TTG Asia
Asia/Singapore Friday, 3rd April 2026
Page 11

Philippines lifts retirement ambitions as foreign retiree numbers climb

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Fresh from being named the top retirement destination in a TripZilla survey of 100,000 travellers, the Philippines Retirement Authority (PRA) is riding a post-lockdown rebound and scaling up its ambitions.

“In 2024, we achieved 99 per cent of our target,” said Roberto Zozobrado, adding that for 2026, the authority has raised its goal, with January 2026 figures already reflecting “an increase of 25 per cent” year-on-year.

The Philippines highlights healthcare access, English proficiency and long-stay incentives as it seeks to attract more foreign retirees

The Philippines currently hosts more than 84,000 foreign retirees, with 40 per cent from China, followed by South Koreans, Indians, Americans and Taiwanese. English proficiency remains a structural advantage.

“It is very easy for foreigners to really become immersed into the community because of our ability to speak the English language,” Zozobrado said.

The economic spillover extends beyond long-stay arrivals. “Every retiree is required to make a visa deposit, which we hold under their name in one of our accredited banks,” he explained, noting this boosts foreign currency reserves. Retirees may later withdraw the full sum with interest or channel it into condominium purchases, driving property demand. Retirees also contribute through local spending, volunteering and business investments in their host communities.

Healthcare has become central to the pitch.

“From the moment they come to the country, their first question is, where is it that I can easily get health care?” shared Zozobrado. A two-year-old initiative spearheaded by Zozobrado now makes foreign medical insurance portable across 200 accredited hospitals, addressing what he called “the biggest stumbling block” in attracting retirees.

Looking ahead, the PRA is targeting younger, financially capable Asians after lowering the minimum retirement age from 50 to 40. “Retirement these days is no longer based on age. It is based on financial capability,” he said, adding that marketing efforts are being intensified in Europe, Australia and Canada.

Zozobrado also cited the Annual Global Retirement Index 2025 by International Living, which ranked Panama first and Mexico fourth globally. Interestingly, ambassadors from Panama and Mexico chose to retire in the Philippines.

“You can see that even if other people perceive those other countries as a good retirement place, the people from those countries still prefer to come to the Philippines,” he said.

In the updated Annual Global Retirement Index 2026, Panama and Mexico were ranked second and fifth respectively.

S Hotels & Resorts posts record 2025 profit, outlines growth strategy

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S Hotels & Resorts (SHR) reported a record normalised net profit of more than 615 million baht (US$19.2 million) in 2025 and outlined its strategy for further growth in 2026 as it focuses on improving the quality of its hotel portfolio.

The company plans to invest in higher-performing assets, carry out hotel upgrades and strengthen brand positioning while expanding selected developments. SHR expects portfolio revenue per available room (RevPAR) to grow by 20 to 25 per cent, with EBITDA margins approaching 30 per cent and the average cost of debt reduced by more than 0.50 per cent.

SHR’s Michael David Marshall presenting the company’s 2025 results and 2026 strategy

SHR CEO Michael David Marshall said the company recorded RevPAR growth across all regions in 2025, supported by higher average daily rates and demand from higher-spending travellers. Combined with improved operating efficiency and lower finance costs, this resulted in a record normalised net profit of 615 million baht.

The company also declared a dividend of 0.07 baht per share for 2025, its highest payment since listing.

SHR’s strategy for 2026 focuses on three areas: asset rotation, asset enhancement and brand development.

Under its asset rotation strategy, the company completed the sale of 15 hotels in the UK during 1Q2026. The properties were mainly located outside major markets and relied on domestic demand. Proceeds will be used to repay bank loans and support investment in higher-yield assets.

The company has also allocated about 3,000 to 3,500 million baht for investment in Thailand, focusing on upper upscale hotels and cluster management to improve operating efficiency.

Portfolio upgrades include the rebranding of four hotels in the UK in partnership with Ascott under the lifestyle brands, The Unlimited Collection and lyf. Two lyf properties are expected to open in mid-2026.

SHR also plans upgrades at two SAii Hotels & Resorts properties. SAii Phi Phi Island Village will renovate 12 hillside pool villas, while SAii Maldives Lagoon Maldives, Curio Collection by Hilton will add private pools to 20 overwater villas and develop 18 new villas.

