TTG Asia
Asia/Singapore Monday, 29th December 2025
Page 102

Bhutan opens doors to sacred craft in rare cultural immersion

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In Bhutan, where spiritual tradition shapes daily life and cultural preservation is a national priority, a new experience invites travellers to go beyond surface sightseeing. Inside a rarely opened 17th-century heritage building, visitors can take part in an immersive, guided journey that explores the country’s living heritage through hands-on workshops, sacred rituals and direct engagement with local artisans.

Curated by the Choki Traditional Art School (CTAS), the programme offers a rare opportunity to actively participate in Bhutan’s artistic and spiritual traditions, rather than observe them from a distance.

A three-hour guided experience offers rare access to Bhutan’s living traditions through art, ritual and craft inside a historic site seldom open to the public

The three-hour programme opens with a butter lamp lighting ceremony before a statue of Guru Rinpoche, an act symbolising peace and spiritual enlightenment. Guests are then introduced to the mission of the art school through a short documentary, followed by a serving of mint tea. CTAS is focused on training young Bhutanese artisans and preserving traditional craftsmanship.

A central part of the visit is a painting session, led by senior students. Participants are guided through traditional methods and are able to take their completed artwork with them. The programme also includes access to a 340-year-old structure, consecrated by Druk Desi Tenzin Rabgye. The building functions as a working museum and cultural site, offering a perspective on Bhutan’s historical and artistic practices.

During the visit, travellers observe artisans at work in various disciplines, including weaving, dyeing, wood carving, bamboo work, thangka painting and sculpting. The adjacent gallery offers a selection of handmade products, with proceeds supporting both the artists and the school’s ongoing work.

The experience concludes with a meal or drink at the CTAS café and restaurant, which overlooks rice terraces, the Wang River and the Changtagang cliff. Both Bhutanese and international dishes are served.

For more information, visit Choki Traditional Art School.

Langham Hospitality Group welcomes Kevin Robinson as COO

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Langham Hospitality Group (LHG) has appointed Kevin Robinson as chief operating officer. Robinson returns to LHG after previously leading The Langham, Chicago during its pre-opening phase in 2011. He has over 30 years of experience in hospitality, including building working relationships with hotel owners internationally.

He will oversee daily operations across the group, support preparations for managing a larger portfolio, and be responsible for future hotel openings.

Robinson’s career includes leadership roles with Westin and Four Seasons Hotels and Resorts, where he gained operational and strategic experience in markets such as Egypt, the Caribbean, and the US.

Sharjah resumes China roadshow to boost tourism recovery

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The Sharjah Commerce and Tourism Development Authority (SCTDA) staged a roadshow in Shanghai, Guangzhou and Hong Kong last week to attract more visitors and encourage longer stays.

Led by chairman Khalid Jasim Al Midfa, the delegation included five travel trade suppliers, from hotels and travel agents to an airline. The event also marked the return of the annual Hong Kong workshop, last held in 2016.

Sharjah delegation meets travel agents during the China roadshow; photo by SCTDA

As the UAE’s third largest emirate, Sharjah continued to develop its tourism offerings during the pandemic. Al Midfa told TTG Asia that Sharjah Safari Park, the largest safari outside Africa, opened in 2022, with more hotels set to launch by late 2025. He said post-Covid demand for eco and cultural tourism has grown, as travellers seek to understand the identity and culture of others – “the root of what tourism is about”.

Hotel guests from China rose by 800 per cent in 2024, following a year with no flight connections, and increased by another 79 per cent in 1Q2025. Al Midfa said China, including Hong Kong, has shown strong post-lockdown recovery and is now one of Sharjah’s top five source markets.

SCTDA targets both group tours and FITs, and has tailored its offerings for the Chinese market with suitable amenities and Chinese-speaking guides. Novotel Sharjah, opened in 2019, will increase its twin-bed rooms from 40 to 50 in mid-June, while Sharjah Airport Travel Agency now offers two to seven-night packages combined with Dubai or Abu Dhabi.

The roadshow will become an annual initiative, supported by SCTDA’s local office and year-round marketing. Activities include exhibitions, B2B meetings and direct sales missions targeting wholesalers and mid-size travel agents.

“This is how you can make sure your destination is always at the top, and doesn’t lose the momentum,” said Al Midfa. “We develop close relationship with agents who want something new.”

Amber Gao, head of the Asia market, said travel in China has shifted from group tours to FITs, as travellers are now more confident using online platforms. The roadshow attracted 65 agents in Shanghai and 75 in Guangzhou, with a focus on specialised, small to mid-size operators.

