TTG Asia
Asia/Singapore Wednesday, 24th December 2025
Page 2116

Airport meetings gain hold at KLIA and klia2

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PLAZA Premium Lounge is seeing its meeting spaces at Kuala Lumpur International Airport (KLIA) lounge and the recently opened klia2 terminal increasingly used for quick meetings by the airline industry and corporate clients.

Kellyn Ching, sales and marketing manager at Plaza Premium Lounge, which provides lounge, meeting, and rest and relaxation facilities at airports around the world, said the meeting facilities are popular with local and foreign airlines looking for a quiet space to conduct interviews for staff recruitment.

Corporate companies who want to hold short face-to-face meetings with overseas delegates also use the spaces.

“It is a convenient location for overseas delegates to fly in, have their meeting, and then return to their home country,” said Ching.

Both KLIA and klia2 have a Plaza Premium Lounge meeting room that fits up to 20 people each. Free Wi-Fi is provided, while other equipment such as a business projector and high-definition TV are available upon request though subject to additional charges.

Delegates can also enjoy the buffet spread available or request a special menu, as catering options are provided by the in-house F&B team.

Plaza Premium Lounge also offers Meet and Greet services that are popular with MICE and event organisers, and corporate clients from the banking, airline and multi-level marketing industries.

Ching said: “We provide personalised escort services for clients from touchdown right up to the awaiting transport service provider. For departures, our services start from the drop-off point at the airport until the boarding gate.”

For those on transit or with long flight delays, there are rest and recreation facilities available at Plaza Premium Lounge.

Plaza Premium Lounge recently introduced the Wellness Spa and Salon last month (in September) at both KLIA and klia2, offering services including massages and foot reflexology treatments, hair, manicure and pedicure services.

At the new lounge located at Gateway@klia2, individual napping areas were opened and there are 24 bedrooms with attached shower facilities, which customers can rent for as short as three hours.

Millennial travellers more diverse than you think

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Don’t believe everything the industry says about Millennials, says Carolyn Childs, co-founder of MyTravelResearch.com, in an op-ed written ahead of the Australian Regional Tourism Network (ARTN) annual convention this week in Port Stephens.

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IF YOU’RE in regional and local tourism in Australia marketing to younger tourists – the so-called Millennials – it may be time to challenge misconceptions.

Millennials (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range.

As sponsors of the ARTN MyTravelResearch.com Young Tourism Professional Award 2014 at the ARTN Convention 2014, MyTravelResearch.com has been in touch with the finalists over the last few weeks to mentor them through their presentations. Although each shares a passion for regional tourism, their approaches and priorities are all different.

Similarly, in Asia, we were chatting to two younger female journalists (one based in Singapore and another in Thailand) at a PATA event recently. Both said that they kept seeing industry analysis of Millennials that didn’t resonate with their lives at all.

Researchers use segments like lifestage as a way of cutting through the clutter. It makes it easy for tourism marketers to connect with customers. And there are ways in that Millennials have common attributes.

This is particularly true about how they book and plan travel – which is digitally. According to a PATA report, The Rise of the Young Asian Traveller, more than 70 per cent of young Asians book their travel online. This is rising fast according to Tourism Australia (see below).

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The expected stereotype also holds up around the role of social media in travel. According to the PATA report, social media posts by young people’s friends were in the top five most influential factors across the 13 countries in the survey. The influence of friends’ social media was the greatest for Thais and Filipinos.

Young Asian travellers said that social media apps were the most useful while travelling – more thanmaps, language tools, deals, and dating sites.

But human beings are more complex than that. Here are 10 different drivers that could help us profile customers (see below).

That complexity is reflected in the behaviour of Millennial travellers. Having friends and family in the destination was more important to Filipinos than to other nationalities. Immersion in local culture was more important to young Chinese travellers (who were also more deal driven than other nationalities).

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Millennials don’t fit easily into a box on who they travel with either. They are a diverse generation according to both PATA and Boston Consulting Group (BCG). Some 37 per cent of them travel with friends, but often in organised groups. But nearly as many travel with family (31 per cent).Importantly, multi-generational travel is growing because the proportion of Millennials who get on well with their parents and like travelling with them is larger than we have seen for any previous group at that lifestage.

Some 11 per cent of young travellers in the PATA survey said they were travelling with an intimate partner. A sizeable segment of this age group are into early relationships.

Millennials are not uniform (or stereotypical) in their choice of accommodation. Among PATA’s young Asians, less than 10 per cent stay in a hostel. Over 20 per cent stay in a one- to three-star hotel. More stay in a premium hotel than take advantage of free accommodation. It seems that brands that recognise this, such as Moxy Hotels (a collaboration between Marriott and IKEA), are going to win loyalty.

This loyalty is worthwhile because if Millennials see value, they are ready to pay more. BCG estimates that Millennials will pay up to 13 per cent more per air ticket when they fly on a business trip.

Ally this to their lifetime value (perhaps as much as 50 years of travelling) and it’s easy to see why marketers need to look below the surface.

The message we’ll be emphasising at ARTN is: stop thinking ‘are millennials for me?’ and start asking ‘which millennials are right for me?’

