TTG Asia
Asia/Singapore Friday, 9th January 2026
Page 185

Salter Brothers Hospitality shows off new brand identity as it establishes new ambitions

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Australian luxury hospitality company, Salter Brothers Hospitality, whose portfolio includes Spicers Retreats and the soon-to-launch Ardour Hotels & Estates, has unveiled a new brand identity as it begins its next chapter in business.

The new brand identity emphasises the company’s dedication to quality, innovation, and a distinctly authentic experience, and is conveyed through a new logo, a new colour palette, and a revitalised brand story that underscores the company’s commitment to delivering exceptional service and fostering a vibrant and inclusive workplace.

Salter Brothers Hospitality has a new brand identity to mark the start of greater business ambitions; Spiciers Peak Lodge in Queensland pictured

“This rebrand is a pivotal moment for Salter Brothers Hospitality,” said Tash Tobias, CEO of Salter Brothers Hospitality. “We’re not just transforming our visual identity; we’re taking a bold step forward in defining our brand story and articulating our vision for the future. We’re deeply committed to and passionate about crafting experiences that leave an indelible impression on our guests and empowering our talented team to create a truly exceptional hospitality experience. We believe this new brand identity will allow us to connect with our audiences in a deeper, more meaningful way, and create lasting memories for our guests.”

The company is actively seeking new opportunities to expand its portfolio of properties, attracting new partners, and cementing its position as a leader in the Australian luxury hospitality sector.

This commitment to growth is evident in Salter Brothers’ recent acquisition of the Bannisters portfolio, a collection of luxury boutique hotels located in New South Wales. Bannisters’ three iconic properties officially came under Salter Brothers Hospitality’s management last week.

Chief development officer, Raphael Antonini added that the brand is unlike conventional hotel investment models, as it focuses on crafting experiences and not just operating properties.

Park Hyatt Bangkok: a luxurious escape in the city

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Recognised as the Best Business Hotel in Thailand 2024, Park Hyatt Bangkok offers luxurious accommodation and facilities in the heart of the bustling capital
Park Hyatt Bangkok
Recognised as the Best Business Hotel in Thailand 2024, Park Hyatt Bangkok offers luxurious accommodation and facilities in the heart of the bustling capital

Located in the bustling heart of Bangkok, the Park Hyatt Bangkok is one of the top tier hotels that offers luxurious accommodations and facilities, including meeting spaces and restaurants.

It has been honoured as the Best Business Hotel in Thailand 2024 in the <what awards?>, a testament to its exceptional blend of luxury and functionality, a testament to the hotel’s commitment to providing quality service and hospitality to its guests. 

Prime location 

Strategically situated in luxury shopping mall Central Embassy, which faces Wireless Road in Bangkok’s prestigious district, Park Hyatt Bangkok enjoys direct connection to the Ploenchit BTS Skytrain station, ensuring seamless travel for guests to the city’s key commercial and cultural landmarks. 

Its integration within the shopping mall provides guests with immediate access to high-end retail outlets, diverse dining options, and entertainment venues, enhancing both business and leisure experiences. 

Versatile meeting spaces 

Park Hyatt Bangkok boasts a range of sophisticated event spaces with stylish interiors designed by award-winning interior designer firm Yabu Pushelberg. 

These versatile venues cater to various functions, from large corporate conferences to intimate board meetings. The hotel’s pillarless three-floor ballroom accommodates up to 600 guests. Each floor can be used for various purposes, including a foyer to receive guests, salon for small private events, bridal room, mezzanine level, and VIP room. 

The parlour room of The Apartment offers a chic, stylish room for meetings

On level 9 is The Apartment, a collection of five separate daylight-filled spaces ranging from 32 to 47m², that can accommodate anywhere from nine to 100 guests. Designed to look like residential spaces, there are spaces for a kitchen, foyer, and gallery, as well as a garden terrace that offers a 180-degree view of the city – all of which can be used for breakout sessions and interactive culinary experiences. 

These meeting spaces are also directly connected to the car park, providing seamless access for guests coming for meetings and events. 

Luxurious accommodations

The luxurious executive suite is one of the largest hotel rooms in Bangkok and is designed with modern comforts in mind

The hotel features 222 elegantly appointed guest rooms, including 32 premier suites, each offering unobstructed views of Bangkok’s skyline. Starting at 48m², these rooms are among the largest in the city. Designed to embody ‘liveable luxury,’ the interiors integrate calming natural materials accented with timeless Thai elements. Each room is equipped with modern amenities, including a Nespresso coffee machine, complimentary high-speed Wi-Fi, and luxurious bathrooms designed to function as private spas complete with Le Labo amenities, and feature separate soaking bathtubs and rain showers. 

