TTG Asia
Asia/Singapore Wednesday, 8th April 2026
Page 2465

Better air links inspire hopes for stronger Eastern Europe MICE demand

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INBOUND agents in Malaysia are projecting growth in the incentive business from Eastern Europe this year, thanks largely to improved air connections to the region offered by Middle Eastern airlines.

Qatar Airways bumped up frequencies to Warsaw from four flights weekly to daily services on February 1, while Emirates commenced daily flights between Dubai and Warsaw on February 6. The latter, which has been flying daily to Prague since July 1, 2010, also increased its services between Dubai and Kuala Lumpur from 26 weekly flights to 28 from April 1.

Alex Lee, CEO of Ping Anchorage Travel & Tours in Terengganu, expects to see a 10 per cent year-on-year increase in business mainly from the Czech Republic, Poland and Hungary for the coming European summer this year.

Although Lee noted that most incentive groups from Eastern Europe were small, with less than 50 people each, he said that it was nonetheless a “good market to tap as the economy is growing, as compared to Central Europe”.

“(Eastern European incentive travellers) look for good beaches and shopping. We will work with our partners in Europe and attend trade shows such as ITB to further tap this market,” he said.

Luxury Tours Malaysia senior manager, Arokia Das, projects a 50 per cent increase in incentive business from the region for the European winter season based on advanced requests.

He said: “Our advantage is that many incentive groups have already been to Bali, Phuket and Bangkok and are now looking for new destinations in (Asia). Eastern Europe is a good market as incentive groups usually spend about five nights in Malaysia.”

Lee added there had been a heightened demand from corporate clients in Eastern Europe for corporate social responsibility programmes. To cater to this demand, Ping Anchorage Travel & Tours is working with the Department of Wildlife and National Parks, Terengganu and NGOs to develop day and night programmes on turtle and terrapin conservation in Terengganu.

Despite observations of stronger demand from Eastern Europe since late-2012, Malai Adventure managing director, Nasha Abdullah, said the market’s awareness of Malaysia as a destination was still low. “With Visit Malaysia Year just round the corner, we hope (awareness of Malaysia) will improve through government efforts,” she said.

Business Events Australia to target tummies of Singapore planners

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BUSINESS Events Australia will make food and wine experiences one of the key selling points in its destination promotion efforts targeted at Singapore event planners in the next financial year beginning July 1.

Karyn Kent, general manager of South/South East Asia & Gulf Countries with Tourism Australia, told TTGmice e-Weekly: “Our consumer demand research last year showed that Singaporeans who had been to Australia rated very highly their food and wine experiences in the destination. With that, we know there are huge opportunities in the food and wine aspect of Australia and we want to highlight the dining experiences in our branding activity next year.”

Kent believes that Business Events Australia must devise new ideas, such as by leveraging on dining experiences, to “keep Australia fresh and desirable” for Singapore event planners because it is an important source market with a high repeat visitor segment of 82 per cent.

“Singapore ranks the fifth largest in terms of overall arrivals and is our eighth largest business events market. In the South-east Asian region, Singapore is right at the top,” she said.

Australia welcomed 350,000 visitors from Singapore in 2012.

Dining festivals and events across Australia, especially those that can be included in a business programme, will be promoted. Examples of annual major festivals are Melbourne Food and Wine Festival in March, Noosa International Food & Wine Festival in May and Margaret River Gourmet Escape in November.

To further increase options in Australia for repeat clients, the bureau will also step up promotions of regional destinations, such as Phillip Island and Ballarat’s Sovereign Hill which are close to Melbourne, through roadshows and familiarisation trips.

“Singapore event planners know about the activities that can be done around iconic locations, such as the Sydney Harbour Bridge Climb, but not all are aware of our regional areas. Some of these destinations are not far from the big cities and are easily accessible within an hour or two, but they offer a completely different experience,” Kent said.

Lantau MICE players join hands for MICE promotion

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ASIAWORLD-EXPO and seven other tourism players, including hotels and attractions, have come together to launch a new promotion to drive MICE bookings into Hong Kong’s Lantau Island.

Events confirmed with any of the eight sellers by September 30 this year and held by August 31 next year will enjoy a 10 per cent discount on their total bill.

The partnership, formed to demonstrate the destination’s all-in-one business and leisure capability, also comprises Auberge Discovery Bay Hong Kong, Hong Kong Disneyland Resort, Hong Kong SkyCity Marriott Hotel, Ngong Ping 360, Noah’s Ark Hong Kong, Novotel Citygate Hong Kong and Regal Airport Hotel.

In the lead up to the promotion’s debut, the eight Lantau tourism players held a networking luncheon and a two-day tour of the destination for PCOs, PEOs and DMCs. The programme included a visit to Baby and Mother Carnival at AsiaWorld-Expo, a dining event at Novotel Citygate Hong Kong and a night’s stay at Regal Airport Hotel.

Attracting and retaining homegrown talent

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An orientation session for staff

WHO Two new hotels, Ramada Singapore and Days Hotel Singapore at Zhongshan Park, managed by Wyndham Hotel Group, have successfully tapped local talent, which makes up 70 per cent of their current staff strength of 219. Both properties offer a total of 800 rooms.

