Trip.com, Malaysia Airlines to offer seamless MHupgrade access
Trip.com has partnered with Malaysia Airlines to enhance the travel experience by becoming the first third-party platform to integrate the MHupgrade programme – previously...
Aviation roundup: Turkish Airlines, AirAsia X and more
Here’s our weekly roundup of new air routes and codeshare partnerships
Switzerland Tourism uses traveller data to sharpen inbound strategy
Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments. And it is doing so with the...
New IMBA Theatre to transform Singapore’s cultural scene
IMBA Theatre, Singapore's first venue dedicated to large-scale immersive experiences, will open at Gardens by the Bay in December 2025. Presented by the new...
Outbound travel in Indonesia remains strong amid economic slowdown
While the economic downturn has affected Indonesian consumer purchasing power, outbound travel continues to thrive, with demand shifting rather than declining.
According to industry experts...
Sri Lanka appoints Tourism Advisory Committee
Some of Sri Lanka’s biggest names in the leisure industry have been appointed to a new Tourism Advisory Committee by the government to drive...
PATA, Travel Unity to promote diversity and inclusion in Asia-Pacific tourism
PATA and Travel Unity have formalised a two-year partnership through an MoU signed in January 2025, aiming to promote an inclusive, accessible, and sustainable...
Silversea rolls out a fresh brand direction
Silversea has introduced its new brand positioning, To Finding More, setting new luxury standards by focusing on emotion and authenticity. It empowers guests to...
Switzerland woos Muslim travellers with thoughtful services, influencer collaborations
Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it partner Buttonscarves, an Indonesian premium scarf...
World Sustainable Hospitality Alliance unites with environmental partners for net-positive hospitality...
The World Sustainable Hospitality Alliance (WSHA) has teamed up with OceanShot and Deborah Brosnan & Associates to highlight their shared commitment to integrating nature-based...
