TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 234

Park Regis by Prince Singapore dons new look and identity

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Jeju Air partners Amadeus to sharpen revenue management

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Jeju Air has signed a new technology agreement with Amadeus in its efforts to enhance cost competitiveness.

The partnership will see the South Korean low-cost carrier deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which will provide Jeju Air with more sophisticated intelligence allowing them to streamline their workflows and improve their data-driven decision-making process. The solution is designed to enable the airline to better anticipate and deliver on customer demand to better maximise revenues.

Jeju Air will adopt Amadeus SRM Flex to streamline and improve their workflows

In 2022, Amadeus acquired Kambr, a US-based start-up that specialises in providing revenue management solutions and advisory for airlines. This strategic move has resulted in SRM Flex being fully integrated as part of the Amadeus Revenue Management Portfolio.

Jaepil Jung, chief commercial officer, Jeju Air, said: “Amadeus SRM Flex will help us understand exactly how the Jeju Air routes are performing, allowing our team to easily find revenue opportunities from the information at their fingertips. As we grow our tour operator business, we are working with Amadeus to develop the solution to accurately manage and forecast bookings, creating a solution to perform total revenue optimisation.”

“Amadeus has worked closely with Jeju Air over the last few years, most recently during its adoption of the New Skies PSS, and now we look forward to further innovating with the airline in the revenue management space,” added Javier Laforgue, executive vice president, travel unit & managing director, Asia Pacific, Amadeus.

SeaLink Whitsundays launches new full-day cruise experience

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Australia’s SeaLink Whitsundays is introducing a new premium offering for the Whitsundays region onboard Reef Quest III with a new full-day cruise taking guests on a journey through the Whitsunday Islands.

Officially joining the SeaLink Whitsundays fleet at the Shute Harbour Marine Terminal, fresh from a complete vessel fit out in Brisbane, Reef Quest III boasts plush seating in air-conditioned comfort across two decks, expansive open spaces, and a 360-degree top deck for unspoiled panoramic views, and can accommodate up to 125 guests and five crew members.

SeaLink Whitsundays introduces a new full-day cruise onboard Reef Quest III

Guests on the SeaLink Big Island Day Tour to Whitehaven Beach can look forward to a scenic cruise on Reef Quest III through the Whitsunday Islands, with leisurely stops at Whitehaven Beach and Hill Inlet Lookout, fully guided tours of the Hill Inlet and Whitehaven Beach lookouts, full bar service throughout the duration of the tour, a buffet lunch, morning and afternoon teas, and complimentary bus pick-up and drop-off service from multiple transfer points.

This unique tour is capped at 84 pax and provides access to exclusive spots not featured on other Whitsunday Islands tours. SeaLink Whitsundays is also currently offering special rates for family and senior bookings.

For more information, visit SeaLink Whitsundays.

Daniel Burstein to lead The Westin Kuala Lumpur as GM

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The Westin Kuala Lumpur has named Daniel Burstein as its new general manager, where he will oversee all aspects of operations and management of the hotel.

Prior to joining The Westin Kuala Lumpur, he was general manager at the Four Points by Sheraton, Kuala Lumpur Chinatown, earning numerous awards and accolades during his tenure.

Minor Hotels names Richard Beh as VP commercial – Asia

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Grand Hyatt Jakarta appoints new GM 

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Parveen Kumar has been named the new general manager of Grand Hyatt Jakarta, where he will oversee the operations of the hotel.

The Australian first joined Hyatt as part of the pre-opening sales team at Hyatt Regency Mumbai in 2002.

Before joining Grand Hyatt Jakarta, Kumar was the hotel manager at Grand Hyatt Singapore.

La Miniera Pool Villas Pattaya sharpens outfit for inclusivity and sustainability

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Ascott unveils brand refresh of The Unlimited Collection

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The Ascott Limited (Ascott) kicked off a global marketing campaign on August 12, launching a brand refresh of The Unlimited Collection to accentuate its focus on cultural charms and reinforce the global positioning of the brand as a curated selection of independent upscale hotels in vibrant neighbourhoods that feature authentic and immersive local cultural experiences.

