A series of eruptions at Sakurajima in southern Japan sent ash and smoke high into the sky on November 16, prompting warnings of ashfall and causing flight disruptions across the region.
The Japan Meteorological Agency (JMA) said the first eruption took place before dawn, producing a plume of about 4,400m, followed by two more blasts during the early morning. It was the first time in nearly 13 months that the volcano had sent ash higher than four kilometres, according to local reports.
Sakurajima’s latest activity sends plumes into the sky and ash across nearby prefectures
Authorities in Kagoshima prefecture, where the volcano sits on the southern tip of Kyushu island, said no damage had been reported. The JMA, however, forecast ashfall in parts of Kagoshima and neighbouring Miyazaki and advised residents to take precautions by using umbrellas or masks outdoors and driving slowly on roads affected by ash.
Local media reported that around 30 flights in and out of Kagoshima Airport were cancelled due to ash and related operational concerns. The agency said ash drifted north-east after the morning eruption and expected further deposits through the day.
Sakurajima is among Japan’s most active volcanoes, with eruptions of varying intensity occurring regularly. Activity in previous years has produced higher ash plumes, including an eruption in 2019 that rose to about 5.5km. Despite the latest series of blasts, the JMA kept its alert level at three on a five-tier scale, maintaining restrictions on approaching the mountain but not requiring evacuations.
Officials said monitoring will continue as the volcano remains active, though current assessments indicate no immediate change in risk levels.
Tourism and Events Queensland (TEQ) has launched its first global partnership with Klook, a collaboration which will run from January to June 2026, targeting six key Asian markets: Japan, South Korea, Hong Kong, Taiwan, Singapore and the Philippines.
The digital marketing campaign is designed to inspire travel, convert interest into bookings, and showcase Queensland’s diverse tourism offerings, generating benefits for local operators.
Wallaman Falls in Girringun National Park, Townsville, offers visitors the chance to experience one of Australia’s tallest single-drop waterfalls amid pristine rainforest surroundings; photo by TEQ
The partnership builds on TEQ’s new brand, That Holiday Feeling, and leverages Klook’s digital network and marketing channels, including its Klook Kreator programme. By sharing destination stories and rich content across digital platforms, the campaign aims to connect with travellers seeking authentic experiences and position Queensland as a leading holiday destination. The multi-million-dollar initiative seeks to drive bookings, deepen engagement, and encourage visitors to explore the region more fully.
Aligned with the Queensland Government’s 20-year tourism plan, Destination 2045, the partnership represents the first in a series of global commercial and strategic activations to reinforce Queensland’s international presence.
Craig Davidson, CEO of TEQ, shared: “This partnership marks a significant step in Queensland’s global tourism strategy. By joining forces with Klook, we’re amplifying Queensland’s presence in key Asian markets while also creating a seamless path for travellers, from inspiration right through to booking. Together, we’ll position Queensland as a must-visit destination, delivering real benefits for our tourism operators and communities.”
Henry Hooper, managing director of Americas, Oceania, UK and Europe, Klook, added: “Today’s travellers are seeking more than just places to visit; they’re looking for meaningful moments and genuine connection. Together, we’re opening the door to deeper discovery, connecting them to Queensland’s rich tapestry of authentic local experiences, and inspiring them to uncover more purposeful adventures along the way.”
The Ministry of Tourism of Saudi Arabia, in partnership with the World Economic Forum, has launched Beyond Tourism, a multi-sector initiative to advance global tourism through coordinated, measurable action in sustainability, inclusion and resilience.
The announcement was made during Tourise, a global platform bringing together public and private sector leaders to shape the future of tourism.
The new initiative brings public and private leaders together to shape a more sustainable and inclusive future for global tourism
The initiative aims to establish a global framework for a more connected, inclusive and sustainable tourism sector, reflecting Saudi Arabia’s growing role in advancing international cooperation and promoting long-term benefits for people and the planet.
It brings together leaders from across the tourism ecosystem, including real estate, infrastructure, technology, urban planning, culture and conservation, to develop a shared agenda for the future of travel. It is anchored in ten guiding principles to ensure that tourism growth delivers long-term value for residents, visitors, businesses and communities.
The launch of Beyond Tourism supports the Kingdom’s Vision 2030, which identifies tourism as a key driver of economic diversification, employment and cultural exchange. Saudi Arabia has welcomed more than 116 million visitors since the launch of Vision 2030 and aims to reach 150 million by 2030.
The 10 guiding principles for transformative tourism focus on aligning market opportunities with local strengths, empowering local economies, developing future-ready workforces, supporting cultural heritage, revitalising ecosystems and using technology responsibly.
A global coalition of leaders has been formed to identify and implement demonstration projects in key regions. Over the next three years, both organisations will work to build a diverse community, develop practical tools and pilot sustainable tourism models.
