TTG Asia
Asia/Singapore Tuesday, 7th April 2026
Page 2

Malaysia tourism sector calls for support as diesel costs rise

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Rising diesel prices are placing mounting pressure on Malaysia’s tourism sector, with industry bodies warning of operational strain and calling for urgent government intervention.

In separate press statements, the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Tourism Federation (MTF) said higher fuel costs are affecting both transport operators and travel agencies, threatening business sustainability across the sector.

Industry bodies warn that rising diesel prices are increasing operating costs for transport operators and travel agencies, putting pressure on tourism businesses; photo by AI-geba

A recent MATTA survey found that 68.5 per cent of tour van operators consume more than 1,500 litres of diesel per month per vehicle, while 54.8 per cent of tour bus operators exceed 3,500 litres per bus. With many already operating on thin margins, further price increases are raising concerns about their ability to remain viable.

MATTA president Nigel Wong said: “The continued rise in diesel prices is placing an unsustainable burden on tourism transport operators, many of whom are already operating on very thin margins. It is critical that we adopt practical and balanced measures that ensure business continuity without compromising consumer trust. A temporary and transparent fuel surcharge mechanism, combined with targeted government support, will help the industry navigate this challenging period while maintaining service standards across Malaysia’s tourism sector.”

MATTA has proposed targeted diesel subsidies of up to 3,500 litres per vehicle per month, alongside a temporary fuel surcharge model similar to that used in the aviation sector, stressing that any surcharge must be transparent, proportionate and strictly temporary.

MTF highlighted structural constraints within the industry, noting that travel packages are sold months in advance under fixed contracts, leaving agencies unable to adjust pricing when costs rise. As a result, many are forced to absorb additional expenses.

The situation is further compounded by reliance on third-party transport providers such as buses, boats and ferries, which are also facing higher operating costs, creating a ripple effect across the sector.

MTF president Dr Sri Ganesh Michiel said: “Action is important, but results are what truly matter. The industry needs solutions that work, support that reaches the ground, and policies that make a real difference. The time to act is now, and the results must follow without delay.”

MTF called for immediate, result-driven measures, including fuel subsidies or financial assistance for transport operators, temporary relief for agencies bound by contracts, and stronger coordination across ministries to ensure timely implementation.

Virtuoso delivers successful first standalone forum for North and South-east Asia

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Two years since the establishment of Virtuoso’s North and Southeast Asia team, the global network specialising in luxury and experiential travel has delivered its first event for the region.

Held last week at The Apurva Kempinski Bali in Indonesia, the Virtuoso North and Southeast Asia Forum packed in professional development sessions and B2B meetings between agency members and preferred partners.

Virtuoso held its first regional forum at The Apurva Kempinski Bali, bringing together agency members and travel partners for meetings, training sessions and networking; photo by Karen Yue

According to Raymond Ang, Virtuoso general manager, North and Southeast Asia, the event enjoyed a strong turnout. Out of 27 agency members in the region, 26 attended the forum through 35 representatives.

“I think that was a very impressive turnout for a first-time regional event,” Ang told TTG Asia.

He added that agency members were also delighted with the “quality mix of partners”.

“The forum brought in a good variety of partners (luxury travel suppliers). We had both ocean and river cruises, several DMCs, tourism boards, hotel groups, and independent hotels,” he explained.

Virtuoso CEO Matthew Upchurch told TTG Asia that the regional forum, through the participation of highly-productive specialist agencies, perfectly demonstrated the vast potential of Asia’s luxury travel market.

He said his view of the forum was best summed up by feedback from one of Virtuoso’s loyal preferred partners in Europe.

“She has been attending our European and Latin American events for years, and was at the Virtuoso North and Southeast Asia Forum for the first time. Here, she told us that the Forum gave her goose bumps because of the quantity and quality of the people (agency members) she met. She had heard about the potential of luxury travel in Asia, but got to experience it herself this time. She was also very impressed by the younger generation of agency members, who were so excited, engaging, and eager to learn (about luxury travel experiences and products),” shared Upchurch.

Upchurch emphasised that Virtuoso events “feed a virtuous cycle”, where participants “experience luxury travel opportunities on a very personal level and return to the company inspired to build a long-term business relationship”.

“It is not about the next transaction,” he remarked.

