TTG Asia
Asia/Singapore Saturday, 27th December 2025
Page 2147

International Dragon Award Meeting goes to Dubai

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MIDDLE East destination Dubai has secured the bid to host the 2015 International Dragon Award Meeting (2015 IDA Annual Meeting), which will take place from August 22 to 25 next year.

The IDA Annual Meeting, which will be held at the Dubai International Convention & Exhibition Center, is an international Chinese life insurance and financial services industry event recognising top insurance and financial professionals.

“The reason to choose Dubai is not only because it is one of the most attractive tourism destinations, but also (because it) has a state-of-the-art business and convention centre, which is equipped with the latest facilities. There is confidence that Dubai’s accessibility in terms of airlift, the number of well-designed hotels, and the highest quality service standards will make the 2015 IDA Annual Meeting a successful business event,” said Richard Wu, chairman of the Worldwide Chinese Life Insurance Congress that organises the event.

Steen Jakobsen, director of Dubai Business Events – the Official Convention Bureau, commented: “We are honoured that Dubai was selected as the first city outside of Asia to host the International Dragon Award 2015 event, and we are very much looking forward to showcasing this remarkable city to the thousands of delegates who will be attending.

“China is an increasingly important market for Dubai, which is particularly well suited for Chinese visitors thanks to its high standards of hospitality and vast array of leisure attractions which include some of the best hotels and shopping malls in the world,” Jakobsen added.

Marco Polo Hotels dangles discount on Hong Kong meetings

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THREE Marco Polo harbourside hotels are offering promotions for full- and half-day meetings, with a range of add-ons thrown in as well.

Meeting groups that book 10 or more guestrooms can take up Marco Polo Hotels’ deal at any one of its three properties – Marco Polo Hongkong Hotel, Gateway Hotel, and Prince Hotel.

Half-day packages include half a day’s use of the meeting room from 09.00 to 13.00, one coffee break, and a buffet lunch at a designated restaurant. Full-day packages encompass use of the meeting room from 09.00 to 17.00, two coffee breaks, and buffet lunch at a designated restaurant.

Free add-ons that come with each package include rental of an LCD projector with screen for designated meeting rooms, PA system with microphones, flipchart with paper, or whiteboard with markers. Water and candies, meeting supplies, and Wi-Fi are also complimentary.

Marco Polo Hongkong Hotel’s discounted half-day package costs HK$480 (US$62), while the same at Gateway Hotel and Prince Hotel cost HK$470 and HK$440 respectively.

Prices are per person per day, and subject to a 10 per cent service charge for groups with a minimum of 12 persons daily.

For reservations and more information, call (852) 2113 3203.

Singaporean travellers take on South-east Asia

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WHILE South-east Asia has, unsurprisingly, emerged as the most visited destination for Singaporeans, a study released today by MasterCard has shown how five demographics differ in their travel spending and behaviour.

Last December, MasterCard conducted online interviews with some 1,600 Singaporeans who travel at least twice annually, asking for their recent travel histories.

From the study, it concluded that more than half of Singaporean travellers (56 per cent) visited South-east Asia recently with Malaysia, Thailand and Indonesia being their top choices.

Another 30 per cent went to Greater Asia, Australia and New Zealand. Hong Kong, China, and Australia saw the highest number of Singaporean footfalls in that order. The remaining 14 per cent went to the rest of the world. The US was the most popular choice, followed by the UK and France.

Young travellers, or those aged 18 and 24, spent an average of S$1,643 (US$1,317) per person per trip. They enjoyed exploring new places, roaming the city, engaging in leisure activities, and getting in touch with Mother Nature through outdoor activities. This demographic accounts for 13 per cent of outbound Singaporean travellers.

Singaporeans without children in their late 20s and older said they travel for great shopping deals, cultural immersions, to get out of their routines and for celebrations. They spend about S$2,241 on each trip and make up the bulk of Singapore’s travelling population at 43 per cent.

Families made obvious concessions to their younger children by visiting theme parks and taking advantage of great shopping deals when on holiday, though they also took the chance to take a break and celebrate special occasions. They make up 26 per cent of travellers and spend S$3,160 per pax.

Married Singaporeans with older children contribute only 12 per cent of the travelling populace but spend the most, at S$4,266 each. They travel on guided tours or to visit someone, and enjoy leisure activities.

Senior travellers aged between 55 and 65 spend S$3,768 on average. When on vacation, they enjoy pampering themselves, indulging in fine dining, exploring new places and usually travel on guided tours.