The company is also expanding sustainability initiatives, including solar installations across properties in Thailand and the Maldives and biodiversity protection programmes at the Crossroads Maldives project.

Laguna Phuket plans 2.5km trail linking six resorts

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Laguna Phuket will develop a 2.5km walking trail connecting its six resorts as part of a wider upgrade of the destination’s landscape and facilities. The project will be introduced in stages throughout 2026.

The trail will run across the 405-hectare resort area and link parks, cultural spaces, wellness areas and beachfront locations. The aim is to create a walkable route that allows visitors to move easily around the destination while spending more time outdoors.

Laguna Phuket’s planned 2.5km trail will connect parks, beachfront areas and wellness spaces across the 405-hectare resort destination

Features along the trail will include landscaped welcome areas, community parks and seasonal outdoor art displays. Herb gardens, forest therapy areas and quiet beachside spaces are also planned.

The project is part of Laguna Phuket’s broader efforts to integrate nature with visitor experiences across the resort.

In November 2025, Laguna Phuket introduced electric shuttle vehicles that operate between the six resorts and key facilities within the destination. The vehicles provide internal transport while reducing emissions and noise. The resort is also expanding electric vehicle charging facilities as part of efforts to reduce fossil-fuel transport.

Environmental conservation programmes have been part of Laguna Phuket’s operations for many years. Since 1994, its sea turtle conservation programme has released more than 2,294 turtles and involved over 5,000 participants in activities with local marine centres.

Mangrove restoration is another focus. Since 2007, more than 35,500 mangrove saplings have been planted to support coastal protection and biodiversity.

Laguna Phuket has held EarthCheck Gold certification at the precinct level since 2020. The certification requires annual audits covering areas such as energy use, water management, waste and emissions.

Hotels within the destination are also certified under Thailand’s Trusted Thailand programme, which recognises standards for health, safety and environmental management.

Asian carriers cancel flights, implement surcharges as fuel crisis intensifies

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Airlines across the Asia-Pacific region have moved into an emergency defensive posture this week, implementing a wave of flight cancellations, steep fare hikes, and phased fuel surcharges.

The drastic measures come as the US-Israel-Iran conflict sends jet fuel prices toward a staggering US$200 per barrel, nearly tripling costs from earlier this year. Aviation fuel currently accounts for up to 40 per cent of an airline’s operating expenses.

Surging fuel prices are forcing airlines to adjust their flight schedules and raise fuel surcharges

Air New Zealand has taken the most aggressive action to date, announcing the cancellation of approximately 1,100 flights – roughly five per cent of its total schedule – through early May. The cuts primarily target off-peak domestic rotations to consolidate fuel use, affecting an estimated 44,000 passengers. The carrier has also implemented immediate fare increases, adding NZ$10 to domestic tickets and up to NZ$90 (US$52) for longhaul services. While the airline is heavily hedged against crude oil, it remains exposed to the cost of refining oil into jet fuel, which has spiked from US$22 to over US$115 per barrel in mere days.

Air India and Air India Express have introduced a three-phase surcharge expansion to combat rising costs and high domestic taxes. Starting March 12, a new Rs 399 (US$4.30) fee applies to all domestic routes, while surcharges to South-east Asia have risen to between US$40 and US$60. A second phase on March 18 will see longhaul surcharges jump to US$125 for Europe and US$200 for North America and Australia, with further adjustments for Hong Kong and Japan expected shortly.

Both Cathay Pacific and Qantas are raising international fares while shifting capacity toward Europe. As travellers avoid Middle Eastern transit hubs, Qantas reported that its European flights are reaching over 90 per cent capacity. Cathay Pacific has suspended flights to Dubai and Riyadh through March, but is adding frequencies to London and Zurich to meet redirected demand. Qantas has flagged a general fare increase of approximately five per cent, warning that some routes may become uneconomical if prices stay at US$200 per barrel.

