TTG Asia
Asia/Singapore Tuesday, 10th February 2026
Page 2284

Asia is the new darling for congresses: experts

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A NEW study of the meetings industry conducted by Convene, the magazine of the Professional Convention Management Association (PCMA), has found that more of its respondents are looking to bring their events to Asia and Australia/Pacific Rim.

Sharing a selection of the results at the Business Events Week press conference on Monday, Sherrif Karamat, COO of PCMA, said 42 per cent of respondents intend to host their events in Asia, compared to 38 per cent in 2013, while 28 per cent are keen to take their events to Australia and the Pacific Rim, over 21 per cent last year.

The study is conducted every year and draws responses from its members who are planners in the meeting, convention, event and tradeshow industries.

While this is positive news for Asian destinations and sellers keen on attracting trade and association events, specialists warn that congresses that shift from Europe or the US to Asia-Pacific tend to lose delegate numbers due to the greater distance of travel – and therefore higher cost of travel – needed to get to the shows.

Paul Zimmet, director emeritus, Baker IDI Heart and Diabetes Institute and programme chair of the World Diabetes Congress 2013, told TTGmice e-Weekly that congress attendance fell from 16,000 in Dubai, 2011 to 10,300 in Melbourne last December.

“Distance is always an issue and a loss of attendance was expected when the congress was brought to this region. What we did for the event in Melbourne was to strengthen our content with many celebrated speakers, using them as carrots to entice more delegates to make the effort to fly here and participate,” Zimmet explained.

Yariv Gal-Yam, associate director, purchasing with Kenes International, also shares this observation. Drawing an example, he said a medical association event had 3,000 delegates at its edition in Europe and 2,000 in the US, but only 1,500 to 1,800 are expected to attend an upcoming one in this region.

Besides the longer travel distance, Gal-Yam also blamed the lack of content to cater to the local audience for the attendance attrition. “The language barrier is a challenge most prominent in Asia and Latin America,” he added.

However, Karamat urged associations and congress planners to look at the big picture: “Taking events to Asia-Pacific gives societies an opportunity to raise their profile and attract new members from the region.”

Karamat also pointed out that not all association congresses are afflicted with this problem, as global associations are seeing a growing number of Asia-Pacific members, with some having as many as 60 per cent of members from the region.

He suggested that concerned associations could try hosting a regional congress first, before rotating the event to Asia-Pacific.

MCEC debuts new technology brand, 3D venue mapping service

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MELBOURNE Convention Exhibition Centre (MCEC) launched a new brand yesterday to better market its event technology prowess.

The new brand, Imagine, is accompanied by a tagline, Technology that brings your events to life. It represents a suite of technology solutions that includes digital signage systems, social media integration to help event organisers control and moderate the display of rich media content and tweets, webcasting and event recording as well as intelligent lecterns.

Explaining the move, MCEC chief executive, Peter King, said: “There is a lack of understanding (among clients) of what we can do for events technologically.”

Along with the launch of Imagine, MCEC has also debuted a new service that allows clients to work with its technology team to create 3D floorplans of function spaces.

Visualisation Studio, as the new service is called, is built on MA3D, a German-made programme and enables event organisations to try out various lighting effects, layouts and positioning of projectors and screens, etc to see how the space would look like in reality.

According to Michael Walsh, MCEC’s director of technology operations, the venue is likely to be the first of its kind in Australia to offer such a techonology service to clients.

“It is free and part of the package clients get when they book our spaces. It is meant to improve the client’s event-planning experience and offer a more realistic visual of their event than the standard 2D floorplan,” he said.

The first event to utilise Visualisation Studio will be held this May.

Star Cruises buys second ship in 4 months

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Star Cruises’ Superstar Aquarius — Credit: Star Cruises

STAR Cruises has commissioned the construction of a new mega cruise ship, which will round up the cruise line’s Asian fleet to nine vessels strong when delivered in late 2017.

Parent company Genting Hong Kong ordered the ship from Germany’s Meyer Werft for 697.2 million euros (US$955.2 million).

