TTG Asia
Asia/Singapore Monday, 29th December 2025
Page 107

Malaysia strengthens museum sector ahead of Visit Malaysia Year 2026

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Malaysia is intensifying efforts to position museums as central tourism assets in preparation for Visit Malaysia Year 2026 with new laws and infrastructure upgrades supporting the strategy.

The National Unity Ministry is in the final stages of drafting a law to regulate museum activities nationwide. Slated for tabling by November 2025, the legislation aims to provide a legal framework for museum governance, including the establishment of a Museum Council to advise and oversee the development and operations of institutions across the country.

The Penang State Museum and Art Gallery, pictured, is one of the key sites in Malaysia’s push to boost cultural tourism

National Unity minister Aaron Ago Dagang described the initiative as a move towards transforming museums into inclusive, accessible and sustainable spaces that promote creativity, critical thinking and shared cultural appreciation.

The law, being drafted in line with international standards, will introduce a rating system and bring private institutions under closer regulation to ensure alignment with national policy.

Penang and Johor are actively investing in museum upgrades as part of a broader heritage tourism strategy. The 100-year-old Penang State Museum and Art Gallery is currently closed for major restoration and is scheduled to reopen by the end of the year.

Several institutions under the Johor Heritage Foundation, including the 100-year-old Tokoh Johor Museum and the Sultan Abu Bakar Heritage Complex, are also undergoing significant upgrades. The Tokoh Johor Museum is currently closed for a 10 million ringgit (US$$2.3 million) conservation project.

The state has identified culture and heritage as key tourism segments alongside ecotourism, adventure, leisure and business events. Johor is positioning itself as a historical crossroads of culture and trade, with museum revitalisation efforts integrated into the state’s wider tourism growth strategies.

Singapore destination brand presence soars on wings of superstars

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Singapore sights and locations have been trending high on social media this month, riding on the massive global fanbase of two members from Korean boyband BTS.

Released on May 16, a three-minute, 25-second music video for Jin’s English song, Don’t Say You Love Me, the main track off his second solo album Echo, which was also released on the same day, shows the popular artist and his love interest, an established South Korean actress Shin Se-kyung, interacting around eight landmarks in Singapore.

BTS members Jin (left) and JHope put Singapore in the spotlight through their music and social media content

Besides well-known tourist locations like National Gallery and Gardens by the Bay, the music video also features locations that are relatively less prominent, but no less unique in their own way – the rooftop carpark of Goldhill Plaza, which is known for its unique circular design; Emerald Hill, which is home to a cluster of preserved Chinese Baroque shophouses; and Keng Eng Kee Seafood, a local restaurant listed in the Michelin Guide.

In less than a week, the Don’t Say You Love Me music video has acquired 9.9 million views on YouTube as of the afternoon of May 21 – and viewership continues to scale.

Fellow BTS member, J-Hope, who did two sell-out solo concerts in Singapore April 26 and 27, also put Singapore sights in the spotlight when he posted an Instagram Reel of himself enjoying the Singapore Botanic Gardens, Sentosa Sensoryscape, Alkaff Bridge, and digging into a popular local breakfast of half-boiled eggs and kaya toasts at Ya Kun Kaya Toast as well as an elaborate dish at one-Michelin-starred Waku Ghin. The Reel on J-Hope’s official Instagram page has 23.5 million views and 94.1 thousand shares as of May 21.

Commenting on Jin’s music video, Serene Tan, executive director – North Asia, Singapore Tourism Board, said the collaboration was a “unique opportunity to showcase Singapore’s culture, nature, and architecture through a charming blend with Jin’s music”.

Destination Singapore is also making headlines now with Lady Gaga’s four Asia-exclusive performances at Singapore’s National Stadium. Her concerts, scheduled for May 18, 19, 21 and 24, mark her return to the Lion City where she last held her Born This Way Ball concerts in 2012.

Amadeus data research pulled on April 3 noted statistically significant upticks in travel searches for Singapore. The American singer, songwriter and actress announced on March 10 that Singapore would be her only Asia stop in her world tour, which led to a 57 per cent spike traffic queries to Singapore the same day.

Search traffic volumes surpassed this peak on March 18, 19 and 20 – the days Lady Gaga’s pre-sale tickets became available, growing by a further 41 per cent. This was the highest spike in flight searches for travel to Singapore in May so far this year.

Hotels in Singapore also showed at least a 10 per cent growth on the four show nights in comparison to last year, according to data pulled on April 1 from Amadeus Demand360.