Separately, Hotels.com’s latest Hotel Price Index found that Singaporeans’ top 10 destinations for 1H2014 were: Hong Kong, Bangkok, Taipei, Seoul, Kuala Lumpur, Tokyo, Bali, London, Penang and Osaka. While Thailand has traditionally been the hottest outbound destination among Singapore travellers, it has been eclipsed this year.

Tokyo experienced the biggest fall, taking a three-step tumble from third position to sixth. Taking its place was Taipei and Seoul, which rose one and two spots respectively to inch their way into the top five. Penang experienced the greatest jump, leaping four spots.

The results were based on bookings made on Hotels.com site.

mastercardinfographic_understandingsingaporetravellersaug2014

Stimulate your local visitor economy with Google Maps

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Google has begun to allow users in Australia to add pins and markers to its Google Maps application, presenting a golden opportunity for travel companies to gain visibility to travellers, says Bronwyn White, co-founder of MyTravelResearch.com

MyTravelResearch.com was recently invited to join Google as one of their Sydney City Experts at the Google Sydney MapUp. The goal of the session was to add as many businesses on Google Maps as we could.

I guess Google are asking us to help them do the work. But there is definitely a mutual benefit for us all in the travel industry.

The exciting thing about the whole shebang is that Australia is the first country where Google will allow anyone to add any business or place of interest on to Google Maps. If you live in another country, this function will be rolled out fairly quickly, so don’t worry.

So, what’s new?

Previously, you needed to be a business for example, claiming a Google My Business (http://www.google.com.au/business/) page to let Google know if your business was not on Google Map. Or you had to rely on Google picking up your business from other sources, but now anyone can place a pin on the map.

Insight to action:  what does this mean?

It means that if you are a destination, a regional tourism organisation or a local government area, you now have the power to ensure there is as much information as possible available online for potential travellers passing through your region. This is a fabulous way to stimulate your local visitor economy.

Mobile technology and ensuring information is available at all times is at the forefront of the Google Philosophy. And products like Google Maps are becoming more important as we turn to our mobile devices more and more. Indeed, Matt Cutts, head of the Google web spam team, indicated Google mobile queries may surpass PC search later this year.

The mobile traveller scenario

Imagine road-tripping travellers driving into through a region just after 17.00. The visitor information centre is closed. The road-weary travellers are looking for a place to stay and a good restaurant.

They pull out their iPad and start searching on Google Maps for this information. They are familiar with the iconic red pins and markers and how they relay the type of information they may be looking for in their travels. This includes places of interest, attractions, hotels, and restaurants.

If they town looks like a red pin desert, that is, there is not a lot on the map, they may decide to move on to the next town.

If your town or region does not many of its attractions, hotels, restaurants, shops or places of interest on Google Maps, you run the risk of losing them. If there are many red pins showing accommodation and restaurants (and reviews on Google+), chances are they will stay.

After eating out and staying the night, they might have a look around in the morning or stay another night if they see that the town has lots of things to do and places of interest.

What can you do?

This is great news if you are a tourism body such as a regional tourism organisation or a destination – even a person with an interest in mapping.  We now share the responsibility of ensuring relevant and interesting information about our places are available to the mobile traveller.

Previously, it was left up to the entity or a business to claim their business page or for them to let Google know if it wasn’t on the map. Now we can all do it.

And it’s easy.

MyTravelResearch.com has created a video showing you how to place a business or place of interest on Google Maps (see below)

Further information: mytravelresearch.com

By Bronwyn White

ep_150514_bronwynwhite_mytravelresearchcom2-1Bronwyn White (@BronwynWhite) has 22 years experience in the travel and tourism industry in the areas of market research, sales and marketing. In addition to market research and marketing services, White currently focuses on helping the tourism and small business sectors make the most of the online and digital resources. She also runs a well respected seniors travel blog, www.newyoungtravel.com.au.

Celebrity Cruises responds to extended vacation tren

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ROYAL Caribbean’s Celebrity Cruises has unveiled a range of in-depth, multi-day land tours, which can be sold together with its sailings.

Michael Bayley, president and CEO, Celebrity Cruises, said: “With the introduction of Celebrity Explorations, we are giving our guests more of what they value and expect from Celebrity – authentic, immersive and upscale vacation experiences that combine luxury hotels, guided tours by our destination concierges, and the best in local dining with a unique selection of ocean cruises and more.