Across the rest of the region, Malaysia Airlines, Firefly, and Batik Air is set to implement phased rollouts of surcharges. Malaysia Airlines has extended the temporary suspension of its Doha services until March 20, but all other services including Jeddah Madinah, London and Paris continue to operate as scheduled. Malaysia Airlines is also increasing widebody capacity between Asia and Europe to support onward journeys, with flights operating on alternative routes that avoid affected regions.

Vietnam Airlines and VietJet have seen operating costs jump 60 to 70 per cent, leading the former to petition the government for waivers off environment taxes on jet fuel to remain viable.

Over in South Korea, Korean Air has entered discussions regarding significant increases to fuel surcharges for April. Surcharges for longhaul routes like Incheon–New York could triple, potentially reaching 325,000 won (US$220) per ticket.

Singapore Airlines (SIA) and its budget subsidiary Scoot have extended the suspension of their Middle East services. SIA flights between Singapore and Dubai are now cancelled through March 28, while Scoot has suspended its Jeddah services until March 17 at the earliest.

SIA is regarded as having one of the more robust fuel hedging programmes, providing some protection against the refined jet fuel price surge. TTG Asia has reached out to SIA for comments on potential network-wide surcharges, but a response was not provided at press time.

Middle East flight disruptions slow wellness travel to India

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With the US-Iran conflict intensifying, its impact is increasingly being felt on inbound wellness travel from the Middle East to India. The tensions have disrupted international flight connectivity between the region and India, leading to cancellations, rerouted services and uncertainty in travel schedules.

Abhilash Ramesh, executive director of Kairali Ayurvedic Group, shared: “We regularly receive guests from the Middle East, with the UAE accounting for the largest share, followed by Jordan, Syria and Saudi Arabia. Over the next two weeks, we were expecting eight arrivals, three directly from the Middle East and five travelling via the region. While the three guests arriving directly from the Middle East have cancelled their trips, those travelling via the region may still reroute their journeys. Their plans are currently uncertain, and we are awaiting final communication from them.”

India’s Ayurvedic wellness retreats are monitoring travel disruptions as Middle Eastern arrivals face flight uncertainty

Ramesh also expects future enquiries to be affected due to travel restrictions, higher airfares and the limited availability of flights.

Sandeep Arora, director of Brightsun Travel, noted: “Yes, there has been a slight short-term impact on wellness bookings due to travel uncertainty and flight disruptions in the Middle East region. Some international travellers are postponing or reviewing their travel plans. However, interest in wellness retreats in India remains strong, especially from domestic travellers and neighbouring Asian markets.”

The Middle East has also been one of the most consistent source regions for India’s medical travel sector for many years. Patients from markets such as the UAE, Oman, Iraq, Iran, Saudi Arabia and Yemen have traditionally travelled to India for specialised treatments, particularly in areas such as cardiology, oncology, orthopaedics and complex surgeries. However, industry stakeholders say the segment remains relatively insulated from the current geopolitical developments.

“In medical travel, demand tends to behave differently from leisure tourism during periods of geopolitical uncertainty. In situations like the current tensions in the region, what we typically observe is a short-term pause or adjustment in travel timelines rather than a sharp drop in demand. Patients planning elective procedures may wait briefly until the situation becomes clearer, but those requiring treatment generally proceed once logistics such as flights and visas remain workable,” said Ishaan Dodhiwala, co-founder of Medijourn Solutions.

Singapore Tourism Board, Scoot unveil campaign reimagining the Merlion

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The Singapore Tourism Board (STB) and Scoot have rolled out the third edition of the Singapore Superfans campaign, using the Merlion as the central character to promote travel to Singapore across several markets.

The campaign presents the Merlion as a character encouraging visitors to explore parts of the city beyond its most recognisable landmarks. Scoot supports the campaign by promoting travel to Singapore from its regional markets.

The Merlion takes centre stage in the latest Singapore Superfans campaign by Scoot and STB

The Singapore Superfans film takes the form of a rock-inspired music video directed by Singaporean filmmaker Peggy Goh, with music produced by Bumblebeat. In the film, the Merlion steps out of its usual role as a landmark and becomes the central figure encouraging travellers to discover the city from new perspectives.

Content linked to Singapore Superfans will appear on social media platforms including Instagram, Red Note and TikTok. The campaign also invites audiences to participate in an ongoing narrative through user-generated content.

