Gangneung City, located in Gangwon Province, South Korea, has long been a powerhouse in domestic tourism. Now, the city is setting its sights on the international market, with a particular focus on Taiwan and Japan due to their geographic proximity.
In the coming year, Gangneung City aims to expand its target markets to include South-east Asia, a region that is increasingly captivated by K-culture – Korean music, dramas, and films, shared Um Kum Mun, tourism policy department director, Gangneung City.

The city was the film site for popular dramas such as Goblin and The Glory.
Meanwhile, the city’s business events infrastructure is expanding. A yet-to-be-named convention centre is being built in the Olympic Park. This is scheduled for completion in 2026, in time for the 32nd ITS World Congress in October. The high profile event on smart mobility and digitalisation of transport is expected to attract participants from 100 countries.
It is the first purpose-built convention centre for the city, which has set its sights on the business events industry. It intends to grow inbound corporate incentive events as well.
With Gangneung City being connected to Seoul by a three-hour ride on the KTX high-speed train, Um said his destination would be attractive for twin-city leisure and MICE itineraries.

























IHG ANA Hotels Group Japan (IHG) has joined forces with Hotel Management International (HMI) to expand its footprints by rebranding three hotels in Japan to the ANA Crowne Plaza brand.
Totalling 539 rooms, the three Crown Palais hotels will undergo extensive renovations as they convert to ANA Crowne Plaza Kochi, ANA Crowne Plaza Chiryu and ANA Crowne Plaza Hamamatsu. Opening in 1H2026, these three hotels will join a 20-strong ANA Crowne Plaza portfolio in Japan that includes ANA Crowne Plaza Osaka and ANA Crowne Plaza Kanazawa.
Abhijay Sandilya, CEO of IHG ANA Hotels Group Japan and managing director of IHG Hotels & Resorts Japan & Micronesia, said: “Converting these properties reflects the attractiveness of our brands, the value of IHG’s global enterprise backed by our strong in-market team with ANA’s support. Expanding the brand’s presence and adding three new destinations – Kochi, Chiryu and Hamamatsu – to our extensive portfolio across the country offers guests new experiences and options whether they are travelling for leisure, business or blended travel.”
Ryuko Hira, president of HMI, added: “With a long history of operating hotels for more than half a century across Japan, we are confident that the power of IHG and the ANA Crowne Plaza brand will enable us to strengthen our offering and expand our business, attracting a wider range of travellers to our hotels.”
ANA Crowne Plaza Kochi, ANA Crowne Plaza Chiryu and ANA Crowne Plaza Hamamatsu will add to IHG’s growing presence in Japan which currently sits at 47 open hotels with 15 in the pipeline.