Dining delights and facilities for work and leisure

Culinary enthusiasts can indulge in a variety of dining options, including La Marina, which serves Italian seafood, and Living Room, designed to look like an elevated living space for international and Thai comfort food.

On the top level is the Penthouse Grill + Bar, located across levels 34 to 36. The multi-level venue inspired by the bars and restaurants of New York City. Its open kitchen showcases a selection of premium meats and seafood cooked over organic charcoal, while the bar highlights cocktail artistry with electrifying beats set by a DJ and four musicians.  

Those who prefer their whiskies can head for the Blue Room on level 35. It is the first flagship scotch whiskey store in Southeast Asia and stocks an exclusive one in 10,000 Johnnie Walker Blue Label Scotch whiskey. 

Meanwhile, another bar on level 10 provides an intimate space for those who enjoy old world wines. It also offers a selection of draft beer that can be enjoyed in the indoor lounge or outdoor terrace.

Beyond its business-centric offerings, Park Hyatt Bangkok provides a range of facilities designed for relaxation and well-being, including a 40m saltwater infinity pool, a 24-hour fitness centre, and the tranquil Pañpuri Organic Spa.

By integrating luxury, convenience, and top-tier business amenities, Park Hyatt Bangkok solidifies its position as the premier choice for travellers in Thailand. Its strategic location, thoughtfully designed event spaces, luxurious accommodations, and exceptional facilities collectively contribute to an unparalleled hospitality experience in the heart of Bangkok.

Visit Park Hyatt Bangkok for more information.  

Oceania Cruises strengthens Asia sales team

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Oceania Cruises is revitalising its sales team in Asia with the promotion of James Sitters as director of sales Asia Pacific, and the appointment of Fiona Chu and Dominic Tan as business development managers in Hong Kong and Singapore, respectively.

Chu began her career in sales and marketing, and has worked in the travel industry since 2022. She will spearhead business development in Hong Kong.

From left: James Sitters, Fiona Chu, and Dominic Tan; photo by Oceania Cruises

Managing business development in Singapore in his new role, Tan has over 15 years of business experience in South-east Asian markets. His career in travel comprises roles in WTS Travel & Tours, Asia-Euro Holidays, Five Stars Tours, M Asia Travel and Focal Travel.

As for Sitters, he has been with the ultra-premium line for nearly eight years, and was formerly director of sales Australia & New Zealand.

Virtuoso Luxe Report 2025 reveals the future of luxury travel

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The 2025 Virtuoso Luxe Report, based on insights from Virtuoso’s global network of luxury travel advisors, has revealed key trends for the year ahead. It shows a rising demand for transformative experiences, fuelled by adventure and a desire to build deeper connections with family, friends, and new destinations.

In 2025, Virtuoso clients will continue to prioritise exploration and personalised experiences, but with a growing focus on maximising value without compromising quality. While luxury travellers are still willing to spend more, they are increasingly mindful of rising costs and want to ensure their investment enhances their travels, making their relationship with a trusted travel advisor even more essential. Half of Virtuoso advisors surveyed expect a slight rise in travel demand next year, with 20% anticipating a significant increase. Additionally, 55% predict a modest uptick in spending per trip, while 28% expect prices to remain steady.

Portugal tops the destination list this year, thanks to its mild climate, cuisine, and scenery, especially in the Azores, pictured

The report identified five key trends highlighting how upscale globetrotters are establishing their influence in the travel-sphere for 2025.

1. Iceolated escapes
The “coolcation” trend shows no signs of slowing down, as more travellers request cold-weather destinations to escape the rising temperatures and avoid crowds. Antarctica, with its expanding cruise options and icy landscapes, has surged in popularity, climbing from fifth place last year to second among the top destinations to watch. Norway and Iceland also rank in the top five, reemphasising the trend toward northern European countries. This shift is largely driven by climate change, with nearly half of advisors reporting that their clients are altering their plans due to its effects. 78% of advisors say clients are opting for shoulder season or off-peak travel, while 76% say they now favour destinations with more moderate weather – up five points from last year.

2. Sailing solo
Travellers seeking freedom and flexibility have no hesitation going it alone, and cruising is proving to be a key trend among the solo set, with expedition, ocean and river cruises ranking among the top travel experiences for the coming year. Promoting personal growth and self-reliance, solo cruising allows individuals to navigate new adventures at their own pace, while also enjoying camaraderie with other passengers if desired. Solo cruising can provide a sense of security, as small-ship cruises allow excursions alongside like-minded companions in more intimate groups. Many cruise lines now cater to solo voyagers with special deals, dedicated hosts and fun social activities, making it easier to connect with fellow passengers.