By Carolyn Childs, co-founder of MyTravelResearch.com

TTG Asia e-Daily breaks for the Festival of Lights

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N CELEBRATION of Deepavali, TTG Asia e-Daily will be taking a break on October 22, 2014. News will resume on October 23.

Here’s wishing all our Hindu readers a Happy Deepavali!

Visit Myanmar Year on the cards for 2016

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MYANMAR’S Ministry of Hotels and Tourism is planning a Visit Myanmar Year for 2016 in order to further boost the country’s growing tourism industry.

Speaking to the Parliamentary Lower House, deputy minister Tin Shwe said that the planned campaign fits into the government’s Tourism Master Plan 2013-2020, which aims to develop a sustainable tourism industry.

No details have yet been revealed about the campaign, but Marcus Allender, director of Go-Myanmar.com, believes the government will focus on more established destinations such as Bagan and Inle Lake, with an eye on developing other lesser-known destinations.

“There are areas such as Nat Ma Taung National Park in Chin State and Loikaw in Kayah State where the government is known to be keen to develop tourism infrastructure, assuming new hotels and roads are built in time,” he said.

While Myanmar has seen a surge in tourism in recent years, with arrivals expected to reach three million this year, Myanmar’s existing infrastructure presents a concern.

“There are obvious limits in the current infrastructure, but things are improving. The number of international-standard hotels is going up at all major destinations, and road and air transport are gradually improving. By 2016, many aspects of travel in Myanmar should be more reliable and easier to cope with,” Allender added.

The Myanmar Tourism Federation is also believed to be gearing up to launch a Green Season campaign encouraging inbound travel during the rainy season months of May to September, when tourism figures tend to drop off.

Thomas Henseler, general manager of the Governor’s Residence Hotel, told TTG Asia e-Daily that many tourism companies are supportive of the idea.

“That’s when the availability is here and when prices are much lower. There is this misconception that during the rainy season, the country is drenched in rain. That’s true in the lower parts, but if you come to Myanmar, you don’t spend the entire nine or 10 days in Yangon. You head to the north and it is not raining in those areas,” he said.

Singapore Tourist Pass Plus powers Lion City sightseeing

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THE Leisure Pass Group, a London-based city sightseeing pass specialist, has forayed into Asia by joining hands with Singapore retailer Travelmania to launch the Singapore Tourist Pass Plus (STP+).

The STP+, an enhanced version of the Singapore Tourist Pass originally developed by the Singapore Tourism Board and the city’s Land Transport Authority, offers visitors to Singapore a package that includes unlimited public transport, one day’s touring on the city’s FunVee hop-on, hop-off sightseeing buses and a River Explorer tour on the Bubble Jet boats.

Available in one-, two- and three-day formats and priced from S$20 (US$15.80), STP+ is already live and fully operational, while the forthcoming Go Singapore Pass is likely to be launched in December 2014 and will include entry to a number of the city’s leading attractions in addition to the transport offering featured in STP+.

“STP+ is just the first step in our partnership with the Leisure Pass Group, with a more comprehensive Go Singapore Pass city sightseeing product planned,” said Travelmania founder Chiang Zhan Xiang.

“As the world’s leading city pass operator, the Leisure Pass Group brings a wealth of experience and an entrepreneurial approach which will help us to develop new sightseeing products, not just in Singapore but in other Asian destinations too.”

Leisure Pass Group CEO, Darran Evans, commented: “Our own popular sightseeing cards in London, Paris, Berlin, New York and Philadelphia are well-established, but our philosophy of developing partnerships with independent operators and tourism authorities has seen the creation of a range of sightseeing products in cities across Europe.

“Asia boasts some of the world’s top tourism cities which would be perfect for this kind of sightseeing card and we are delighted to be working closely with Travelmania to introduce STP+ and Go Singapore Pass. We hope that they will be the first of many exciting new products in the region.”

Thai Airways relaunches services to Luang Prabang

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THAI Airways International (THAI) has resumed direct services between Bangkok and Luang Prabang this month, adding to existing services on the same route by Lao Airlines and Bangkok Airways.

According to the THAI website, the carrier is operating thrice-weekly Bangkok-Luang Prabang flights between October 1-26, stepping up the frequency on the sector to four-times weekly from October 27 onwards.

TG576 will depart Bangkok at 12.25 and arrive in Luang Prabang at 14.00, while TG577 will depart Luang Prabang at 14.50 and land in Bangkok at 16.25, based on THAI’s latest press release issued today.

THAI is also offering a special round-trip fare from Bangkok to Luang Prabang in economy class starting at 6,550 baht (US$203), valid for purchase and travel from now until December 15, 2014.

Promotions pay off as Chinese arrivals to Sri Lanka surge

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SRI Lanka this month welcomed its 100,000th visitor from China, reaping the fruits of promotion campaigns targeted at the Chinese.

Chinese tourist numbers to Sri Lanka have soared in the past four years from just 10,340 in 2010 to over 100,000 now.

