TTG Asia
Asia/Singapore Tuesday, 7th April 2026
Page 158

Saudi Arabia teams up with Boutique Group to showcase heritage

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Saudi Arabia’s Ministry of Culture and Boutique Group have signed an agreement to strengthen collaboration and showcase the Kingdom’s rich cultural heritage.

The agreement was formalised by Noha Qattan, deputy minister of national partnerships and development, and Christoph Mares, CEO of Boutique Group, during a ceremony at the Ministry’s headquarters in Al-Bujairi, Ad Diriyah.

Saudi Arabia deepens cultural storytelling through palace-turned-hotels

Boutique Group, owned by the Public Investment Fund, develops, manages and operates historic and cultural palaces across Saudi Arabia as luxury hotels. Its portfolio includes Al Hamra Palace in Jeddah, The Red Palace in Riyadh – formerly home to the Council of Ministers for three decades – and Tuwaiq Palace, a recipient of the Aga Khan Award for Architecture.

The partnership spans a range of cultural elements, from incorporating traditional Saudi cuisine into culinary offerings to featuring local attire for staff and design elements across properties. The aim is to deliver a luxurious guest experience rooted in Saudi heritage, celebrating the unique culture of the Kingdom’s 13 regions.

“This partnership with Boutique Group is important for Saudi heritage and culture, showcasing our cultural legacy while contributing to the pursuit of building a future that opens new and diverse outlets for creativity and cultural expression to the world,” said Qattan.

Mares added: “Boutique Group is dedicated to crafting unparalleled experiences deeply rooted in a distinct Saudi identity. This partnership allows us to seamlessly weave the Kingdom’s vast tapestry of cultural heritage into our operations, offering an immersive visual, auditory and gastronomic journey into the heart of Saudi Arabia.”

The agreement reinforces the Ministry of Culture’s commitment to preserving cultural heritage, supporting the creative economy, and encouraging public-private collaboration.

Heli Glenorchy aids conservation efforts with scenic flights

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Helicopter operator Heli Glenorchy is supporting conservation efforts in New Zealand’s Rees Valley by offering unused scenic flight seats to the Southern Lakes Sanctuary Trust (SLS), aiding their mission to restore biodiversity and achieve a Predator-Free 2050.

The partnership allows SLS team members to access remote parts of the valley by air, enabling pest control and ecological monitoring as part of ongoing environmental restoration. The initiative adds minimal flight time while enhancing guest experiences with insights into local conservation work.

Heli Glenorchy’s scenic flights are now helping the Southern Lakes Sanctuary Trust with conservation work while providing guests with an enriched experience

Jess Burke, a team member at Heli Glenorchy, said the collaboration was a natural fit: “We fly over the Rees Valley every day and know it very well – why not extend a hand and help SLS out in a way that benefits everybody?”

Since SLS was established in 2021, there has been a 200 per cent increase in traps across the Southern Lakes area. Today, 13,000 predator traps are being maintained by staff and hundreds of dedicated volunteers.

When the work of SLS and available seats on a scenic helicopter flight align, an SLS staff member joins the flight into the Rees Valley. Upon arrival, they are dropped off to carry out their conservation work and then hike out of the valley.

“So far this year, we have hosted SLS crew on six flights. We typically offer them anywhere from two to five seats a week, and they take them when it works with their schedule,” Burke explained.

The initiative fits seamlessly with flight operations, adding just one extra minute to flight times for each SLS drop-off.

“The guests enjoy learning about what the SLS team is doing when they’re getting dropped off to check the traplines. It’s added another layer to their experience,” added Burke.

Heli Glenorchy’s sales and marketing executive, Annalise Sunde, pointed out that these spare-seat flights mark the beginning of an exciting collaboration. “This is a partnership we want to keep growing. We must help where we can to support the important conservation work SLS is doing.”

Southern Lakes Sanctuary CEO Paul Kavanagh added that Heli Glenorchy’s support is invaluable: “It greatly improves the efficiency of our work when monitoring wildlife, especially takahē, who have recently been returned to the valley, and for our efforts to protect this special area. Our partnership with Heli Glenorchy increases our impact and hopefully adds to the experience for their clients – a win-win for everyone, especially our native wildlife.”

TUI expands leisure hotel portfolio in Asia with openings in Cambodia and China

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TUI Hotels & Resorts continues its expansion in Asia, with the opening of its first hotel in Cambodia and the introduction of its TUI Suneo brand in China.

The TUI Blue Sihanoukville, located along the Gulf of Thailand’s coastline, marks the brand’s debut in Cambodia. Situated in the heart of Sihanoukville and near the beach, the hotel offers 189 guestrooms and suites, a gym, and an outdoor swimming pool. It aims to attract lifestyle travellers exploring Cambodia’s rapidly developing tourism scene.

