TTG Asia
Asia/Singapore Thursday, 29th January 2026
Sister Publications
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TTG Asia | Philippines steps up tourism marketing in Asia
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Page 33

Small Luxury Hotels of the World nears record growth in 2025

By TTG Asia
0

Small Luxury Hotels of the World (SLH) added 38 new properties in 3Q2025, bringing its total to 87 new additions this year and expanding its portfolio to more than 650 hotels across over 90 countries.

The group’s growth also extends to Asia, the Caribbean and Europe, with several new openings and partnerships.

Jiva Hoa Lu Retreat is one of SLH’s newest properties, offering a tranquil escape in northern Vietnam’s UNESCO-listed Trang An region

Recent signings include Lilløy Lindenberg, a private island retreat in Norway; Hotel Saltus in the Italian Dolomites; Dunluce Lodge in Ireland; and Seaton House in St Andrews, Scotland.

Among upcoming properties, Sanctuary Rainforest Resort and Spa in Dominica will open in August 2026 as SLH’s first hotel on the island, offering 72 rooms set amid tropical rainforest. Palacio de Tavira, a 36-room hotel in Portugal’s Algarve region, opened in August 2025 in a restored 19th-century residence. In northern Vietnam, Jiva Hoa Lu Retreat joins the portfolio as part of SLH’s Considerate Collection, located in Trang An’s UNESCO-listed landscape of rice paddies and limestone karsts.

Other new additions include Siri Sala Private Thai Villa in Bangkok, Hotel De Orangerie in Bruges, The Burman Hotel in Tallinn, and The Feathers Hotel in Oxfordshire. New mountain properties include Hotel Villa Honegg in Switzerland and Via Regia Cappadocia in Turkey.

In the wine regions, SLH welcomes Le Marne Relais in Italy’s Piedmont, Longting Vineyard Hotel in China’s Penglai, and Castilla Termal Monasterio de Valbuena in Spain. New golf destinations include Dunluce Lodge on Ireland’s Causeway Coast and Seaton House in St Andrews, both close to world-class courses.

Nature-based escapes feature Lilløy Lindenberg in Norway, Pine Trees Hotel in Scotland, Parkhotel Egerner Hoefe in Germany and A Mandria di Murtoli in Corsica. The group also added Inn at Rancho Santa Fe in California, REVĪVŌ Wellness Resort in Bali, and Five Spring Resort The Shirahama in Japan.

With continued expansion across multiple regions and travel niches, SLH remains on track for record signings in 2025.

Malaysia Airlines expands China network through strategic partnerships

By TTG Asia
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Malaysia Airlines has reaffirmed its commitment to the China market through trade events and new partnerships in October, aimed at improving connectivity and services for travellers while expanding its network.

The Malaysia Airlines Trade Gala in Shanghai on October 15 brought together government officials, corporate partners and travel agents to mark the airline’s ties with China and outline its growth plans. During China’s Golden Week holiday from October 1 to 8, the airline achieved over 95 per cent load factor across its China network, carrying more than 6,000 outbound passengers.

The airline boosts its China network and establishes agreements to improve connectivity for travellers

This was followed by a Media and Partners Engagement in Chengdu on October 21, focusing on the upcoming daily flights between Kuala Lumpur and Chengdu from January 2026. Operated by Malaysia Airlines’ Boeing 737-8, the service will provide 2,436 weekly seats, increasing the China network to seven gateways with up to 60 weekly flights.

The airline also signed four key agreements with Chinese partners to enhance travel distribution, payments and digital services. Malaysia Airlines will be Trip.Biz HK ’s preferred airline for small and medium enterprises across 25 markets, with integrated platforms and corporate seminars to support business travel. It will also collaborate with Ant International on Alipay+ for payment solutions, marketing campaigns and personalised travel services, and with UnionPay International to improve payment access, marketing, and customer insights.

A renewed agreement with Chengdu Spring Travel will expand services operated by Firefly from Chongqing and Macau to Malaysia and support inbound travel promotions for Visit Malaysia 2026.