Amadeus Navigator360 data identified most flight bookings are from Seoul, Denpasar, Tokyo, Mumbai, Taipei, Hong Kong, London, Sydney, Delhi, Melbourne, Jakarta and Manilla for travel over the concert dates.

Riyaz, Jin Jiang launch RJJ Hotels to drive South-east Asia expansion

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Malaysian-owned hospitality group Riyaz International has entered a joint venture with Jin Jiang Hotels China Region to establish RJJ Hotels, marking a significant regional expansion move. The partnership, announced with the signing of a hotel management agreement on May 3, aims to grow Jin Jiang’s presence across South-east Asia.

Under the joint venture, RJJ Hotels has been granted licensing rights to operate and grow five Jin Jiang brands in key markets including Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, and Laos. The venture targets 181 hotel management agreements and aims to have 108 hotels operational within five years.

From left: RJJ Hotels’s Yap Lip Seng, Sanher Investment & Development Co.’s Liu Hegeng and Zhou Ying, RJJ Hotels’s Amin Sidek, Riyaz International’s Seri Shaheen Shah, and Novac Hospitality’s Ng Kok Ming

The first hotel under this partnership, located in Luang Prabang, Laos, is being developed by Sanher Investment & Development. It will operate under the Metropolo brand, one of Jin Jiang’s largest and most established portfolios. The property is scheduled to open in early 2026. Metropolo hotels are positioned as four- to five-star properties, typically located in cities with strong historical character and offering more than 100 rooms.

Malaysia has been chosen as the headquarters for RJJ Hotels. As ASEAN chair and host to over 25 million international tourists in 2024, Malaysia will also hold several major regional events over the next three years, positioning it as a strategic base for regional hospitality investment.

RJJ Hotels will manage five brands under the Jin Jiang portfolio: Metropolo Jinjiang Hotels, an upscale four- to five-star city hotel brand; Ginco Hotel, a luxury five-star resort brand; Renjoy Hotel, an upscale five-star resort brand; Lavande, a midscale business hotel brand; and Jinjiang Inn, a premium economy hotel brand. These brands will anchor the group’s presence in both urban and leisure destinations.

Talks are underway with property owners in Kuala Lumpur, Johor, Penang, Sabah, Sarawak, Jakarta, Bali, Vientiane, Luang Prabang, Ho Chi Minh City, Halong Bay, Hanoi, and Manila.

To mark the launch, an investor conference will be held on August 27, 2025, at the Malaysia International Trade and Exhibition Centre, with over 400 Chinese and regional investors expected to attend. The event will also introduce the Jin Jiang Global Purchasing Platform in South-east Asia. Managed by Novac Hospitality, the platform will provide access to furniture, fixtures and equipment and operating supplies and equipment, supporting hotel rollouts across the region.

ANA introduces sign language badge for deaf travellers

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All Nippon Airways (ANA) has launched a new sign language badge to better support deaf travellers ahead of the 2025 Deaflympics, an international multi-sport competition for deaf and hard-of-hearing athletes, which will be held in Tokyo in November.

The move, designed to enhance the airline’s barrier-free services, is part of the ANA Group’s commitment to “creating a sky welcoming everyone”.

The new badge, worn by trained staff, enhances accessibility and helps deaf passengers easily identify staff offering sign language support

The new badge depicts a heart formed by two intersecting fingers, symbolising connection through hands. The imagery reflects the airline’s “commitment to inspiring kindness and compassion through sign language”, according to ANA. It will be worn by cabin attendants and airport staff who hold at least a level four certificate in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification.

The “enhanced visibility” of the eye-catching purple pin will help ensure “customers who require sign language support can easily identify and approach staff with confidence”, ANA continued.

Keiji Omae, ANA’s executive vice president of customer experience, said: “(The new badge)  emphasises our dedication to inclusivity and accessibility for all our passengers. We recognise that seamless communication is essential for fostering connection, and this badge will enable our staff to connect more effectively with customers who rely on sign language.”

Scheduled for November 15-26, the Deaflympics, which is held every four years, is expected to host approximately 6,000 deaf athletes, staff, officials and referees from 80 countries and regions in Tokyo. In addition, some 3,000 volunteers will attend the games to support visitors and operations.

