LXR Hotels & Resorts, part of Hilton’s collection of independent properties, has launched the Pursuit of Adventure programme – a global initiative offering destination-specific experiences for guests.
The programme includes on-property activities and excursions designed to reflect the culture and environment of each location.
According to Hilton’s recent travel trends report, nearly 70 per cent of global travellers prefer to be active during their trips, and more than three-quarters seek accommodation that offer varied, immersive experiences. The new initiative addresses this by offering experiences linked to local traditions and surroundings.
In Japan, Roku Kyoto, LXR Hotels & Resorts offers guests a washi paper-making workshop with a craftsman, a kintsugi pottery restoration session using gold lacquer, and a traditional tea ceremony in a historic tea house within the Shozan Resort. At Umana Bali, LXR Hotels & Resorts, travellers can take part in a soul blessing ceremony at Pura Batu Dalem, involving a temple ascent, water purification, and Balinese prayers. The property also offers a helicopter tour over Bali’s volcanic peaks, rice terraces and temples, ending with a chef-prepared barbecue picnic, either poolside or in-villa.
In the US, Beach Village at The Del and Shore House at The Del, LXR Hotels & Resorts, provide boat-based nature excursions in San Diego’s Mission Bay. At Ka La’i Waikiki Beach, guests can join guided hikes through Oahu’s landscapes, take part in farm-to-table meals, or charter yachts for sea-to-table sailing experiences. In Arizona, the Arizona Biltmore offers hot air balloon rides over the Sonoran Desert and off-road stargazing in the Peaks Wilderness area.
In the Seychelles, Mango House, LXR Hotels & Resorts provides guests with nature-focused and cultural experiences, including biodiversity tours at Cap Lazare, Creole cooking classes, and cocktail workshops combined with Kreol language lessons. Additional activities include spice rituals in the botanical gardens and pottery-making with ocean views.
In Paris, SAX Hotel, LXR Hotels & Resorts, the brand’s most recent opening, invites guests to explore the Rive Gauche through activities such as a picnic near Les Invalides, a behind-the-scenes tour of the Eiffel Tower, and a private cruise on the River Seine.
Since its launch in 2018, LXR Hotels & Resorts has expanded to 16 properties worldwide, with further growth planned. New properties are expected in Southern California, Bengaluru, Morocco, Italy, and Abu Dhabi. The brand has also announced a signing in Hiroshima, expanding its presence in key international markets.
“Adventure and discovery are at the heart of everything we do at LXR,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “Our Pursuit of Adventure programme celebrates the vibrant personalities and cultural richness that make each destination and property truly extraordinary. By curating story-worthy moments and guiding guests off the beaten path, we uncover the human side of hidden gems, offering a deeper connection to the people and places that surround them.”
Prior to her new role, she served as director of travel industry sales at Capella Singapore, with a focus on the luxury consortia market. At The Capitol Kempinski Hotel, she will lead the sales and marketing division, strengthening the hotel’s positioning as a premier heritage property in Singapore.
Hee has over 25 years of airline industry experience, having held management roles at Singapore Airlines in multiple countries. Prior to joining IATA, he was vice president for partnerships and international relations at Singapore Airlines.
His experience spans resort transformations, new openings, and initiatives focused on sustainability and community engagement – values that align with Raffles Bali’s approach to conscious luxury.
