TTG Asia
Asia/Singapore Saturday, 14th February 2026
Page 2143

Ascott seeks bigger presence in Australia through Quest partnership

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THE Ascott Limited has joined hands with Australia’s largest serviced apartment provider, Quest Serviced Apartments, to bolster its presence Down Under, where it presently operates five serviced residences.

Under the terms of an agreement signed by both parties, over the next five years Quest will source for new property acquisition opportunities with Ascott holding the right of first refusal. Following that, Quest will provide a lease for the properties and operate them under franchises holding the Quest brand.

Lee Chee Koon, CEO of Ascott, said: “Ascott has an established presence in Australia where our serviced residences enjoy a strong demand from travellers to the country, and we see vast potential growth opportunities for serviced residences. Serviced apartments represent over 25 per cent share of the accommodation market in Australia where Quest is a leading player.

“Through our strategic partnership with Quest, we can leverage each other’s knowledge and contacts in Australia to rapidly extend our presence in the growing market for international quality serviced apartments. We also expect a stronger pipeline of properties in Australia for Ascott to acquire.”

In a separate agreement, Ascott’s real estate investment trust is acquiring three operational serviced residences in Greater Sydney from Quest, at a price tag of A$83 million (US$72.7 million).

The properties – the 140-key Quest Sydney Olympic Park, 81-unit Quest Campbelltown, and Quest Mascot with 91 units – will continue to run under the Quest brand.

Ascott has also agreed to buy a 20 per cent stake in Quest for A$28.8 million.

“We have formed strategic alliances with leading developers such as Vanke and Yuexiu to combine our expertise to drive Ascott’s growth in China. Our partnership with Quest is another strategic move that will further propel Ascotte’s growth,” explained Lee.

He added that Ascott will also seek investment opportunities in key markets such as Singapore, India, South-east Asian capitals, Paris, London, and key German cities.

Ibis Styles debuts in beach destination Krabi

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ACCOR has opened the first international economy hotel in Krabi this week with the opening of the 206-room Ibis Styles Krabi Ao Nang.

The hotel is located at the resort destination of Ao Nang, Krabi, 20 minutes from Krabi International Airport. It is also located near attractions such as James Bond Island and Railay Beach, which is a 15-minute boat ride from the hotel.

Ibis Styles Krabi Ao Nang features Standard and Family rooms, with the latter including games and bunk beds for kids. Rates are all-inclusive with an all-you-can-eat breakfast at all-day international dining Cliff Café & Restaurant, and free Internet access.

Recreational facilities include a swimming pool, a kids’ club, bicycle rental services, and two function rooms.

The hotel is celebrating its opening with an introductory rate starting from 2,374 baht (US$ 73.40), which includes a buffet breakfast for two and Wi-Fi connection throughout the hotel. Find out more at www.ibis.com/thailand.

Myanmar offers e-visas to 24 more nations

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CITIZENS of 24 more countries are now eligible for Myanmar’s recently implemented e-visa applications system, announced the Ministry of Hotels and Tourism last week.

Since early October, the following coutries were allowed to use the e-visa system: Austria, Bulgaria, Croatia, Cyprus, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Portugal, Romania, Slovakia, Slovenia, Sweden, Argentina, Chile, Peru, Venezuela, Panama, Mongolia, and Colombia.

“We believe that opening the e-visa service to these nationalities will attract a bigger number of arrivals to our country. We plan to add more countries in the near future,” a spokesperson from the Ministry of Population and Immigration told TTG Asia e-Daily.

Myanmar introduced its first-ever e-visa system on September 1 to boost the already rapid rate of growth in tourism.

Welcoming the move, Phyoe Wai Yar Zar, managing director of All Asia Exclusive Travel Yangon, said: “I believe this is a very positive step by the ministry since Eastern Europe is one of the potential markets for Myanmar and we can expect more arrivals from there as a result.

He added: “Sweden is a country Myanmar should think of targeting for high-end travel.”

SITE global conference to be held in New Delhi

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THE Society for Incentive Travel Excellence (SITE) will for the first time hold its annual global conference in New Delhi in October 2015, focusing on India as an inbound MICE destination.

The announcement comes ahead of the 2014 conference scheduled for November in Rotterdam, where the SITE India Chapter is hosting a Destination Luncheon.