Between January and September, arrivals hiked 141 per cent year-on-year to 94,994 to make China Sri Lanka’s third biggest market. During the same period, India took the lion’s share of 170,671 arrivals, the UK registered 107,330, and Germany 75,133.

“There are three elements that are attracting the Chinese to Sri Lanka: this is peaceful country and it is very green, the people are friendly, and there are a lot of wildlife and beaches,” noted Bhaswara Gunaratne, chairman of Sri Lanka Tourism (SLT).

He said SLT promotions in China over the past 18 months are now paying dividends. Arrivals should “easily peak over 120,000” by end-2014.

While agreeing that SLT promotions have helped boost arrivals, Shafraz Fazley, managing director of Viluxor Holidays Sri Lanka, believes social media and blogs have played a bigger role.

“Chinese visitors take pictures and put it on blogs, and that attracts their friends. Sri Lanka’s attraction is essentially gems, mountains and culture,” he said.

He noted that the Chinese rarely spend two nights in the same place, and buying gems is a dream for them.

Viluxor, which also has a huge market share in the Maldives for Chinese visitors, has so far handled 1,000 Chinese guests this month (as of last week) and 700 last month.

A spewing Mount Mayon fails to attract

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AS THE expected surge in tourists fails to materialise unlike previous years, Albay’s travel trade wants to allay safety concerns over the impending eruption of Mount Mayon, which has been spewing lava since September.

Arrivals this month pales in comparison with the daily influx of 2,500 visitors during Mount Mayon’s last eruption in December 2009, said Maria Ravanilla, regional director for Albay province, Department of Tourism. Provincial capital Legazpi City is the gateway to Albay.

“Airplanes, buses and all forms of transport are operating as usual. Everything is safe for as long as you don’t go to the (6km permanent danger zone and 8km high-risk zone) around the volcano,” she said, adding that Mount Mayon’s eruptions were frequent but less dangerous than Mount Pinatubo’s in Pampanga.

With no clear idea when Mount Mayon will erupt and what will happen in the immediate aftermath – e.g. ashfall – travellers are scared of getting stranded in Albay.

Bernadette Ramos, COO and managing director of Eco Leisure & Hospitality, which has four hotels in Albay, said: “We’re actually losing than gaining more business unlike in previous years (when eruptions brought more visitors).”

Jessica Wong, Donsol Eco Tour director for business development, said many clients have been emailing to ask about the situation. “(But) It’s actually nicer to come when the volcano is erupting. It’s beautiful, especially the orange glow of lava at night.”

However, Gil Velasco, rooms division manager of The Oriental Legazpi, said occupancy is averaging 70-80 per cent, 30 per cent up from previous weeks, although the hotel is cutting online rates to attract tourists.

Wyndham keeps up appetite for China

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WYNDHAM Hotel Group expects to maintain its number of new openings in China for next year despite the country’s economic slowdown.

Wyndham Hotel Group president and CEO, Geoff Ballotti, said: “We currently have five brands in China but will introduce Planet Hollywood and TRYP by Wyndham. We are also considering bringing a few other upscale and midscale brands to China in the future due to the real demand.”

Shanghai-based vice president of development, Brian Liu, revealed: “Business was not good this year due to the downturn of the real estate market. However, we are alright due to our full spectrum on offer, from budget to upscale brands.”

“In China, both Ramada and Wyndham (brands) currently share a 50:50 ratio in terms of development, but we are opting for more Wyndham Hotels in key cities in the coming years.”

The recent openings of Wyndham Grand Xi’an South and Wyndham Kunming Resort, plus the expected year-end launch of Wyndham Xuzhou East, will add to the group’s 760 hotels and over 86,200 rooms in China.

“I am still looking for new locations, mostly second and tertiary cities in China. In 2014, we opened 250 hotels, mostly Super 8 due to demand, but also added one Wyndham and one Wyndham Grand,” he said adding that the group will continue to follow a franchise and management contract business model.

Asked about new destinations in Asia, Ballotti noted a greater presence is needed for Taiwan and Japan. In 2014, Wyndham Hotel Group had 154 new signings in Asia-Pacific (excluding India), with the lion’s share in China, and the rest covering Australia, Indonesia, South Korea, New Zealand, Thailand and Vanuatu.

New benefits added to oneworld events

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GLOBAL airline alliance oneworld has added upgrades to oneworld events, a travel service for the conventions, conferences, exhibitions and special events markets.

Firstly, booking fees for flight reservations made on oneworld events’ dedicated websites are waived permanently.

Secondly, flight discounts from oneworld events can now be accessed through designated travel agencies.

Thirdly, oneworld events’ network has expanded to close to 1,000 destinations in over 150 countries as 15 new airlines joined as full members or affiliates in the last two years. This includes US Airways, Brazil’s TAM Airlines, Qatar Airways, and SriLankan Airlines.

The announcement was made yesterday at IMEX America in Las Vegas, more than a year since oneworld events first took off at IMEX Frankfurt in May 2013.

It is aimed at conferences, conventions, exhibitions, and special events with a minimum of 100 delegates flying from at least two regions.

The programme has signed up more than 100 large-scale events for a total of over 200,000 delegates in more than 55 different locations since its inception.