The ship will offer 3,305 passengers accommodation in 1,682 cabins in the lower berths, and will be “designed to cater to the unique preferences of Asian cruisers and enable Star Cruises to take advantage of the growing demand for cruise travel in Asia-Pacific”, according to a press release.

Last October, Star Cruises announced it had placed a 707.2 million euro order to cater to the China, Hong Kong and Taiwan markets in particular (TTG Asia e-Daily, October 9, 2013).The ship will be delivered in 2016.

Hong Thai HK helps launch travel agency diploma course

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HONG Thai Travel Service Hong Kong is working with Hong Kong Baptist University’s School of Continuing Education (SCE) to offer industry input for the university’s new diploma in Travel Agency Service, a rare course in the country.

The travel agency’s general manager, Jason Wong, said: “This is a specialised course focusing on agency operations, which is not common in the market. Target audience also includes the travel trade, particularly those who rose from the frontline to management level without higher academic qualifications.”

Wong explained: “We advise SCE on programme design and content structure…Veteran travel experts will be invited to share their experience in classes.”

The school will accept up to 20 students for the first 200-hour course, with fees at HK$18,000 (US$2,321).

The dearth of manpower in the travel and tourism industry has given rise to a number of courses in Hong Kong, including the vocational degrees offered by Vocational Training Council’s (VTC) Technological & Higher Education Institute of Hong Kong. It offers bachelor’s degrees in Chinese Culinary Arts and Management, as well as Hotel Operations Management (September) and Public Relations (2015) programmes.

Plans to bring VTC’s popular Professional Butlers Training Programme – taught by professionals including Patricia Paskins, who trained butlers at the UK’s Buckingham Palace – overseas are also in the pipeline.

Singapore pulls in 15.5m visitors for 2013

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SINGAPORE tourism performed within the forecasted range in 2013 according to the Singapore Tourism Board (STB), who said better air connections had driven strong growth from East Asia.

The Lion City welcomed 15.5 million international visitors last year, up from 14.5 million (6.9 per cent) in 2012, while tourism receipts totalled S$23.5 billion (US$18.6 billion), a 1.6 per cent year-on-year rise.

STB had earlier forecast 14.8-15.5 million arrivals and tourism receipts of S$23.5-24.5 billion for full-year 2013 (TTG Asia e-Daily, March 14, 2013).

This year’s forecast figures will be revealed at a later date, said Oliver Chong, director of communications, STB.

Indonesia (2.3 million arrivals), China (1.9 million), Malaysia (910,000), Australia (842,000) and India (703,000) were Singapore’s top five international visitor-generating markets. The strongest year-on-year growth in arrivals came from China (26 per cent), Hong Kong (17 per cent) and Taiwan (29 per cent).

Said Chong: “The large growth from these three countries was boosted by the increase in air capacity, and higher twinning traffic with Malaysia as well.”

China also registered the biggest jump in tourism expenditure, spending S$2.4 million or 26 per cent more year-on-year, with shopping making up the bulk of expenditure at 46 per cent.

On industry efforts, Chong said the ongoing travel consultant manpower study launched in December 2013 will help STB understand pertinent issues like the labour crunch so it can help develop initiatives to address them.

When asked about the possibility of raising the barriers to entry for aspiring travel agencies to protect consumers against sudden closures as with Five Stars Tours in January (TTG Asia e-Daily, February 12, 2013), STB’s chief executive Lionel Yeo, said: “We are currently seeking industry opinion on this.”

Responsible travel pavilion to debut at PTM Cambodia

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PATA’S annual travel tradeshow will be held in Phnom Penh this year, marking a number of firsts for the travel association.

From September 17 to 19, buyers and sellers will converge on the Diamond Island Convention and Exhibition Centre in the Cambodian capital of Phnom Penh for the event, hosted by the Ministry of Tourism.

Besides being the first time Cambodia is hosting PATA Travel Mart (PTM), this year will also see PATA set up its inaugural Responsible Travel Pavilion.

A business platform dedicated to responsible and sustainable travel, the association is inviting PATA members and industry stakeholders to exhibit under the Responsible Travel Pavilion.

Martin Craigs, CEO of PATA, commented: “There is a palpable spirit of optimism in Cambodia…I’m confident that spirit will be apparent on the PTM show floor in Phnom Penh. It will be the right time and place to new business.”

