TTG Asia
Asia/Singapore Sunday, 28th December 2025
Page 114

The Farm at San Benito joins Autograph Collection

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Marriott International and CG Hospitality have signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort. Set to open by the end of 3Q2025, it will be the first Autograph Collection property in the country.

Located in Lipa City, Batangas, about 90 minutes from Metro Manila, the 52-hectare retreat will become The Farm at San Benito, Autograph Collection. It will offer 70 keys, including one-bedroom villas and two- and four-bedroom private pool villas. Planned facilities include a swimming pool with bar, fitness centre, spa, and a medical wellness centre. Guests can also expect five dining venues, a lobby lounge, and two additional bars.

The Farm at San Benito, Autograph Collection marks the brand’s debut in the Philippines following a strategic conversion deal

With a focus on nutrition, movement, integrated medicine, and mindful living to support long-term wellbeing, the resort also features 321m² of flexible event spaces.

Nearby attractions include historic religious landmarks, Mount Malarayat Golf & Country Club, and Casa de Segunda, a preserved 19th-century heritage home.

“With wellness emerging as a key driver of travel decisions, this is a timely and strategic entry for us,” commented Rajeev Menon, president, Asia Pacific excluding China, Marriott International.

“Our strategic partnership with Marriott International to bring The Farm at San Benito into the Autograph Collection family reflects our commitment to creating experiences that are both timeless and transformative. By joining hands, we are taking this vision global, introducing the Philippines’ first Autograph Collection property, and setting a new benchmark for wellness hospitality in the region,” added Binod Chaudhary, chairman of CG Corp Global.

New hotels: Moxy Kuala Lumpur Chinatown, Dusit Le Palais Tu Hoa Hanoi and more

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Moxy Kuala Lumpur Chinatown

Moxy Kuala Lumpur Chinatown, Malaysia
Moxy Kuala Lumpur Chinatown has opened in the restored Oriental Bank building on Jalan Hang Lekiu, marking the brand’s debut in the city.

The 21-storey hotel offers 320 guestrooms, a social area for check-in and networking, a breakfast spot, and Bar Moxy, a rooftop space for cocktails with city views. The hotel’s playful design blends 1970s architecture with bold Chinatown-inspired interiors, located steps away from the city’s bustling food streets and nightlife.

Dusit Le Palais Tu Hoa Hanoi

Dusit Le Palais Tu Hoa Hanoi, Vietnam
Dusit Le Palais Tu Hoa Hanoi is situated along West Lake, about 20 minutes from Noi Bai International Airport. The hotel has 207 rooms and suites with views of the lake or city.

Dining options include Thai dishes at Soi Restaurant, Italian food at Vinci Italian Restaurant and Rooftop Bar, and Vietnamese noodle soup at Phở Lụa. For light bites, Dusit Gourmet serves pastries and coffee. The hotel also features four private dining rooms designed for exclusive gatherings and VIP occasions

Facilities include a gym, wellness spaces, three ballrooms, and a rooftop event space with lake views.

AC Hotel by Marriott Ipoh

AC Hotel by Marriott Ipoh, Malaysia
The 291-key AC Hotel by Marriott Ipoh is located on Jalan Sultan Abdul Jalil in

It features 291 rooms, restaurants, lounge, and event venues, such as The Tin Mine Club, which offers panoramic city views.

The hotel is also home to Ipoh’s largest pillarless ballroom, hosting up to 1,600 pax, as well as a gym, pool, co-working spaces, and four indoor pickleball courts.

Centara Life Wisma Hotel Ratchaburi

Centara Life Wisma Hotel Ratchaburi, Thailand
Centara Life Wisma Hotel Ratchaburi boasts 69 guestrooms and suites, and features Terra Bar & Café, serving Thai and Western cuisine with locally sourced ingredients, and flexible meeting and event spaces suited for business and social gatherings.

Located in the heart of Ratchaburi, the hotel is close to key attractions such as Ratchaburi National Museum, Wat Mahathat Worawihan, and Ruesi Khao Ngu Cave.

Trafalgar to launch European river cruises in 2026

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Trafalgar will expand into river cruising in spring 2026, launching two itineraries along the Rhine and Danube. This marks the company’s entry into the river cruise market, with both journeys available for booking from today through travel partners, ahead of public sales.

