TTG Asia
Asia/Singapore Friday, 30th January 2026
Page 2376

How to be the best employer

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Royal Plaza on Scotts’ general manager, Patrick Fiat, patrick-fiat-general-manager-royal-plaza-on-scotts_hiresshares the initiatives that make the hotel win Aon Hewitt’s Best Employer and Best Employer for Commitment to Engagement 2013 awards

Chillax Lounge
Why it’s needed Royal Plaza on Scotts (RP)  recognises the importance of upgrading the organisation’s hardware for associates to feel at home. This has spurred the hotel to create Chillax Lounge, a space equipped with a projector for associates to unwind while watching movies or television programmes and bond with each other. Massage chairs are also available for them to relax and pamper themselves during their free time. Those who prefer to spend quiet moments can surf the Internet, read books, newspapers and magazines or simply enjoy the view of the live aquarium. Associates were also involved in the logo design creation for the new lounge.

Key results Many associates expressed their happiness in having a space to chill out during their breaks and even before or after work. The happiness index at the workplace has increased as associates feel recognised by the management for their passion and efforts. We have been able to better retain our current associates, instead of using resources to attract talents.

Friday open-door sessions with the general manager
Why it’s needed RP’s tagline – What Can We Do For You – reflects our service and this is demonstrated from the management to associates first. Engagement sessions with different age groups are conducted on a regular basis to find out what RP associates are looking for in an organisation. The highly-connected younger generations are enthusiastic and full of passion to make differences and bring new ideas into the company.

During these engagement sessions, associates can communicate directly with me. I would address their concerns and makes improvements in the hotel for both guests and associates, based on feedback or suggestions from associates. There is also an allocated timeslot for an open-door session every Friday, during which any associate may simply walk in and have a chat with me.

Key results Initiatives directed at the needs of RP associates are very welcomed, especially among the younger members. Associates feel more appreciated knowing that their voices are heard and their comments are taken in consideration and actualised. Some initiatives brought about include flexible benefits, children education subsidies and birthday leave.

Quarterly people’s engagement forums

Why it’s needed Associates are invited to attend quarterly people’s engagement forums, where the management will provide updates on the hotel and individual departments. Associates’ personal achievements and milestones such as graduations, marriages, birth of newborns and even successful attempts to quit smoking are also shared during these sessions. After each session, associates will be treated to a spread specially prepared by Carousel’s culinary team as a gesture of appreciation for their efforts.

Key results Associates feel a sense of ownership and belonging through these forums, where they are able to share the joy of their milestones and achievements. This has helped to foster more personal interactions between associates and better interpersonal relationships in the hotel.

Implementing activities to maintain a balance of work and play
Why it’s needed Associates are looking for fun in the workplace to keep their passion for work burning. Weekly delights which bring surprises to our employees could be a cup of fresh fruits hand-delivered to the offices or the back of the house area for all associates to indulge in or an additional signature dish on the canteen’s menu by Carousel’s chefs.

Key results These weekly delights bring joy to the workplace and associates become more inspired and motivated. With the fun environment that RP has created, associates shared that they look forward to come to work every day.

Celebrations
Why it’s needed During special occasions such as Valentine’s Day, Halloween and Christmas, the hotel engages associates to join in the fun. Earlier this year, I specially geared up as God of Wealth to convey my well wishes to associates by distributing mandarin oranges and red packets in celebration of the Lunar New Year.

It is essential to continue to build on the organisation’s culture as associates are also looking for an emotional connection with their employers.

Key results We believe that all associates will be able to give back to the organisation through their service for what we are giving them. Associates feel regarded by the management as its internal guests and are more inspired to create positive and extraordinary experiences for our external guests. Ultimately, happy associates make happy guests.

Omitting clock-in, clock-out practices and submission of MCs
Why it’s needed RP is committed to “trust and respect” its associates, an important value in the workplace. We are the only hotel where everyone across all ranks is not required to clock-in and clock-out. The submission of MCs was also omitted recently; associates just need to ring in and let their supervisors know that they are unfit for work.

Key results By demonstrating the level of trust and respect in our associates, they feel a greater sense of responsibility towards their work. In the first two months of implementation, we saw an increase of 10 to 15 per cent more medical leaves being taken – this was within our expectations. It has since decreased to only about two to three per cent more than the previous level before the implementation.

Empowering associates
Why it’s needed Empowering and entrusting RP associates to make decisions in their line of work makes them feel valued as every individual is able to make a difference at the workplace.

Key results Associates are inspired as they are able to make a difference in the organisation. As associates find fulfilment in their work, they put in extra effort to deliver seamless experiences for our guests. They are also more motivated to customise the experience for guests such as preparing thoughtful amenities to celebrate special occasions and milestones with them. These have helped to leave lasting impressions on our guests and keep them coming back to the hotel.

