Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the airline’s heritage while following minimalist design trends.
The reveal took place on March 11 at the airline’s headquarters in Seoul during the Rising Night event, with around 1,000 guests, including employees, industry leaders, and media.
The new logotype, Korean Air, next to the Taegeuk symbol, combines national prestige with a refined visual identity. It features brushstroke-inspired details, and open connections, offering a modern take on Korean elegance.
Korean Air also revealed its new aircraft livery, featuring a Boeing 787-10 with the updated design. Registered as HL8515, the aircraft includes the latest Prestige Suites 2.0 cabin interiors and began service on March 12, flying from Seoul Incheon to Tokyo Narita.
The new livery features a bold “Korean” logotype, highlighting its status as South Korea’s flagship carrier. The design includes an enlarged logo, metallic sky-blue paint, and a smooth curve across the fuselage, replacing the traditional cheatline for a more refined, modern look.
This is the first major brand update since 1984, when Korean Air introduced the Taegeuk symbol, which is globally recognised as a representation of both the airline and the nation. The new corporate identity will be gradually rolled out across aircraft liveries, in-flight services, and key customer touchpoints.
In addition, Korean Air introduced its upgraded in-flight meals at Grand Hyatt Incheon, reflecting the airline’s new corporate identity and aiming to elevate the premium travel experience. Partnering with chef and owner of Seoul’s Cesta, Seakyeong Kim, the airline has created a refined menu featuring seasonal ingredients, innovative culinary techniques, and a focus on Korean culinary heritage.
Economy-class meals now include options like salmon bibimbap, spicy stir-fried octopus, tofu pad thai, and rosé pasta. For an elevated dining experience, first-class passengers will use Bernardaud china, Christofle cutlery, and Riedel glassware, while Prestige class features Armani/Casa dishware and glassware.
For added comfort, first-class bedding features premium Frette materials and an Air Coil mattress from Eco World, with passengers also receiving Frette loungewear. Premium-class amenity kits, created in collaboration with British brand Graff, include pouches with skincare products and perfume.
The upgraded in-flight dining and services began on March 12 across 10 major longhaul routes, including flights to New York, Paris, and London. These enhancements will be available on all longhaul routes by June and on all routes starting in September.
Walter Cho, chairman and CEO of Hanjin Group and Korean Air, shared his vision for the airline’s future: “As a unified Korean Air, we are committed to more than just transportation – we aim to connect people, cultures and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience and strengthen trust through open communication with all stakeholders. Together, we’ll create a more connected and better world.”
Wieser will oversee the development and expansion of the two resorts in the Lily portfolio: Lily Beach Resort & Spa and Hideaway Beach Resort & Spa.