The first two itineraries include an eight-day Danube cruise aboard the 128-passenger Trafalgar Reverie, and a 10-day Rhine itinerary aboard the 128-passenger Trafalgar Verity. Both routes will feature guided excursions, guest-hosted dining experiences, and onboard programmes focused on culture, sustainability, and wellness.

Trafalgar will debut two European river cruises in April 2026; Trafalgar Reverie balcony room, pictured

The Best of the Danube itinerary runs from Budapest to Passau, and includes guided visits in Budapest, Bratislava and Vienna, as well as a hosted meal at Weingut Nikolaihof, one of Austria’s oldest wineries. The itinerary also includes a visit in Bratislava focused on post-war history. Optional extensions in Prague and Budapest are available. Prices start at US$2,799 per person, based on double occupancy.

The Best of the Rhine and Amsterdam itinerary travels from Basel to Amsterdam, with scheduled stops including Cologne, the Rhine Gorge and Strasbourg. Guests will join the Bohrer family for a hosted meal on their farm and visit Weinessiggut Doktorenhof for a vinegar production experience. An optional extension in Lucerne is also offered.

Rates start at US$3,399 per person, based on double occupancy.

Both vessels will offer seven cabin categories, onboard activities and facilities, and are scheduled to begin sailing from April 11, 2026.

For more information, visit Trafalgar.

Working up a pure appetite

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Last July, you shared with us Tourism New Zealand’s intentions to drive year-round tourist arrivals, particularly through encouraging visitation during the off-peak seasons from March to November. How is that coming along?
Across the 10 markets in Asia where we operate, most holiday periods fall within New Zealand’s off-peak period. So, we have been able to lean heavily into a behaviour that already exists in Asia.

We have done campaigns to encourage more travel to New Zealand during our off-peak season. One good example is the work we are doing in China. We have a target audience of over 60 million consumers in China, and about 10 million of them are ready to book. That’s a huge audience. We shaped this audience’s travel intentions towards experiencing New Zealand in autumn and winter.

China and New Zealand have counter seasons. When it is summer in Shanghai, Beijing and Guangzhou, New Zealand gets its winter. So, New Zealand offers a cool break for the Chinese.

The Chinese have just taken their long Labour Day holidays (May 1 to 5), which falls within New Zealand’s off-peak. Did you get good and strong arrivals during this period?
We don’t have data yet; it is still too soon to tell. But what I have heard from the trade here is that there was an uplift in Chinese arrivals in April.

Besides the off-season push, what other destination campaigns are you most proud off?
Tourism New Zealand did a lot of activities last year, and what we do varies market to market across Asia.

But if I had to pick one recent activity that really stood out for me, it would have to be our work with Minecraft. It was a wonderful opportunity to lean into what started off being a movie filmed in New Zealand. We saw that we could leverage A Minecraft Movie to build more awareness for New Zealand.

We teamed up with Warner Bros Pictures and Mojang Studios to launch a world-first destination DLC (downloadable content) for Minecraft, enabling players worldwide to explore New Zealand in-game. That DLC has six iconic New Zealand spots, including Waitomo Caves (Waikato), Rotorua (Bay of Plenty), Kapiti Island (Wellington), Abel Tasman (Nelson/Tasman), Tekapo (Mackenzie), and Doubtful Sound (Fiordland).

We are also bringing more KOLs down to New Zealand to have them immerse in those same experiences they got through the Aotearoa New Zealand DLC.

Often, when we achieve earned media to build awareness for New Zealand, it is difficult to convert attention into actual bookings. So, we built bookable itineraries that feature some of those iconic experiences in the Aotearoa New Zealand DLC.

The Minecraft campaign is still operating in some markets at the moment, it’s not over yet, so we don’t have results of the impact.

(Editor’s note: According to data insights firm Demandsage, the Minecraft game had over 204.33 million monthly active players as of December 2024. A Minecraft Movie was released in the US in April and is being shown in cinemas now across Asia)

Doesn’t Minecraft target a rather young audience? Is Tourism New Zealand intending to use the power of persuasive children to get their parents to book a trip to New Zealand?
That’s good question. Surprisingly, the average age of a Minecraft gamer is in the mid-20s. That surprised me. My children play the game. Well, no doubt the game is played by all ages, across generations.