Malaysia Airlines continues to support connectivity and tourism between Malaysia and China and welcomes the reciprocal visa-free travel arrangement, which is expected to increase demand. The airline will also continue working with government and industry partners to promote Malaysia as a destination and maintain its role in connecting China with South-east Asia and beyond.

Dersenish Aresandiran, chief commercial officer of airlines from Malaysia Aviation Group, said: “China remains a cornerstone of our international strategy, and our partnerships here reflect our long-term commitment to the market.

“Starting this November, we will increase Xiamen flights to four times weekly and resume daily Chengdu services in January 2026, bringing our network to seven gateways and up to 60 weekly flights across China.

“These expansions, alongside our new collaborations with leading partners, will further strengthen our position as the gateway of choice for Chinese travellers connecting through Kuala Lumpur to South-east Asia, Australasia and beyond.”

Thomas Cook India, SOTC relaunch China holidays as direct flights resume

By TTG Asia
0

Thomas Cook India and SOTC Travel have relaunched China as a key holiday destination for Indian travellers, capitalising on the resumption of direct flights, relaxed visa processes, and strengthened diplomatic relations between the two countries.

The move follows strong consumer demand, with departures selling out even during the traditional low season of October-November.

China’ Zhangjiajie’s towering sandstone peaks are among the new destinations featured in Thomas Cook India and SOTC Travel’s expanded China itineraries

The expanded China portfolio offers itineraries for multi-generational families, millennials and Gen Z, working professionals, couples, seniors, and solo travellers. Popular destinations such as Shanghai, Beijing, Xi’an, and the Great Wall remain central, while new locations including Chongqing, Chengdu, and Zhangjiajie have been added.

Unique experiences include rides on the Shanghai Maglev, immersive storytelling at Chongqing 1949’s 360° theatre, Yangtze River drone shows, Michelin-starred dining, and private Baijiu distillery tastings.

Multi-destination tours to China-Japan for the Cherry Blossom season are also available.

Group tours feature high-speed train travel, including the Xi’an-Beijing route, with enhanced comfort through porter services and pre-planned menus combining regional Chinese cuisine and Indian favourites, catered by Indian chefs to meet vegetarian preferences.

China’s growing infrastructure and connectivity are also boosting business travel and the MICE segment. Cities such as Shanghai, Beijing, and Chengdu are emerging as key hubs, attracting corporates for meetings, incentive programmes, and conferences, alongside increased interest in bleisure travel.

Rajeev Kale, president and country head, holidays, MICE, Visa, Thomas Cook India, said: “Announcement of direct flight connectivity has opened the doors to China and driven consumer interest. Leveraging on this opportunity, we have enhanced our China portfolio to go beyond the conventional, introducing new regions and experiences that resonate with India’s new age holidaymaker.”

S D Nandakumar, president and country head, holidays and corporate tours, SOTC Travel, added: “China’s re-emergence as a preferred destination is a significant opportunity. With direct connectivity restored and traveller confidence on the rise, our expanded portfolio offers Indians a seamless blend of China’s iconic landmarks and exciting new experiences.

“From group tours to customised holidays, we’re delighted to bring China back on the travel map for our customers. We also see growing traction for MICE, with organisations seeking culturally rich and high-impact destinations for their events and incentive programmes.”

JW Marriott adds a splash of Marimekko colour to hotels across China

By TTG Asia
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JW Marriott, part of Marriott Bonvoy’s portfolio, has launched a collaboration with Finnish design house Marimekko across nine JW Marriott hotels in China. The partnership, part of the brand’s Stay in the Moment campaign, combines Marimekko’s signature prints with JW Marriott’s focus on mindful living.

From November 6, 2025, to March 9, 2026, guests can book the Blissful Stay with Marimekko package at hotels in Shanghai, Hong Kong, Beijing, Chengdu and Xi’an. Selected suites and guestrooms will feature Marimekko designs across bedding, tea sets, bathrobes and towels, with each booking including a complimentary Marimekko tote bag.

