TTG Asia
Asia/Singapore Wednesday, 8th April 2026
Page 2284

TCEB to boost exhibition industry with new 2014 strategy

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THAILAND Convention & Exhibition Bureau (TCEB) yesterday unveiled its 2014 exhibition industry strategy.

The bureau is driving the exhibition industry under the three-year exhibition industry roadmap by playing three key roles, including as connector/facilitator by establishing connections and providing support for the private sector to enable business opportunities; marketer/partner by developing international marketing campaigns and helping to accommodate business needs; as well as creator/initiator by identifying and winning new exhibition business opportunities into Thailand.

According to the 2014 strategy, TCEB will focus on its role as marketer/partner. It will strive to win new shows for Thailand, especially those industries that are in demand by ASEAN, including the health and beauty industry (Beyond Beauty ASEAN 2014, Cosmobeaute 2014 and Cosmex 2014); transportation and automobile industry (Automotive Aftermarket Industry and Tuning Trade Fair – AAITF, and Smart Rail Congress & Expo 2014); and others (Pulier Asia Pacific 2014, International, Security & Safety Expo & Forum 2014 and Pharmex Asia 2014).

As connector/initiator, TCEB will emphasise the strength of business opportunities in Thailand as a springboard into success in the AEC. It also supports joint ventures between Thailand’s exhibition organisers and foreign corporations specialising in various industries. The rapport reflects the reputation of Thailand’s international exhibition industry, which is attractive to international MICE operators looking into expanding their success towards the AEC.

An example is the JV between Kavin Intertrade, a Thai exhibition organiser, and Diversified Communications Asia, a leading exhibition organiser from the US specialising in the food industry. Both parties will join forces to upgrade the Thailand Franchise and Business Opportunities and Thailand Retail, Food & Hospitality Services shows.

There is also the JV between Inter-Media Consultant, organiser of Motor Expo, and Tarsus Group, to bring the Automotive Aftermarket Industry and Tuning Trade Fair to co-locate with the Thailand International Motor Expo 2014, which will heighten the reputation of Motor Expo as a comprehensive exhibition for vehicle and automobile accessories in South-east Asia.

TCEB president, Nopparat Maythaveekulchai, said: “The trend of joint ventures, mergers and acquisitions as well as strategic partnerships in the exhibition industry from Europe and the USA is rising, in accordance with rapidly growing demand for business opportunities in ASEAN.

“Thailand must move fast to enhance its marketing strategy…By highlighting our strategic location at the heart of ASEAN, the readiness of our transportation system and infrastructure connecting the whole of ASEAN and the strength of the country’s key industries, international exhibitions held in Thailand will also become regional exhibitions.

“TCEB is confident that Thailand will be able to attract eight new exhibitions into the country while upgrading 32 existing exhibitions towards high industry calibre, from a total of 83 – 85 exhibitions in 2014.”

TCEB also places importance on direct marketing via digital media, which include the iFair smartphone application for information on international exhibitions in Thailand, a newly launched website www.businesseventsthailand.com, as well as an online monthly magazine.

In 2014, TCEB expects the number of MICE travellers for the international exhibition segment will grow to 181,200 travellers, representing a five per cent increase from the previous year’s target, while revenue will grow 10 per cent from the previous year’s target to 15,400 million baht in total revenue.

Okinawa plans new convention venue for more MICE business

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OKINAWA is set to increase MICE visitorship with the construction of a major convention venue to accommodate events as large as 10,000 to 20,000 people.

Koji Niimoto, supervisor for MICE marketing section of Okinawa Convention & Visitors Bureau (OCVB), told TTGmice e-Weekly that discussions and research are ongoing for a suitable location to build the venue, preferably near to Naha Airport, hotels and key attractions. A final decision is expected in the next year or so.

Currently the largest convention centre in the prefecture is the Okinawa Convention Center, which offers a maximum seating capacity of 5,000 people in its biggest event space at one time.

Said Niimoto: “Okinawa is looking to expand its MICE business from overseas source markets, hence efforts are ongoing to increase capacity in terms of MICE venues.”