“Our new style of travel pairs two exceptional vacations in one,” he added.

There are over 20 different Celebrity Explorations itineraries available for cruises from 2015 to 2016.

Highlights include a three-night tour covering Sydney and the South Pacific that will take guests through the highlights of the city – the Sydney Opera House, Sydney Harbour Bridge, and Bondi Beach – before boarding Celebrity Solstice.

This itinerary is available for sailing between January 18 and March 22, 2015, and October 21, 2015 and April 1, 2016.

Celebrity’s Africa & Iberian Peninsula tour is a five-night itinerary starting in Nairobi that will bring travellers to an upscale lodge in Lake Nakuru National Park and a luxury tented camp in the Masai Mara Game Reserve. Guests take part in three fully escorted expeditions before boarding Celebrity Eclipse in Southampton, England, which sails through the Canary Islands.

This is for sailings departing August 30 to October 21, 2015.

Another highlight is Celebrity’s Amazon & the Antarctic, which sees guests cruise down the Amazon for four days before sailing with Celebrity Infinity to Antarctica, and either Argentina or Chile. Travellers keen on this must travel between December 20, 2015 to February 28, 2016.

Jetstar Pacific links HCMC, Bangkok

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BUDGET airline Jetstar Pacific will be connecting Ho Chi Minh City and Bangkok daily from December 10, deploying Airbus A320 aircraft configured for 180 passengers on the route.

This announcement comes shortly after Jetstar Pacific announced new flights from Ho Chi Minh City to Singapore would start on October 27.

Jetstar Pacific is offering discounted fares for this route with prices from 1,190 baht (US$37) until September 1, while stocks last.

Jetstar Pacific currently operates close to 380 services a week to nine domestic destinations within Vietnam including Ho Chi Minh City, Danang, Hanoi, Hai Phong, Vinh, Buon Ma Thuot, Nha Trang, Hue and Phu Quoc.

Yangon heritage walks kick off in September

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THE non-profit Yangon Heritage Trust (YHT) will launch heritage tours in Myanmar’s gateway city on September 3.

Walk With YHT tours offer two separate routes – from Strand Road to Scott Market, and the East Downtown and Secretariat tour, which takes participants to the site of the assassination of Aung San, a general and key figure in Myanmar history, and father of Aung San Suu Kyi.

Tours will run on Wednesdays and Saturdays, once in the morning and again in the afternoon. Each tour lasts 2.5 hours and requires a minimum of five participants, with a maximum of 15. Tours are at US$30 per person.

Shwe Yinn Mar Oo, senior communications officer, YHT, said: “We have undertaken significant research into the history of every building, including those on the tour and also peripheral issues which are of interest. YHT’s well-trained tour leaders will bring visitors into the heart of old Yangon with stories and anecdotes from its history from the earliest beginnings to the modern city.”

She added that YHT has produced a self-guided map for Yangon containing six different heritage walks. “Since we are continuing the research work, new routes can also be created in the future. I hope these tours will attract more tourists, researchers, historians and (result in) a new product for the tourism industry.”

Proceeds from the tours will go towards YHT’s continued advocacy work to protect and promote Yangon’s rich urban heritage.

HK holds large-scale marketing event to restore Philippine arrivals

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THE Hong Kong Tourism Board (HKTB) embarked on a mega-marketing activity for the Philippine trade earlier this month new tours and trade promotions in order to jumpstart waning Philippine arrivals.

Simon Wong, HKTB regional director for South-east Asia, said the event is the “largest trade revival programme we’ve had” in recent years. Philippine arrivals to Hong Kong fell 14.5 per cent year-on-year from January-June 2014, from 375,294 to 321,051.

HKTB’s effort was spearheaded by its new My Time For… campaign, which in the Philippines, would zero in on three segments: families, young travellers aged 16-30, and the mature market above 46 years old.

To that end the NTO introduced three tour programmes – a Sham Shui Po foodie tour in the New Territories; a Wing Chun kung fu experience plus heritage museum tour; and an eco-tour programme in the fishing village of Tai O.

HKTB’s briefings also highlighted the opening of the Kai Tak cruise terminal, the October 1 launch of the Hong Kong Observation Wheel in Central Ferry Pier, Hong Kong Disneyland’s upcoming Disney Paint the Night night-time light show and Ocean Park’s new shark attraction.