Star programme
Why it’s needed Associates who provide service beyond expectations are awarded the “Star” title. Personalised posters of these individuals will be shared via various platforms, with a picture of them and the extraordinary experiences they have created for our guests. They will also receive shopping vouchers of their choice during the people’s engagement forums.
This programme allows the management and fellow colleagues to recognise how each individual can make a difference in creating refreshing guest experiences.

Key results Associates have embraced our brand values to heart and are committed to creating positive and extraordinary guest experiences whenever possible. As associates feel appreciated and valued for what they do, they are encouraged to go the extra mile to ‘wow’ our guests.

Engagement on a more personal level
Why it’s needed The hotel is engaging associates on a more personal level using Facebook. Associates of all levels are able to comment or simply “like” in response to initiatives that the organisation is rolling out.
The ability to continuously engage, stay current and respond quickly to evolving trends is fundamental as a long-term human resources strategy for RP.

Key results Initiatives to retain associates with our engagement efforts have been effective. We are pleased to share the honour of being Singapore’s Best Employer with our committed employees and guests. The hotel will continue to strive to create a fun organisation, where employees look forward to come to work and extraordinary experiences are created for hotel guests every day.

By Patrick Fiat, general manager, Royal Plaza on Scotts

Princess Cruises graces China with debut

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PRINCESS Cruises has announced it will home port cruise ship Sapphire Princess in Shanghai from May 2014 and simultaneously introduce the cruise experience called Princess Class.

During the four-month season, Sapphire Princess will offer four different sailings to South Korea ranging from three to seven days. Three-day cruises will call at Jeju, while the seven-day itinerary will cover Seoul, Busan and Jeju.

The cruise line will also bring the Princess Class cruise experience to Chinese travellers, offering “customised services and onboard features that will inspire and enrich the travel experience of each cruise passenger”, according to a press release by Princess Cruises.

A spokesperson from the Shanghai Municipal Tourism Administrative Commission said: “As we celebrate the Year of Marine Tourism in China, it’s particularly fitting to welcome Princess Cruises as they enter China and bring exceptional travel options to our growing vacation market. We expect considerable growth in the cruise industry in the years to come, and we’re happy to support Princess Cruises as they expand here in China.”

Princess Cruises has offices in Beijing, Tianjin, Shanghai, Guangzhou and Chengdu.

Sapphire Princess features 18 decks, 28 premium suites with private balconies, a casino, duty-free shops, a fitness centre and spa, sports deck, children’s and teen’s centres, a library, Internet café, wedding chapel, art gallery and a golf-putting course, among others, with a total capacity of 2,670 passengers.

Passengers on cruises sailing from China can partake in a variety of programmes including sommelier wine excursions, daily English high tea, tai chi and Zumba, and personal enrichment courses designed to appeal to multigenerational groups.

Hong Kong in pursuit of Indonesian MICE

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HONG KONG’S NTO and travel trade are putting together new incentives and programmes as they intensify promotional efforts to bag more MICE from Indonesia.

Simon Wong, regional director-South-east Asia, Hong Kong Tourism Board (HKTB), said: “MICE arrivals from South-east Asia have been growing at a 10.1 per cent compound annual growth rate from 2008 to 2012. Between January to March 2013, arrivals increased by 8.1 per cent year-on-year to 54,961 overnight visitors.

“Among South-east Asian markets, Indonesia is a key growth driver, recording double-digit year-on-year growth in 2011 and 2012.”

He shared that HKTB would participate in more tradeshows within the region, introduce more attractions and products, and incentivise travel consultants to bring in more MICE groups.

The NTO recently rolled out the Top Agent Award Programme in Indonesia, Singapore, Malaysia, the Philippines and Thailand to reward MICE consultants who promote Hong Kong. Running from June 2013 to January 2014, the scheme will distribute HK$400,000 (US$51,577) in prizes to the top performing consultants from each country according to three different categories – Top Number of Passengers, Top Number of Groups, Most Creative Itinerary – at the end of the programme.

Winners will also receive coop funding for marketing Hong Kong and a full-board trip to Hong Kong for the Global Awards Dinner in 2014.

Likewise, Hong Kong’s attractions and hotels are also swooping in on the increasingly important Indonesia market.

Ngong Ping 360’s manager for sales and distribution, Angela Sue, said the attraction had collaborated with consultants to further raise its profile for Indonesian visitors, and secured a tenant to provide halal food.

Meanwhile, Kowloon Shangri-La, Hong Kong is hoping for a double-digit increase in Indonesian guests this year. Director of communications, Patsy Chan, said business from Indonesia’s MICE sector was “picking up” and that the hotel would participate in industry tradeshows, host fam trips and work with HKTB and sister property Shangri-La Hotel Jakarta for promotion opportunities.

