TTG Asia
Asia/Singapore Friday, 2nd January 2026
Page 2231

Will AEC’s talent mobility bring benefits?

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Will talent mobility within ASEAN bring benefits?

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In tandem with the formation of the ASEAN Economic Community (AEC) in 2015, the tourism sector is on track to implement the ASEAN Mutual Recognition Arrangement on Tourism Professionals (MRA-TP) by the end of next year.

Conceived to facilitate the mobility of employment for skilled tourism labour within the region, the MRA-TP allows qualified tourism professionals from ASEAN member states to apply for jobs in other ASEAN member countries.


Setting up standards

Indonesia’s Ministry of Tourism and Creative Economy’s Resource Development Agency chairman, I Gede Pitana, explained that member countries agreed to certify professionals using ASEAN toolboxes (training manuals) when the MRA-TP was signed in 2009.

However, of six identified labour divisions, only the training toolbox for housekeeping has been completed and its master assessors and master trainers

trained last year. Tool boxes for front office, F&B, food production, tour operators and travel agencies are due to be finalised this year.

“If we waited for all the toolboxes to be ready to start certifying, it would have been unlikely that we would achieve the targets set for 2015, therefore, a second mechanism was set up,” said Pitana.

“The ASEAN Tourism Professional Monitoring Committee (ATPMC) then came up with the idea of establishing a regional secretariat for ASEAN tourism professionals, which is a pool of master trainers and master assessors,” he added.

During the 17th ASEAN Tourism Ministers Meeting in Kuching in January, the ministers adopted the terms of reference for the establishment of a regional secretariat in Indonesia to facilitate the implementation of the MRA-TP in 2015.

As each member country has developed and applied its own competency standard, certificates issued by individual countries will be assessed against the ASEAN standard.

Other new training projects and activities this year include developing the ASEAN Tourism Professional Registration System, training ASEAN master trainers and master assessors for front office and F&B services as well as the pilot project for housekeeping under the MRA.


Restrictions apply

Although the MRA-TP seeks to foster “free movement”, job seekers cannot simply pick an opening in another country and apply for it.

Souhn Manivong, director general of tourism development department at Laos’ Ministry of Information, Culture and Tourism – who also represents Laos as the chair of ATPMC – said: “The qualified talents need to register themselves with the ASEAN Professional Registration System, and companies in the member countries who need certain talents can look at the list and invite (candidates).

“So the movement of professionals is by invitation,” he said, adding that once the match is made, the rules and regulations of the host country apply.

Try Chhiv, deputy director general of tourism at Cambodia’s Ministry of Tourism and secretariat director at the National Committee for Tourism Professionals, added: “(ASEAN)  applies a matching system, so not everyone can just come and work in Cambodia. On the other hand, we also have our own laws (limiting) the number of foreign workers – this will balance domestic and regional manpower.”

Souhn estimates some 2,000 ASEAN tourism professionals will possess ASEAN-recognised certificates by the end of 2015.

Job fight or flight?
The MRA will bring both pros and cons to a country, noted deputy director of department of international cooperation & ASEAN, Cambodia’s Ministry of Tourism, Hoy Phireak. “It is good because we need to fill the gaps (in the country), and (Cambodians) can also get regional exposure and come back to share their experience,” he said.

Aung Myat Kyaw, chairman of the Union of Myanmar Travel Association, agreed: “Some are concerned that job opportunities will be taken by foreigners, but (others) see the entry of foreign professionals as a chance to learn the expertise of others.”

According to Daniel Corpuz, undersecretary for tourism planning and promotions at Philippines’ Department of Tourism, an average of 25,000 Filipinos graduate from hospitality and tourism-related programmes each year, enough to fill the country’s growing need for talents.

However, Dennis Law, former managing director of Star Holiday Mart Singapore and now executive officer and general manager of global inbound business, JTB Asia-Pacific, foresees significant movements of labour, especially from less developed economies, resulting in a loss of skilled manpower for some countries.

Singapore is likely to attract “all brains”, Law said, adding that few Singaporeans want to work in the service industry. However, this might put a strain on the country’s infrastructure and create social problems, he opined.

More concerned about the readiness of the Indonesian workforce, Indonesia Hotel and Restaurant Association chairman, Yanti Sukamdani, said: “On one hand, I will be happy to see Indonesian talents getting a job in other countries as it will lift the image of the country.

“On the other hand, we will see competition at home. We see more and more international investment coming, and it is natural that (foreign companies) want to bring in their talents to ensure business is running (well) and profitably,” she added.

Rakyat Travel Malaysia’s general manager, Adam Kamal, pointed out that not all companies will employ foreigners. “It will depend on whether (companies) need an expertise that cannot be found locally, and they also need to consider the remuneration for foreigners,” he said.