The initiative aims to establish a global framework for a more connected, inclusive and sustainable tourism sector, reflecting Saudi Arabia’s growing role in advancing international cooperation and promoting long-term benefits for people and the planet.
“Saudi Arabia is proud to lead Beyond Tourism in partnership with the World Economic Forum,” said Ahmed Al-Khateeb, minister of tourism of Saudi Arabia. “This partnership reflects our shared belief that the solutions we seek for tourism are, solutions for humanity itself – solutions that foster understanding, create opportunity, and build resilience for generations to come.”
“Tourism is both a bridge and a ladder – connecting cultures and lifting communities,” added Børge Brende, president of the World Economic Forum. “If we do this together, Beyond Tourism will unlock the sector’s full potential – not just in GDP terms, but in quality jobs, vibrant places, and regenerated nature.”
Hilton is expanding its luxury portfolio across Asia-Pacific, with a line-up of scheduled openings in 2025 and 2026. The pipeline includes new properties under Waldorf Astoria, LXR Hotels and Resorts, and Conrad Hotels and Resorts, along with the regional introduction of the NoMad brand.
Waldorf Astoria Shanghai Qiantan recently opened, making Shanghai one of only three cities worldwide with two Waldorf Astoria hotels. Located on the southern stretch of the city’s new Bund, the 204-room property features riverfront views and interiors influenced by the city’s art deco history.
Waldorf Astoria Kuala Lumpur, set to open in late 2026, will offer 272 suites and over 4,250m² of event space in the city’s Golden Triangle
Waldorf Astoria Kuala Lumpur is expected to open in late 2026. The 23-storey hotel will house 272 suites and more than 4,250m² of meeting and event space, including a 1,590m² pillar-less ballroom. It will be situated in the city’s Golden Triangle.
In Bengaluru, The Den Bengaluru, LXR Hotels and Resorts, is scheduled to open in 2Q2026. Positioned within the city’s technology district and close to major corporate hubs, it aims to serve business and leisure travellers moving between work and rest during their stay.
Conrad Kuala Lumpur is set to open in mid-2026 as the first Conrad Hotels and Resorts property in Malaysia. The 481-room hotel will be located in the Golden Triangle, offering access to commercial centres, transport links and key city landmarks.
In Japan, Conrad Nagoya is planned for 2026, occupying 13 floors of a new mixed-use development. The 170-room property will feature design elements referencing Aichi Prefecture’s craft traditions.
Hilton will also introduce NoMad to Asia-Pacific with NoMad Singapore. Developed with UOL Group, the 173-room hotel will open on Orchard Road. It will feature a design-led approach, dining concepts and cultural programming, positioned within one of Singapore’s key retail and entertainment districts.
Wyndham Hotels & Resorts, J City Group and Trinidad Hospitality have signed a partnership to develop and manage Wyndham Garden Kuantan, J-City, a new addition to the East Coast’s hospitality landscape.
The official signing ceremony took place at Ramada Suites by Wyndham KLCC, marking a step in the expansion of the Wyndham Garden brand across Malaysia.
Wyndham Hotels, J City and Trinidad Hospitality team up to launch new Kuantan property
Scheduled to open in 3Q2026, the 361-room Wyndham Garden Kuantan, J-City will be the tallest building in the heart of Kuantan City, located at Jalan Merdeka. Originally converted from serviced apartments, the hotel features suites ranging from 69m² to 121m² and is situated near local attractions including Kuantan 188, East Coast Mall and Esplanade Kuantan.
The property will include an Olympic-size infinity pool measuring 50 metres with skyline views, a gym, a multi-purpose hall for meetings and events, a jogging track, and an integrated playground within landscaped grounds.
Joon Aun Ooi, president, Asia Pacific, Wyndham Hotels & Resorts, said: “Together with J City Group and Trinidad Hospitality, we look forward to introducing a property that reflects our shared vision of quality, innovation, and exceptional guest experiences.”
“At Trinidad Hospitality, we are committed to managing properties that combine international standards with local character. Wyndham Garden Kuantan, J-City will be a showcase of that philosophy – delivering warmth, comfort, and memorable experiences for every guest,” added Sri Naresh Mohan, president and CEO of Trinidad Hospitality.
Norwegian Cruise Line (NCL) has unveiled nearly 50 new voyages for its 2027/2028 season across Asia-Pacific, covering destinations in Japan, Thailand, Vietnam, the Philippines, Australia, New Zealand and Hawaii.
The deployment ranges from week-long to 21-day journeys, visiting almost 70 distinct ports of call. Highlights include 22 stops in Japan, 54 overnight calls, NCL’s first visit to Esperance, Western Australia, and an overnight stay in Fremantle.