TUI Hotels & Resorts enhances its Asian offerings with new properties in Cambodia and China

Meanwhile, in China, TUI has launched its first TUI Suneo hotel in Shenzhen. The TUI Suneo Shenzhen Manwan, located in the Dapeng Bay New District, features 215 rooms and suites and expansive outdoor facilities, catering to both relaxation and exploration in one of China’s most dynamic cities.

In addition to these new openings, TUI Hotels & Resorts has signed three new projects, further expanding its Asian portfolio. With 26 additional hotels in the pipeline, the company is set to increase its presence in destinations such as Cambodia, China, Indonesia, the Maldives, the Philippines, Thailand, and Vietnam.

TUI currently operates 22 resorts in Asia, with the recent addition of three new properties this financial year: TUI Blue Maduzi in Bangkok, TUI Blue Berawa in Bali, and TUI Blue Guilian Watermark Promenade in China. By September 2025, more hotels will open in Vietnam, China, and Cambodia, continuing the brand’s expansion across the region.

“Adding a new destination and launching an additional brand in Asia is an important milestone for us”, shared Artur Gerber, managing director TUI Hotels & Resorts. “Our expertise in the leisure hotel industry offers great added value not only to guests from Europe but also from Asia. Together with our local partners, we will create a welcoming atmosphere and unique holiday experiences.”

Oaks transitions to full-service hotel and resort brand under Minor Hotels

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Minor Hotels has announced a strategic repositioning of its Oaks Hotels, Resorts & Suites brand, evolving it from a serviced apartment model to a full-service hotel, resort and suites offering. The shift includes new brand standards, service features, and a refreshed identity to enhance competitiveness in the global market.

The updated concept introduces multi-use public spaces, integrated lobbies with barista coffee and fresh bakery items, and grab-and-go pantries offering essentials, local products and branded items. These features are designed to serve both guests and local communities.

Oaks Hotels introduces a complete transformation with a refreshed look and improved guest experience

The F&B programme will focus on communal dining, with each property offering its own version of a gourmet lamington. Guest rooms will feature upgraded amenities, including a new signature scent and a night-time ritual of calming sounds and light refreshments to support rest and relaxation.

Wellness remains central, with in-room access to yoga and meditation sessions, along with scheduled sunrise swims and running clubs at select locations.

The updated brand includes a new logo, yellow accents, and nature-inspired interiors for a cohesive and inviting experience.

The new Oaks brand and service applications will be gradually rolled out across existing properties and new acquisitions.

Ian Di Tullio, chief commercial officer, Minor Hotels, said: “The strategic repositioning of Oaks marks a pivotal step in elevating our position in the market. With our revitalised service culture, and addition of lifestyle elements to contemporise our offer, we’re creating a more resonant brand experience for today’s travellers. In a sector that has remained largely undifferentiated, the transformation repositions Oaks for global growth, further strengthening confidence amongst our investors and developers.”

Malaysia unveils wellness packages blending nature, culture and relaxation

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Tourism Malaysia has launched a new series of Wellness Tourism Packages designed to offer visitors a mix of relaxation, cultural experiences, and nature-based activities.

The 36 packages are available across various destinations including Kuala Lumpur, Sabah, Pahang, Perak, Perlis, Kedah, Penang, and Selangor.

The new wellness packages cater to rising demand for personalised, restorative travel in Malaysia

Created with 12 partners, including travel agencies, hotels, and wellness centres, the packages aim to support physical, mental, and emotional well-being while showcasing Malaysia’s natural and cultural assets.

Travellers can stay at properties such as Banyan Tree Kuala Lumpur and The Datai Langkawi, and enjoy wellness treatments alongside visits to local attractions. Malaysia has 365 registered spas under the Ministry of Tourism, Arts and Culture offering services like aromatherapy, hydrotherapy, herbal baths, and Ayurvedic treatments.

A highlight is Urutan Malaysia, a traditional massage technique using Malay and indigenous methods to promote relaxation.

The packages include experiences such as massage therapy, breathing exercises, Tai Chi, forest walks, hot spring soaks, and mindfulness practices. Visitors can also join cultural tours to fruit farms, herb growers, and rural communities.

Valid until December 31, 2026, package prices vary based on the itinerary and services included.

For more information, check out the Wellness Tourism Packages.

Nicholas Smith leads Minor Hotels as VP of operations for Asia

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Nicholas Smith has been appointed vice president of operations for Asia at Minor Hotels, where he will oversee the group’s growing portfolio in the region and lead a team of experienced leaders.