New Zealand’s location on the globe requires travellers to spend quite a bit of money to get to. As such, it is not a budget destination. Would travellers in their 20s possess the buying power for New Zealand?
Well, there is a growing audience of young, high-value travellers. But our work with Minecraft does not just target gamers. The campaign reaches beyond gamers through lifestyle influencers. Minecraft was just the hook.

Is there another campaign that you are proud of?
I want to call out our work in China with Xiaohongshu. We recognise the importance of Xiaohongshu as the number one platform in China for travel inspiration and travel planning. It has a very, very busy ecosystem, with 80 million content creators. We chose to work with 15 content creators, who came and explored New Zealand and then created really rich and beautiful imagery and videos to share on the platform.

Their content also included detailed itineraries that address the booking barriers that we have. One of the biggest barriers to booking a holiday to New Zealand is the knowledge gap. What’s the weather like? How do I get there? How do I get around?

Increasingly, we are also trying to connect such travel content onto booking platforms. We have some work with Fliggy (a popular online travel platform in China) to pull traffic through and get bookings.

Are there certain destinations in New Zealand that you would like more Asian travellers to know about and give it a go?
We want everybody to experience as much in New Zealand as possible. There are very popular routes that people know about, and I would encourage everyone to go for the iconic experiences. On top of that, I would like them to explore a little bit further, you know, by just going into some of the smaller towns and other parts of the regions. There’s a real richness that off-the-beaten-track places offer.

I would also encourage our visitors to talk to our people because one of the distinct unique propositions for us is our people. Every New Zealander loves to share and talk about the home that they live and grew up in.

When I brought my then-partner now wife to New Zealand for the first time, she found the people more than the place as being the most memorable.

I think the point of difference for New Zealand is how we bring the landscapes, scenery and products together so well with the people and culture. There is a Maori word, manaakitanga, which broadly translates into kindness, sharing, and embracing, and that is how New Zealanders demonstrate their hospitality. Yet, it is deeper than just showing hospitality because we want to learn about you as you learn about us.

Asian passenger numbers climb for Air New Zealand

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Air New Zealand is welcoming more Asian passengers onboard, with strongest growth seen in Singapore and Indonesia. The upward trend reflects destination New Zealand’s growing visitor arrivals from Asia, noted Imogen Thornton, Air New Zealand’s head of South and South East Asia.

The airline recorded an increase of more than 40 per cent in Singapore-originating traffic on its Singapore-Auckland flights in 2024 over 2023. Passenger numbers out of all South and South-east Asian markets travelling on the Singapore-Auckland service was up three per cent for the same period.

Air New Zealand’s Imogen Thornton (seated) shows off the airline’s new Business Premier Luxe seat and the airline’s new cabin crew uniform that adorns a colleague; photo by Karen Yue

Passenger numbers out of Indonesia spiked over 250 per cent following Air New Zealand’s increased flight frequency out of Bali Denpasar’s I Gusti Ngurah Rai International Airport. Once a seasonal service, the Auckland-Denpasar flight was turned into a year-round service last year.

Thornton said the airline is particularly hopeful about using the Auckland-Denpasar service to get more travellers from across South-east Asia.

“It is also a popular transit point with Singaporeans who choose to have a few days in Bali on their way down to New Zealand,” she told TTG Asia.

As Indian arrivals to New Zealand stabilise after the post-pandemic VFR surge, showing a slight two per cent decline in 2024 over 2023, Air New Zealand is “working hard” with trade partners to keep leisure travel interest high.

“We’ve seen lots of excitement at TRENZ 2025 from Indian buyers, which makes us optimistic about what lies ahead,” she added.

Trade partnerships play a big part in the airline’s business outreach in Asia, although not all involve an MoU signing. Thornton shared that efforts largely involve marketing to raise destination awareness and convey itinerary ideas as well as providing fare deals to travel agency partners to help elevate demand.

Asian passengers benefit from Air New Zealand’s extensive domestic network. It flies to 20 different places around the country, with good connections out of Auckland Airport.

