TTG Asia
Asia/Singapore Wednesday, 14th January 2026
Page 210

New eco-friendly experiences at The Westin Resort & Spa Ubud, Bali

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WTTC forecasts indigenous tourism to boost global economy

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WTTC has launched its Supporting Global Indigenous Tourism report at its 24th Global Summit in Perth, Western Australia, highlighting how indigenous tourism is projected to contribute US$67 billion to the global economy by 2034.

The report shows how indigenous tourism plays a crucial role in preserving cultural heritage, languages, and traditional practices, and showcases the sector’s role in driving economic growth, particularly in remote regions.

Australia is one of the countries that is incorporating indigenous experiences into national tourism marketing

Indigenous tourism is rapidly emerging as a key economic driver, creating jobs and economic value in remote areas. It promotes and protects indigenous people’s cultures, languages and lands, and gives visitors a unique opportunity to experience and learn about indigenous history and tradition.

With the global indigenous tourism market set to grow at a compound annual growth rate of 4.1 per cent over the next decade to reach US$67 billion, this sector is empowering communities to take control of their economic futures.

Interest and participation in Aboriginal tourism experiences continues to grow in Western Australia, while the indigenous tourism sector in Canada supports nearly 2,000 businesses, and over 39,000 jobs. In Panama’s Guna Yala region, tourism is the primary economic driver, sustaining the Guna people and their culture while creating a self-sufficient economy.

This economic boom is fuelled by increasing demand for authentic cultural experiences, in countries such as Canada, Australia, and the US, among others.

In Australia, more than 1.4 million international visitors engaged in indigenous tourism experiences in 2019, marking a six per cent year-on-year growth since 2010.

Western Australia Indigenous Tourism Operators Council (WAITOC) CEO Robert Taylor highlighted the importance of authentic indigenous experiences. WAITOC has worked closely with Tourism Western Australia to develop an action plan to support the continued development of indigenous tourism in the state – The Jina: Western Australia Aboriginal Tourism Action Plan 2021-2025 supports new businesses and encourages more Aboriginal people to work in the tourism industry.

Taylor remarked that “Western Australia is well on its way to becoming the premier destination for authentic Aboriginal experiences in the country”, naming programmes like Camping with Custodians as an example of “the continued growth of Aboriginal tourism in Western Australia”, along with a strong growth in product offerings, such as women-only experiences.

In Northern Europe, the Sámi people have developed certification marks such as Sámi Duodji to protect their rich traditions, while Peru’s innovative Kipi robot helps preserve endangered languages like Kukama, spoken by just 2,000 people.

Indigenous tourism is also a sustainable career path, exemplified by Canada’s Indigenous Tourism Association of Canada, which empowers communities to control their futures through tourism.

Meanwhile, countries like Australia and the US are increasingly incorporating indigenous experiences into national tourism marketing, ensuring authentic representation.

WTTC president and CEO Julia Simpson said: “This report demonstrates the immense potential of indigenous tourism to drive economic growth, particularly in remote regions, while preserving invaluable cultural heritage. As global demand for authentic experiences continues to rise, it is crucial that we support indigenous businesses and ensure they have access to the resources and funding needed to thrive.”

The full report can be viewed here.

Lesser-known Japanese cities get the spotlight

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Malaysia introduces new initiative to boost edutourism and cultural exchange

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Mövenpick launches its 2024 Kilo of Kindness campaign

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AI the key to reducing energy waste at hotels

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Aviation roundup: Philippine Airlines, Batik Air and more

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The new house that Quincy built

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Arthur Kiong; photo by Karen Yue

We are sitting here in your brand-new Quincy House Singapore. It is so stylish and welcoming. How would you describe the character of this serviced residence and what is the profile of guests it targets?
To answer you, I need to take a step back to give you a picture of the changing trend in the extended stay market.

Not too long ago, serviced residences catered to expatriate families arriving primarily from G7 countries. They would come on a very generous package from their employer and stay for a month or two in a serviced residence while waiting for their furniture to arrive and sorting other things out, like securing an international school for their kids.

As such, our serviced residences are more or less all the same – multi-bedroom apartments that are located in the heart of town, close to workplaces and international schools.

That customer profile has changed. Firstly, they are no longer all coming from G7 countries; they are coming from a very diverse range of geographies, like Eastern Europe, China, India, South Korea and Taiwan.

We also see the advent of the solo traveller. Companies have found it increasingly expensive to offer the traditional expatriate package, so many are picking the younger and more upwardly mobile staff who do not have a family relocating with them. These customers are also staying for a shorter duration, no longer for years.

So, demand for larger apartments is becoming less and seasonal.

Another important change is in location preference. While in the past location is very important, customers today prioritise accessibility. Their offices are no longer in the CBD, but in Singapore’s business parks. Customers want to be able to travel easily to the business parks, instead of staying there, and to be able to get around other parts in Singapore.

