IN AN unusual move, regions in Australia and Vietnam have formed a joint promotional venture to attract more tourists to their caves, the same time the Australian government has ramped up its requirements for tourist visas.
A signing ceremony was held last month at Lake Cave in Western Australia’s Margaret River Region to mark the partnership between the Augusta Margaret River Tourism Association (AMRTA) and the People’s Committee of Quảng Bình Province in Vietnam.
Under the agreement, both parties will not only collaborate on cross-promotion, but also improve cave management and raise awareness of geotourism, said Pip Close, CEO of AMRTA.
“We see very few Vietnamese tourists in the region so we hope this will open up opportunities. Visas are often a challenge for visitors to Australia, but Vietnam is a young, emerging market and increasing visitation will be a gradual process,” said Close.
Ironically, just last December, the Australian government made the application procedure for tourist visas more stringent and expensive. A spokesman for the Australian Department of Immigration & Border Protection said new character requirements, including certified photocopies of a range of documents, have resulted from amendments to the Migration Act.
Do Khai Ly, a Danang-based marketing specialist in cultural attractions, said: “This (the change in visa application) forces tourist companies to increase prices, plus Australia has lost competitiveness with other markets.”
In Margaret River, six major caves draw tourists to the region, while in Vietnam’s Quảng Bình Province, Phong Nha Nature Reserve – declared a UNESCO World Heritage Sites in 2003 – has many large and spectacular caves.
By Louis Allen.