Apart from its main source markets Taiwan, Hong Kong, China and South Korea, OCVB is also seeking to lure more traffic from Singapore, Thailand, Malaysia, and Europe, he said, adding that at the moment, the convention business is contributed mainly by mainland Japan, while incentive groups hail from overseas.

When asked how Okinawa intends to stand out as an incentive destination against other Asian competitors, he said: “While other destinations also offer beautiful oceans and nature like Okinawa does, we have our own unique culture that is different from that of mainland Japan (due to historical influences).

“In other words, we offer a different type of Japanese culture to the world. To top this off, we are known for our people’s hospitality, which transcends the language barrier.”

Akira Kakazu, manager for OCVB’s MICE marketing section, revealed that a seminar in Singapore for the local media and trade is being planned for July to reach out to more Asian markets.

Meanwhile, Singapore Changi Airport and Okinawa Prefecture last week signed an MoU to enhance direct air connectivity between the two destinations and bring more inbound traffic from Singapore and its nearby destinations.

Currently, only Taiwan, Hong Kong, China and South Korea offer direct flights to Okinawa.

Traffic is also expected to increase with Okinawa’s new Naha Cruise Terminal, which opened this week. About 130,000 cruise arrivals are targeted for the new financial year starting this month, according to OCVB.

Sheryl Lim named director of business development at Hilton Petaling Jaya

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Sheryl Lim

HILTON Petaling Jaya has announced the appointment of Sheryl Lim as director of business development, taking over from Cedric Nubul who has been promoted as general manager at Hilton Curacao.

Lim first entered the industry through Hilton Kuala Lumpur a decade ago as director of sales – groups, conventions and events, a position she held for seven years. She then progressed to the position of director of sales for national sales office Malaysia of Hilton Worldwide.

Lim will oversee the property’s sales, revenue, events and catering, plus marketing communications.

Schengen might roll out one-year visa, streamline applications

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THE European Commission (EC) has released a proposal for the creation of a new visa that would allow travel within the Schengen area for up to a year, one in a raft of initiatives to draw more arrivals from major outbound markets.

Currently known as the touring visa, it grants visitors passage through the Schengen area for one year with the option of an extension for up to two years, though visitors are disallowed from staying in one member state for more than 90 days within an 180-day period.

The EC has also rolled out a number of proposed changes to Schengen visa rules, noting in its press release that non-EU travellers tended to face “cumbersome, lengthy and costly visa procedures” when applying for short stays.

These include:
–       Reducing the deadline from 15 to 10 days for processing and taking a decision
–       Making it possible to lodge visa applications in other EU countries’ consulates if the member state competent for processing the visa application is neither present nor represented
–       Substantial facilitations for regular travellers including mandatory issuing of multiple-entry visas valid for three years
–       Simplified application form and allowing for online applications
–       Possibility for member states to devise special schemes granting visas at the borders for up to 15 days in one Schengen state
–       Possibility for member states to facilitate the issuing of visa for visitors attending major events

Approvals for the touring visa and reworking of the visa code must be obtained from the Council of the European Union and the European Parliament, and are expected in 2015 at the earliest.

Antonio Tajani, European Commission vice president responsible for industry and entrepreneurship, commented: “Our proposal will help (the) European tourism industry at a time when international competition is becoming increasingly fierce with a growing number of countries relying on tourism as a factor for growth. The new visa rules are the answer to this challenge. These changes will help the tourism industry to deal with the expected considerable increase of the flows of tourists visiting Europe. Tourism is Europe´s growth engine and has been the most important stronghold of European economy during the recent crisis.”

A study cited by the EC stated that in 2012, some 6.6 million potential travellers from the six countries with the most travellers (China, India, Russia, Saudi Arabia, South Africa and Ukraine) were ‘lost’ due to the hassle of applying for a visa.

On the other hand, the report predicted that streamlining visa rules would boost the number of trips to the Schengen region by 30 to 60 per cent from those countries alone, and generate 1.3 million jobs in tourism and related sectors.

Marriott introduces Renaissance Chengdu Hotel

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MARRIOTT International has launched the 348-room Renaissance Chengdu Hotel in south-west China under a management agreement with Sichuan Master Investment Group.

Located north of the Tianfu Interchange Bridge, the hotel is close to Chengdu’s main commercial, entertainment, and shopping area, and offers easy access to Chengdu Shuangliu International Airport.