The Virtuoso North and Southeast Asia Forum concluded on April 3 with a gala dinner inspired by a Majapahit Imperial Dining experience at The Apurva Kempinski Bali.

It was the final stop in Virtuoso’s 2026 global Forum series.

Exhibition in Hangzhou reconstructs lives from Song dynasty artefacts

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The China National Silk Museum in Hangzhou has opened Unveiling the Wardrobe of the Southern Song Dynasty, an exhibition examining daily life and dress during the period from 1127 to 1279.

Co-organised with Fujian Museum and Huangyan District Museum, the exhibition is structured in three sections covering identity, daily life and attire. It brings together 83 sets of artefacts from seven museums, including 15 first-grade cultural relics.

Unveiling the Wardrobe of the Southern Song Dynasty explores daily life and dress through artefacts from seven museums in Hangzhou

The display focuses on two historical figures, Zhao Boyun, a member of the imperial clan from Zhejiang, and Huang Sheng, a noblewoman from Fujian. Items recovered from their tombs include garments and personal objects that provide insight into social roles, textile production and everyday life during the Southern Song period.

Several artefacts are shown publicly for the first time, including a silk skirt with phoenix and peony motifs, a bracelet from Zhao Boyun’s tomb and ceremonial objects.

A related event, A Night of Southern Song Elegance, accompanied the opening, combining academic talks with performances such as classical dance, guqin music and a tea ceremony.

Two additional exhibitions, focusing on digital restoration of ceremonial attire and women’s garments in ancient China, are also on display.

For more information, visit China National Silk Museum.

JAAN hosts one-day four-hands dining collaboration

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JAAN by Kirk Westaway brings together two chefs for a one-day dining event on April 14, 2026, featuring Kirk Westaway and Stefan Heilemann of Widder Restaurant in Zurich.

The collaboration is part of Momentum, a global initiative by Les Grandes Tables du Monde held alongside the International Day of Gastronomy. The programme brings together restaurants across 13 countries for simultaneous chef collaborations, with pairings assigned through a random draw.

From left: Kirk Westaway and Stefan Heilemann will present a four-hands dining experience at JAAN in Singapore on April 14, 2026

Westaway’s approach focuses on seasonal produce and vegetable-led Modern British cuisine, while Heilemann presents contemporary European dishes with Asian influences, shaped by classical French techniques.

The tasting menu will include two canapés from each chef followed by three courses per chef, creating a shared dining experience that reflects both culinary styles.

The event will be held at JAAN, located on the 70th floor of Swissôtel The Stamford in Singapore.

For more information, visit JAAN by Kirk Westaway.

Sun World Vũng Tàu unveils beachfront water park in Vietnam

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Sun World Vũng Tàu has opened as a new beachfront entertainment destination on Vietnam’s southern coast, with a water park featuring large-scale attractions designed in collaboration with WhiteWater.

Located within the Blanca City development and covering about 15 hectares, the site combines water-based rides, play areas and family-oriented facilities.

Aqua Adventure Water Park at Sun World Vũng Tàu features large-scale water rides and play structures developed with WhiteWater

Aqua Adventure Water Park includes 32 slides, 10 spray features and an interactive aquatic play structure. The development incorporates several first-of-its-kind attractions in Asia, along with record-setting installations.

Among the key features is Mystic Ocean Voyage, a nearly 100m Mini Blaster water coaster designed for younger guests, which has been recognised as the longest of its kind. Another attraction, Serpent’s Aquarium, is a wall-running slide that carries riders along curved surfaces at speeds of up to 33km/h over a 180m course.

The park also includes Mekong Water Battle, a multi-level play structure covering more than 1,800m². The installation includes 20 platforms and more than 130 interactive elements, along with a series of slides designed for different age groups.

The design incorporates large-scale structures and visual elements intended to define the park’s layout and support its positioning as a leisure destination.

The project forms part of a broader collaboration between WhiteWater and Sun Group, which has developed multiple tourism and entertainment projects across Vietnam.

“For Sun World, the entertainment brand under Sun Group, collaborating with leading global companies in the water-based leisure and entertainment industry such as WhiteWater is a core strategy for sustainable development, aimed at bringing world-class experiences to visitors in Vietnam,” said Tuan Anh Nguyen, deputy general director of Sun World.