“We know that for many travellers out of Asia, their trip to New Zealand is likely a bucket list holiday. They want to cover both the North and South Island. So, we do see a high uptake of our services from Auckland Airport down to Queenstown or Christchurch. Travellers will then explore onwards,” she said.

Looking ahead, Thornton said Asian travellers could expect a refreshed flight experience once the airline’s retrofitted Boeing 787-9 Dreamliner project progresses into the region.

The first retrofitted Boeing 787-9 Dreamliner is scheduled to depart from Auckland to Australia’s Brisbane on May 19. Additional retrofitted aircraft will be introduced on San Francisco (the US), Vancouver (Canada), and Asian routes – with timelines for these yet to be established.

It features new products across Business Premier, Business Premier Luxe, Premium Economy, and Economy seat classes. Materials, colours, and textures are selected to create a cabin environment that is warm, welcoming and distinctly New Zealand, from soft, breathable fabrics that help regulate temperature to carefully designed lighting that minimises disruption.

It is worth noting that the updated Business Premier seats are given a new angle and layout, as well as a sliding privacy screen. Additionally, travellers have the option of taking the all-new Business Premier Luxe product, which are located in the front four seats of the Business Premier cabin. These come with spacious seating area with an ottoman doubling as a guest seat, room for two to dine with an extra-large tray table, a larger bed with unrestricted space at the end, and a full closing door.

The inflight entertainment system is also enhanced with larger 4K HD inflight entertainment screens throughout the aircraft and Bluetooth audio connectivity, among other fresh features.

New Zealand’s Rotorua eyes stronger Asian contribution to arrivals

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Destination Rotorua in New Zealand’s North Island is looking to grow arrivals from emerging Asian source markets like the Philippines, Indonesia, Vietnam, and Thailand, and intends to bank on its wide variety of products across adventure, culture, wellness and scenic categories to achieve its goals.

Speaking to TTG Asia during TRENZ 2025, a travel trade show focused on promoting New Zealand destinations and hosted this year in Rotorua, Andrew Wilson, chief executive of RotoruaNZ, said: “All Asian markets are definitely a top priority for us, and the emerging South-east Asia markets are on our hit list for the next couple of years.”

As Trenz 2025 host, Rotorua gets to showcase its experiences live to trade buyers

Wilson said destination reach is already well established in Singapore, China, and India, and RotoruaNZ’s strategy has been to “ensure products and operators are ready for those markets”.

For the China market, RotoruaNZ recently inked an agreement with Air China that will result in joint activity to raise destination awareness and drive higher Chinese arrivals to the Sulphur City – a nickname Rotorua earned for its active geothermal system and abundant hot springs.

“We’re really fortunate that a number of established operators have got some really key people visiting these Asian markets pretty regularly to sell the best that Rotorua has to offer,” he said.

In fact, Asian travellers now have even more reasons to visit, as Rotorua rolls out fresh experiences.

Come September, Redwoods Treewalk and Nightlights will unveil Redwoods Glowworms, a 70-metre eco cave featuring rock formations, cascading waterfalls, and a cool environment that is home to over 5,000 glow-worms. The experience combines conservation, education, and adventure.

Bruce Thomasen, co-founder of Redwoods Treewalk and Nightlights, said Redwoods Glowworms is a result of a partnership with Expedition Earth duo Bridget Thackwray and Topher Richwhite, who have developed the bio-integrative designs and the eco-environment that allows glow-worms to thrive.

Also new is the high-end Wai Ariki Hot Springs and Spa that sits on the shores of Lake Rotorua. This facility combines Maori culture and Ngāti Whakaue water healing practices, with its star attraction being the two-hour, seven-step Restorative Journey, which takes rejuvenation seekers from the Te Hihiri Blessing Stone ritual through Te Tukinga Tongariro Fire & Ice Caves, Te Pae Paru Geothermal Mud Lounge, Kohu Wai Ariki Steam Room, and more.

Wilson said RotoruaNZ would ride on the market reach that Tourism New Zealand has across South-east Asia.

He expects the growing consumer preference for off-season travel to work in Rotorua’s favour.