Tapping the popularity of experiential travel, Ascott has more than tripled its portfolio under The Unlimited Collection to 11 properties across Asia, Europe and the Middle East. The Unlimited Collection now comprises more than 900 units, both operating and in the pipeline, spanning eight cities globally.

The Unlimited Collection debuted in 2020 with three properties in Singapore; Ann Siang House by The Unlimited Collection, pictured

The brand refresh is a continuation of Ascott’s Brand360 strategy, a group-wide initiative to strengthen its brand portfolio through sharpened brand stories and the introduction of signature experiences and programmes unique to each brand.

Focused on delivering unscripted, unchartered, unconventional and unforgettable experiences, The Unlimited Collection accentuates the charm of cultural enclaves, bringing guests on an adventure in lively neighbourhoods filled with colourful sights, sounds, tastes and personalities, where they will be treated to a kaleidoscope of festivals, art, music, craft, food and language steeped in local culture.

The Unlimited Collection’s brand signatures comprise Unique Design, The U Shop, and The U Bar, and Gen-U. Unique Design features a strong design intent inspired by each neighbourhood’s culture, elevating the authentic to the extraordinary with this approach. The U Shop is a retail concept unique to The Unlimited Collection properties, offering an array of property merchandise created in collaboration with local artists and crafters, while The U Bar at The Unlimited Collection properties invite guests to experience a fusion of classic and creativity, while sharing passions with fellow travellers.

Associates of The Unlimited Collection are known as Gen-Us, trendsetters who are always in the know of the latest happenings in town, are unconventional and always there to delight guests with thoughtfully unique surprises, and passionate about bringing remarkable and undiscovered cultural experiences to everyone.

A brand film titled Be a Gen-U: A Generation for Unlimited Experiences will roll out on various digital and social channels as part of the brand refresh of The Unlimited Collection, which follows a Gen-U’s journey all while highlighting The Unlimited Collection’s refreshed brand story and signatures.

The Unlimited Collection debuted in 2020 with three properties in Singapore – Ann Siang House by The Unlimited Collection, KēSa House by The Unlimited Collection and Wanderlust by The Unlimited Collection – all of which are located within conserved buildings in cultural districts but each with its own design and character.

Following the launch of The Unlimited Collection in Singapore, the brand took root in Vietnam in December 2023 with the opening of the 100-unit Anmira Resort & Spa Hoi An by The Unlimited Collection.

Poised for further expansion into Malaysia and Indonesia, The brand will also expand into Malaysia and Indonesia with the addition of more than 200 units across three properties by end-2025. These properties are Macalister Hotel Penang by The Unlimited Collection, Amatonn Hotel & Residence by The Unlimited Collection and Costaluna Batam by The Unlimited Collection.

In Europe, The Unlimited Collection will welcome its first two properties in the UK, namely Mount Royal Hotel Edinburgh by The Unlimited Collection before the end of 2024 and The Grand Hotel Leicester by The Unlimited Collection by 2Q2025. In addition, Temple Bar Hotel Dublin, a 136-room hotel in Ireland owned by CapitaLand Ascott Trust, will be rebranded under The Unlimited Collection by end 2024.

Over in the Middle East, the 90-unit The Unlimited Collection Hotel Marrakech paves the way for Ascott’s entry into the city of Marrakech in Morocco come 2026.

Serena Lim, chief growth officer, Ascott, said: “Our collection brands form a key pillar of Ascott’s growth plans as they enable us to partner with independent owners who wish to preserve the unique identities of their properties while leveraging Ascott’s expertise in hospitality management, supported by our global distribution system and loyalty network. We see potential in further scaling The Unlimited Collection through offering customised support to owners who seek to capitalise on growing guest demand for authentic local experiences.”