“Sun Group has been a valued and trusted partner for many years, and Sun World Vũng Tàu represents a bold vision for Vietnam’s coastal tourism,” added Doug Smith, head of sales at WhiteWater.

Asia-Pacific LCCs face fuel cost shock amid Middle East conflict

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Asia-Pacific low-cost carriers (LCCs) grew at an average of 22.5 per cent between 2000 and 2025 and now account for one-third of all capacity – “with significant sub-regional variations”. They are now grappling with the fallout from the war in Iran, in particular a “fuel cost shock”.

According to OAG in its March 2026 Supplementary: The Middle East Conflict – a New Aviation Crisis, released alongside its March 25 regional report, “the fuel cost shock is the defining financial threat”.

Asia-Pacific low-cost carriers face rising fuel costs and operational constraints as the Middle East conflict disrupts aviation markets; photo by Caroline Boey

“Aviation turbine fuel, which averaged US$85 to US$90 per barrel in early 2026, surged to US$173.91 by March 9, nearly doubling within weeks.

“For Asia-Pacific carriers, where fuel accounts for 30 to 40 per cent of operating costs, and net margins were already projected at just 2.3 per cent for 2026, this is a potentially catastrophic shock.”

OAG added that most airlines entered the year with limited fuel hedging.

At an LCC panel discussion at the recent Aviation Festival Asia in Singapore, speakers noted varying degrees of demand slowdown, with fare adjustments already taking effect. Refuelling bans in China, Thailand and Vietnam have also emerged as a challenge.

AirAsia Cambodia, which started operations in May 2024, is currently operating only flights to Kuala Lumpur, according to CEO Vissoth Nam.

In India, where aviation is heavily regulated, Kamal Hingorani, chief customer officer at SpiceJet, said there were “no foreseeable shifts in fuel prices”, and as of end-March, operations to South-east Asia have yet to be affected.

While bookings for Japanese longhaul LCC Zipair during the Sakura season are “sold out” until mid-April, the situation is changing daily, CEO Yasuhiro Fukada shared.

Fuel procurement is handled by parent company Japan Airlines, and hedging policies may need to be reviewed if fuel costs continue to rise.

Staff, he added, are studying options in what he described as a “slow-demand market” and acknowledged ongoing challenges. “If left with no choice, Zipair may have to suspend operations to be accountable to our customers.”

Expansion plans through to 2030, however, remain in place.

Nam said AirAsia Cambodia – the leading carrier in the country and part of AirAsia Group’s growth strategy – plans to increase its fleet from two to 15 aircraft and expand to Europe via Bahrain.

SpiceJet, according to Hingorani, expects to operate 50 aircraft by the end of 2026 and is targeting 20 per cent “responsible growth” alongside network expansion.

Zipair is targeting a fleet of more than 20 aircraft, up from 11, to stimulate demand among younger travellers seeking lower-cost options.

For LCCs, the use of technology is becoming central, from data analysis and order fulfilment via WhatsApp to AI tools that optimise pricing, manage disruptions, and provide real-time information to crew and ground staff.

Hingorani also called for greater collaboration with governments on policy to enable profitable growth across tier one, two and three cities, supported by India’s US$2.5 billion infrastructure investment planned over the next 10 years.

Nam aims to accelerate the use of AI to support profitability and safety decisions, while Fukada is focused on advancing Zipair’s “reasonable price approach”.

Sono signs hotel project in Hanoi Old Quarter for 2026 opening

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Sono Hotels & Resorts Asia has signed a hotel management agreement with Binh Minh Urban Construction Investment to develop Sono Belle Hanoi Old Quarter, marking the brand’s first city hotel in Hanoi.

The property is scheduled to open in 4Q2026 and will be located in the Old Quarter, an area known for its historical and commercial significance. The hotel will be within walking distance of landmarks including the Hanoi Opera House, as well as retail and dining areas.

Sono Belle Hanoi Old Quarter will introduce the brand’s first city hotel in Vietnam’s capital with 56 rooms

Sono Belle Hanoi Old Quarter will offer 56 rooms and suites. The project forms part of Sono’s expansion in Vietnam and broader growth across Asia.

The hotel is designed as a nature-led urban lifestyle property, reflecting the brand’s positioning while adapting to the surrounding historic environment.