3. Born to be mild
Adventure and wellness continue to be significant motivators, but in 2025, upscale travellers will pursue a harmonious balance of exhilaration and relaxation. While some venture to the extreme frontiers of Antarctica and Alaska, others are drawn to destinations like Morocco, Costa Rica and Bhutan, where physical activity meets holistic wellness practices. These “softer” adventures not only cultivate personal accomplishment but give travellers the chance to unwind and recharge, leaving them refreshed and ready for their next big adventure.

4. You tell me travel
Rather than sticking to well-worn bucket lists, travellers are finding new inspiration in documentaries, books, beloved films and recommendations from friends and family. TikTok continues to wield significant influence, showcasing lesser-known destinations through rapid-fire clips. However, nothing compares to the expertise of travel advisors, who note that clients are increasingly asking, “Where to next?” instead of naming a specific destination.

5. Palate and place
Culinary experiences have become a crucial element of luxury travel, and globetrotters are prioritising gastronomic discoveries that showcase the authentic local flavours and unique traditions of the places they visit. High-end visitors want meals that go beyond traditional dining, with an emphasis on experiences that immerse them in a destination’s culture through its cuisine – think food tours, hidden markets and one-of-a-kind eateries, like the best food trucks and street vendors. As a result, some advisors report spending weeks, even months, curating the ideal culinary immersion for their clients to savour.

Key findings from the 2025 Virtuoso Luxe Report, as measured across more than 50 countries, revealed that Portugal has risen to top the list of destinations after finishing fourth last year. The destination’s appeal has broadened thanks to its mild climate, flavourful cuisine and stunning scenery, particularly in the Azores.

Meanwhile, classic favourites – Italy, France and Greece – continue to dominate as top international destinations. Paris holds steady as the preferred city, but Tokyo’s momentum has carried it into this year’s top five. Japan was also named a favourite among families, offering unique cultural experiences like ryokan stays and tea ceremonies, alongside family-friendly attractions such as the upcoming Universal Expo and the Studio Ghibli Museum.

Croatia remains popular, with Dubrovnik still drawing crowds, but there’s growing interest in lesser-known spots like inland Istria, especially among gourmet enthusiasts who are looking to go beyond the obvious to enjoy truffle hunting and wine tasting.

The report also shared the top aspects of sustainable tourism, namely wildlife conservation/interaction, avoiding over-touristed destinations, booking with companies that employ locals, giving back to/supporting local communities, and conservation of land and the environment.

View the full report here.

Qantas rolls out new distribution model to enhance service for agents and customers

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Korean Air receives final approval from European Commission for Asiana merger

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The European Commission (EC) has completed its review of Korean Air’s merger with Asiana Airlines on November 28, confirming that Korean Air has met all conditions set by the EU competition authority.

In February 2024, the EC granted conditional approval for the merger, with two key requirements: ensuring stable operations of a remedy carrier on four overlapping European routes (Barcelona, Frankfurt, Paris, and Rome) and the divestiture of Asiana’s freighter business.

Korean Air aims to conclude its merger with Asiana Airlines before the end of the year

Korean Air has designated T’way Air as the remedy carrier for the European routes, committing to provide operational support, including aircraft, flight crew, and maintenance services.

Additionally, Air Incheon has been approved as the purchaser of Asiana Airlines’ freighter business.

Korean Air has submitted the EC’s final approval to the US Department of Justice and plans to complete the transaction by end-December this year.

Lanson Place Parliament Gardens introduces donation initiative for The Salvation Army

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Lanson Place Parliament Gardens, which celebrated its grand opening on November 26, is marking its Melbourne debut by launching a community-focused initiative that honours its heritage while supporting The Salvation Army’s impactful work across Australia.

Its Rounding Up for the Salvos donation drive, invites guests to round up their bills, with the additional amount going directly to The Salvation Army’s community programmes, underscoring Lanson Place’s commitment to community involvement.

The donation drive invites guests to support The Salvation Army’s community programmes; Marcus Packham (centre) and the Lanson Place Parliament Gardens team, pictured

Guests staying at the 137-key Lanson Place Parliament Gardens will have the opportunity to participate in this initiative throughout their stay, knowing that each rounded-up dollar contributes to the Salvos’ mission to assist vulnerable Australians.

Marcus Packham, general manager of Lanson Place Parliament Gardens, shared: “Our Rounding Up for the Salvos initiative is an important and meaningful way for us to support The Salvation Army’s incredible work. This partnership celebrates the history of our new home while giving back to those in need, so we invite our guests to join us in making a difference within our community.”

