TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 2048

Home Sweet Hotel

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First published in Status Quo in August 2014, this essay is part of the recently released collection of essays by Bill Barnett, Collective Swag, covering everything from low-cost travel to blunders in modern architecture. When not grousing about life, the author runs a hospitality consultancy business, and is also a public speaker and columnist.

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Residential Properties tagged with hotel branded names continue to grow and evolve as the top-end market shifts from the beach to the big city.

One of my recurring nightmares is set on a tropical island at sunset. A burnt orange ball sinks behind an erotically charged image of a scantily clad swimsuit model gently grasping onto the side of a mega-villa infinity swimming pool. She stares aimlessly onto an empty horizon. But then, the golden moment suddenly takes a dark twist when a giant reptilian tail appears out of nowhere and breaks the tranquility with a cacophony of gushing water sounds. The lovely girl disappears in a flurry of bubbles. Like a monster straight out of the Black Lagoon, the half-man, half-reptile creature prey son those who dare going solo in their waterfront cliffhanging mansions.

Welcome to my Great Recession nightmare. It doesn’t take Freud to make the link between the disappearing pool girl and the real estate investor who once embraced the hotel-branded pool villa craze in Asia.

Two icons helmed the golden age of the branded residences movement: Aman’s Adrian Zecha and K P Ho of Banyan Tree. These two propelled the entire leisure experience away from rented box and into your very own private space. The promise of being able to go to paradise, get naked, swim, and then stay naked for the rest and the rise of the day was a sexier stimulant for the class created rich than Viagra.

Before the Big Sleep of 2007, hotel-branded resort villas flew off the shelves across Asia’s leading resort destinations: Phuket, Bali, Koh Samui, Vietnam followed the money and even Cambodia. Brandologists and property hucksters could quote the doctrine with the conviction of a Jehovah’s Witnesses pitching the imminence of the apocalypse. The doctrine was based on the assured value-add of internationally recognized brands to real estate offerings: premium pricing, an amped up sales pace and that intangible of tangibles-prestige.

But then the crystal-clear wisdom of investing in a brand-name villa became muddied by the pond scum of Bernie Madoff and unscrupulous derivatives traders, who sank the economy and killed the pool party. The multimillion-dollar hotel-branded leisure residence segment came crashing down and has yet to fully re-emerge. While such projects once boasted a few sales each month, today the trading remains sluggish, with even developments in leading markets like Phuket and Bali taking four to five months to sell just one villa.

So Asia’s developers took to a new tactic: going low or high and staying out of the meaty middle entirely.

These extremes put pressures on size and price. The market ended up with many smallish investment types who were more suitable for a meagre vegan appetite than the ravenous carnivores developers once adored.

Domestic buyers replaced the elite international crowd, and the rise of the Asian middle class created a new East, where the West once lived. It was Paradise Lost.

But the smart large property developers followed the money trail away from the beach and into town. Investment in urban property was still booming, even while the rest of the global market went bust then stagnant. Suddenly, hotel brands clamoured for urban offerings. As investment became a more domestic affair, the big brands and developers in Asian cities began to catch more and more rich locals and an increasing aspirational class who loved city centre living, with its upscale retail malls, fancy eateries and cultural offerings. What better way to showcase a large mixed-use real estate offering than leading with a prestigious hotel brand to elevate the entire lifestyle complex?

Branding has definitively gone to town. In every CBD across Asia, international hotel brands and celebrity designers have entered into the high-stakes name game, launching a massive number of new offerings. Where and when the saturation point comes is anyone’s guess, but taking a look at the Philippines – where a Paris Hilton affiliated residential resort project has prospered – might signal that the air is getting pretty thin. At the same time, the familiar resort destinations in the region are again leaping into the deep end with new high-end hotel-branded pool villas. Whether or not they can rise from the depths, avoiding the leviathans that wreck my dream time, is anybody’s guess.

Read the entire essay collection Collective Swag online

By Bill Barnett, Collective Swag

Roosevelt hotel brings LA glamour to Macau

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LUXURY travel is welcoming one more choice of accommodation in Macau, in the form of the Roosevelt Macau that promises to an updated version of Hollywood glamour with a 1950s twist.

The hotel, set close to Cotai Strip and due to open in early 2016, is the local incarnation of the world-famous Hollywood Roosevelt hotel in Los Angeles.