He brings over 25 years of hospitality experience, having developed his operational expertise at Shangri-La Group. Joining in 2008 as a F&B manager in Malaysia, he held senior leadership roles across multiple locations, including China, Hong Kong, the Philippines, and Malaysia. Most recently, he was vice president of food & beverage and operations for MEIA, overseeing 17 properties.

His career also includes roles with Four Seasons, Mandarin Oriental, and Savoy Group, as well as leading the launch of Sindalah Island, Neom’s first luxury island and yacht club destination in Saudi Arabia.

Virtuoso appoints Lori Sheller as VP global cruise

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Virtuoso has named Lori Sheller as vice president, global cruise. She brings extensive experience in sales, marketing, and business development, having held leadership roles at EBG, Swan Hellenic, MSC Cruises USA, and Tourico Holidays/Hotelbeds Group.

In her new role, Sheller will lead Virtuoso’s global cruise strategy, strengthen partnerships with top cruise lines, and drive growth in the global cruise market. She will report to Úna O’Leary, vice president, global partnerships, and be based in Parkland, Florida.

Fairmont Hotels & Resorts names global VP spa & wellness

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Fairmont Hotels & Resorts has appointed Emma Darby as global vice president spa & wellness.

In this role, Darby will oversee spa and wellness operations across Fairmont’s global portfolio of 92 properties.

With over 20 years of hospitality experience, she has held senior roles at Rosewood Hotels & Resorts and The Ritz-Carlton Hotel Group. Most recently, she served as chief operating officer at Resense Spas, where she managed a global portfolio of luxury spas, leading business expansion and maintaining high wellness standards.

Phuket gears up for 19th Laguna Marathon in June

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The Laguna Phuket Marathon 2025 presented by Supersports will take place on June 14–15, 2025, welcoming over 8,000 runners from 50 countries. Now in its 19th year, the certified AIMS (Association of International Marathons and Distance Races) event continues its Run Sunset & Run Sunrise format, with races held on both Saturday evening and Sunday morning across Phuket’s scenic landscape.

The event promotes sustainability, community wellness, and tourism, supported by public and private partners including the Phuket Provincial Government and the Tourism Authority of Thailand.

The Laguna Phuket Marathon will welcome over 8,000 runners from 50 nations

The weekend begins with the lively Lifestyle Weekend Night Market on June 13, followed by the 2K Kids Run, 5K Fun Run, and 10K Mini Marathon on June 14. The Half Marathon, Full Marathon, and Marathon Relay take place on June 15. New age categories for runners aged over 70 have been introduced to promote inclusive participation.

The route passes through plantations, villages, and beaches, with full medical and safety support. Proceeds help fund local children’s shelters through the Laguna Phuket Foundation and Children First Fund. Special accommodation packages at Laguna Phuket resorts include free transport to the race venue.

For more information, visit Laguna Phuket Marathon.

Malaysia seeks to boost Saudi arrivals amid limited flight access

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Malaysia is increasing efforts to grow tourist arrivals from Saudi Arabia, its highest-spending source market, which recorded a 23.7 per cent year-on-year increase in 2024, reaching 68,382 visitors.

There are currently 41 weekly flights from Jeddah and Madinah to Kuala Lumpur.

Tiong King Sing shared that discussions are underway with airlines as limited flight options continue to restrict growing demand from Saudi travellers

To support growing demand and improve access, Malaysia’s minister of tourism, arts and culture, Tiong King Sing, stated that the ministry is in discussions with Malaysia Airlines, AirAsia, and Batik Air to explore the reinstatement or expansion of direct flights to Saudi Arabia.

He noted that limited flight availability, particularly for corporate travel, has been a constraint. At present, Saudia is the only airline operating regular commercial services to Malaysia, while Malaysia Airlines mainly serves Hajj and Umrah pilgrims.

Tiong recently led a delegation of tourism representatives, including hotels, tour operators, and attractions, to Arabian Travel Market in the UAE. This was followed by a sales mission to Riyadh and Jeddah to promote Visit Malaysia 2026 and Malaysia Culture Week 2025, and to strengthen Malaysia’s presence in the Saudi travel market.

Arokia Das Anthony, executive director of The Essence of Asia Tours & Travel, observed that improved air connectivity between Saudi Arabia and Malaysia could also benefit travellers from neighbouring countries by offering connections via Saudia to Kuala Lumpur.

He also noted a shift in travel preferences, with more Middle Eastern travellers – particularly from Saudi Arabia – now choosing flexible, independent travel over traditional full-board packages.

He shared: “Many now book only accommodation and airport transfers through us, and choose from a list of tours based on their interests. This trend reflects a growing preference for personalised travel experiences.”