WHAT For new talent entering the workforce, they have a choice to be enrolled in the hotels’ Master of Experience (ME) Leap! Programme. All staff or associates, known as MEs, will be trained and assessed on the fundamentals of front office management and F&B operations, progressing to undertake advanced tasks in the roles of their choice. They will also be tasked to role-shadow a member of the senior management team and understudy an area of business management.

Meanwhile, mature and experienced candidates are targeted via a non-discriminatory application and interview process where many personal factors including gender, race and age of the candidates are deliberately left unknown until an official job offer is made.

Once onboard, staff are retained via various talent management initiatives. For instance, non-management associates are enrolled in a gain-sharing scheme where productivity gains from the team will be translated into monetary rewards. A series of competency tests will then qualify associates to move up to a supervisory role and receive a skills-based increment.

Employees are also offered perks such as a five-day work week, flexi-work hours to commence work between 07.30 and 09.30 and end work between 17.00 and 19.00, as well as telecommuting for project-based work, even for employees in operating departments such as rooms and F&B.

WHY Candice Lim, director of human resources for Ramada and Days Hotels Singapore at Zhongshan Park, said: “We are definitely committed to hiring locals as they are well acquainted with the local market and have greater adaptability and understanding of the local environment.”

She said university graduates were attracted to the comprehensive training and development road map as they had the unique opportunity to work in two hotels and be cross-trained in different areas across all facets of hotel operations.

As for the non-discriminatory job application process, Lim said: “It allows us to be very objective in our assessment of candidates and to base our selection processes strictly on their credentials.

“By putting forward a clear focus on the type of talent we are looking for, regardless of their age, gender and race, we are able to build a positive environment in recognising exceptional performance.”

Emphasising the importance of investing in HR, Lim said: “Being in the people business, our associates are our most valuable assets.”

TARGET Both hotels are looking to recruit another 100 staff members across all levels and functions for both hotels, including various managerial positions.

Fund launched for passenger self-service programme at Changi

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SINGAPORE’S transport minister Lui Tuck Yew yesterday announced that the Civil Aviation Authority of Singapore (CAAS) would be setting aside S$2 million (US$1.6 million) to aid airlines in developing self-service solutions at Singapore Changi Airport.

Speaking at the Aviation Community Reception 2013 last night at Marina Bay Sands, Lui said that the Airport Productivity Steering Committee, a collaboration between CAAS and airport stakeholders, had “rightly identified that it would be more sensible to deploy scarce manpower to areas where the personal human touch is needed”.

The fund would go towards letting airlines “trial the use of self-service solutions for passenger check-in and bag-drop”. Lessons gleaned from the trial would be improved for pilot initiatives to be rolled out on a larger scale at Changi.

CAAS has also earmarked some S$10 million for improving baggage handling for narrow body aircraft.

According to local broadsheet The Straits Times, the two measures come under the Aviation Development Fund programme by CAAS, which was launched in 2010 and aims to promote the development and competitiveness of the local aviation industry.

VisitBritain cultivates Indonesian market

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VISITBRITAIN is focusing on Indonesia as a new growth market in South-east Asia, a move that will be catalysed by direct Jakarta-London flights scheduled to start later this year.

The NTO has categorised Indonesia as a “nurture market” or a territory with solid inbound growth potential where it does not yet have a local presence.

Initiatives will include consumer marketing activities, but there will be stronger emphasis on working with the local travel trade and forming commercial partnerships with key stakeholders such as Garuda Indonesia. The airline will launch direct flights to London Gatwick in Q4 (TTG Asia e-Daily, February 5, 2013).

Further support will be provided by British trade and diplomatic missions in the country, said Joss Croft, marketing director, VisitBritain.

“We’re providing tools for the local travel trade and training and development for the Foreign & Commonwealth Office to allow us to enter markets like Indonesia,” said Croft. “We have a raft of tools in our toolbox including our digital platforms and our travel (consultant) training scheme, where we’ll bring buyers from Indonesia to the Hosted Buyers Marketplace in March.”

Croft added that the NTO was also keen to pick up insights on what motivates Indonesians to travel and what key packaged products would be able to sell.

For Britain, 21 key markets generate 75 per cent of inbound tourism spending, with many of the remaining territories to be categorised as nurture markets to build new growth. “If we do not activate that (remaining 25 per cent) then we will not meet our ambition of reaching 40 million arrivals by 2020,” said Croft.

Established markets in South-east Asia such as Thailand, Malaysia and Singapore will continue to receive support via trade events such as Destination Britain and Ireland, held from May 14-17 in Bangkok, local British embassies and global marketing activities.

Chan Brothers invests half a million in CRM system

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CHAN Brothers Travel is looking to capture and retain customers by offering personalised service through a new customer relationship management (CRM) system, which will be launched within the next nine to 12 months.

Speaking to TTG Asia e-Daily yesterday, Anthony Chan, group managing director, said: “With this system, the minute you make an enquiry we will register you if you are a first-time (customer), and the next time you come back we will recognise you and your preferences in both online and offline channels.”