Overseas talents are not necessarily more expensive than hiring locals though, Yanti commented. “The Indonesian labour unions keep asking for an increase in regional minimum wages. If competent foreign workers are more economical, can the Indonesian talents compete with them?”

This article was first published in TTG Asia, March 28, 2014 on page 2. To read more, please view our digital edition or click here to subscribe.

Edmond Ip joins Artyzen Hospitality Group

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PROMINENT hotelier Edmond Ip has been appointed vice-chairman of Artyzen Hospitality Group and brings with him high-end hotel concept Zitan.

Ip has spent 40 years in the hotel industry in a range of senior executive and development roles for the biggest hotel groups in the world. This includes Hyatt International, InterContinental Hotels Group, Hilton Worldwide and Banyan Tree Hotels & Resorts.

His Zitan concept will be developed as Artyzen Hospitality Group’s high-end brand, with an essence stemming from Chinese culture and hospitality. It was inspired by the Four Nobles Ones, flowers representing four virtues prized by the Chinese.

Said Ip: “We look to Chinese history and cultural influences to create a brand that will provide discerning guests, with an experience based on Chinese characteristics but in a contemporary manner.”

“Working in unison with owners, artists and designers, we want to create a product that will always be the first one, because each Zitan will be original.”

High-end seaplane service takes to Vietnam skies in August

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HAI Au Aviation will kick off its seaplane service with the launch of a Hanoi-Ha Long Bay route on August 1 this year, targeted at high-end travellers.

A second Ho Chi Minh City-Phan Thiet-Nha Trang will commence in December when it takes delivery of its third seaplane.

Flights can be booked from a selection of 25-, 30- or 40-minute flights, with prices varying accordingly between US$250-$350 per person. Private charter flights are US$2,200 to US$3,300 per pax for the same times.

Hai Au will begin operations with two seaplanes but expects to have six in three years’ time. The planes will be flown by pilots of American, Canadian and Australian nationalities, and can seat 12 passenger each flight.

Do Quang Hai, commercial director of Hai Au Aviation, said: “Our main market will be inbound, high-end tourists, golfers, corporate groups, Vietnamese and local expats. The feedback we have gathered from our market research is very good and shows high-end travellers have been waiting for seaplane flights in Vietnam for a long time.”

However, Robert Tan, director of business development for Lac Hong Voyages, felt the prices were “quite high”.

“Is there a market for it? I don’t think so,” he commented.

Thien Minh Tourism JSC (TMG) whose portfolio include Victoria Hotels & Resorts and Buffalo Tours, has an 89 per cent share in Hai Au Aviation, with the remaining 11 per cent going to Vietnam-based Focus Travel.

Majority of tourism professionals received pay raise in 2013

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OVER half of Asia-Pacific travel industry professionals received a pay increase in the last 12 months, indicating tourism businesses see good prospects, according to a newly released report.

This is according to ACI HR Solutions’ 2014 Asia Pacific Travel and Hospitality Industry Salary Survey that was officially launched at the Singapore Tourism Board’s office this week.

Average salaries in Singapore grew 16.1 per cent, followed by Thailand with 11.5 per cent and China with 9.8 per cent. However, actual highest average salaries still went to Macau (US$106,800) and Australia (US$81,939), while Malaysia took the lowest average salary again (US$37,418). The report also noted that male respondents’ salaries were 12 per cent higher than females’.

The growing importance of career progression in employee satisfaction was also highlighted. Some 71 per cent said that career progression was either “extremely important” or “very important”. On the other end of the spectrum, only three per cent said career progression was unimportant.

Currently, 34 per cent of employees feel that their jobs provided “excellent” or “good” opportunities for career progression, compared to 28 per cent in 2013. Respondents who felt their jobs offered “poor” or “zero” career progression opportunities fell to 22 per cent from 35 per cent in 2013.

Andrew Chan, founder and CEO of ACI, said: “2013 proved to be an excellent year for international tourism, which showed a remarkable capacity to adjust to changing market conditions, fuelling growth and job creation across the region, despite the lingering economic and geopolitical changes.”

On the improved statistics reported in the study, Chan said that the improved economic outlook had likely allowed companies to expand and give existing staff new opportunities.

The 2014 Asia Pacific Travel and Hospitality Industry Salary Survey collated responses from more than 800 respondents in nine countries across the Asia-Pacific region, with answers coming from all ranks in the industry.

Singapore-based professionals made up the largest proportion of  respondents (37 per cent), followed by China (31 per cent), Hong Kong (17 per cent) and Thailand (four per cent).

UAE’s Ras Al Khaimah appoints HK, China, India representative

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RAS Al Khaimah Tourism Development Authority has appointed Heavens Portfolio as its representative in Hong Kong, China & India to promote the emirate in these markets.