PATAmPower statistics report that Cambodia’s visitor arrivals for 2013 grew eight per cent to over 3.7 million, and tourism contributes US$2.5 billion or 16 per cent of the country’s total GDP.

Virgin Atlantic tries on Google Glass for tailored customer service

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VIRGIN Atlantic is weaving in the use of wearable technology such as the Google Glass and Sony Smartwatch technology to its concierge service at London Heathrow airport in a six-week test.

The airline has equipped each concierge staff member in its Upper Class Wing with either a Google Glass or Sony Smartwatch 2 that will display the individual passenger’s information via an integrated, purpose-built dispatch app developed by SITA and Virgin Atlantic. The app manages all task allocation and concierge availability.

This allows concierge staff to greet passengers by name and begin the check-in process once they arrive at the airport, as well as provide them with their latest flight information, weather and local events at their destination.

In future, the service could extend to displaying information about a passenger’s dietary and refreshment preferences.

Dave Bulman, director of IT, Virgin Atlantic, said in a media release: “While it’s fantastic that more people can now fly than ever before, the fact that air travel has become so accessible has led to some of the sheen being lost for many passengers. Our wearable technology pilot with SITA makes us the first in the industry to test how Google Glass and other wearable technology can improve the customer experience.”

Results of the six-week pilot test will be evaluated before the service is rolled out elsewhere in future.

Meanwhile, Virgin Atlantic is also partnering with SITA to test iBeacon, a low-powered Bluetooth transmitter than can notify nearby Apple devices of services, discounts and updates on their flight boarding schedules, also for Upper Class passengers at Heathrow.

YTL Hotels relaunches Vistana hotels

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MALAYSIA-BASED YTL Hotels has unveiled three newly refurbished Vistana Hotels in Kuala Lumpur, Kuantan and Penang with better offerings for the business traveller.

The facelift included the full reworking of guestrooms and public spaces, with new facilities such as 24-hour gyms, grab-and-go Barista coffee bars and business solutions centre HUB247.

Guests can also make use of the free Wi-Fi throughout the hotels.

Mark Yeoh, executive director of YTL Hotels, said: “Our endeavour comes at a timely moment, in hand with Tourism Malaysia’s Visit Malaysia 2014 (campaign).”

The company will be expanding the Vistana Hotels brand throughout Malaysia and the region in the next few years, it said in a media statement.

Java airports resume operations after Mount Kelud eruption

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ADI Sumarmo International Airport Solo and Adisucipto International Airport will reopen tomorrow, the last two airports in Java to resume regular operations since last Friday.

Juanda International Airport in Surabaya, Ahmad Yani International Airport in Semarang and Abdul Rahman Saleh Airport in Malang opened during the weekend.

Thick layers of ash from a volcanic eruption descended on East and Central Java late last week, resulting in flight cancellations and attraction closures (TTG Asia e-Daily, February 14, 2014).

Angkasa Pura I Airport Authority spokesperson, Handy Heryudhityawan told the media that Jogjakarta and Solo had been the worst affected, so it took time to clean the airports of the ash.

Garuda Indonesia cancelled a total of 129 flights last Friday and 127 on Saturday, while LCC Citilink scrapped 50 flights on Friday and Saturday. Lion Air cancelled 90 per cent of services to affected airports on Friday.

In the meantime, iconic tourist attractions like Borobudur and the Prambanan Temples will remain closed for 10 days for cleaning, according to Borobudur, Prambanan, Ratu Boko Park Authority president director, Laily Prihatiningtyas in a statement.

*Our article originally stated that Adi Sumarmo International Airport would reopen on February 17, which was correct as press time. Following an update issued by the relevant authorities, TTG Asia e-Daily has amended the reopening date in the copy to February 18.

Novotel Bangkok launches Super Saver Package

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NOVOTEL Bangkok on Siam Square has kicked off the Super Saver Package.

Rates start from US$103, including breakfast, and are exclusive of VAT and service charge. Reservations cannot be cancelled or modified.

For more information or to make a reservation, visit www.novotelbkk.com.