Anup Nair, president, SITE India Chapter, said: “The SITE Global Conference 2015 will bring together travel professionals who will find an exciting canvas on which to create unparalleled motivational experiences…We are gearing to offer a unique platform for professionals in the incentive industry to network.”

In a first for Asia, Rajeev Kohli, joint managing director, Creative Travel, is on the International Board of SITE as the president-elect for 2016.

Sushil Wadhwa, chairman, Platinum World, said India hosting the conference would give the country “a global visibility of proportions hitherto unexplored”.

“Rationalisation of indirect taxes by the Indian government will give us a leg-up in being more competitive in our bids for global MICE,” he added.

Airport meetings gain hold at KLIA and klia2

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PLAZA Premium Lounge is seeing its meeting spaces at Kuala Lumpur International Airport (KLIA) lounge and the recently opened klia2 terminal increasingly used for quick meetings by the airline industry and corporate clients.

Kellyn Ching, sales and marketing manager at Plaza Premium Lounge, which provides lounge, meeting, and rest and relaxation facilities at airports around the world, said the meeting facilities are popular with local and foreign airlines looking for a quiet space to conduct interviews for staff recruitment.

Corporate companies who want to hold short face-to-face meetings with overseas delegates also use the spaces.

“It is a convenient location for overseas delegates to fly in, have their meeting, and then return to their home country,” said Ching.

Both KLIA and klia2 have a Plaza Premium Lounge meeting room that fits up to 20 people each. Free Wi-Fi is provided, while other equipment such as a business projector and high-definition TV are available upon request though subject to additional charges.

Delegates can also enjoy the buffet spread available or request a special menu, as catering options are provided by the in-house F&B team.

Plaza Premium Lounge also offers Meet and Greet services that are popular with MICE and event organisers, and corporate clients from the banking, airline and multi-level marketing industries.

Ching said: “We provide personalised escort services for clients from touchdown right up to the awaiting transport service provider. For departures, our services start from the drop-off point at the airport until the boarding gate.”

For those on transit or with long flight delays, there are rest and recreation facilities available at Plaza Premium Lounge.

Plaza Premium Lounge recently introduced the Wellness Spa and Salon last month (in September) at both KLIA and klia2, offering services including massages and foot reflexology treatments, hair, manicure and pedicure services.

At the new lounge located at Gateway@klia2, individual napping areas were opened and there are 24 bedrooms with attached shower facilities, which customers can rent for as short as three hours.

Millennial travellers more diverse than you think

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Don’t believe everything the industry says about Millennials, says Carolyn Childs, co-founder of MyTravelResearch.com, in an op-ed written ahead of the Australian Regional Tourism Network (ARTN) annual convention this week in Port Stephens.

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IF YOU’RE in regional and local tourism in Australia marketing to younger tourists – the so-called Millennials – it may be time to challenge misconceptions.

Millennials (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range.

As sponsors of the ARTN MyTravelResearch.com Young Tourism Professional Award 2014 at the ARTN Convention 2014, MyTravelResearch.com has been in touch with the finalists over the last few weeks to mentor them through their presentations. Although each shares a passion for regional tourism, their approaches and priorities are all different.

Similarly, in Asia, we were chatting to two younger female journalists (one based in Singapore and another in Thailand) at a PATA event recently. Both said that they kept seeing industry analysis of Millennials that didn’t resonate with their lives at all.

Researchers use segments like lifestage as a way of cutting through the clutter. It makes it easy for tourism marketers to connect with customers. And there are ways in that Millennials have common attributes.

This is particularly true about how they book and plan travel – which is digitally. According to a PATA report, The Rise of the Young Asian Traveller, more than 70 per cent of young Asians book their travel online. This is rising fast according to Tourism Australia (see below).

ep211014_internetbooking_tourismaustralia

The expected stereotype also holds up around the role of social media in travel. According to the PATA report, social media posts by young people’s friends were in the top five most influential factors across the 13 countries in the survey. The influence of friends’ social media was the greatest for Thais and Filipinos.

Young Asian travellers said that social media apps were the most useful while travelling – more thanmaps, language tools, deals, and dating sites.

