Airbnb has expanded its platform to include professional services, curated local experiences, and a redesigned app that brings together homes, services, and activities in one place.
The move marks a shift for the company, which has been known primarily for short-term accommodation since its founding in 2007. With this update, Airbnb is positioning itself as a broader travel platform offering more than just a place to stay.
Airbnb Services, now available in 260 cities, allows users to book offerings such as in-home chefs, massages, spa treatments, fitness sessions, and beauty services. These are open to anyone – regardless of whether they are staying at an Airbnb – and provided by verified professionals with relevant licences and an average of ten years’ experience. Prices start under US$$50, and bookings are made directly through the app.
Airbnb has also relaunched its Experiences product, now focused on locally-led activities in over 650 cities worldwide. These include food tours, cultural outings, outdoor experiences, and creative sessions. All offerings are reviewed for quality, and a new category, Airbnb Originals, features events hosted by public figures and recognised professionals. Social features such as guest messaging and group visibility will be added later this year.
The app has been rebuilt to support these updates, with a redesigned Explore tab to browse listings and a Trips tab showing booking details and itineraries. The new Messages feature includes photo and video sharing, as well as integrated payments for customising services. Airbnb profiles have also been updated, allowing users to share where they’ve travelled, connect with others they have met through the platform, and see verification details for over 200 million guests and hosts.
The app has also been redesigned for hosts, with tools to manage homes, services, and experiences more efficiently. A simplified Airbnb Setup process helps hosts create listings with ease. The Today tab gives an overview of upcoming reservations, while the updated Calendar includes a daily view with hour-by-hour scheduling and Google Calendar integration. The Listings tab has been improved to allow hosts to manage all aspects of their offering, from location to pricing.
“Seventeen years ago, we changed the way people travel. More than two billion guests later, Airbnb is synonymous with a place to stay,” said Brian Chesky, Airbnb co-founder and CEO. “With the launch of services and experiences, we’re changing travel again. Now you can Airbnb more than an Airbnb.”
He added: “People choose hotels for their services. People choose Airbnbs for the space. Now, we’re giving you the best of both worlds – amazing homes with services that make them even more special.”
All new features are available globally from today, and applications are open for professionals interested in hosting homes, services, or experiences.
Lovotti brings over 25 years of international experience in the luxury hospitality sector, having held leadership roles across Europe, South-east Asia, and the Pacific.