As a result, we are competing precinct to precinct, no longer block to block where differentiated layout (influences the customers’ decision).

In order to compete by precinct, we have to ensure the attractiveness of the area our serviced residences are in; they must be incredibly well integrated with their surroundings.

There are very few places in Singapore where locals and foreigners can agree on being a great place to be. I think Holland Village is one of the very few such places, so this is where Quincy House Singapore is.

At the same time, we know that the human touch and local experiences are important to extended stay customers. Upon arrival, they have to figure out their neighbourhood and essential services. They could do this themselves over time, or we could help them with information and to identify experiences they would like. Some argue that there is really no need to do this for extended stay customers because they would eventually figure it out themselves. But we think not – we know that people will appreciate their hosts for curating experiences according to their preferences.

So, this leads us to what Quincy House Singapore has to offer. One, it is different; it is not just for families but also for solo travellers, and we have different configurations to choose from. Two, it is not only in a great location, but also a very accessible one. Three, it has a very articulate level of service that would be relevant to the extended stay customer that is evolving.

If you plan on differentiating your product through curated experiences for residents, then you need to rely heavily on people who are curious about their neighbourhood, passionate about wanting to find the coolest things around, and willing to serve. How do you find such people?
Recruitment is horrendously difficult these days, but it helps when the organisation has a foundation and reputation of a culture that is endearing as well as a track record of creating noteworthy and award-winning experiences.

Far East Hospitality has built a reputation of both an endearing culture and a track record of award-winning experiences through our properties like Amoy, The Clan Hotel, The Barracks Hotel, The Outpost, and Village Hotel Sentosa. This makes it easier for us to recruit people with a particular profile.

Now, it obviously took us a long time to build this reputation and what we stand for. I would suppose being able to find these good people is testimony to the successful employer branding that we have worked for many years to establish.

I’ve always believed that organisations at the end of the day always get the employees they deserve.

So, where do we find these people? Is it from our existing staff? Is it from schools? Well, we must have a core team from the organisation going out to schools to engage with people who are graduating and want to do tourism. Another source is Singapore Workforce Skills Qualifications courses, which are taken by people who are in mid-career but wanting to switch to hospitality. The third source is fresh job seekers.

I see that Quincy House Singapore distributes a handy booklet that captures experiences in the Holland Village neighbourhood. How often is the content refreshed so that there is always something new for extended stay customers to discover?
We intend to critically review our Quincy Qurate Neighbourhood Guide every quarter. While we will obtain guest feedback on our curated experiences, we will do so with confidence and not with great sensitivity to polling. What this means is that we will not change something just because a guest said this and that. We know what the market is like, and which experiences are relevant.

You spoke of how Quincy House Singapore was created to serve this new breed of extended stay customers. What is the future for Far East Hospitality’s traditional service residences then?
Let’s talk about chicken rice for a moment. If you have a stall selling tasty chicken rice in a well-located hawker centre, you have a first call advantage and you are always full at lunchtime. But, if you are oblivious, you will not know that actually the market for chicken rice is declining over time, as more and more people are wanting to eat something else. You will probably only get a sense of that when people start to quibble with you over the price of your chicken rice.

What I am saying is, there is always demand for our traditional serviced residences, but we find that certain products are beginning to face price sensitivity. Is this price issue simply seasonal? We have to take a step back to find out.

Every now and again we have to come up with new products in order to get insights on market trends. If we were to only act when the trend becomes so clear because there is empirical data, we would be too late.

Did Far East Hospitality try out curated destination experiences for guests at its traditional serviced residences?
We did that when we launched the Adina brand of apartment hotels and serviced apartments. We refurbished the Regency House for Adina Serviced Apartments Singapore Orchard in 2022 and created something a bit more experiential to see whether the market was prepared to pay.

We built a network of partner merchants around the area to offer residents discounts and perks when they flashed their Adina keycard. We found that, yes, they responded well to such services. One of the most popular perks that our guests have responded positively to are F&B deals, especially those nearby the property.

So, we were emboldened and decided to try something a little more dramatic with the Quincy House Singapore.

Will you bring the Quincy House concept to other destinations, perhaps to Melbourne where your stylish Quincy hotel is doing so well?
It is our aspiration, but at this point in time we don’t have a specific plan. We have to see how Quincy House Singapore works, and then watch for a combination of opportunity and preparedness.

Well, Quincy House Singapore has now been opened for more than a week. How well is it doing?
It opened on October 1 and has beaten our own expectations. It is doing double the volume of what we had when we opened Oasia Residence in 2016.

This achievement is noteworthy because in terms of size, Quincy House Singapore has 255 rooms while Oasia Residence has 140.

The vast majority of customers here are booked for between a week to a several months, although we have a couple of bookings that stretch across years. We are really grateful and wish for more customers like that.