Guests can experience Marimekko’s signature style and JW Marriott’s calm luxury through themed stays, teas and workshops across China

JW Marriott Marquis Hotel Shanghai Pudong and JW Marriott Hotel Hong Kong will also offer afternoon tea experiences inspired by Marimekko’s designs, while select properties will host creative workshops such as fragrance blending and craft sessions.

A highlight of the collaboration is an exclusive pop-up event in Shanghai from November 7 to 9, 2025, at the historic Hotung House. The space will showcase Marimekko’s art and JW Marriott’s Serene Space concept through paper installations, botanical décor, and a JW Garden-inspired café offering themed pastries and drinks. A retail area will feature a curated range of Marimekko products.

The collaboration reinforces JW Marriott’s focus on experiences that connect design, well-being and nature for travellers seeking balance and creativity.

For more information, visit JW Marriott.

Asia-Pacific tourism continues strong recovery, PATA reports

By TTG Asia
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PATA’s Annual Tourism Monitor 2025 reports a strong rebound in international visitor arrivals across the Asia-Pacific. In 2024, 46 destinations recorded a total of 647.9 million arrivals, an increase of 24.1 per cent from the previous year and reaching 91.9 per cent of pre-pandemic levels.

Provisional data for 1H2025 show continued growth, with 295.7 million arrivals, reflecting a 5.4 per cent year-on-year increase and 92.6 per cent recovery.

International visitor arrivals in the region reached 647.9 million in 2024, nearing pre-pandemic levels and signalling continued growth for 2025

Asia led the region’s growth, recording 470.9 million arrivals in 2024, or 72.7 per cent of the total, up 30.7 per cent on 2023. The Americas followed with 153.0 million arrivals (23.6 per cent, up 9.7 per cent) and the Pacific with 24.0 million (3.7 per cent, up 6.9 per cent). China welcomed more than 127 million visitors, accounting for 19.7 per cent of the region’s total, while the US saw 72 million arrivals (11.2 per cent).

Japan recorded the highest growth among major destinations, with 36.87 million arrivals in 2024, up 47.1 per cent, driven by cultural appeal, favourable exchange rates, and improved air connectivity. In the first half of 2025, Japan continued its strong performance with 14.4 million arrivals, a 24.5 per cent increase, achieving a recovery rate of 131.6 per cent. Macau, China, also saw strong growth, with 34.9 million arrivals in 2024 (up 23.8 per cent) and a further 14.9 per cent increase in the first half of 2025, supported by diversification beyond gaming and improved infrastructure.

PATA CEO Noor Ahmad Hamid said: “While growth has naturally eased following the sharp rebounds of 2023 and 2024, the data points to a healthy and sustainable trajectory for tourism across the Asia-Pacific. The region is entering a new phase of maturity – one defined not by recovery, but by resilience and recalibration. These results reaffirm the strength of the industry’s foundations and its ability to evolve in response to shifting market conditions and traveller expectations.”

Opportunities include the expansion of low-cost carriers, pushing inbound seat recovery to 123.1 per cent of 2019 levels, and India’s emergence as both a source and destination market. Challenges include slower outbound recovery from China, high operating costs in the Pacific, and ongoing geopolitical and climate risks.

Hamid added: “Destinations should continue to diversify their markets, strengthen public-private collaboration, and invest in long-term sustainability – both environmental and economic. Adaptability and cooperation remain our most valuable tools for steady, inclusive growth.”

The report can be viewed here.

Therme Group to build Asia’s first large-scale well-being destination in Singapore

By TTG Asia
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Therme Group has won the Singapore Tourism Board bid to develop a S$1 billion (US$740 million) well-being destination at Marina South Coastal, Singapore.

The project will be the group’s first in Asia and the region’s first large-scale social well-being infrastructure, occupying a four-hectare waterfront site near Marina Barrage and Gardens by the Bay. It is expected to welcome around two million visitors annually, with roughly half from overseas.