The initiative aligns with STB’s broader We Don’t Wait For Fun campaign, which targets travellers aged 25 to 39 who seek spontaneous and culturally immersive experiences.

The campaign will run in Australia, China, India, Indonesia and Malaysia from March 12, 2026. It includes a creator-led social media challenge titled #MerlionMadeMeDoIt, in which key opinion leaders from each market invite audiences to suggest new photo locations in Singapore beyond the Merlion.

Selected entries will receive trips to Singapore valued at up to S$3,500 (US$2,600), including flights, accommodation and curated experiences.

Following the social media activation, Scoot will offer promotional fares to Singapore from March 20 to March 27, 2026 in the participating markets.

“Travellers today are looking for experiences that feel personal, expressive and connected to culture, rather than being postcard perfect. This campaign reflects that shift by reimagining a familiar icon as an active character people can engage with and respond to,” said Calvin Chan, chief commercial officer of Scoot.

“For early-career travellers in particular, fun doesn’t wait for perfect plans or ideal moments. Fun starts when curiosity strikes,” added John Conceicao, executive director of marketing partnerships, planning and capability development at STB.

Malaysia expands halal tourism strategy into spa and wellness sector

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Malaysia has taken a strategic step to extend its leadership in the global halal ecosystem into the spa and wellness sector, with the recent signing of a memorandum of understanding (MoU) between the Islamic Tourism Centre (ITC) and the Association of Malaysian Spas (AMSPA) at ITB Berlin.

The collaboration will see ITC roll out a structured Muslim-Friendly Spa Guideline and Training Programme to 100 AMSPA members through dedicated training modules, capacity-building programmes and a formal recognition framework.

Malaysia’s Islamic Tourism Centre and the Association of Malaysian Spas sign an agreement at ITB Berlin to introduce Muslim-friendly spa guidelines and training for industry operators

A press release jointly issued by ITC and AMSPA stated: “The programme is conceived to introduce authentic Malaysian spa and wellness offerings to attract more tourists to Malaysia in conjunction with the Visit Malaysia 2026 campaign.

“It also signals Malaysia’s intent to strengthen standards within the halal wellness segment while positioning the country as a reference point for destinations seeking to tap into the growing Muslim travel market.”

The MoU was signed by ITC director-general Mohammad Faisal Abu Suaib Khan and AMSPA president Selinastein Mohd Rashid. Minister of tourism, arts and culture Tiong King Sing witnessed the signing, signalling his support for the development of Muslim-friendly spa and wellness offerings.

ITC formulated the spa and wellness guidelines jointly with the Islamic Science University of Malaysia and AMSPA, benchmarking them against the SMIIC Halal Spa Standards adopted at the Organisation of Islamic Cooperation level. It forms one of ITC’s key offerings under the Muslim-Friendly Tourism and Hospitality Assurance and Recognition programme, which also includes guidelines for Muslim-friendly tourist accommodation premises and travel operating businesses.

By introducing structured guidelines and training tailored specifically for spa operators, ITC aims to provide clear direction to the industry on service delivery and operational considerations. It also addresses privacy standards and guest experience enhancements that cater to Muslim travellers while remaining inclusive and commercially viable for the wider market.

Mohammad Faisal commented: “This collaboration marks an important milestone in strengthening Malaysia’s halal ecosystem through tourism.

“Wellness and spa services are part of the whole travel experience. By developing practical guidelines and training programmes, we are not only enhancing service quality but also building industry confidence in serving the Muslim market in a structured and professional manner.”

He said tourism plays a unique role within the halal economy as an integrator of multiple sectors.

“When travellers visit a destination, they engage with accommodation, retail, food services, financial services and wellness offerings. Ensuring that these components work cohesively strengthens the overall tourism experience,” he added.

Australia rolls out programme linking school leavers with travel industry jobs

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A new programme linking school leavers with the travel industry has been launched in Melbourne to address workforce shortages while providing early career opportunities for young people.

The initiative, known as The Travel Gap, was developed through a partnership between employment platform My First Job and the Australian Travel Industry Association (ATIA). Organisers say the programme aims to provide practical exposure to the travel sector before participants commit to further study or career paths.