It comprises 348 guestrooms including 29 suites, as well as a 29th floor club lounge for daily buffet breakfast with live cooking stations, afternoon high tea and evening cocktails. Club members can also avail of luxury business services and complimentary usage of an executive meeting room for two hours.

F&B establishments on site include BLD Café featuring buffet and a la carte culinary delights; upscale Wan Li for authentic Cantonese and Sichuanese cuisine; and lobby lounge The R Bar serving coffee, Chinese afternoon tea, wine or a specialty R cocktail in the evenings.

Renaissance Chengdu Hotel also boasts 1,322m2 of meeting space across nine rooms that can be configured in various ways, including a grand ballroom with a nearly 7m ceiling. All meeting rooms are equipped with modern audio visual technologies.

Other available amenities are the 24-hour concierge service Navigator, a full-service business centre, 24-hour fitness centre and an outdoor swimming pool.

Henry Lee, COO of Greater China for Marriott International, states: “Marriott International’s portfolio in China continues to expand and we’re thrilled to open our first Renaissance Hotel in the heart of Chengdu. Renaissance Hotels is known for embracing the spirit of each destination, making it a perfect fit for travellers visiting this exciting city.”

More corporate travellers warming up to ‘hybrid carriers’

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MORE corporates are turning towards the buoyant LCC sector as a way to keep travel costs down while budget airlines simultaneously evolve to cater to this market.

Speaking at a panel discussion at ACTE Executive Forum Singapore yesterday, Todd Arthur, vice president, sales & account management, Asia Pacific, BCD Travel and also Asia board member of Association of Corporate Travel Executives (ACTE), said: “LCCs now account for over 15 per cent of Asia’s fleet which outstrips the growth of full-fledged airlines.

“The bulk of the new aircraft is all coming from the LCCs and these are evolving into hybrid carriers to expand themselves into the corporate market.”

Lisa Akeroyd, vice president, global sales & program management, Carlson Wagonlit Travel, said: “The trend of the LCCs is very real and our clients are starting to have conversations about them and questioning if they have to continue solely supporting the national carrier.

“We see that hybrid carriers, which is a cross between no-frills and full service, are fitting into corporate travel requirements,” she said.

Citing the example of how LCCs are increasingly available on the GDSs, he said: “The GDSs are not stagnant too and we see that every one is making progress in these spheres.”

However, Joana Yap, general manager, HRG Singapore highlighted that while her clients request for an LCC option for price comparison, most still opt for full-fledged airlines. “At the moment, it is not the corporates’ mandate to use LCCs because given the choice, most of them will still prefer a flight that provides everything from baggage to meals.

“While companies may look at various ways to keep their travel budget tight, corporate travellers will use the reasoning that full-fledged airlines will promise them and the company good productivity to get away (from LCCs),” Yap added.

Parkroyal Nay Pyi Taw debuts as first international brand in Naypyidaw

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PAN Pacific Hotels Group today launched Parkroyal Nay Pyi Taw in the Myanmar capital, marking its second Parkroyal property in the country.

The 180-room hotel is strategically located close to Myanmar International Convention Centre, the official venue of government functions, and opens with 90 rooms available. The remainder is expected to be fully operational by end -2014.

Parkroyal Nay Pyi Taw offers an all-day dining restaurant, spa, gym, swimming pool and a range of meeting facilities (TTG Asia e-Daily, February 11, 2014).

“As an early and successful player in Myanmar’s hotel industry, Pan Pacific Hotels Group is keen to capitalise on business opportunities within the flourishing tourism sector to solidify our position as one of the leading international hotel operators in the country,” says Bernold O Schroeder, CEO, Pan Pacific Hotels Group.

“The opening of Parkroyal Nay Pyi Taw in such a prominent location in the capital will give the brand greater visibility and boost the Group’s Myanmar portfolio.”

Meanwhile, Parkroyal Yangon is also to undergo renovations for refreshed dining spaces, lobby and meeting and entertainment facilities.

In 2013, Pan Pacific entered a joint venture agreement with Myanmar’s Shwe Taung Group to develop the country’s first Pan Pacific hotel (TTG Asia e-Daily, October 30, 2013).