Countdown to the new year with Marina Bay Singapore

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The Marina Bay Singapore Countdown returns for its 20th edition with a series of festivities to usher in 2025, and this year is part of the island-wide ONE Countdown events organised to celebrate Singapore’s 60th birthday.

Festivities have already begun at Marina Bay with illumi – one of the world’s largest light and multimedia show that has landed in Singapore for the first time, which will feature a special New Year’s Eve experience where visitors can picnic under the stars amid light displays as they countdown to midnight.

Marina Bay lights up the night with festivities this December

Enjoy live performances by home-grown talents at Esplanade – Theatres on the Bay throughout December, as well as a new series of Brightening Lives light projections on The Fullerton Hotel Singapore, featuring artworks by artists with disabilities, from December 26 to 31. Running every 15 minutes from 20.00 to 22.30 (until 22.45 on December 31), the artwork projections will collectively tell a story of tenacity, resilience and progress. Some of these artworks have been featured as merchandise by ART:DIS to support artists with disabilities.

As a finale, Marina Bay’s annual 30-minute fireworks display will light up the sky around the Bay on New Year’s Eve, starting at 23.00 and ending with a grand finale at midnight, lighting up the sky as revellers welcome 2025.

For more information, visit Marina Bay Singapore Countdown.

New hotels: The Sira, a Luxury Collection Resort & Spa, Homm Souvannaphoum Luang Prabang and more

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The Sira, a Luxury Collection Resort & Spa

The Sira, a Luxury Collection Resort & Spa, Indonesia
Nestled in the heart of West Nusa Tenggara province in Indonesia, The Sira, a Luxury Collection Resort & Spa stands overlooking Mount Agung, with places like Tiu Kelep Waterfall, Bayan Old Mosque, and Sukarara Weaving Village nearby for guests to explore.

Just a 90-minute drive from Zainuddin Abdul Madjid International Airport, the resort features 46 suites and 14 pool villas, as well as the 1,400m² Beach House that comes with three bedrooms and a private plunge pool with direct beach access, and the Presidential Suite that is a two-story sanctuary with a full-sized rooftop infinity pool and three bedrooms.

Facilities comprise F&B venues, fitness centre, outdoor infinity pool, spa, and a dedicated event space.

Homm Souvannaphoum Luang Prabang

Homm Souvannaphoum Luang Prabang, Laos
Once the residence of Prince Souvanna Phouma, Laos’ former prime minister, Homm Souvannaphoum Luang Prabang showcases a distinct blend of French colonial architecture with traditional Lao design.

Featuring 24 rooms with private balconies, the conserved mansion is surrounded by tropical gardens, a spa, and swimming pool – there is also an all-day-dining restaurant.

The nearest markets and local attractions such as the Mekong River and Mount Phou Si are minutes away by foot. Guests can also pedal around the UNESCO World Heritage site and nearby villages at their own pace through the hotel’s complimentary bicycle rental.

A key highlight is the large destination board on display in the lobby, which shows an atlas of travel collage and ideas from Hommates – associates who work in Homm hotels – with guests having the opportunity to share their own photos on to the board.

Four Points Flex by Sheraton Osaka Umeda

Four Points Flex by Sheraton Osaka Umeda, Japan
Four Points Flex by Sheraton Osaka Umeda is situated right in the city, offering easy accessibility with both the subway and train services less than a five-minute walk away.

The hotel boasts 220 rooms with complimentary Wi-Fi, with a range of double, twin, or single rooms.

It also has a coin-operated laundry, vending machine, ice dispenser, and water dispenser on-site, as well as restaurant.

Modena by Fraser Vinh Yen

Modena by Fraser Vinh Yen, Vietnam
Just a 50-minute drive from Hanoi, Modena by Fraser Vinh Yen is the first hotel residence in the Vinh Phuc province of Northern Vietnam, home to numerous cultural and historical sites, such as the Vinh Son Pagoda and the Hoa Lu Ancient Citadel.

The hotel features 88 serviced apartments comprising studios and one- to three-bedroom units, which are equipped with a kitchenette, separate large living and dining areas.

On-site are an all-day dining restaurant, a 160-seat cinema, outdoor pool, two sauna rooms, gym, and a kids’ indoor play area.

Foodies will enjoy exploring the famed Kim Ngoc Food Street, while golfers will appreciate the short 30-minute drive to three of the largest golf courses in Vinh Phuc, namely Thanh Lang Valley Golf & Resort, Dai Lai Golf Club, and Tam Dao Golf & Resort.