Aviation roundup: Cathay Pacific, Hunnu Air and more

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The Bridge lounge at Hong Kong International Airport

Cathay Pacific unveils redesigned The Bridge lounge
Cathay Pacific has officially reopened The Bridge lounge at Hong Kong International Airport (HKIA), offering an enhanced experience for passengers. The lounge has been redesigned with a combination of new features and familiar elements to create a refined pre-flight environment. It marks the first phase of the airline’s broader lounge improvement plan, which will continue with renovations at The Wing and other lounges in the coming years.

Located near Departure Gate 35 in Terminal 1, The Bridge’s interior features cherry wood, framed screens, black granite, and travertine, along with original artworks from the airline’s Gallery in the Skies initiative.

The lounge offers two dining sections: one serving Chinese favourites like wonton and dan dan noodles, dim sum, and new regional dishes, while the other features international options including casseroles, fresh pastries, and salads. The lounge also introduces The Nook, a new space offering regional Chinese small plates, and a Food Hall with oven-prepared meals.

Additionally, The Bridge will soon implement a biometric check-in system, making it the first Cathay Pacific lounge to offer this feature, alongside a traditional check-in desk. Customers can also enjoy panoramic runway views from the Bar while relaxing in Solo Chairs in the dedicated lounge areas.

Hunnu Air

Hunnu Air launches Ulaanbaatar-Beijing flights
Hunnu Air has launched scheduled services using Embraer’s E195-E2 aircraft, with the inaugural flight from Ulaanbaatar to Beijing’s Daxing International Airport marking the first time the E2 has flown into the Chinese mainland.

The flight was operated by one of two new E195-E2 aircraft delivered to Hunnu Air in April. The airline plans to use these planes to expand services to destinations like Haikou, Sanya, Phu Quoc, and Tashkent, as well as increase flights to Japan, China, Vietnam, India, and South Korea. The aircraft features 136 seats in a two-by-two layout, with no middle seat.

Air Astana

Air Astana commences direct flights from Astana to Danang
Air Astana has expanded its route network to Vietnam with the launch of direct flights from Astana to Danang on May 14.

The airline will operate direct scheduled flights to Danang twice a week, on Wednesdays and Sundays.

As part of its summer schedule, Air Astana has increased its weekly flights to Vietnam to 11. The airline operates flights to Nha Trang four times a week from Almaty and three times a week from Astana. Flights to Danang are available twice weekly from Astana and, starting June 4, will also operate twice weekly from Almaty. Kazakhstan citizens are eligible for a visa-free stay in Vietnam for up to 30 days.

Korean Air and Delta Air Lines

Korean Air, Delta Air Lines invest in WestJet to strengthen partnerships
Korean Air and Delta Air Lines will strengthen their partnerships with WestJet by purchasing minority equity stakes in the Canadian airline from Onex Partners, a private equity platform of Onex, a Canadian investor. These investments will enhance the airlines’ existing relationships with WestJet, benefiting customers across North America, Europe, Asia, and beyond.

Korean Air and Delta Air Lines will each acquire a total 25 per cent stake in WestJet. Delta Air Lines will invest US$330 million for a 15 per cent share, while Korean Air will invest US$220 million for a 10 per cent stake.

After the transaction closes, Delta plans to sell 2.3 per cent of its stake in WestJet to its joint venture partner, Air France-KLM, for US$50 million, pending approvals from Air France-KLM. The Onex Group will remain the majority owner of Calgary-based WestJet.

Korean Air and Delta have been codeshare partners with WestJet for several years. These new investments will further enhance travel experiences for customers, offering a seamless and elevated service worldwide.

Korean Air and WestJet have partnered since 2012, expanding transpacific connectivity between Seoul Incheon and Vancouver, Toronto, and Calgary, with connections to both airlines’ networks. Delta and WestJet have been partners since 2011, strengthening their U-Canada border services and global network options for customers.

The Westin Singapore launches Hidden Singapore adventure package

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The Westin Singapore has introduced a limited-time package offering guests the chance to explore the city through a self-guided immersive game experience.

A Westin Adventure: Unravelling the Hidden Singapore is available for stays from May 31 to August 31, 2025. The package is priced from US$305 per night for two people.

Experience a fun-filled stay at The Westin Singapore while discovering lesser-known facts about Singapore

In partnership with Hidden, a creative studio that transforms cities into interactive playgrounds, the package includes access to Marvels of Marina Bay Sands – an immersive multiplayer experience delivered via WhatsApp. Guided by the Void Deck Cat, a fictional mascot, participants will explore the Marina Bay Sands area through puzzles and storytelling designed to highlight lesser-known historical and cultural details.