 The Roosevelt Macau lifestyle concept will be spearheaded by a private VIP club that comes with its own wine bar, wine cellar and cigar lounge, and private open-air swimming pool with a bar and cabanas, for holding pool parties.

Guests can also expect indoor and outdoor dining venues helmed by celebrity chefs, with Macau’s Jin Yue Xuan brand restaurant, famous for Japanese cuisine and Chinese hotpots, already confirmed as part of the establishment.

Roosevelt Macau will offer 373 guestrooms including suites and villas, overlooking the sea and Macau Jockey Club.

A movie-screening room pays tribute to Roosevelt Macau’s Hollywood heritage, and the hotel will also have state-of-the-art recreational and meeting facilities.

 Christophe Vielle, CEO of hotel management company GCP Hospitality, said: “With the thousands of new room inventory opening in Macau in the next (few) years, the shift in the tourist profile visiting Macau – more entertainment, sports and family-driven – we believe the developer of the project has thought out of the box and made the right decision in choosing a lifestyle hotel concept for Macau.

“The Roosevelt Hotel will bring elegant and glamorous experiences perfectly complementing Asia’s dynamic entertainment capital.”

Harmony of the Seas to set sail in April 2016

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ROYAL Caribbean International has unveiled its third new generation Oasis-class ship,Harmony of the Seas that will take to the water in April next year.

The ship is one of three that Royal Caribbean will be introducing over the next 18 months, besides the Quantum-class Anthem of the Seas and Ovation of the Seas, to debut in April 2015 and April 2016 respectively.

It is said to be the largest ship in the world, spanning 16 decks and featuring 2,747 staterooms, with room for a total of 5,479 passengers at one time based on double occupancy.

Highlights of Harmony of the Seas include three multi-storey waterslides descending over Central Park 10 decks below; a new Bionic Bar on the Royal Promenade staffed by robot, dancing bartenders; RFID technology with Royal WOWBands will give passengers access to their stateroom while the ship’s fast Internet speeds will allow guests to stay connected.

Certain staterooms on Harmony of the Seas will be the biggest of any found on Royal Caribbean’s Oasis-class ships, while interior accommodations will be fitted with Virtual Balconies to ensure each stateroom comes with a view. Solo travellers can take up studio staterooms.

Suite guests stand to enjoy an even more exclusive experience on board with a suites-only restaurant, Coastal Kitchen, and a full-service Suite Sun Zone sun deck.

For families, there is the handcrafted carousel, classic games arcade, relocated Starbucks café on the Boardwalk, and new climbing play area.

The new ship will also see the introduction of new dining concepts including the Izumi Hibachi & Sushi with its teppanyaki menu, Sabor Modern Mexican, and Wonderland Imaginative Cuisine.

At the same time, Harmony of the Seas  will adhere to Royal Caribbean’s seven neighbourhood concept with areas on the ship demarcated as such: Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place, and Youth Zone.

Qantas bounces back into black

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WHAT appeared to be ruthless fat-trimming and restrategising in the last two years is paying off, as Qantas outperformed analysts’ forecasts thanks in part to lower fuel prices.

The Australian flag carrier reported A$203 million (US$158.2 million) for the six months leading up to December 31, 2014, compared to the net loss of A$235 million for the same period in 2013.

Qantas generated A$367 million in underlying profit before tax against last year’s A$252 million loss, and the airline said both domestic and international operations are back in profit.

This marks the first time in four years that the Australian carrier has recorded a half-year profit, according to AFP, which quoted chief executive Alan Joyce as saying: “The decisive factor in our best half-year result for four years was our complete focus on the Qantas transformation programme.”

He now expects all Qantas’ operating segments to be in the black for the full year.

Qantas has, on previous occasions, made headlines for sweeping cuts to its operations meant to bring the airline back to profitability, including the termination of thousands of jobs, deferment of aircraft deliveries, and freezing the growth of Jetstar.

According to AFP, lower fuel prices, reduced depreciation after a fleet restructure and good performance from Jetstar boosted revenue.

Shilla Stay Jeju begins welcoming guests next month

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BUSINESS hotel brand Shilla Stay will open on popular Jeju island on March 1, the third Shilla Stay hotel in South Korea after the launches of Shilla Stay Yeoksam and Shilla Stay Dongtan.

Located 10 minutes away from Jeju International Airport, Shilla Stay Jeju is situated in the island’s downtown shopping area and offers easy access to key tourist attractions.

The hotel features more than 300 rooms ranging from 29m² for Standard and Deluxe rooms to 58.5m² for the exclusive Grand Room, which comes with Aveda amenities.