Norwegian Spirit will return to Sydney in 2027/2028, offering voyages across Australia, New Zealand and South-east Asia; photo by Norwegian Cruise Line
Norwegian Jade will return to Asia from October 2027 through April 2028 with nine- to 14-day roundtrip and open-jaw itineraries from Tokyo, Yokohama, Incheon, Hong Kong and Singapore. Itineraries include over 20 ports in Japan, including Hirara (Miyakojima), Naha (Okinawa), Hakodate, Kagoshima, Akita, Sendai and Aomori, with an overnight in Kobe. Select itineraries also feature an overnight in Hong Kong.
The ship will operate six South-east Asia itineraries between Singapore and Hong Kong, calling at Ko Samui, Thailand; Phu My, Vietnam; Kota Kinabalu, Malaysia; and Coron and Puerto Princesa in the Philippines.
Norwegian Spirit will return to Australia and New Zealand from December 2027 through April 2028 with itineraries from Singapore, Sydney and Auckland. Voyages span eight to 21 days, combining urban destinations with natural landscapes. Notable first-time ports include Esperance and an overnight in Fremantle, along with multiple overnight calls in Melbourne and one in Adelaide.
The season includes extended journeys such as a 35-day back-to-back voyage combining a 14-day Sydney round-trip and a 21-day Sydney-to-Singapore cruise via Indonesia, and a 30-day back-to-back itinerary linking a 19-day Singapore-to-Sydney voyage with an 11-day Sydney-to-Auckland cruise.
Norwegian Spirit, redesigned in 2020, features contemporary staterooms, lounges and specialty dining, targeting adult travellers seeking a more relaxed, upscale experience.
NCL continues its Hawaii programme with seven-day inter-island cruises aboard Pride of America departing weekly from Honolulu, offering overnight calls in Maui and Kauai. Voyages are available through March 2028.
Additionally, NCL is offering a Black Friday Cruise-A-Thon with up to US$1,000 onboard credit per stateroom and its Free at Sea package, which includes unlimited open bar, specialty dining, high-speed Wi-Fi and shore excursion credits. A limited-time offer allows the second guest to sail free.
Further details of NCL’s 2027/2028 fleet deployment will be released in the coming weeks.
Pan Pacific Hotels Group (PPHG) has appointed Celine Du as chief commercial and marketing officer.
In her new role, Du will oversee the group’s commercial strategy and performance across corporate and property levels for its Pan Pacific, Parkroyal Collection and Parkroyal brands.
She will also lead revenue generation, channel management, loyalty and global partnerships to strengthen commercial reach and customer engagement, guiding global teams within a framework of performance, collaboration and innovation as the group expands its international footprint and advances integrated commercial capabilities across the portfolio.
Du joins PPHG following senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts, where she led global commercial and marketing initiatives across China and key international markets.
Sun Siyam has made a series of strategic appointments and promotions across its portfolio.
At Sun Siyam Iru Veli, Mohamed Najah has been promoted to resort manager after nearly a decade with the company, most recently serving as director of operations. Also at Iru Veli, Shimhad Ali becomes director of human resources, following his tenure as HR manager.
From left: Adam Afsan and Mohamed Najah
At Siyam World, Adam Afsan has been promoted to director of sales and marketing, expanding his remit to include global brand strategy. Swati Dogra has been appointed assistant director of sales and marketing at Iru Veli, continuing her progression across several Sun Siyam properties. At Sun Siyam Olhuveli, Moosa Ahmed is now assistant director of sales and marketing.
Silvia Collepardi joins the group as sales representative for Spain, Portugal and The Nordics, bringing more than 15 years of experience in luxury hospitality and sales strategy. At Olhuveli, Jiayi Deng (Denise) has been promoted to sales and marketing manager with a focus on China and East Asia.
Within the corporate division, Eenas Ahmed has been promoted to contracting manager, leading global partner negotiations and supporting commercial operations.
Asia’s lifestyle economy is evolving rapidly, pushing the industry to constantly rethink how it markets, promotes and operates amid increasing fragmentation.
Speaking at the Open House of Further East 2025 last week, Gary Bowerman, founder of Re:Set Strategies, said the future of travel and tourism in Asia-Pacific was already here and the region was no longer importing trends from the West, driven by the rise of the lifestyle economy, which began to accelerate around 2015.
Gary Bowerman speaking at the Further East 2025 Open House on Asia’s evolving lifestyle and travel trends
Travel is no longer viewed as a separate two-week holiday, but is integrated into modern Asian lifestyles, which are shifting quickly in terms of technology, wealth, demographics and culture.
“Tourism boards now are trying to (attract) travellers through festivals like musical, cultural, and arts. These kinds of things didn’t really happen a few years ago in Asia, but they’re certainly happening now, and that’s because travel has completely diversified and it’s completely fragmented,” he said.
Bowerman also noted a lifestyle shift in Asia whereby “made in Asia” has allowed the region to not only import trends from the West.
