access the offer. Other terms apply.

Contact reservation@kirimaya.com and reservation@muthimaya.com.

Suspension order for Zest Air lifted

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BUDGET carrier Zest Air has resumed almost all its previous flights, with 10 of its 11 aircraft having been cleared for operations by the Civil Aviation Authority of the Philippines (CAAP) as of yesterday evening.

Zest Air’s air operator certificate had been suspended last Friday (TTG Asia e-Daily, August 19, 2013), after which the CAAP aircraft inspection process was hampered by the arrival of Typhoon Trami, according to Joy Caneba, director and spokesperson for Zest Air.

“We are trying our best to get operations back to normal in the coming days,” she added.

Between 35,000 and 40,000 passengers in Manila and Kalibo were left stranded since Friday as a result, including about 500 home-bound Chinese and South Korean travellers.

To address this, Zest Air offered complimentary flight transfers to other airlines, rebooking for any date with extra fees, charges and penalties waived or a full refund, shared Caneba.

The LCC had spent some 70 million pesos (US$1.6 million) per day on accommodation, food and flight transfers for its passengers as of yesterday.

AirAsia, which has a 49 per cent stake in Zest Air, mounted two “rescue flights” from Manila to Kuala Lumpur and vice versa. Arrangements for further “rescue flights” to China and South Korea were disrupted by Typhoon Trami, which flooded the runway at Ninoy Aquino International Airport, preventing regular operation (TTG Asia e-Daily, August 21, 2013).

CAAP had cited a number of maintenance and safety violations as well as a total of 37 flight cancellations in July as cause for the suspension, and the aviation authority had earlier this month placed the carrier on “heightened alert status”.

Anantara brings vacation ownership concept to Singapore

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IN A BID to further tap the Singapore market, Anantara Hotels, Resorts & Spas launched an Anantara Vacation Club sales office in the city-state yesterday.

Anantara Vacation Club is the hotel group’s shared ownership concept established in 2010, and the preview centre, as the sales office is called, will provide potential owners with information on Anantara property offerings.

June Harrison, senior vice president club operations, Anantara Vacation Club, expects the set-up of the new sales office would boost the number of Singapore owners by giving locals a “luxurious first-hand preview into Anantara’s unique offerings and properties”.

Singaporean owners number more than 500 at present, making up about 20 per cent of the Club’s global ownership.

“These owners are typically those who travel regularly with families and are between the age of 35 and 45 years old. Their annual household income is also in the range of US$80,000-US$100,000,” she observed.

Apart from Singapore, the Club currently has sales offices in Koh Samui, Phuket, Bali and Shanghai.

Harrison said: “China, Thailand and Singapore are our key markets (each accounting for) about 20 per cent (of the Club’s owners) each, and especially China, we are expecting even more in the next few years.”

Anantara Vacation Club’s portfolio includes a brand-new resort in Phuket, luxury private villas on the islands of Koh Samui and Bali, along with a selection of suites in Bangkok, Sanya in China’s Hainan and Queenstown.

However, with the rapid growth of Asia’s vacation ownership industry, Harrison agreed that it was imperative for potential buyers to be informed of both the benefits and potential pitfalls of vacation ownership products.

“We encourage these potential buyers to do in-depth research, read reviews and enquire about the experience and credibility of the brand,” she advised.

Hotels under-invest in Chinese-friendly amenities: survey

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DESPITE widespread agreement that China is likely to be a positive market over the next three years, hotel investment in Chinese-friendly services and facilities have not kept up with expectations of travellers.

Hotels.com’s Chinese International Travel Monitor that was released today, reported that one in 10 hotels expect to see an increase of more than 50 per cent in the number of Chinese guests, while almost 47 per cent of hotels surveyed anticipate between 11 to 50 per cent growth within the next three years.

Yet, the survey has indicated a “disconnect between the desires of Chinese travellers and provisions made by hoteliers”.

Some 75 per cent of Chinese travellers felt hotels needed to improve the provision of translated items such as websites, newspapers and welcome literature; 42 per cent wanted more Mandarin-speaking hotel staff; and 26 per cent said a key area for improvement was the ability to accept Chinese payment methods.

While 25 per cent of hotels said they offered cultural awareness training for staff, only 10 per cent of hotels have welcome materials in Mandarin, and 56 per cent said they spent less than US$10,000 on developing Chinese-friendly products and programmes.

Said Johan Svanstrom, managing director of Hotels.com Asia-Pacific: “While the (survey) shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers.”

“In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry,” he commented.