The appointment was effective March 1, 2014.

Steven Rice, CEO of Ras Al Khaimah Tourism Development Authority, said: “Ras Al Khaimah is going from strength to strength as a tourism destination. We are in a fantastic position to attract investment which capitalises on Ras Al Khaimah’s accessibility to Dubai International Airport, its natural attractions of a temperate climate, rugged terrains and mountains, clean beaches and archaeological sites, coastal areas and desert to build the emirate’s tourism sector.

“Looking forward to 2014, Ras Al Khaimah’s tourism sector has a huge potential for continued growth, building on these strengths and the achievements of 2013.”

An emergent tourism destination in the UAE, Ras Al Khaimah’s natural landscape features deserts, mountains and 64km of coastline, allowing tourists to participate in a diverse range of activities from swimming, fishing and golfing to experiencing a traditional Bedouin desert camp or enjoying the water slides at Iceland Water Park.

Thomas Cook India marries fixed departures with FIT options in new product

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THOMAS Cook India has rolled out a Fusion Holidays product that combines the price advantage of group rates for fixed departure tours with the freedom for travellers to customise their itineraries.

The aim is to cater to the new market segment of value-conscious customers who demand more choice in travel.

Fusion Holidays itineraries offer a combination of airfare, accommodation in three-star hotels and essential sightseeing. While departure dates and air travel options are fixed, customers can pick all other components from upgraded accommodation and extended stays to add-on sightseeing tours.

Shibani Phadkar, senior vice president & head – leisure travel outbound, products, contracting, operations & tour management, Thomas Cook India, said: “Fusion Holidays brings a unique two-pronged benefit to a new Indian market segment – great value to cater to increasing price sensitivity while respecting the client’s individuality with the flexibility and freedom of personalised options.”

Sajan K Gupta, managing director, Vayu Seva Tours, said: “Indian travellers have always been price-conscious, but since a large number have already travelled once or twice and gained confidence, they now want to be more independent in their choice of activity. Fusion Holidays… (is) a win-win situation.”

Yupha Moonsarn, managing director, Bangkok-based Virgo Virgin Tours, said: “Indian visitors to Thailand are beginning to break the mould by buying flights and hotel nights from tour operators and then shopping for travel add-ons on their own and as per their individual preferences, often diverse, even within a family travelling together.

“Such a new product is meaningful as it would follow a demand pattern set by the customers that the trade has been required to react and adapt to.”

South-east Asian arrivals doing well for New Zealand

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TOURISM New Zealand is devoting its energies to three main markets of Singapore, Malaysia and Thailand to grow South-east Asian arrivals, which represent a large section of travellers to New Zealand.

Year-on-year arrivals from Singapore, Malaysia and Thailand for the year between February 2013 and 2014 has seen positive growth, with Thailand showing the largest improvement of 22.9 per cent (21,008 arrivals), followed by Singapore at 16.6 per cent (42,800) and Malaysia at 4.8 per cent (29,408).

The NTO wants to further expand arrivals and is aiming to do so by targeting solo/couple travellers and affluent independent travellers, as well as high net worth local and expat residents in Singapore.

MICE is likewise on the agenda, and Tourism New Zealand is gunning for more incentives and conferences from Singapore, Malaysia and Thailand.

In an interview with TTG Asia e-Daily, Mischa Mannix-Opie, regional manager South & South-east Asia for Tourism New Zealand, said: “For Singapore, New Zealand remains a popular destination for those wanting to get away from their cosmopolitan lifestyle and looking to experience nature and amazing landscapes. Furthermore, Singaporeans have the financial means to enjoy premium travel, making them a valuable market for New Zealand over the long-term.

“Malaysian tourists to New Zealand, in general, enjoy the self-drive opportunities offered by New Zealand as a holiday destination. Around half of Malaysian visitors (50.3 per cent) travel outside the main regions. It is also a strong market for incentive travel during peak and off-peak seasons in New Zealand.

“Interest in self-drive holidays has always been strong from Thailand, and Tourism New Zealand is seeing increased preference for campervan holidays.”

Mannix-Opie said lack of capacity during New Zealand’s peak summer period was one of the challenges faced by the destination. Another is strong competition from other longhaul destinations popular with Asian travellers, such as the US and Europe.

First Sofitel So for Indonesia will open 2018

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SOFITEL Luxury Hotels has signed a hotel management agreement with real estate company Farpoint, subsidiary of Gunung Sewu Group, to operate the first Sofitel So in Indonesia.

Sofitel So Jakarta will come up within The Hundred, an integrated mixed-used development which includes residential apartments, offices and a public green urban plaza, in the heart of Mega Kuningan.

Work on The Hundred is anticipated to commence this year and finish in 2018.