The property is located about 40 minutes from Noi Bai International Airport, providing access for both international and regional travellers.

“This project reflects the trust our partners place in the Sono brand and supports our strategy to expand our hospitality footprint across key destinations in Asia,” said Jihong An, senior vice president, Asia, Sono Hotels & Resorts Asia.

TTG Asia takes Good Friday break

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TTG Asia’s online news bulletin will take a break on April 3, 2026 in observance of the Good Friday public holiday.

To our Christian readers, have a good Holy Friday and Easter Sunday.

The online news bulletin will resume on Monday, April 6, 2026.

Thailand rolls out targeted fuel subsidies ahead of Songkran travel

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Thai tourism stakeholders are bracing for logistical cost fluctuations as the government implements targeted fuel subsidies to stabilise domestic transport networks ahead of the Songkran holiday period.

From April 1, authorities will roll out performance-based financial relief for public transport and freight vehicles, although broader nationwide fuel price caps remain uncertain.

Performance-based financial relief for transport operators begins on April 1, with longer-term fuel price controls still unclear; photo by Anne Somanas

The Ministry of Transport confirmed the subsidy scheme will run until April 30 and will rely on existing GPS tracking systems to verify actual usage.

Assistance includes a four-baht (US$0.12) per litre diesel subsidy for interprovincial buses and a flat-rate allowance for registered ride-hailing operators. Fares for state-affiliated interprovincial services will remain pegged to a baseline diesel price of 33 baht per litre throughout the Thai New Year festivities.

While the relief package aims to prevent immediate passenger fare hikes, macroeconomic pressures persist across the travel ecosystem.

The national Oil Fuel Fund is currently carrying a 42 billion baht deficit. This shortfall leaves the Ministry of Energy unable to guarantee a sustained ceiling on general retail fuel prices during the peak holiday consumption period. Additionally, crude oil prices exceeding US$120 per barrel continue to strain supply chains. The Land Transport Federation of Thailand has already signalled tiered freight rate increases, citing fuel expenses that now represent half of total operating costs.

Provincial authorities are exploring independent mitigation strategies to ease localised travel costs. For example, Chiang Rai municipality has introduced a complimentary electric coach service, with three green buses connecting commercial districts and key tourist landmarks.

At the national level, policymakers are evaluating further interventions to protect the visitor economy from inflationary pressures. Speaking to the Bangkok Post, transport minister Phiphat Ratchakitprakarn confirmed that relief measures for the travel sector remain under review.

“This (subsidy scheme) is an initial, targeted measure aimed at vulnerable groups,” he said, noting that discussions with the Ministry of Tourism and Sports are underway to determine suitable support for chartered tourist coaches.

Colbert Collection to debut in Italy as Minor Hotels targets soft brand growth

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Minor Hotels has introduced Colbert Collection, a new global soft brand in the premium segment aimed at independent hotels.

The brand brings together properties that retain their individual identity while aligning with a shared focus on culinary and cultural experiences. It is designed for travellers seeking locally rooted stays and for hotel owners looking to access global distribution and operational support.

Minor Hotels’ new Colbert Collection will bring together independent hotels under a premium soft brand focused on culinary and cultural experiences

Colbert Collection draws inspiration from European café culture and the Colbert bistro in London, part of The Wolseley Hospitality Group, which is owned by Minor International, the parent company of Minor Hotels.

The brand is structured around three areas: guest interaction, local context and dining. These elements are intended to shape the guest experience through social spaces, connections to local culture and a focus on food and beverage offerings.

Minor Hotels said the brand supports its wider expansion in the soft brand segment, which has seen increased demand from independent hotel owners seeking flexible affiliation models. Properties joining the collection will have access to the group’s commercial systems, including distribution, revenue management and loyalty programmes, while maintaining their individual positioning.

Colbert Collection forms part of Minor Hotels’ broader portfolio, which includes brands such as Anantara, Tivoli, Avani, NH Collection and Oaks. The group is expanding through a mix of ownership, lease, management and franchise agreements, with a focus on asset-light growth through management and franchise contracts.

The brand will debut in Italy with its first property scheduled to open in spring 2026. Further expansion is planned in destinations including the UK, Spain, Austria and the UAE.

“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike.

“It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”