F&B options here include the Café on the 12th floor serving a buffet selection, and a rooftop lounge that whips up international dishes and drinks to kick back with.

For business travellers, Shilla Stay Jeju comes with four meeting rooms on the third floor and a business centre in the first floor lobby. A fully equipped gym can also be found on the third floor.

The Shilla Stay brand is the brainchild of Samsung Group affiliate and hospitality company, The Shilla.

Shilla Stay Jeju is marking its launch with a Grand Opening Package that starts from 189,000 won (US$172) per night for weekdays and 229,000 won for weekends.

Valid for stays from March 1-31, guests will get free breakfast for two, a welcome gift hamper, free Wi-Fi, access to the fitness centre, a guaranteed-win scratch card for dining or accommodation vouchers. Book via the Shilla Stay Jeju website for the offer.

Kuala Lumpur checks F&B hygiene standards with certification scheme

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BY THE second half of this year, a number of Kuala Lumpur’s 5,600 food outlets will sport Quality Assured Restaurant Kuala Lumpur stickers that indicate the eatery has been certified as safe to eat at.

Kuala Lumpur City Hall yesterday launched the Kuala Lumpur Food and Beverage Quality Assurance (KLFAB) scheme, which will see it assess and award F&B outlets either platinum or gold certification for meeting food hygiene standards.

At the launching of KLFAB yesterday, Ahmad Phesal Talib, mayor of Kuala Lumpur, said: “This new initiative was meant to uplift standards of F&B establishments and enhance service excellence. Food outlets are audited based on set criteria, which are based on global industry standards.”

It covers areas such as hygiene, cleanliness, facilities and amenities, customer service, food variety and presentation, and safety and security.

The certification awarded depends on the results of the assessment – scores above 90 per cent entitle the operator to platinum certification, while scores of 70 to 89 will receive gold standard. Accreditation is valid for two years.

Ahmad Phesal added: “Those who have not yet met the minimum standards required will be provided with a report identifying areas of improvement in order for them to upgrade themselves to reach the minimum score for accreditation.”

This is part of the city’s attempt to allay food hygiene concerns among foreign tourists, and builds on earlier efforts to position Kuala Lumpur as a gastronomic heaven under the Kuala Lumpur Tourism Master Plan 2015-2025.

It is a roadmap with 47 initiatives and aims to double foreign tourist arrivals to 16 million by 2025, increase average lengths of stay from 3.1 nights to 5.5 nights, and raise average daily spend RM682 (US$190) to RM900 by 2025.

Rare pact to open Indian market to Secret Retreats

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SECRET Retreats, an Asia-based boutique and independent hotel representation company, has struck an alliance with India’s Rare in a deal that will give both sides a longer reach in the other’s market.

The partnership with Rare, a representation and marketing company specialising in hospitality experiences in the Indian sub-continent, will take effect from the first week of March, Stéphane Junca, managing director of Secret Retreats, told TTG Asia e-Daily.

“Rare has a similar DNA to Secret Retreats but also faces the same limitations as us – human resources, budget, etc,” said Junca. “The whole idea is to give them an Asian reach and vice versa…adding the specialty of knowledge we have in each market.

“The biggest benefit of these partnerships is to enable us to tap specific markets like Japan and India, enabling us to have exchange with no costs,” he added. “(Consultants) and clients will have a bigger collection to choose from.”

Secret Retreats formed a strategic marketing alliance with Japan’s Ryokan Collection in 2013.

Marcus Cotton, managing director of Tiger Mountain Pokhara Lodge in Nepal, welcomed the Secret Retreats-Rare partnership, dubbing it a “strong leverage” across Asia.

Although such partnerships have been a development strategy for Secret Retreats, Junca reveals that there will be an upper limit to the number of properties in its portfolio.

“We had some 30 properties when we started (in 2012), and that has since doubled in size in two years to reach 50 plus properties. However, we won’t grow beyond 100,” stressed Junca, elaborating that a bigger portfolio would dilute the exclusivity that members currently enjoy.

The collection will not be expanding beyond Asia too, confirmed Junca, while destinations in the pipeline are Bhutan, Sri Lanka, Taiwan and Myanmar.

It is this “Asian dedication” that compelled Bangkok’s Cabochon Hotel & Residence to become a member of Secret Retreats instead of other global representation companies like Relais & Châteaux, shared executive hotel manager, Shaubai Yeh.