“As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place,” added Tan Bee Leng, chief commercial officer, Ascott.

“With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique.”

Be the change

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What does your role as an advisor to UNWTO on sustainable tourism involve?
Cambodia will be the world’s second most affected country by climate change and, according to the United Nations (UN), will see more poverty, diseases, floods, droughts and deaths. You only have to look at the temperature in April – it was hotter than ever before. So, it’s time we all take responsibility.

For some, that might mean planting some trees in their garden. In my case, I run a hotel, so I could take that further by making the hotel single-use plastic free, which we’ve done. We’ve also planted 3,500 trees along the river in Siem Reap, but I wanted to take that even further.

During Covid, the UN started an initiative. I wrote to them and they asked if I would be interested in being an advisor and show how ‘single-use plastic free’ could be achieved around the world. I try to explain how easy it is, and how a lot of hotels are hiding behind the fact that guests insist on hygiene and using plastic bottles.

I want to show this isn’t the case. Guests want a sincere approach. Guests want to see action. Guests have no issues with being given anything else other than plastic bottles, as long as they’re a viable alternative. That’s what I’ve done for the UN in Seoul, Nairobi, the speech at the General Assembly, and I hope in other places in the future.

What does sustainable tourism mean to you?
Guests, consumers and travellers want something that’s sustainable. Hotels and tour companies all know that now. This means, for a lot of people, if you simply add the word “sustainable” somewhere then it’s good. That’s a complete greenwashing lie.

If we look at certain hotels in Siem Reap, for example, it’s not sustainable for a local person who’s a waiter to lose their job in April and be hired back in October. It’s not sustainable for that waiter to be on an eight-month contract because low season starts.

The word sustainable needs to be checked. Sustainable should mean full-time employment. Sustainable should mean reducing your flights where possible and proper working conditions for everyone, including health care. Sustainable should mean eliminating single-use plastic from operations. If you’ve done all of that, then you can call yourself sustainable. If not, use a different word.

What initiatives have you implemented at Jaya House and how can they be adapted by other tourism-related businesses?
We employ 100 per cent Cambodians – I’m the only non-Khmer. Why do certain hotels still have expats in high positions? It’s not 2012 anymore, it’s 2024. When I arrived here 17 years ago, all of the good jobs were done by Westerners because there were no skills – that’s changed. There are now Khmers with an unbelievable skillset who are enormously good at their job, if given the chance. That’s what needs to happen.

The tourism industry also needs to change. We cannot keep working the same way we used to in the 80s, 90s and early 2000s. Certain hotels are still charging for the minibar, charging for early check-in and late check-out. They’re working the old-fashioned way and not really adapting to the changing world.

What steps are needed to have a single-use plastic-free tourism industry and what challenges did you face?
My personal mindset was the main challenge; it was me who needed to change. I remember years ago in my previous hotel, I would stand at the entrance and actively give guests plastic water bottles until one said, “Really? Do you need to do that?” She had her own refillable bottle and that made me think, because I would easily give away 30 or 40 bottles in an hour and not think about it.

So, the change was me. The people in charge of hotels, tour companies, DMCs, travel agencies need to make the change. When we started Jaya House in 2016, one of the pillars was I wanted to be plastic-free because if I want Cambodia (and my area) to be clean, and reduce dengue and other things, that starts with me. I should stop moaning about others – I’m the one who needs to do it.

What role do governments have to play?
Legislation should start in the West. If single-use plastic is banned in France, for example, it should be valid for French companies working overseas. If single-use plastic is banned in the UK, that should also be valid for British tour operators working overseas.

Once Europe and the US have fallen into place, then the rest of the world will follow. I find it enormously frustrating how certain countries are banning single-use plastic, but then a tour operator or hotel from that same country is allowed to use plastic in Cambodia, or wherever. That’s wrong, and that’s where legislation should come in.

Dusit International signs two new Bangkok properties

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