Participants in The Travel Gap programme during an industry visit with Hostplus as part of the programme’s introduction week in Melbourne

The programme provides a structured 29-week pathway combining paid placements with industry exposure across the travel sector.

Participants undertake four separate six-week placements with different travel businesses while receiving pay for a minimum of 20 hours of work per week. Between placements, participants travel within Australia to gain broader exposure to the sector.

Virgin Australia has joined the programme as domestic airline partner, supporting travel between placements. Accommodation during the launch week in Melbourne was provided by Ascott’s lyf Collingwood, while Marriott hotels supported education sessions with meeting facilities.

The first group of participants completed an introduction week in Melbourne that included industry sessions and attendance at Entire Travel Group’s Travel Showcase & Soirée. The programme also includes sessions with companies such as Amadeus, Cover-More, CHT, Hostplus and Birdseye Consulting.

Over the next six months, participants will undertake placements with companies including Sonia Jones Travel, Connections Travel Group, Clean Cruising, RAA, CTM, Platinum Travel Group and Intrepid Travel.

“At My First Job, we focus on what happens before and beyond the hire. The first job isn’t the first step in a career – it’s the first step into the world of work. The Travel Gap gives young people a supported way to build confidence, understand expectations, and discover the range of roles travel can offer, while helping employers welcome and develop emerging talent,” said Cass Champion, founder of My First Job.

“Travel is one of Australia’s most dynamic service industries, but we need to do a better job of showing the next generation what’s possible. The Travel Gap helps make travel ‘real’ through structured, paid opportunities, practical learning and direct access to the people and businesses that power this sector,” added Dean Long, CEO of ATIA.

StarCruises launches five-night Hong Kong cruises to Okinawa, Vietnam and Sanya

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StarCruises will introduce three five-night cruises from Hong Kong in 2026 aboard Star Voyager, expanding its regional itineraries to Japan, Vietnam and Sanya.

The sailings include two Okinawa Adventure cruises and one Enchanting Vietnam & Sanya Cruise. The Okinawa itineraries depart March 22, 2026 to Miyakojima and Naha, and May 3, 2026 to Ishigaki and Naha. The Vietnam and Sanya sailing departs April 26, 2026, calling at Halong Bay, Danang and Sanya.

Star Voyager will operate new five-night cruises from Hong Kong in 2026, calling at Okinawa in Japan, Halong Bay and Danang in Vietnam, and Sanya in China

The new cruises complement StarCruises’ existing short sailings from Hong Kong, which include two-night cruises to Xiamen or the high seas and three-night cruises to Sanya.

Passengers on the Okinawa cruises can visit coastal areas in Miyakojima and explore Naha, including sites such as Shurijo Castle. The Vietnam and Sanya itinerary includes stops at Halong Bay, known for its limestone formations, the coastal city of Danang and the resort destination of Sanya.

StarCruises continues to offer short cruises from Hong Kong, including the three-night Tropical Escape to Sanya departing Sundays, the two-night Cultural Discovery Cruise: Xiamen departing Wednesdays, and the two-night Weekend Sea Breeze Cruise departing Fridays.

Bookings for the two- and three-night cruises are open through travel agents and online. Reservations for the three new five-night cruises open from March 13, 2026.

For more information, visit Star Cruises.

Satair appoints new Asia-Pacific and China leaders

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Satair has made three leadership appointments in Asia-Pacific and China, naming Andy Lee as managing director of Asia-Pacific, Liu Bo as managing director of Satair China and Mingyang Chen as general manager of Satair Chengdu.

Lee assumed the role on January 1, 2026, after previously serving as managing director of Satair China, where he led market growth and capability development. He succeeds Rene Frandsen, who has moved into a strategic advisory role.

From left: Andy Lee, Liu Bo and Mingyang Chen

Liu will take over as managing director of Satair China on June 1, 2026. He joins from Airbus, where he spent 14 years in roles across France and China covering engineering, procurement and programme management.

Chen was appointed general manager of Satair Chengdu in November 2025. The entity supports the company’s expansion of used serviceable material activities and strengthens local operations in the region.