TRAVEL sellers at the recent ASEAN Tourism Forum in Nay Pyi Taw have introduced special tour fares for Malaysian buyers as the ringgit continues to depreciate against the US dollar.
Andy Carroll, global head of sales & marketing of Vietnam-based Exotic Voyages, said: “Malaysia is a new market that we started to develop in the middle of 2014. To encourage more Malaysians travel, we offer packages to Vietnam and Myanmar 15 per cent less than what we offer to other regional markets and it has resulted in good growth, partly because this market is so new.”
Hanoi-based VNHolidays CEO and director, Tony Tran, said his company is working with hotels to create special packages for the Malaysian market for the upcoming March school holidays.
He said: “Malaysia is a price-sensitive market. Customers may change suppliers for as little as a US$5 difference. However, we don’t want to compete on pricing and we’d rather concentrate on service quality.”
Meanwhile, inbound Malaysian travel consultants report that Malaysian companies have already started cutting travel budgets and are choosing domestic and regional destinations for business-related travel.
Adam Kamal, CEO of Rakyat Travel, said some business travellers are purchasing air tickets of a lower fare category, where no changes can be made after the ticket has been issued.
“Clients from the banking industry who used to book single rooms for business travel are now getting rooms on twin-share basis and are opting for local hotel brands instead of international hotel chains,” he added.
Nanda Kumar, managing director at Hidden Asia Travel & Tours, said: “Malaysian companies are trimming budgets by downgrading hotels, cutting down on the length of stay, and the destination for company outings, which will be done before the close of company accounts in May for submission of 2014 income tax, by opting for local destinations.”
Thailand and Indonesia are popular choices, while some are venturing to Siem Reap as a new destination, he said. “Inbound travel consultants (in Cambodia) may quote us in US dollars but it is still a value-for-money destination. I am selling 4D3N packages at US$150 per person based on twin-share in three-star accommodations.”






