FINANCIAL year 2013/14 has been good for the Western Australian city of Perth, which broke its own target and record for revenue generated through conferences.

According to Perth Convention Bureau (PCB), conference delegates will stay for 201,147 days and spend A$108.0 million dollars (US$101.6 million).

The CVB had initially aimed to make A$104 million in direct delegate expenditure.

Ian Laurance AM, chairman of PCB, said: “These results indicate that PCB continues to punch above its weight in the business events industry despite new infrastructure and increasing competition across Australia and around the South-east Asian region.”

The CVB’s CEO, Paul Beeson, added: “The value of conferencing and business events is increasingly appreciated by governments worldwide, as it is here in Western Australia.”

Conferences are the highest-yielding tourism sector, with a single international delegate spending five times more than a leisure tourist.

ASIA’S first-ever international travel bloggers conference (TBC) will be held in Colombo this year, jointly hosted by John Keells Group’s Cinnamon Hotels & Resorts and the Professional Travel Bloggers Association (PTBA).

Cinnamon TBC Asia will run from November 14-18, focusing on the themes of travelling, writing, and technology.

It will feature high-quality educational sessions and networking opportunities, while representatives from the BBC, Facebook, TripAdvisor and Google are slated to speak.

Participants include travel writers, photographers, videographers and food writers who will be hosted free with full board and air tickets sponsored by SriLankan Airlines, the official travel partner for the event.

THE new Courtyard by Marriott Boluo in Huizhou, China, will look to Guangzhou, Shenzhen and Hong Kong as its main markets for business event bookings.

In an email interview with TTGmice e-Weekly, Kevin Gong, general manager of the 234-key hotel which is outfitted with seven meeting rooms, said his team will pursue corporate clients such as Samsung, LG, Sony and Coca-Cola based in Huizhou.

Gong also expects to “see interest from local government agencies”.

However, Gong admits that the pursuit of corporate events will be a challenging one in the first year of operations, as “Boluo is still more of an agriculture-focused county, as opposed to a more event-heavy industry like manufacturing”.

Currently, the hotel’s event facilities receive more bookings for weddings.

“That said, Courtyard by Marriott Boluo enjoys a prime location, and coupled with the city developments in the area, it has great potential in becoming a business event destination. The current airport in Huizhou is slated to open to civilian flights at the end of 2014, while the Shenzhen-Guangzhou MTR (expected to be complete within the next two years) will soon provide connectivity between the two cities. We certainly expect more bookings in time to come,” he added.

He also revealed that the hotel might expand its sales and marketing efforts in the corporate market should there be further city and industrial developments by the government.

Besides offering 1,405m2 of meeting venues that are equipped with modern audiovisual technology and high-speed Internet access, Courtyard by Marriott Boluo also houses two restaurants, a well-equipped fitness centre, an indoor swimming pool with a dry steam room, and an outdoor pool, among others.

PULLMAN Kuala Lumpur Bangsar will continue leveraging its strength as a business hotel to increase its market share of international MICE business.

MICE now makes up 40 per cent of business and the 513-key hotel is targeting 60 per cent.

General manager, Eric Tan, said: “The use-up rate of the hotel is higher with international MICE business. With more international MICE business, we also get to showcase Malaysia as a strong MICE destination in this region.”

To generate more awareness of the hotel and its facilities to event organisers, DMCs and international delegates, the property is the official venue of Malaysia’s inaugural Business Events Week organised by the Malaysia Convention & Exhibition Bureau (MyCEB) next month (TTGmice e-Weekly, July 3, 2014).

The hotel will also participate at international tradeshows, follow MyCEB on overseas roadshows and participate in sales missions organised by Accor.

Tan said one of the selling points of Pullman Kuala Lumpur Bangsar is its ballroom, which is one of the largest pillarless ballrooms in Kuala Lumpur and can accommodate up to 2,000 people in theatre-style and 110 round tables for banquet seating. The property also has 11 meeting rooms and an executive boardroom.

The property will be further enhanced by this year-end with the opening of two new F&B outlets – the first a fusion restaurant serving Japanese, Chinese and Thai cuisine, and the other a rooftop bar on the 28th floor providing a clear 360º view of the city. This brings the total number of F&B outlets at the hotel to six.