“To take care of Muslim dietary requirements, we have a Malaysian chef prepare halal food with advanced notification, and we also get food directly from qualified suppliers,” Chan added.

The Pod aims to plug the gap in Singapore’s hotel sector

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TRAVELLERS are set to enjoy greater choice in Singapore with the entry of a new capsule hotel into the city’s hospitality scene early this month.

The Pod is an independently operated boutique capsule hotel that soft-launched on August 8, located on the refurbished top three storeys of a five-level building on Beach Road. This places it close to Singapore’s central business district as well as Haji Lane, one of the top shopping places in the city.

Alan Tay, director, The Pod, said the hotel served to “fill the gap” between budget and conventional full-service hotel, catering to travellers seeking a fuss-free stay, communal living experience and/or value-for-money boutique-style comfort.

When asked how The Pod differentiated itself from other capsule hotels in Singapore, such as Wink Hostel located in Chinatown, he said the hotel had no “exact competitors”, given its extra offerings of higher-quality amenities and service.

Each pod, for instance, boasts 300 thread-count sateen cotton sheets, while guests enjoy complimentary dry-cleaning and laundry, buffet breakfast, use of business centres and high-speed Wi-Fi connection.

Merely two days after its launch, the hotel hit an occupancy rate of 85 per cent on August 9, a public holiday in Singapore.

Guests hailed from various destinations, such as Indonesia, Thailand, China Australia, the UK, and even Singapore. Tay added: “We have had a good mix of guests so far, but we are looking more at the Asian market, given its rising middle-class population, and the increasing accessibility brought about by budget carriers.”

The Pod has partnered OTAs such as Agoda.com and Bookings.com, and will be looking at forging partnershps with local travel agencies to further drive bookings. It last week hosted an event for the trade.

The property features a total of 83 capsules priced from S$68 (US$53) for a single pod to S$98 for a queen pod. Each capsule provides a personal locker below with key card access, two pillows, a reading light, a fold-down table for laptop use or writing, a power socket, hangers and a clothes rack.

Delta to add new Hong Kong-Seattle service mid-2014

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DELTA Air Lines plans to strengthen its connection between the US’ West Coast and Asia with the addition of a daily non-stop service from Hong Kong International Airport to Seattle-Tacoma International Airport beginning June 18, 2014, subject to government approval.

The service will utilise a 234-seat Airbus A330-200 aircraft with 34 full-flat bed seats in BusinessElite, 32 seats in Economy Comfort and 168 economy-class seats.

The first flight is scheduled to depart from Seattle on June 16, 2014 at 13.30 for arrival in Hong Kong the following day at 18.45, while the return flight will depart from Hong Kong on June 18, 2014 at 10.00 for arrival in Seattle at 07.55 on the same day.

Tickets will be available for purchase from August 24.

Delta has also announced the launch of a new service to Seoul commencing June 2 next year.

These new services to Hong Kong and Seoul will complement Delta’s existing services to Shanghai, Beijing and Tokyo, bringing the number of destinations served in the Asia-Pacific to 17.

Hotel Indigo makes inroads into ancient Lijiang

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INTERCONTINENTAL Hotels Group will unveil its upscale boutique brand Hotel Indigo to the UNESCO World Heritage site of Lijiang Ancient Town this autumn.

The 70-key Hotel Indigo Lijiang Ancient Town is located within the 800-year-old Lijiang Ancient Town, also known as Dayan Ancient Town, in China’s Yunnan Province.

Designed as a modern post house along the Tea-horse Trail, the hotel’s design infuses Naxi and Tibetan ethnic motifs and Tea-horse Trail references.

Room categories include Deluxe Rooms, Super Deluxe Rooms and a 360m2 Presidential Suite.

The hotel offers facilities such as the relaxation zone Me Space, the signature all-day dining Chama Restaurant and tea lounge Chat, plus meetings and wellness facilities.

Hotel Indigo Lijiang Ancient Town joins the brand’s three other Chinese properties, with one each in Shanghai, Xiamen and Tianjin.

AirAsia X converts Osaka flights to daily service

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AIRASIA X yesterday announced it would increase the frequency of its Kuala Lumpur-Osaka service from four times weekly to daily come November 25, as part of the carrier’s growth strategy in North Asia and tactical emphasis on the Japanese market.

Azran Osman-Rani, CEO, AirAsia X, said: “AirAsia X is responding to the strong and growing travel demand to and from Osaka, Japan. The airline has recorded on average 81 per cent passenger load in the first half of 2013, proving the strong demand for the route since the commencement of its inaugural flight in November 2011.

“Overall, the airline has carried over half-a-million passengers to and from its Japan routes and Japan contributes over 14 per cent of the airline’s total revenue in the first half of 2013.”

He added that the timings of the new flights would provide guests with “flexibility in their travel with better connectivity”.