Scheduled to open in 2017, the 348-room Pan Pacific Yangon will be located in the heart of Yangon city centre, opposite the popular Bogyoke Aung San (Scott) Market.

Ascott acquires existing Hong Kong residence, rebrands as Citadines

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THE Ascott has purchased an operational serviced residence in Sheung Wan, Hong Kong Island and will rebrand it to Citadines Mercer Hong Kong in 3Q2014.

The 55-unit property is located next to Hong Kong’s central business district, close to Soho and the famous Lan Kwai Fong.

Lee Chee Koon, CEO, said: “One of Ascott’s growth strategies is to look for prime operating serviced residences in gateway cities which will provide us with faster time to market.

“Adding a fourth property to our portfolio in Hong Kong will give us economies of scale and further strengthen Ascott’s leadership position as the largest international serviced residence owner-operator in (Greater) China with more than 10,300 apartment units in 57 properties across 20 cities.”

Meanwhile, managing director for North Asia, Kevin Goh, said that demand for serviced residences from expatriates and travellers is strong. He pointed out that Citadines Ashley Hong Kong, the first Citadines property in the SAR, has been seeing occupancy of above 90 per cent since its inception in 2006.

Citadines Mercer Hong Kong will offer one-bedroom apartments featuring a kitchenette, living and work spaces, a residents’ lounge, gym and swimming pool.

The Ascott is scheduled to launch Somerset Victoria Park Hong Kong in the third quarter and rebrand another serviced residence on Connaught Road in 2015.

In a separate development, Ascott today also announced it has partnered James Cook University to offer a direct path to a business degree programme for those studying for a Singapore Workforce Skills Qualifications Diploma in Tourism (Accommodation Management) at the Ascott Centre for Excellence.

Appointed by the Singapore Workforce Development Agency, the Ascott Centre for Excellence is the first and only continuing education and training centre for the hospitality sector that is run by a hospitality company.

AirAsia baulks at impending move to klia2

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BUDGET carriers AirAsia and AirAsia X have insisted on staying at the low-cost carrier terminal in Sepang after May 9 despite having been told that Kuala Lumpur International Airport’s (KLIA) low-cost terminal will cease operations following the opening of the klia2 on May 2.

The airlines want issues on safety and security at klia2 as well as the potential rise in airport charges and passenger service charge, which could raise the overall cost of travel, to be addressed before they relocated, The Star reported today.

LCCs currently operate at KLIA’s budget terminal that is scheduled to shut on May 9, one week after the new klia2 airport, which serves only budget airlines, is to open for business.

While the move was described as imminent by Aireen Omar, CEO of AirAsia Malaysia, she was quoted by The Star as having said: “We want to ensure our guests will have a seamless journey, without any disruptions that might potentially be caused by any periodic remedial measures undertaken by klia2.”

Meanwhile, Adam Kamal, general manager of Rakyat Travel said: “This issue has to be quickly resolved as it would cause confusion among travellers. Until this matter is resolved, we cannot confirm point of departure and arrivals for our fixed departures on AirAsia and AirAsia X.”

Ganneesh Ramaa, manager at Luxury Tours Malaysia opined that the AirAsia group should sit down at the table with Malaysia Airports Holdings to resolve issues for the benefit of travellers and the image of the country.

He added: “If it remains at the current low-cost carrier terminal, it would incur extra transportation costs for transit passengers and this runs contrary to the AirAsia’s brandingNow everyone can fly.”

J Edward Brea joins Shangri-La Hotel, Bangkok as GM

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J Edward Brea

J EDWARD Brea has taken the helm as general manager of Shangri-La Hotel, Bangkok.

An Australian-American national with more than 30 years in the hospitality industry, he was most recently general manager of Jing An Shangri-La, West Shanghai.

Having joined Shangri-La Hotels and Resorts in 2000, Brea was first hotel manager at Island Shangri-La Hong Kong and Shangri-La Hotel, Singapore respectively before moving through the ranks to general manager positions at Shangri-La Hotel, The Marina, Cairns; Traders Hotel, Kuala Lumpur; Shangri-La Hotel, Vancouver; and Kerry Hotel, Pudong, Shanghai.