“New Zealand’s winter weather is actually pretty mild when compared to other destinations like those in Europe. We are now in autumn, and you can see that the foliage in Rotorua is vivid, the skies are still quite blue, and the air is really clean,” he remarked, adding that such weather allows many activities and experiences to still take place.

Travellers visiting Rotorua in autumn and winter can benefit from low season perks, such as “better deals and a little something extra from the operators” that will deliver greater value.

Booking.com’s 2025 research highlights rising traveller awareness of tourism’s impact

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Booking.com has released the 10th edition of its annual research into consumer attitudes and intentions regarding the social and ecological impact of travel. Based on responses from 32,000 travellers across 34 countries, the report finds that for the first time, more than half (53%) are now aware of travel’s impact on communities and the environment, while 69% want to leave destinations in a better condition than when they arrived.

Conducted online in January 2025, the research includes perspectives from respondents not only as travellers but also as residents. While 57% believe tourism has a positive impact where they live, the findings indicate that changes are needed to allow destinations to develop at a sustainable pace.

More travellers are considering tourism’s impact, with the majority aiming to leave destinations better than they found them

Just under half (48%) of travellers feel tourism levels are appropriate where they live. As residents, they identify challenges such as traffic congestion (38%), littering (35%), overcrowding (30%) and rising cost of living (29%).

Only 16% of respondents support limiting visitor numbers in their home area. Instead, most favour investment in infrastructure, with improved transportation (38%), waste management (37%) and environmental conservation (32%) identified as priorities.

When asked about visitor behaviour in their home locations, 53% of respondents say tourists often or always respect local customs, and 54% observe support for local businesses. This is consistent with their own travel intentions: 73% want their spending to benefit local communities, and 77% seek experiences representative of local culture.

In 2025, 84% of global travellers say sustainable travel remains important. In 2016, 42% believed they were travelling more sustainably; by 2025, 93% report wanting to make more sustainable choices and to some extent already doing so. Over the past decade, there have been changes in awareness and behaviour, particularly relating to waste and energy use.

In 2020, 43% said they turned off air conditioning or heating in their accommodation when not present; this rose to 67% by 2023. The 2025 findings show that travellers are also considering their social and economic impact. Reported actions include seeking travel advice for different times of the year (39%) and visiting less crowded destinations (36%).

“To ensure that destinations can continue to be enjoyed by both locals and visitors alike, tourism, infrastructure and innovation need to keep pace with travellers’ good intent,” said Danielle D’Silva, director of sustainability at Booking.com.

“As we look to the future, we are also optimistic about the potential for AI and other technology to play a role. We ultimately want to make it easier for travellers to connect with a more diverse range of local communities and help spread the positive benefits of tourism more broadly.”

Inbound travel to New Zealand to benefit from marketing boost, smoother travel visa application

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An additional NZ$13.5 million (US$8.1 million) has been allocated to Tourism New Zealand (TNZ) as part of the government’s Tourism Boost package, with money being drawn from the International Visitor Conservation and Tourism Levy for 2024/25. This funding, announced in mid-April, will support increased destination marketing activities in key international source markets to materialise greater visitor arrivals and stronger tourism growth.

Marketing media, PR and travel trade partnerships in core markets – Australia, the US, and China – as well as mid-size markets including Germany, South Korea, and India, will be strengthened to support conversion from the consideration stage through to booking.

TNZ’s new funding will target key global markets to drive tourism growth and improve the visitor experience; Rotorua in New Zealand, pictured

Focusing on the core markets presents a strong opportunity for growth, with these markets comprising over 60 per cent of international visitor arrivals.

Speaking at TRENZ 2025’s Tourism Briefing on May 7 in Rotorua, TNZ chief executive Rene de Monchy underscored the critical support the boosted fund would bring to travel trade engagements.

He said the travel trade “remains vital” in facilitating inbound travel to the destination, and noted that “so much of our bookings from around the world come through an intermediary of some kind”.

In an earlier statement, de Monchy said the enhanced Tourism Boost package will allow TNZ to “reach the highest number of people actively considering booking a visit to New Zealand”.

“Our visitor numbers are tracking well, but there is still room for growth and we know there are more people than ever considering a visit to New Zealand. We’re focused on reaching those people and encouraging them to book their trip here”, said de Monchy.