The second annual Chinese International Travel Monitor surveyed more than 3,000 Chinese international travellers and more than 1,500 hoteliers around the world.

Chinese expenditure on travel abroad reached US$102 billion in 2012, recording a 40 per cent jump from 2011’s US$73 billion and outstripping Germany and the US to become the world’s largest tourism source market in terms of spending (TTG Asia e-Daily, April 8, 2013), according to United Nations World Tourism Organization data.

ACTE reaches out to emerging Asian economies

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LEVERAGING its network strength of Fortune 500 companies and multinational corporation members interested in expanding to emerging Asian economies, Association of Corporate Travel Executives (ACTE) has moved into markets such as Mongolia, Pakistan and Kazakhstan.

Benson Tang, regional director, Asia, ACTE, said the association had signed up conglomerates in Mongolia and Pakistan as new members, and he was participating in a global travel industry conference in Kazakhstan in October.

Tang said: “ACTE members such as Rio Tinto, Microsoft, Simons, for example, have organised education tours to Ulan Bator in Mongolia, while we are using our connections in India to move into Pakistan.

“There are a number of conglomerates in these emerging markets which do not understand why it is important to manage corporate travel yet, and ACTE will be organising events and seminars to educate them.”

In Kazakhstan, Tang said he would be meeting a representative of Astana Airlines to introduce the national carrier to ACTE and the global corporate travel community.

Bangkok Airways snatches first international Naypyidaw flight

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BANGKOK Airways will in September commence flights to Mandalay and Naypyidaw, one-upping Thai AirAsia by commencing the first international service to Myanmar capital Naypyidaw ahead of the LCC’s October launch date.

“We will launch the Naypyidaw route from September 30, (operating) three flights a week from Bangkok. The idea of launching flights to Naypyidaw is to meet the demand from travellers for the 27th SEA Games in Naypyidaw this December,” said Nang Hon Tip, senior sales executive, Bangkok Airways Yangon office.

Flying every Monday, Wednesday and Friday with a 70-seat ATR 72-500 aircraft, the service will depart Bangkok’s Suvarnabhumi International Airport at 17.00 and arrive in Naypyidaw International Airport at 19.00. On the return leg, flights depart the Myanmar capital at 19.30 and arrive in Bangkok at 21.30.

Thai AirAsia had in June said it would launch a four-times-weekly Bangkok-Naypyidaw service beginning in October (TTG Asia e-Daily, June 7, 2013).

Bangkok Airways will also kick Bangkok-Mandalay flights on September 15, becoming the third Thai airline to offer the route alongside Thai AirAsia and THAI Smile.

To run four times a week initially, frequencies will be ramped up to daily from October 27 to meet high season demand.

Utilising a 144-seat Airbus A319 jetliner, flights depart Bangkok on Monday, Wednesday, Friday and Sunday at 12.00 to arrive in Mandalay at 13.20. Return flights leave at 14.10 and touchdown in the Thai capital at 16.35.

Bangkok Airways currently operates thrice-daily Bangkok-Yangon flights and will add one more daily flight on October 27.

Swiss-Belhotel rebrands ski resort in New Zealand

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SWISS-BELHOTEL International will take over the management of Coronet Peak Hotel and rebrand it as the company’s first New Zealand property, the Swiss-Belresort Coronet Peak.

The upscale resort is situated within the ski playground Coronet Peak and was previously running under independent management.

Swiss-Belhotel is set to fully rebrand and launch extensive upgrading on the property to meet four-star standards, and will add extra conference and meeting space as well as outdoor hot tubs.

Swiss-Belresort Coronet Peak general manager, Marcus Kennan, said the resort would remain operational throughout the refurbishment process. “We are lucky we can close different accommodation wings of the hotel and carry out work, without impacting the guests staying with us. Total scheduled completion date is the end of March 2014.”

Gavin Faull, chairman, president and owner of Swiss-Belhotel International said in a press release: “Swiss-Belresort Coronet Peak Queenstown is the closest resort to the Coronet Peak ski field and this lends an exclusivity that is perfect for well-heeled international travellers and aspiring skiers and snowboarders.

“Queenstown is an immensely popular destination in both the summer and winter months, with June to September seeing droves of snowboarders and skiers descend upon Coronet Peak’s 280 skiable hectares and extensive, state-of-the-art snowmaking installations…This guarantees a long season.”

The resort offers 75 rooms and a range of leisure facilities including a spa and sauna, pentaque, volleyball, croquet, badminton, ski waxing and drying rooms, Queenstown’s only ten-pin bowling alley and an après-ski restaurant and bar.