For Bhusnisa Utayanwutikul, villa manager at the six-villa Chakrabongse Villas, while other distribution channels like Booking.com and Agoda bring in booking volume and new market sources like China, it is Secret Retreats that best represents the position of the property.

No Myanmar-Yogyakarta flights confirmed at the moment: Garuda

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THERE are currently no plans for direct flights between Myanmar and Yogyakarta on Garuda Indonesia, despite word going around on certain news outlets, but Myanmar’s outbound travel consultants are keen for such a service.

Several news outlets had quoted Indonesia’s ambassador to Myanmar, Ito Sumardi, as saying that the Indonesian government has held discussions with the country’s flag carrier Garuda Indonesia regarding the route. Direct flights would begin this year with the aim to boost visitor numbers between the two countries, said a Jakarta Globe report.

However, Garuda Indonesia spokesperson Ikhsan Rosan told TTG Asia e-Daily: “Garuda Indonesia is studying and monitoring the market situation, but there is no solid plan to fly the route so far.”

Visitor numbers between the two countries are currently very low, with few Myanmar tourists visiting Indonesia each year, while figures from the Myanmar Ministry of Hotels and Tourism, show that Indonesia is not a top 10 source market in Asia.

Thet Zin, director of Living Irrawaddy Travel Services said: “For Myanmar tourists going abroad, Bali is a popular destination, but other places in Indonesia are not.”

Nevertheless, she added: “But Yogyakarta has Borobudur and other temples, so I am sure demand would increase if direct flights began, especially because of visa-free travel (both ways).”

Htar Htar Hlaing, ticketing manager of Seven Diamond Express Travels, concurred that Bali is a popular Indonesian destination for Myanmar tourists, but that other destinations in the archipelago tend not to be.

Direct flights could turn the situation around though, she noted.

Additional reporting by Mimi Hudoyo

Hong Kong approves US$23.2m tourism budget after Occupy Central

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A HOST of short-term measures and a HK$180 million (US$23.2 million) war chest for the tourism sector were announced this morning by the Hong Kong government, which wants to revive the sector after it took a beating from Occupy Central last year.

Financial secretary John Tsang said measures include a six-month waiver of licence fees for 1,800 travel consultants, 2,000 hotels and guesthouses, as well as restaurants and hawkers, including the fees for restricted food permits.

Additionally, the Hong Kong Tourism Board (HKTB) will be allocated an extra HK$80 million to boost international promotions and rebuild international investor and tourist confidence.

Commenting on the announcement, Arrow Travel Agency’s managing director, Tommy Tam, said: “Licence fees cost about HK$5,000 per year, which is peanuts to us. The government should at least waive fees for one year like it did during the SARS period in 2003.

“Frankly, the consequences of Occupy Central…still affect tourism. Moreover, the extra funds for HKTB to promote overseas is not a big sum and I hope it won’t just focus on China but also longhaul destinations like Russia.”

Gray Line Tours Hong Kong’s deputy general manager, Michael Wu, was more positive, saying: “International arrivals dropped 10 per cent in October and November last year, so it’s a positive move. Indeed, the board needs more resources to build visitor confidence and drive more overnight stays from South-east Asia and markets like India, South Korea and Japan. “

Mixed-use ‘village’ coming up in Bohol

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A LEISURE resort village combining luxury suites and low-rise retail and restaurant developments is underway in Panglao Island, Bohol, slated for launch in 1Q2016.

 

The resort, named Modala or ‘gathering’ in the local tongue, is located in the vicinity of Bellevue Resort and Ananyana Beach Resort & Spa on Doljo Point.

The 20ha project will have 68 rooms and two levels of retail shops and restaurants in the first phase of development, said Randy Salvador, resort manager of the resort operator, Raintree Hospitality Group.

“It’s a beachfront property, the first of its kind in the Philippines, with a ‘multifaceted’ environment – a mall attached to a hotel, but in a beach setting,” he explained.

Different room categories, including two-room and junior suites will be offered, with room sizes averaging 38m2, Salvador said. A beach-facing pavilion good for 150 pax will also be a key feature of the resort, “perfect for MICE” and ideal for weddings.

TTG Asia e-Daily understands more rooms and boutique properties are expected to to rise in the resort in the future.

Modala joins a number of hotel and resort projects planned for Bohol, which include the soft opening of the 208-key Be Resorts Bohol next month, and the 400-room Henann Resort on Alona beach, which soft opens by May.