Novotel Sharjah Expo Centre general manager Robin Solomon said the hotel had seen growth in Chinese leisure group business over the past year. He commented that while China remains a smaller market compared to the GCC, India and Russia, he noted promising potential. He added that while MICE business from China is currently limited, there is potential for growth through partnerships formed during the roadshow.

From May 15, Qatar and the UAE introduced new 30-day visa-free arrangements for Hong Kong, while Oman extended its visa-free period from 10 to 14 days. With new Emirates routes launching between Dubai and Shenzhen and Hangzhou in July 2025, and improving bilateral ties, SCTDA expects continued growth and double-digit gains from the Chinese market by year-end.

Philippine Hotels turn to cloud platform to cut costs and improve efficiency

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Small and mid-sized independent properties in the Philippines are adopting Hotelogix’s cloud-based hotel management platform, which reduces costs, offers flexibility, and can be adapted to the scale of each property.

CEO and co-founder Aditya Sanghi said Hotelogix’ mobile app makes it easy to manage hotel operations – from bookings, reservations and rates to forecasting rates and accessing guest preferences – anytime and anywhere with a single click.

Sanghi: as more modern solutions move to the cloud, hotels and resorts already using cloud-based systems can integrate more easily

Sanghi told TTG Asia that Hotelogix, market leader in the Philippines for cloud-based digitisation, will double the number of its users to 20,000 this fiscal year starting April. Currently it has 10,000 users for 12,000 rooms under management.

Patrick Favoreal, CEO of hotel management firm Enable Hospitality, remarked that technology changes so fast, so it is important to look for the right technology for one’s property.

He said a new market segment, vacation rental properties – described as having a resort to oneself – is growing rapidly, driven by travellers seeking independent, exclusive and unique experiences.

“If you have a four-room vacation rental, you don’t have the resources to organise a whole sales and marketing team, but Hotelogix already has the solution for villas and vacation rentals. Hotelogix can sell the rooms in the villas whereas under the common operation, you have to sell the whole place,” Favoreal explained.

Sanghi said that, hotels and resorts already using cloud-based systems can integrate with them more easily. He added that domestic brands, with smaller operations, are better positioned to adopt such technology, unlike international hotel groups whose larger structures make migration slower.

Millennium Hotels celebrates 30 years with new dining campaign

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Millennium Hotels and Resorts (MHR) has launched Culinary Compass, a new dining campaign for MyMillennium members, to mark its 30th anniversary.

Available exclusively in Singapore from April 21, 2025, to March 31, 2026, the initiative offers members a digitally driven culinary experience across 16 participating restaurants, including Tentsuru, Grand Shanghai and SanSara.

MyMillennium members can explore diverse cuisines, collect rewards, and unlock exclusive dining experiences across Singapore

Launched in conjunction with Singapore’s 60th anniversary, Culinary Compass highlights MHR’s focus on F&B innovation and digital transformation, while creating a dynamic, rewarding experience for loyal diners.

The campaign allows members to collect digital stamps via the MyMillennium app by dining at different restaurants in the group’s Singapore portfolio. Rewards are unlocked at milestone visits, with perks ranging from complimentary drinks and membership upgrades to an exclusive Chef’s Table experience.

Participants can explore a wide range of cuisines, from traditional Asian to modern European fusion and South Asian offerings. Upon registration, MyMillennium members receive a digital Culinary Passport. Each new restaurant visit, verified by scanning a QR code, adds a stamp to their passport.

Guests also stand a chance to win a three-night stay at any MHR property in South-east Asia, including immersive cooking and cocktail-making classes.

Saurabh Prakash, interim chief operating officer and chief commercial officer of MHR, said: “This interactive digital dining programme exemplifies our continued commitment to creating meaningful experiences for our guests, while reinforcing our leadership in hospitality across Asia.

Culinary Compass not only rewards our valued MyMillennium members, but also reimagines how we engage with food lovers through a seamless and immersive digital journey that connects storytelling, exploration, and loyalty.”

Shanghai’s Peace Hotel to reopen as Raffles property in 2027

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The Fairmont Peace Hotel in Shanghai will be rebranded as the Raffles Peace Hotel Shanghai as part of a partnership between Accor and Jinjiang International Group. The hotel will remain open during renovation and is scheduled to reopen under the Raffles name in 2027.

Originally built in 1929 by Sir Victor Sassoon as the Cathay Hotel, the building is located on the Bund. It has been owned by Jinjiang Group since 1984 and became part of Fairmont Hotels & Resorts in 2010.