The NZ$13.5 million investment is expected to bring an additional 23,000 visitors to New Zealand and deliver over NZ$100 million in international visitor spending between July 2025 and March 2026.

Not only will destination New Zealand benefit from intensified marketing going forward, changes have also been made to the visa application process to reduce traveller friction. The immigration authority has agreed to lift the requirement for the certification of translated non-English supporting documents, with this change coming into effect on May 26.

This announcement was made the same morning by Louise Upston, New Zealand minister for tourism and hospitality.

Upston informed travel industry colleagues at the Tourism Briefing that the decision was in response to travel trade feedback on the time and cost barriers brought on by the translation certification requirement.

“While translations will still be required, applicants will only need to advise who translated, and the qualification and experience of the translator,” she said.

Helicopter tourism in Cambodia draws interest from Bell Textron

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Cambodia’s helicopter tourism sector is set to soar to new heights as Bell Textron explores opportunities in the market, positioning its Bell 505 as a suitable option for the country’s growing demand in this area.

During a three-day test flight of the five-seater aircraft in Phnom Penh, Bell demonstration pilot Sean Mah said that Cambodia’s economic growth and rising interest in premium travel make it a strong candidate for the introduction of the Bell 505. He noted that the aircraft could help connect key tourism sites such as Siem Reap and Phnom Penh in under two hours, provide transport to private islands, support scenic flights, and offer access to remote resorts. The helicopter can travel up to 300 nautical miles in approximately four hours.

Helicopter links between key destinations could boost Cambodia’s premium tourism offerings; photo by Marissa Carruthers

Mah pointed out that a growth in demand for VIP and executive travel in the Kingdom also contributed to Bell’s decision.

He noted: “This is a modern, single-engine helicopter that Cambodia can use for tourism, but is also great for corporate transport to get from A to B, especially to remote areas or places that aren’t serviced by commercial airliners.”

Since its launch in 2017, more than 100 Bell 505 units have been delivered across the Asia-Pacific region, including to Malaysia, South Korea, Japan, Indonesia, Australia and New Zealand.

Cambodia’s helicopter tourism market is currently served by Helistar Cambodia, Helicopters Cambodia and Helitop Aviation.

Hilton plans major India expansion with 300 hotels in next decade

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Hilton has announced a growth strategy for India, aiming to expand its presence tenfold over the next decade, with a target of more than 300 hotels across the country. The plan includes the introduction of five additional Hilton brands into the Indian market.

The announcement was made during Hilton’s first brand showcase in India, held in Bengaluru on May 6, 2025. Under the theme Unlocking the Stay, the company presented 10 of its brands through displays and presentations at the event.

From left: Hilton’s Chris Nassetta and Alan Watts

Speaking to media, Chris Nassetta, president and CEO of Hilton, expressed confidence in the potential of the Indian market. “I do not believe there is a market that has more growth opportunities than India. We believe that India is still an underpenetrated market compared to other parts of the world, offering terrific opportunities for everyone.”

Hilton currently operates 32 hotels in India, with a further 29 in development. Slohh by Roach, Curio Collection by Hilton, opening in 2025, will be the first Curio property in India, located in Bengaluru. The Den Bengaluru, LXR Hotels & Resorts, scheduled to open in 2026, will be the first LXR property in the country.

“When you consider the scale of our business globally, India is currently a relatively small market. Our global success has been driven by building a strong, diversified network of hotels that cater to all price points and we believe the same strategy will work in India. Our focus will be on expanding across Tier 1 cities and resort destinations, while also reaching into Tier 2 and Tier 3 markets,” added Nassetta.

Alongside Curio and LXR, Hilton plans to introduce Signia by Hilton, Waldorf Astoria, and Spark by Hilton to the Indian market. The company has signed a licensing agreement with Olive by Embassy to develop 150 Spark by Hilton properties across India over the next ten years.

Alan Watts, president, Asia Pacific, Hilton, noted the importance of infrastructure and domestic demand in enabling the company’s expansion.

“The infrastructure development is giving India real momentum in travel and tourism. As we expand our presence in India, we will focus on working with the right partners in the right locations,” Watts highlighted.