Japanese hotel operator Hotel Okura Co. and hospitality firm Plataran Indonesia have signed a strategic alliance agreement on February 6 to jointly work towards greater tourism excellence and a finer definition of luxury experiences through shared expertise and a commitment to community and purpose.

The alliance is described as a “landmark cultural exchange partnership that bridges the rich heritage of Indonesia with the refined traditions of Japan” in a joint press release.

Areas of focus in this alliance include Partnership Concept, where both hotel groups will foster friendship between Indonesia and Japan to enable cultural exchange and diplomacy; Sales and Marketing Cooperation, where brand recognition in both markets will be achieved through effective joint promotions and mutual utilisation of sales networks and membership programmes; Product and Service Collaboration, where Plataran’s customer-centric philosophy will be blended with Okura’s meticulous approach to Japanese-style hospitality for expanded culinary offerings; Joint Brand Development in Indonesia, where a hotel will be developed together in Indonesia; and Personnel Exchange and Development, where the two will implement employee exchange programmes.

Toshihiro Ogita, president of Hotel Okura, said: “We are truly honoured to form a partnership with Plataran, a leading hospitality group that aspires to be a ‘True Indonesian Icon.’ Since its foundation, Plataran has committed itself to the conservation of nature, the celebration of Indonesia’s cultural heritage, and giving back to the community, values that Hotel Okura shares. We see a common thread in our commitment to providing authentic experiences rooted in tradition and in our dedication to personalised and exceptional hospitality. Through this partnership, we aim to serve as a bridge between Indonesia and Japan, helping to promote cultural exchange.”

Yozua Makes, Plataran Indonesia CEO and Founder, added: “This partnership represents a shared vision of how the hospitality sector can play a pivotal role in preserving culture and showcasing a nation’s heritage, as well as preserving cultural diplomacy between Indonesia and Japan.”