The historic Peace Hotel in Shanghai is set to reopen as a Raffles property in 2027 after undergoing redevelopment

Accor and Jinjiang International Group will collaborate on the site’s redevelopment, with Accor responsible for managing the property under the Raffles brand. The planned works will retain protected features designated by the National Key Cultural Relic Protection Unit. The design will incorporate both historical and contemporary elements.

“Together with Jinjiang International Group, we have worked to uphold the prestige of this national treasure. Now, Raffles will add an exciting ultra-luxurious dimension for this grand hotel, where ideas are born, history is made, and stories and legends are created,” said Kent Zhu, CEO, Accor Greater China.

Owner representative, Dong Qing, also general manager of Shanghai Peace Hotel Co., added: “As a century-old cultural landmark in Shanghai, the new Peace Hotel will not only blend history and modernity but also provide a fresh way to share the story of Shanghai with global guests. We look forward to revitalising this historic building that carries the memories of the city. Guests will not only experience classic Shanghai style but also enjoy the prestige of international luxury hospitality. By making history tangible and culture immersive, we are keeping alive the cherished cultural heritage of the Peace Hotel.”

Raffles currently operates hotels in several cities in China, including Macau, Shenzhen and Hainan, and internationally in locations such as Singapore, London, Paris, Boston, Istanbul and Dubai. A new property recently opened in Sentosa, Singapore, with another planned in Jeddah, Saudi Arabia later this year.

Explore Europe with Europamundo and SoulTrips’ flexible guided tours

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Europamundo and SoulTrips invite travellers to discover Europe and beyond with their 2025/2026 Guided Flex-Scapes coach tours, offering a unique blend of guided travel convenience and itinerary flexibility.

These modular tours let travellers choose their starting point, pause mid-journey, or connect seamlessly to other tours without being tied to fixed flights.

Sail the Danube in style aboard the newly renovated MS Swiss Splendor, offering full board and guided tours through Europe’s most iconic river cities

Europamundo, headquartered in Madrid, offers over 60 itineraries across Spain and nearly 1,000 tours covering more than 250 cities worldwide, with over 20,000 guaranteed departures annually. Families benefit from child discounts with reserved coach seats.

The itineraries feature diverse experiences – from exploring the Basque Country, Morocco’s vibrant souks, and Central Europe’s historic cities to Italian holidays, Adriatic charm, Scottish highlands, Cuba’s colonial spirit, and Mexico’s rich traditions.

For travellers seeking a more relaxed pace, Europamundo’s river cruises on the Danube and Rhine offer full-board comfort aboard modern vessels like the MS Crucevita and the renovated MS Swiss Splendor. These cruises combine cultural tours of iconic river cities with the luxury of waking up in a new destination daily, ideal for those who enjoy slow travel.

Europamundo’s circular tour design allows guests to start at any point on the route, with private transfers included. The partnership with SoulTrips introduces Privatizable Tours in private minivans with dedicated guides, perfect for small groups seeking a personalised and flexible travel experience. This option caters especially to multigenerational families, travellers with reduced mobility, or anyone wanting a more intimate journey.

River cruise prices start at S$2,928 (US$2,150) per person based on twin-sharing, while coach tours range from S$1,258 to S$2,168 per person, twin-sharing.

For more information, visit SoulTrips.

Sydney lights up the night

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Sydney has come alive in colour and creativity as Vivid Sydney 2025 officially launched its 15th edition. Under this year’s theme, Dream, the city invites visitors to experience a dazzling mix of light, ideas, music, and food over 23 nights until June 14.

Spanning five unique zones across the CBD with over 200 events, Vivid Sydney encourages everyone to see the city in a new light – quite literally. With more than 75 per cent of the programme being complimentary, including the full Vivid Light Walk and the return of Martin Place after seven years, the festival is more accessible than ever.

Vivid Sydney returns with light, music, and inspiration; photo by Destination NSW

World-renowned names like Martha Stewart, Nigella Lawson, Nick Offerman, Megan Mullally, and Portishead’s Beth Gibbons will headline events that celebrate creativity and community. The festival kicked off at the Overseas Passenger Terminal with the First Light ceremony featuring NAISDA dancers and a spectacular pyrotechnic display illuminating Sydney’s landmarks, followed by a free concert celebrating First Nations music.

Vivid Sydney continues to shine as a premier Asia-Pacific destination and a festival that invites all to dream, explore, and celebrate.