Singapore’s Marina South Coastal will be transformed into a sustainable urban wellness hub attracting residents and international visitors; photo by Therme Singapore and DP Architects

The development will integrate water, nature, and architecture to promote holistic urban well-being. It is being designed in collaboration with DP Architects and Therme ARC, the group’s in-house architecture and design practice. The facility will combine thermal pools, botanical landscapes, art installations, and advanced health technology, creating a year-round destination that supports physical, mental, and social well-being.

The facility will also prioritise sustainability, incorporating high-efficiency water recycling, renewable energy solutions, and biophilic design to integrate the destination with the surrounding coastal park, creating a cohesive green and blue urban oasis.

“Therme Group is pioneering the future of well-being at scale globally,” said Robert Hanea, founder and CEO of Therme Group. “Our winning proposal for the Marina South Coastal site is an honour and a reflection of our shared vision for how cities can integrate well-being into everyday life. In Singapore, we are creating a destination for residents and visitors alike – a place where wellness, culture and nature come together.”

Jean Ng, assistant chief executive, experience development group, Singapore Tourism Board, added: “Our vision is to establish Singapore as a leading urban wellness haven through a world-class facility that offers transformative wellness experiences for visitors and locals alike. Their approach to wellness – encompassing physical, mental and emotional well-being – aligns well with our focus areas. In line with our pursuit of quality tourism, this attraction will draw travellers seeking wellness experiences, potentially increasing length of stay and spend, while providing locals with best-in-class wellness experiences.”

Cross Hotels & Resorts to join South Korea’s Sono International

By TTG Asia
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Cross Hotels & Resorts will be acquired by Sono International Co., a South Korean hospitality group, following an agreement with its parent company, Flight Centre Travel Group.

The acquisition combines Cross Hotels & Resorts’ presence in lifestyle, wellness, and luxury hospitality with Sono International’s regional expertise and operational capabilities.

The acquisition aims to strengthen the brand’s presence across Asia while supporting future growth and expansion; Cross Vibe Paasha Bali Kuta, pictured

The company currently operates 28 hotels across Thailand, Indonesia, Vietnam, and Japan, with plans for further expansion.

Cross Hotels & Resorts will remain headquartered in Bangkok, managing its existing properties and development projects while leveraging Sono’s network and resources. The integration supports Cross’s current business model and growth strategy, paving the way for the next stage of the brand’s evolution.

Harry Thaliwal, CEO of Cross Hotels & Resorts, said: “This partnership opens new opportunities for innovation and expansion, strengthening our position across key markets while staying true to what makes Cross unique. With Sono’s support, we will continue to enhance our portfolio, deliver outstanding experiences, and drive sustainable growth.”

Further updates on new openings, brand developments, and strategic initiatives will be announced in due course.

Bhutan opens new pathways for global learning through Druk Asia partnership

By TTG Asia
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Druk Asia has partnered with Inspire Citizens to create experiential learning journeys in Bhutan for students and educators, developed with the Museums of Bhutan, focusing on community participation, intercultural exchange, and ecological responsibility to help young people understand global interdependence.

Based on Inspire Citizens’ Empathy to Impact Framework, the programmes explore the relationship between culture, economy, and ecology. Participants engage with local communities to observe how national policies are shaped for collective well-being.

Students and educators join Bhutanese communities in hands-on cultural and ecological learning experiences

The Museums of Bhutan are central to the programme, which invites schools and educators to experience learning in the world’s only carbon-negative country. Participants work with Bhutanese youth, civil society organisations, and cultural practitioners on projects in heritage preservation, storytelling, and ecological stewardship.

A Building Fund has been created to improve the National Museum of Bhutan and the Royal Heritage Museum, including new outdoor spaces for learning and collaboration. Each journey follows the Empathy to Impact model, helping educators and students move from awareness to informed action through engagement with themes of regeneration, stewardship, and cultural heritage.

“Bhutan’s philosophy of Gross National Happiness demonstrates how progress can be regenerative – restoring balance, enriching lives, and strengthening community. Through our partnership with Inspire Citizens and the Museums of Bhutan, we can mobilise a new generation of global shapers – future leaders who will create meaningful impact across cultures and communities,” said Joni Herison, managing director of Druk Asia.