To mark the additional flights, AirAsia is dangling promotional fares from as low as RM299 (US$90) for economy fares and RM1,399 for premium fares on travel from Kuala Lumpur to Osaka.

Promotional fares can be booked online from today until September 1 for travel between December 16, 2013 and June 30, 2014.

New appointments at The Langham, Hong Kong

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langhamhk_catherinesum langhamhk_stellachan
From left: Catherine Sum and Stella Chan

THE Langham, Hong Kong has appointed two new directors of sales for the MICE and leisure markets.

Stella Chan has been named director of sales–leisure and will be responsible for exploring new business opportunities, developing potential markets and enhancing relationships with business partners.

The hospitality sales veteran with 13 years of experience had previously held a number of senior positions at sister properties Langham Place, Mongkok and Eaton, Hong Kong.

Catherine Sum is now director of sales–MICE. She also chalked up 13 years of experience in hospitality sales with luxury hotels in Hong Kong such as Shangri-La Hotels & Resorts and Four Seasons Hotels & Resorts.

Sum was last director of business development-corporate for Island Shangri-La, Hong Kong.

Charity spin on wellness holidays

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balikids-health-cmykWHO Launched in April this year, Soul Sanctuaries is a Hong Kong-based luxury wellness travel company that specialises in yoga and meditation retreats, detoxification, weight-loss and fitness holidays, and spa breaks in stunning destinations across Asia.

It targets professionals between 35 and 65 years old, mainly females, and has seen interest arising from markets such as Singapore, Hong Kong, Australia, the US, Italy and Spain.

In its first year of operations, Soul Sanctuaries will focus on working with luxury wellness sanctuaries and providing healthy holidays with private villa accommodation. Come 2014, it will strengthen Soul Retreats, a collection of experiences designed and executed by the company.

WHAT Along with its specialisation in luxury wellness experiences, Soul Sanctuaries has created a programme called Give a Little Soul a Sanctuary. Through this programme, a portion of the client’s payment is channeled directly to a charity partner in the holiday destination.

Fees will not be inflated to serve this purpose, and clients will pay the same rate another operator or the property will charge, according to Joanne McFarlane, one of the two brains behind Soul Sanctuaries.

Selected charities are personally screened by the owners. The company is presently working with Angels for Orphans in Hong Kong and Bali Kids in Indonesia.

WHY McFarlane described Give a Little Soul a Sanctuary as being “central to our business plan and core to our mission”.

“We want to create a company that empowers people to give back to credible charities. Although we are giving away a part of (our earnings), we are empowering clients who book with us (to do good),” she said, adding that five and 10 per cent of payment for tours and Soul Retreats programmes respectively are donated.

“The more we grow the business, the more we can give away,” she said.

To ensure transparency in the programme, Soul Sanctuaries will publish a half-yearly report on its website to provide updates on how the money is being used.

Starwood sharpens claws for MICE; reports good growth in Asia

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STARWOOD Hotels and Resorts will continue to focus its MICE strategy on expanding domestic trade across its Asian properties, while tapping inbound and outbound travel in China and India to drive future growth.

Double-digit growth in outbound travel from China and the fact that India is emerging as the world’s second-fastest growing tourism economy provide significant opportunities for the hotel group to service domestic trade in each market, as well as to target the increasing volume of outbound incentives and meetings travellers, according to Lothar Pehl, senior vice president operations and global initiatives, Starwood Hotels and Resorts Asia Pacific.

“For China, the domestic market continues to drive our MICE business in the country while international conferences are also on the rise,” said Pehl, adding that the company would focus on domestic business to drive growth in all of its regional markets.

“Gateway cities such as Shanghai, Beijing and Guangzhou continue to be MICE hotspots. With the opening of (the 4,000-room) Sheraton Macao Hotel Cotai Central last year, we have seen a huge number of meeting requests and forward bookings in this market.”

Elsewhere in the region, Thailand continues to do brisk business from its offering as a total destination. Bangkok and Phuket are most popular, with the latter benefitting from an increase in direct flights from India, which has spurred solid growth in the lucrative weddings market.

Sydney, Delhi, Singapore and Hong Kong also remain hot favourites, while Japan has posted strong growth, partly due to a weakening Japanese yen.

Taiwan and South Korea are gaining momentum as popular group destinations, while demand has surged in Malaysia and Indonesia.

However, the rise in Asian incentive travel had resulted in lead times for bookings coming out of China and India being slashed to as little as one week, noted Pehl.

“It’s short haul and short term,” said Pehl. “You can get a group booking with just a week’s lead time simply because there’s air-seat availability and the package was right.”

Other emerging trends, according to Pehl, include a rise in high-end executive-level groups holding events at Starwood’s luxury resorts, renewed growth in motivational sales incentives, and an increase in overall meetings spend with both the number of events and participants per event forecast to rise throughout the year.