A port city devastated by the Great East Japan earthquake and tsunami is developing as a tourism destination thanks to growing interest from international cruises.
In 2011, Miyako, Iwate Prefecture, was hit by 40m-high waves that caused widespread loss of life and destruction to buildings and infrastructure. In the years since, reconstruction has been followed by the development and promotion of tourism resources to attract visitors.
The area’s natural beauty is one of the assets that has attracted the attention of cruise ships, with Jodogahama Beach, Ryusendo Cave, and Sanriku Geopark featured on shore excursion itineraries.
Silversea Cruises’ Silver Muse and Silver Whisper first called at Miyako in 2023, while Silver Nova made its inaugural port call in 2024, following initial discussions in 2018, according to the commerce, industry, labor and tourism department in Miyako’s Port Promotion Division.
“The port calls have had a very positive effect on the local economy,” department manager Kazuhiko Takehara told TTG Asia.
Local tourism associations have held seminars to train tour guides, and new attractions, such as the sightseeing boat Miyako Umineko Maru, have been introduced to showcase the scenic coastline to visitors.
Takehara added that local children and young people are also benefiting.
“Kindergarten and elementary school students interact with passengers with welcome programmes and performances of local arts. High school and university students act as volunteer interpreters and hospitality volunteers on the wharf. And, in 2024, one port of call tour included a visit to a junior high school for international exchange,” he said.
In 2026, more port calls are scheduled by Silversea ships, as well as the Diamond Princess and Coral Princess, both operated by Princess Cruise Lines.