The package includes daily breakfast for two, two game tickets, a complimentary guaranteed room upgrade, and an exclusive Void Deck Cat mascot. Guests also receive access to the hotel’s wellness facilities on level 35, including the Heavenly Spa by Westin, yoga sessions, Reformer Pilates, and guided runs with the in-house Run Concierge.

To play, guests scan a QR code provided by the hotel after check-in. A team leader then receives a link via WhatsApp to share with others. A mobile device is required to participate. After completing the game, guests can redeem a complimentary drink. Additional games in areas such as Tanjong Pagar and Chinatown can be purchased by tapping the mascot in-room.

Bookings are open now through August 30, 2025.

For more information, visit The Westin Singapore.

Explora Journeys sets course for 2027 with new summer programme

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Explora Journeys, the ocean travel brand from MSC Group, has announced its Summer 2027 programme, which includes new destinations, the introduction of a new ship, and the brand’s first itineraries in Alaska.

Operating from March to November 2027, the season will include sailings aboard Explora I, II, III, and the newly introduced Explora IV.

Guests will experience journeys in the Mediterranean, Northern Europe, Canada, New England and Alaska from March to November 2027

Explora IV will be the fourth ship in the fleet and the second powered by liquefied natural gas. The vessel will feature redesigned public areas, expanded outdoor decks, and additional residences, contributing to a high space-to-guest ratio.

During the 2027 season, Explora I and II will continue to operate in the Mediterranean, offering more than 60 itineraries. These journeys will include a mix of returning and maiden ports such as Trogir in Croatia, Toper in Slovenia, Olbia in Sardinia, Algiers in Algeria, Istanbul in Turkey, and Amalfi in Italy, providing access to a range of coastal cities, historical landmarks, and archaeological sites throughout Southern Europe and North Africa.

For the first time, Explora Journeys will include Alaska in its destination portfolio. Explora III will sail from Vancouver, Canada, offering access to Alaska’s coastal regions, wildlife, and towns with indigenous heritage. These itineraries include glacier viewing, hiking, kayaking, and cultural experiences such as totem pole carving and local seafood.

Two example sailings in Alaska for summer 2027 include an 11-night roundtrip from Vancouver from May 10 to 21, with maiden visits to Sitka, Prince Rupert, and Endicott Arm, starting at approximately US$8,000, and a 14-night roundtrip from July 2 to 16, calling at Hubbard Glacier, Kodiak, and Alert Bay, with fares from approximately US$10,000.

For more information, visit Explora Journeys.

Torsten Richter leads as GM of Anantara Siam Bangkok Hotel

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Anantara Siam Bangkok Hotel has appointed Torsten Richter as its new general manager. With more than 30 years of international experience in hospitality, he brings a background in operations and leadership across Europe, the Middle East, and Asia.

Richter joins from his most recent position as Minor Hotels’ area general manager for Malaysia and Indonesia, as well as general manager of Anantara Desaru Coast Resort & Villas. His career has included management roles at several hotel brands, with a focus on guest experience, operational performance, and brand development.

He has held several general manager positions at a number of hotels, including The Sarasvati in Bali, The Ritz-Carlton in Berlin, The JAFFA in Tel Aviv, and SO/Bangkok.

Aloft Langkawi Pantai Tengah welcomes new GM

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Aloft Langkawi Pantai Tengah has named Shanmugam Thangavelu as its new general manager. With over 25 years of experience in the hospitality industry, Shan has held senior roles at renowned hotel brands, including Four Seasons, Raffles, Westin, and most recently, Fairfield by Marriott, where he was general manager of the Bintulu Paragon property.

Shan’s background includes leading successful pre-openings, achieving strong business results, and bringing expertise in operations and leadership to support the property’s growth. His passion for hospitality, along with his commitment to maintaining a healthy work-life balance, positions him to effectively lead the hotel into its next phase of development.

The Standard, Singapore names new GM

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The Standard, Singapore has appointed Amy Lu as general manager. She brings 19 years of regional hospitality experience and previously served as director of operations at Andaz Singapore for five years.

Originally from Taoyuan, Taiwan, Lu’s experience spans a range of properties, from resorts in Saipan to hotels in Shanghai. She now brings that international background to her new role in Singapore, where she will focus on team collaboration, guest experience, and operational improvement, drawing on a leadership style shaped by curiosity, resilience and a strong commitment to the industry.