Chan said such a multi-channel system would be the first in the Singapore travel industry. “The minute you call, we will recognise you through your number and the consultant will greet you by your name and ask you about your last holiday. Based on your last booking, we can quickly offer you the right programmes to suit your taste.”

As for online, Chan said the company’s website would recognise every user based on his or her customised preferences, so that destination pages and advertisements would be tailored to the individual.

The project, which costs approximately S$500,000 (US$402,106), was rolled out three weeks ago and is still in its infancy.

Chan said: “It is getting increasingly hard to satisfy customers because their expectations are always getting higher. So it is important that we can attract them with our unique, personalised service so they will always come back to us.”

He also added that the agency would look into increasing the “experience element” in its tours. For example, a recent tour to Spain incorporated a visit to a gypsy’s home.

“This is an experience business, rather than just booking a hotel or tour. We want them to have a good feeling when they are with us, so we create experiences for customers that are memorable,” explained Chan.

Japan targets South-east Asia with inaugural travel mart

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AIMING to lure one million South-east Asian visitors to its shores this year, Japan is stepping up efforts to grow regional arrivals with the launch of the first Japan-ASEAN Travel Mart 2013.

A collaboration between the Japan Tourism Agency and the Japan National Tourism Organization (JNTO), the mart will gather over 100 buyers from South-east Asia and key tourism officials, hotels, tour operations and attraction facilitators from Japan.

As part of the event, buyers from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam were invited to take part in fam trips to Japanese destinations such as Hokkaido, Chubu, Shikoku or Kyushu from May 11-16. A gala dinner will take place on May 16, followed by inbound business meeting sessions the next day.

A Muslim Tourism Seminar is also scheduled to take place on May 17, covering market trends on Muslim travellers from Malaysia and Indonesia, as well as topics such as halal food. Over 150 Japanese stakeholders are expected.

The country has been on a drive to promote itself to Muslim travellers. A delegation from Kansai visited the Malaysian Association of Tour and Travel Agents headquarters in February to promote travel to the region (TTG Asia e-Daily, February 20, 2013) , while JNTO released a guidebook for Muslim travellers in March (TTG Asia e-Daily, March 19, 2013).

As of March 31, Japan has seen 200,000 arrivals from South-east Asia, said JNTO.

Pullman lands in Phuket

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ACCOR’S upmarket Pullman brand has made its debut in Phuket with the opening of Pullman Phuket Arcadia.

Situated on Naithon Beach, the 277-key resort is located less than 15 minutes from the airport.

The resort boasts a range of F&B options: Elements for all-day fusion dining; Vero for Italian cuisine; The Deli for pastries; lobby lounge C Bar; main pool bar Azur Bar; and the family-centric Float Bar. Other facilities include the Fit Lounge and a spa.

Meeting planners can make use of Pullman Phuket Arcadia’s 389m2 Arcadia Ballroom in addition to the property’s five meeting rooms and six outdoor function spaces, capable of hosting groups anywhere from 10 to 600 in size. The resort also has a dedicated events manager and IT solutions manager for event support.

“The Pullman brand is at the core of Accor’s upscale expansion plans and we are very proud to finally introduce this brand to Phuket. Pullman has been very successful in Asia, especially in Thailand where this resort will be the fifth Pullman property in the country,” said Patrick Basset, senior vice president for Accor Thailand, Vietnam, Cambodia, Laos and the Philippines.

Accor has four other Pullmans in Thailand, with over 40 Pullman hotels and resorts in the Asia-Pacific region.

Ascott marches into Wuxi with two new residences

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ASCOTT has deepened its reach in China, having secured contracts to manage two serviced residences in Wuxi after bagging a Nanjing property just last month (TTG Asia e-Daily, April 9, 2013).

The 134-unit Ascott Central Wuxi and 169-unit Somerset Wuxi are scheduled to open in the second half of 2015.

Ascott Central Wuxi is located in the Chong An District and is part of the Yunfu Mansion mixed development comprising retail outlets, restaurants and offices.

Somerset Wuxi is situated in the Bin Hu District near the city centre, new Taihu CBD and Wuxi New District where many MNCs are based. The property will form part of Vanke’s The Canal mixed development.

Both properties offer a range of units from studio to three-bedroom apartments and come with fully-equipped kitchens and separate work and sleeping areas. Residents can avail of facilities and services such as a gym, business centre, meeting room, breakfast and residence lounges. Ascott Central Wuxi will feature a swimming pool while Somerset Wuxi will offer a children’s play area and spa.

Lee Chee Koon, deputy CEO and managing director for North Asia, said: “Revenue per available unit for our serviced residences in China increased by four per cent in 1Q2013 compared to the same period last year.

“Strategically located in the Yangtze River Delta region, Wuxi’s economy grew by an average of more than 17 per cent annually in the last 10 years. It has also attracted foreign direct investment of more than RMB20 billion (US$3.3 billion) each year from 2008 to 2012. As Wuxi continues to transform itself into a thriving regional hub with a growing number of MNCs, large local enterprises and trade exhibitions, we expect strong demand for our international-class serviced residences by expatriates and local business travellers.”

He added that Ascott would open 19 more serviced residences in China by 2017.