Leading the way

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When did you become involved with Miki Travel Online?
Before my tenure at Miki, I was employed by a competitor, working in the European tour operator business. Miki Travel’s founder invited me to join and develop its brand outside Japan, so I became a founding member of Miki Travel in Asia in 1993, responsible for the group’s business development in the Asian market. I assumed the role of CEO for the e-Business Division in 2017, which focused on the development of the FIT hotel wholesaling, thanks to the management’s foresight in pursuing business diversification. Two years later, I set up Miki Travel Online, an independent legal entity, to focus on the development of the emerging Bed Bank business globally.

What is your role and vision?
My vision focuses on business transformation and fostering partnerships, (as well as) to accelerate the business transformation and ensure we maintain a leading position, particularly in the post-pandemic landscape.

With over 57 years of history, our company is built on strong traditions, such as exceptional service and reliability; however, it is essential to expedite change, by integrating technology and automation, in order to preserve our competitive edge. Transforming from a traditional agent to an online business involved many changes, but not to our edge—quality service standards, delivery, reliability, and our historical background. With my professional background primarily in sales and business development, I firmly believe in the importance of trust and partnership.

What has Miki Travel Online specialised in, and why has it decided to expand now?
Miki Travel Online was launched in 2014 and concentrates on the burgeoning eBusiness sector, a rapidly expanding segment of e-Commerce. Although there were plans for expansion, these were delayed due to the pandemic. Currently, we are accelerating our action plan to resume our expansion efforts. Miki Travel Online operates globally with a workforce of over 200 employees across various locations, including Hong Kong, China, Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, the UK, Europe, Dubai, the Middle East, and the Americas, with a 24/7 operation and customer service centre situated in the Philippines.

Briefly explain its business model, positioning and strategy.
The business model of Miki Travel Online is evolving in response to changing consumer behaviours and the dynamic travel landscape, particularly in the post-pandemic era. It is imperative for us to adapt swiftly to remain competitive. The younger generation, along with advancements in technology, is driving significant changes in the industry, leading to a decline in traditional group tours and in-person bookings through travel agents. This shift necessitates a transformation of our business model to align with current trends while maintaining our commitment to customer satisfaction, which has been a hallmark of our service. In fact, Covid accelerated this trend, with our e-business accounting for 80 per cent of traffic during the pandemic, while group business was virtually non-existent at its peak.

Currently, group business accounts for 60 per cent, while online business represents 40 per cent.

Our strategy for business expansion will focus on scalability, market diversification, and the integration of technology. We aim to leverage fintech solutions and AI to enhance operational efficiency and optimisation. For instance, AI helps us in several ways, such as matching demand with supply, advising us when to price high or low.

As a regional hub, what role will your office play? How will it help boost trade partnership?
Our office in Hong Kong plays a crucial role in financial functions and overall management. Its strategic location strengthens trade partnerships and enhances our ability to serve clients worldwide effectively.

We wave our flags in big international events like World Travel Market, ITB and Arabian Travel Market and exhibit at regional shows like ITB China. In the past, we have remained behind the scenes and seldom invited trade partners to join our events. However, (moving forward) we plan to engage with our partners more frequently to reinforce suppliers’ confidence and enhance our market understanding. For instance, the grand opening of MTO’s new office in late September unprecedentedly invited our business partners, travel agents and hotel suppliers from Hong Kong and Shenzhen. We are deeply grateful for the relationships we have built in this region, which have been instrumental to our success. We look forward to forging even stronger ties through future events such as seminars, award presentations, or workshops for exchange.

Regarding innovative solutions, what initiatives has Miki Travel Online undertaken or plans to invest in to enhance its Bed Bank and booking system?
Technology is a crucial driver for Miki Travel Online, and we are committed to investing in system development to streamline the entire process, from sourcing to payment settlement. We are incorporating AI technology for data analysis to better understand and bridge the gap between sourcing and distribution, with a focus on demand and supply matching. A key feature will be the implementation of dynamic pricing to enhance the booking conversion rate.

Please outline your expansion strategy for the next 12 to 24 months in the region.
The business has shown significant recovery post-pandemic, nearing pre-pandemic performance levels. The FIT and online sectors present substantial opportunities, driven by evolving traveller behaviours and a technology-oriented environment. Our primary focus is to broaden our product offerings and inventory to align with market demands and continue to enhance distribution to meet customer expectations. This will be achieved by strengthening our sourcing team and connectivity solutions, while simultaneously increasing distribution resources for new market development, particularly in the Middle East, India, Latin America, and South-east Asia.

Our objective is to elevate our business volume to maintain our market position and strengthen our partnerships.