Trip.com highlights industry trends and future strategy at global partners forum

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Trip.com shared insights into current industry trends, changing traveller behaviour, and future plans during its Attractions & Tours Global Partners Forum, held on May 26, 2025, at the Shanghai Museum East.

The event formed part of Trip.com Group’s annual global partner conference, Envision.2025, and took place at a cultural hub known for its distinctive architecture and immersive technology.

Trip.com Group’s Jim Ji highlighted the group’s strategies to empower global partners through technology, marketing innovation, and personalised travel experiences

Opening the forum, Jim Ji, vice president of Trip.com Group and CEO of attractions & tours, stated that the travel industry is on a path of steady recovery. He noted that international tourist arrivals are forecast to surpass pre-pandemic levels this year, driven by relaxed visa regulations and growing flight capacity worldwide.

In his keynote address, titled Empowering Global Partners, Ji outlined Trip.com’s strategy to meet this demand by developing a global tourism ecosystem, comprising a wide-reaching distribution network. This includes 22 international offices, over 2,900 affiliates and resellers in more than 150 countries and regions, more than 300,000 products, and support in 24 languages with round-the-clock customer service. The platform also offers 33 currency options and 170 marketing resources.

Ji discussed tools designed to improve operational efficiency for partners, including Trip.com’s ticket machines, on-site ticket operations, and customisable online booking solutions. These, he said, help partners reduce manpower needs while preventing fraud and automated ticket bot activity. He also emphasised the importance of joint marketing initiatives. As an example, he cited the partnership with a local operator to open a Trip.com VIP lounge at Sanur Harbour in Bali, which significantly improved the waiting experience for travellers and led to a notable increase in ferry ticket sales.

One of the major trends identified at the forum was the growing importance of experiences in travel planning. Speakers pointed out that the growth rate for experience-related searches on Trip.com is six times higher than that of destination or attraction-specific searches. Terms such as ‘food’ and ‘spa’ were among the most searched experience-related keywords by international users.

Ji shared: “Travellers today are overwhelmed with options and increasingly seek experiences that resonate on a deeper level. Through collaboration with our global partners and the smart use of AI and consumer insights, we are curating personalised journeys that go beyond the expected and meet the evolving needs of international travellers.”

Trip.com is addressing this shift through initiatives such as Trip.Best, an in-app feature that provides curated travel rankings based on user reviews, bookings, and AI-driven insights. The feature aims to inspire travel decisions through destination guides and global rankings of attractions, including theme parks, museums, and other activities.

The forum also included recognition of outstanding industry contributions. Awards were presented to top-ranked attractions featured on Trip.Best, as well as recipients of the Excellent Partner Awards and Most Promising Partner Awards.

Amadeus and Google join forces to advance cloud and AI strategy

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Amadeus and Google have partnered to focus on deploying Google Cloud’s technology to support Amadeus’ cloud and AI initiatives.

As part of the agreement, Amadeus will migrate part of its technical platform to Google Cloud, aiming to improve operational efficiency and resilience while aligning more closely with customer needs.

Amadeus will use Google Cloud’s secure and reliable technology to support its multicloud strategy and improve flight search accuracy and airline offer management

The move is a key step in Amadeus’ multicloud strategy, expanding its capabilities across 42 global regions. The company’s open cloud approach is designed to encourage innovation, increase autonomy, and maintain high standards for security and reliability. Google Cloud’s expertise in data analytics will help Amadeus improve efficiency by streamlining data across customer systems.

Amadeus also plans to explore future innovations using Google Cloud’s AI technologies. This includes access to a range of large language models through Vertex AI, which will support faster deployment of AI tools. The company is assessing the use of Agentic AI through Google Agentspace, with the potential to integrate collaborative AI agents into its platforms.

In addition, the partnership includes efforts to enhance flight search accuracy and airline offer management. Amadeus will work with Google to connect Amadeus MetaConnect and Nevio with Google Flights and the Google Offer Management system, aiming to improve user experience and strengthen airlines’ market presence.

Amadeus chief technology officer Sylvain Roy said: “This collaboration will allow us to explore new innovation projects using Google Cloud’s data and AI capabilities, as we transform the travel industry by offering unmatched connectivity and efficiency to the entire ecosystem.”

“We believe that our open approach to cloud and AI, our secure and reliable infrastructure, and our own innovation capacities in generative AI will support Amadeus to operate in more regions, with more customers and partners, for the benefit of the whole travel industry,” added Isabelle Fraine, managing director, Google Cloud France.