“Bhutan is unique – a place where culture is lived, deeply anchored in the values of humanity,” added Tshering Uden Penjor, chief curator, museum division, Department of Culture and Dzongkha Development, Ministry of Home Affairs.

“In an increasingly interconnected world, these learning journeys will offer a blueprint for the future. We hope both international and Bhutanese students will cultivate this guardian mindset, driving regenerative change that uplifts communities and ecosystems alike.”

Dida Holdings unveils unified global structure for AI-driven travel technology

By TTG Asia
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Dida Holdings has launched a new group structure, uniting its portfolio of travel and technology companies under one identity. The move marks its transition from a travel distribution platform to a global travel technology ecosystem built around three areas: Travel, Technology, and New Ventures.

The group’s aim is to connect travel partners through AI, automation, and next-generation connectivity.

Dida Holdings brings its travel and technology brands together to drive global expansion through AI and automation

The new structure follows the appointment of Daryl Lee as group CEO earlier this month and represents the next phase of the company’s development. The updated brand identity consolidates its businesses under one framework designed to strengthen collaboration and global reach.

Operating across Asia, Europe, and the Middle East, Dida Holdings combines travel distribution expertise with AI-based tools to redefine how travel is connected, booked, and experienced worldwide.

Under Dida Holdings, the group’s main travel divisions – Dida Hotels, Dida Flights, Dida Go, and Dida Experiences – will continue to expand internationally. These are supported by technology and innovation units developing AI applications in pricing, connectivity, content automation, and sustainability.

“With the creation of Dida Holdings, we’re scaling our technology across every part of the travel value chain, enabling partners to share in the growth of an AI-first global platform,” said Rikin Wu, founder and chairman of Dida Holdings.

“Our new structure reflects what Dida has already become – a global AI-first travel tech company with the scale, expertise, and agility to power all travel businesses to thrive,” shared Lee.

Legoland Malaysia launches Asia’s first Lego Ferrari Build & Race experience

By TTG Asia
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Asia’s first Lego Ferrari Build & Race attraction has opened at Legoland Malaysia Resort, combining motorsports with Lego construction, allowing guests to design, build and race their own Lego Ferrari.

The attraction also features the world’s first life-sized Lego Ferrari F50 built exclusively for the resort. The model was constructed from 421,652 Lego elements, weighs 1,603 kilograms, and took 1,306 hours to complete.

Families can enjoy hands-on building, digital racing and interactive play at the new Lego Ferrari Build & Race attraction; photo by Media Digital Johor

Located in the Imagination Zone, the experience includes Ferrari Garage, where guests can explore Ferrari memorabilia and the life-sized Lego F50, and the Build Zone, where they can design and assemble a Lego Ferrari from scratch. The Test Zone evaluates creations on three tracks – Speed, Steering and Tune tests – to measure power, precision and performance. In the Virtual Race Zone, cars can be scanned and raced digitally on a virtual replica of Ferrari’s Pista di Fiorano track in Italy, with results displayed on a winner’s podium. There is also a Duplo Build Area for younger guests, with larger bricks for safe play.

The attraction combines STEAM-based learning, hands-on building and digital interaction, and is expected to be a highlight during the year-end school holidays, drawing visitors from across the region including Singapore. This follows other developments at the resort, including Miniland Singapore and the world’s first Lego Flower Garden Miniland, reinforcing Legoland Malaysia Resort’s contribution to tourism and economic activity in Johor.

Legoland Malaysia Resort offers Triple Park Annual Pass Family Bundles, providing unlimited access to the Theme Park, Water Park and Sea Life Aquarium, with perks such as early previews, free parking and discounts on food and retail.

For more information, visit Legoland Malaysia Resort.

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Sister Publications
TTG Asia TTGmice TTG India TTGssociations TTG Asia Luxury
TTG Asia | Philippines steps up tourism marketing in Asia
TTG Asia | Intrepid Travel appoints country GM
TTG Asia | Thailand hotel owners pivot to flexible costs as supply growth slows