Gerard Guillouet, COO for Accor Malaysia, Indonesia and Singapore, said: “It’s a pleasure for us to announce this collaboration with Farpoint, a company that will bring its three decades of real estate experience into making the future of Sofitel So Jakarta a great success. We are excited about this project and look forward to working with Farpoint in making this chic, contemporary hotel a flagship for the Sofitel So label in the region.”

The Hundred comprises a 50-storey residential and hotel tower as well as a 24-storey office tower straddled by a seven-storey podium with a grand arched gateway which leads into Mega Kuningan.

The podium consists of a grand ballroom, hotel amenities and a sky pool bar and lounge on the upper levels as well as a range of gastronomic venues on the ground level leading into the green plaza.

Sofitel Luxury Hotels will open Sofitel So Singapore in May this year (TTG Asia e-Daily, March 18, 2014), while Accor has said it will be taking over management of Sentosa Resort & Spa (TTG Asia e-Daily, March 28, 2014) and TTG Asia e-Daily understands this is likely to become a Sofitel eventually.

Visitor flows for Asia will grow 15 per cent yearly within next decade: Amadeus

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THE Asian Century is well underway with a decade of sustained growth lying ahead for Asia’s travel industry, according to a new major industry study by Oxford Economics and commissioned by Amadeus.

Macro trends driving industry growth over the next decade predicts that international travel will rise by at least 5.4 per cent annually for the next 10 years, outstripping global GDP growth.

Asia-Pacific travel will skyrocket within the next decade, with visitor flows for Asia reaching an average annual growth rate of 15.1 per cent. This is close to double the figures for the period 2002 to 2012.

Asian travel expenditure will also leave top spender Europe in the dust by 2023. Growing at 18 per cent per year, Asian outbound travel spend will reach US$752.8 billion to make up 40 per cent of global spend.

Meanwhile, Asia will drive 55 per cent of global business travel growth in the next 10 years. North-east Asia alone will contribute 42 per cent of this, while South-east Asia makes up the remaining 13 per cent.

Emerging economies are also set to spearhead air travel growth, said the study. Countries such as India, Indonesia and Russia will overtake the OECD bloc as the biggest sources of global air traffic.

China’s prominence cannot be ignored either, with the country to drive as much as 20 per cent of global outbound travel and already touted to overtake the US as the world’s largest travel market by end 2014.

The pool of potential outbound travellers will more than double by 2013 and China is on track to become the world’s largest domestic travel market by 2017 as its GDP, employment level and consumer spending shoots up.

Still, other emerging markets like Russia, Brazil, India, Indonesia and Turkey will also register more than five per cent annual travel growth in the next 10 years.

“The findings underscore what most of us already intuitively know – that we have now truly arrived in the Asian Century. No matter where we look, Asian travellers have and will continue to change the landscape of travel, and businesses must adapt to them or risk falling behind,” said Angel Gallego, president, Amadeus Asia Pacific.

Goa turns eastward as Russian arrivals continue to surge

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THE Russian deluge continues unabated in Goa, with the soon-to-be-implemented visa on arrival (VoA) for the market hailed as a big advantage for the beach destination.

The destination received 119,447 arrivals between October 2013 and January 2014 alone, putting it on track to surpass last year’s 157,605 visitors between October 2012 and March 2013.

According to Goa Tourism, which promoted the destination at Moscow International Travel & Tourism Exhibition, international tourist arrivals rose by 9.3 per cent in 2013. Russians took the lion’s share of arrivals, with 30 per cent being repeat visitors.

Konstantin Gorin, tourism director, Moscow-based Labirint Travel Company, pointed out that Goa currently loses out to Thailand because the latter allows for visa-free entry. “India has recently included Russia for the VoA scheme, but the mechanism will be implemented later this year. If it works smoothly, it will be a big advantage for Goa as a destination.”

Ekaterina Belyakova, head, Russian Information Centre, Goa, said: “The new (VoA regulations) will be an important factor in the growth of Goa’s potential as one of the key destinations for Russian tourists in Asia. The efforts by Goa Tourism to develop infrastructure will have a positive effect on the growth of tourist flow and increase the percentage of tourists returning to Goa next year. Russian (arrivals) will be one million in five years.”

Rita Dhanwatay, director, Ritz Safari Pune also commented that Goa has to improve service standards to compete successfully against Thailand and Singapore. “Tourists flying longhaul want quality and seamless entry. They will go wherever it is easier and more comfortable to go to. Goa is beautiful but must add value to its intrinsic attractiveness.”

Meanwhile, Francisco de Braganca, president, Travel and Tourism Association of Goa, said Goa should look eastward to East Asian and South-east Asian countries as prime source markets for marketing. “Travel from the West is shrinking.