Paul Leung, president, Hong Kong Inbound Travel Association, noted Filipino travellers are drawn to theme parks and shopping. “We’ve designed a special 2+1 package – the third (person) enters free. It will be applied on three packages: Ocean Park, Sky100, and Ngong Ping 360.”

The association is offering the trade this deal for two weeks starting August 15, valid for travel until October.

Meanwhile, Rita Ma, senior sales manager at Noah’s Ark Hong Kong, one of the newer theme parks in Hong Kong’s New Territories, said it had been receiving Internet bookings from the Philippine market.  “The numbers show Filipinos buy directly online, even at the published rate.”

Although 80 per cent of Filipinos tourists stay overnight, the average length of stay is two nights. Per capita spend increased 7.7 per cent from 2012 to 2013, said HKTB’s Wong.

International hotels to revive Luang Prabang’s cultural capital

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RISING demand from new source markets and the entry of more international branded hotels could help the former royal capital of Laos deliver on its potential as a cultural destination, reveals new research from C9 Hotelworks.

In Luang Prabang, Accor’s rebranding of Hotel De La Paix Luang Prabang and the 3 Nagas Luang Prabang under its Sofitel and MGallery brands respectively, as well as Aqua Expeditions’ launch of a luxury Mekong cruise to Vietnam and Cambodia will take place by year-end. Anantara Luang Prabang will open in August 2016.

Combined, they are expected to boost destination marketing and generate incremental international demand for the market, said Bill Barnett, managing director of C9 Hotelworks and author of the Luang Prabang: Hotel Market Update report.

“As in most cases the private sector will boost the destination with hotel brands, inducing more demand,” he told TTG Asia e-Daily.

Historically Luang Prabang has failed to cash in on its cultural cachet when compared with competing markets such as Siem Reap. But while more international hotels and cruises could help tip the scales in the destination’s favour, it is not a given.

“The key challenge is to see the destination develop from a seasonable trend into a more mainstream market,” he said. “Additionally more demand generators are required to keep visitors returning and avoid being a ‘one-trick pony’, where there is the constant need to develop new visitors.”

Last year’s completion of a new terminal and extended runway at Luang Prabang International Airport helped support a 16 per cent rise in international arrivals to 342,557 for financial year 2013/14 and a five per cent increase in star-rated room supply, which now accounts for more than one-third of all registered accommodation units.

Growth came predominantly from traditional source markets such as Scandinavia, Switzerland, the Netherlands, New Zealand and Russia, but also newer markets including Latin America.

However, muted airlift and high operating costs for carriers dampened the positive impact of airport improvements on arrivals.

Millennials – challenges or catalysts?

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THE growth of Millennial travel has changed the face of travel in Indonesia in the last two years, presenting both a hurdle and a springboard for change.

High-level members of the industry spoke today at the Asian Travel & Tourism Industry Dialogue: Asian Millennial Travellers, and How to Tap This Growing Market, a roundtable session held at Pullman Jakarta and co-organised by Singapore Tourism Board (STB) and TTG Asia Media under the TravelRave banner.

Ajay Sohoni, associate principal, Consumer Research Centre, McKinsey & Co, said Millennial travellers in Indonesia are financially savvy, willing to take risks in travel options, and use credit cards. They rely on the Internet as their primary tool for research when buying products, but listen to their friends for suggestions rather than family.

Social media and mobile technology are taking root in the country and altering the consumer behaviours significantly, according to Nicholas Oudin, head analyst, Travel (APAC).

He said: “Today, two-third of Indonesians are looking for local brands as opposed to international brands when they travel. This is a good chance for the industry.”

Oudin also said social media provide hotels with opportunities to customise their own products. To leverage word-of-mouth recommendations, hotels, for example, can offer special rates to guests based on their number of social media followers.

The elephant in the room remained how Millennials can contribute to the industry in terms of manpower that was touched on in the first instalment of this series of collaborative roundtable sessions (TTG Asia e-Daily, July 9, 2014)

Neeta Lachmandas, assistant chief executive, STB, said: “On top of hardware and technology, it is critical that we look at ways to attract and support Millennial talents to fully understand the needs of their peers. When we have such talents in the workplace, they in turn will be empowered to create products and services which are of value to other fellow Millennial travellers.”

Budi Tirtawisata, CEO, Panorama Group, said that the clout of Asian Millennial travellers cannot be ignored and it was necessary to take their habits and preferences into account when launching business initiatives. Employees must thus be able to understand this market.

However, Budi reminded the audience that while Millennials are important, they are not the only travel demographic.