Unlock a wealth of perks with stays at ONYX Hospitality Group’s hotels

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Oriental Residence Bangkok is now part of prestigious Small Luxury Hotels of the World (SLH), guaranteeing the highest of luxury and distinction

Brought to you by ONYX Hospitality Group 

A leading player in Asia’s hotel landscape, ONYX Hospitality Group offers a diverse portfolio of brands tailored to meet the needs of modern travellers. 

At the forefront is Amari, known for its upscale hotels and resorts carefully planned to bring out the destination it is in, and caters to both business and leisure guests. 

OZO appeals to savvy midscale travellers with its focus on restful sleep and essential conveniences, while Shama provides stylish serviced apartments, perfect for short- and long-term stays in key urban destinations. 

One of the group’s standout properties, Oriental Residence Bangkok, has recently been awarded the prestigious Michelin Key, a testament to its excellence among hotels. The property has also joined the esteemed Small Luxury Hotels of the World (SLH) community, further elevating its status in the luxury hotel market. This distinction provides travellers with the assurance of exclusivity and exceptional service.

Get more for less

With its diverse portfolio of brands offering exceptional experiences for all types of travellers, ONYX Hospitality Group further enhances guest loyalty through its comprehensive rewards programme – ONYX Rewards – designed to offer enhance convenience and flexibility for guests within the programme.

Rewards designed for the ultimate guest experience

With four categories of membership — Silver, Sapphire, Gold, and Platinum — each tier offers various perks. Silver is the entry tier and free to join; Sapphire is the next level, while Gold and Platinum are elite tiers.

Members of all tiers enjoy exclusive benefits, starting with guaranteed best available online rates plus 10 per cent on public room rates. Loyal guests will be able to enjoy the benefits of the programme designed to enhance guest experiences by making every stay as smooth and convenient as possible.

Platinum members get 24-hour check-in and check-out at their convenience, offering ultimate flexibility especially for guests travelling in from long international flights or for those with packed schedules, ensuring a relaxed and stress-free stay. 

Additionally, Platinum members can share the benefits of their membership by gifting Gold membership to friends or colleagues, which gives them instant access to perks such as automatic room upgrades, early check-in, and late check-out.

Both Platinum and Gold members have exclusive access to executive lounges where they can unwind after a busy day with a quiet breakfast, afternoon tea, or evening cocktails, in a cozy, private setting – a perfect spot for some much-needed relaxation.

Further benefits include an exciting new rewards section launching by end 2024, offering more redemption options, including dining and spa vouchers, branded merchandise, and exclusive services, giving members even more ways to indulge.

To make life even easier, the ONYX Rewards app allows members to customise their stay. Whether it’s arranging airport transfers, having a favourite meal prepared upon arrival, or booking a spa session, members have full control at their fingertips, making their stay feel more like a warm welcome home than a hotel check-in.

Members also enjoy exclusive perks across ONYX’S portfolio of hotels, resorts, and serviced apartments, with exclusive discounts from partner companies, further elevating their experience. 

ONYX’S partners include industry-leading brands such as Thai Airways, KrisFlyer, and Sixt, offering members exclusive benefits across categories such as airlines, transportation, and lifestyle. By booking with ONYX, members can earn miles for their future trips with partners airlines, enjoy discounted car rentals, and savour a culinary feast at reduced rates, enhancing their travel adventures and creating lasting memories.

Ready to be rewarded? ONYX’s new awards section launching soon will offer even more exciting perks — from rejuvenating spa treatments to exquisite dining experiences, each stay is about to get even more rewarding.

Want to enjoy these exclusive benefits? Join ONYX Rewards today.

Strong arrivals to Japan lift Asia-Pacific tourism performance

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Japan is leading the recovery of international tourism in Asia-Pacific, with visitor numbers so far in 2024 exceeding pre-pandemic levels, according to Harry Hwang, regional development for Asia and the Pacific at UN Tourism.

Speaking at Tourism Expo Japan, the country’s leading travel event, Hwang pointed to the country’s “record-breaking numbers of international tourist arrivals in the last few months, which is contributing significantly to the country’s economic revival”.

UN Tourism’s Hwang says Japan’s tourism industry has successfully navigated the challenges created by the pandemic

Japan attracted 31 million tourists between July 2023 and June 2024, making Japan the best-performing destination across the region in terms of visitor arrivals compared to 2019, according to the Central European Institute of Asian Studies, a think tank focused on Europe-Asia relations and developments in the Indo-Pacific region.

In July 2024, international arrivals to Japan numbered 3.3 million, 10.1 per cent up on July 2019 and the highest number of inbound tourists per month ever recorded, according to the Japan National Tourism Organization. August was also record-breaking, with inbound visitors totalling 2.9 million, 16.4 per cent more than the same month pre-pandemic.

With Japan’s tourism industry successfully navigating the challenges created by the pandemic, “the significance of tourism is more evident than ever,” Hwang continued, noting tourism’s potential to “drive future development and growth” in Japan.

Expo 2025 in Osaka, Kansai is also likely to act as “a new milestone” in the advancement of tourism in the country, he opined.