He cited five examples of “made in Asia” brands that “this year have had a really impactful way of thinking, in terms of the way Asian people think about lifestyle and travel and tourism”.
PopMart’s Blind Box strategy has driven engagement and brand presence; Molly Tea, an upscale Chinese tea brand, has expanded rapidly into Western markets.
The South Korean film K-Pop Demon Hunters is also influencing tourism, shaping not only the number of visitors but how they behave, including spending more time and money in convenience stores.
At the higher end, Chinese luxury jewellery brand Laopu Gold has grown quickly, challenging major Western brands.
Bowerman said: “Laopu Gold went public on the Hong Kong Stock Exchange last year. This year, its stock price went up 2,000 per cent. It started to be bought by Hollywood celebrities. It started to be bought by US NBA stars, sports stars. It’s having a massive impact and it’s starting to eat into the sales of major (Western brands).”
China’s smartphone giant Xiaomi has also launched a globally competitive luxury EV.
He said: “This car, I think, sold about 350,000 cars in about 15 minutes, one of the most luxurious cars in the world. It’s compared with Porsche – and it’s a Chinese EV made by a smartphone manufacturer. Now, if that’s not lifestyle, I don’t know what is.”
Bowerman added that the era of predictable travel patterns in Asia is over. The pace of change is so “frenetic”, fast-moving and fragmented that megatrends no longer exist. He expects the industry to stop “chasing trends” and instead focus on becoming highly discoverable.
“Travellers are more discerning, selective, and will actively research good products online, even without local social media promotion,” he said.
He also highlighted the rise of the “Joy Economy”, particularly among young, hard-working Asians seeking experiences that offer separation from daily pressures. This search for fulfilment is driving trends such as ziplining and hanfu dressing at historic locations.
Significant infrastructure investment is underway across Asia to support continued travel growth, including new airports and expanded high-speed rail networks.
Ascott, the wholly owned lodging business unit of CapitaLand Investment, has introduced the Disability Inclusion Playbook for the Accommodation Sector, one of the world’s first open-access, holistic guides for inclusive hospitality. Developed with disability inclusion specialists Colorful Earth, it is supported by SG Enable, World Sustainable Hospitality Alliance and Valuable 500.
The playbook provides guidance across five pillars – Inclusive Training, Spaces, Hiring, Digital Interfaces and Programmes – enabling accommodation providers to deliver accessible stay experiences from pre-arrival to departure. It covers governance, collaboration with the disability community, barrier-free infrastructure, accessible programmes and role-specific training.
Ascott’s Disability Inclusion Playbook is a practical framework to help accommodation providers improve accessibility, inclusive hiring and guest support
Starting from 2026, at least one Ascott property in every country will host a community programme dedicated to disability inclusion. The company will also report on the hiring of persons with disabilities in its annual sustainability reports and provide standardised accessibility profiles for every property, detailing room features, measurements and transport options. Around 60 per cent of properties already provide accessibility information, with plans to extend it globally.
By 2027, all frontline associates will have completed disability awareness training. By 2028, all guest-facing digital platforms will meet Web Content Accessibility Guidelines 2.1 AA standards. Ascott’s booking website already complies, with its Ascott Star Rewards mobile app next in line.
The launch featured the playbook’s cover artwork, co-created by artists with disabilities from SG Enable’s i’mable Collective alongside Ascott associates. The artwork represents the five pillars of Ascott CARES, the company’s sustainability framework, and will be incorporated into apparel and collateral to inspire inclusive practices.
An assistive amenities toolkit, developed with SalvageGarden, was also showcased. The 3D-printed items – including holders for cutlery, toothbrushes and mugs, a toothpaste squeezer and a tactile hotel map – will be piloted at four Singapore properties, with guest feedback shaping future iterations.
The playbook is publicly available on DiscoverASR.com and will be promoted across partner platforms and Singapore Tourism Board channels.
Beh Siew Kim, chief financial and sustainability officer, lodging, CapitaLand Investment, said: “The playbook will guide Ascott’s disability inclusion efforts across our global portfolio of more than 1,000 operational and pipeline properties in over 40 countries, and we welcome other operators to join us in this collective journey.
“Real inclusion requires more than guidance – it demands action, accountability and shared learning. By sharing both our learnings and commitments, we aim to accelerate collective progress and show that inclusive hospitality is not just the right thing to do; it is vital to building resilient businesses that truly serve all guests and communities.”
SG Enable CEO Lee May Gee added: “This global disability inclusion playbook translates aspiration into action – exemplifying what can be achieved when industry leaders, persons with disabilities, and community partners come together to co-create solutions grounded in lived experience.”
“We hope it inspires others in the hospitality and tourism sectors to join us in shaping a world where everyone feels welcomed, valued and included.”