But human beings are more complex than that. Here are 10 different drivers that could help us profile customers (see below).

That complexity is reflected in the behaviour of Millennial travellers. Having friends and family in the destination was more important to Filipinos than to other nationalities. Immersion in local culture was more important to young Chinese travellers (who were also more deal driven than other nationalities).

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Millennials don’t fit easily into a box on who they travel with either. They are a diverse generation according to both PATA and Boston Consulting Group (BCG). Some 37 per cent of them travel with friends, but often in organised groups. But nearly as many travel with family (31 per cent).Importantly, multi-generational travel is growing because the proportion of Millennials who get on well with their parents and like travelling with them is larger than we have seen for any previous group at that lifestage.

Some 11 per cent of young travellers in the PATA survey said they were travelling with an intimate partner. A sizeable segment of this age group are into early relationships.

Millennials are not uniform (or stereotypical) in their choice of accommodation. Among PATA’s young Asians, less than 10 per cent stay in a hostel. Over 20 per cent stay in a one- to three-star hotel. More stay in a premium hotel than take advantage of free accommodation. It seems that brands that recognise this, such as Moxy Hotels (a collaboration between Marriott and IKEA), are going to win loyalty.

This loyalty is worthwhile because if Millennials see value, they are ready to pay more. BCG estimates that Millennials will pay up to 13 per cent more per air ticket when they fly on a business trip.

Ally this to their lifetime value (perhaps as much as 50 years of travelling) and it’s easy to see why marketers need to look below the surface.

The message we’ll be emphasising at ARTN is: stop thinking ‘are millennials for me?’ and start asking ‘which millennials are right for me?’

By Carolyn Childs, co-founder of MyTravelResearch.com

TTG Asia e-Daily breaks for the Festival of Lights

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N CELEBRATION of Deepavali, TTG Asia e-Daily will be taking a break on October 22, 2014. News will resume on October 23.

Here’s wishing all our Hindu readers a Happy Deepavali!

Visit Myanmar Year on the cards for 2016

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MYANMAR’S Ministry of Hotels and Tourism is planning a Visit Myanmar Year for 2016 in order to further boost the country’s growing tourism industry.

Speaking to the Parliamentary Lower House, deputy minister Tin Shwe said that the planned campaign fits into the government’s Tourism Master Plan 2013-2020, which aims to develop a sustainable tourism industry.

No details have yet been revealed about the campaign, but Marcus Allender, director of Go-Myanmar.com, believes the government will focus on more established destinations such as Bagan and Inle Lake, with an eye on developing other lesser-known destinations.

“There are areas such as Nat Ma Taung National Park in Chin State and Loikaw in Kayah State where the government is known to be keen to develop tourism infrastructure, assuming new hotels and roads are built in time,” he said.

While Myanmar has seen a surge in tourism in recent years, with arrivals expected to reach three million this year, Myanmar’s existing infrastructure presents a concern.

“There are obvious limits in the current infrastructure, but things are improving. The number of international-standard hotels is going up at all major destinations, and road and air transport are gradually improving. By 2016, many aspects of travel in Myanmar should be more reliable and easier to cope with,” Allender added.

The Myanmar Tourism Federation is also believed to be gearing up to launch a Green Season campaign encouraging inbound travel during the rainy season months of May to September, when tourism figures tend to drop off.

Thomas Henseler, general manager of the Governor’s Residence Hotel, told TTG Asia e-Daily that many tourism companies are supportive of the idea.

“That’s when the availability is here and when prices are much lower. There is this misconception that during the rainy season, the country is drenched in rain. That’s true in the lower parts, but if you come to Myanmar, you don’t spend the entire nine or 10 days in Yangon. You head to the north and it is not raining in those areas,” he said.

Singapore Tourist Pass Plus powers Lion City sightseeing

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THE Leisure Pass Group, a London-based city sightseeing pass specialist, has forayed into Asia by joining hands with Singapore retailer Travelmania to launch the Singapore Tourist Pass Plus (STP+).

The STP+, an enhanced version of the Singapore Tourist Pass originally developed by the Singapore Tourism Board and the city’s Land Transport Authority, offers visitors to Singapore a package that includes unlimited public transport, one day’s touring on the city’s FunVee hop-on, hop-off sightseeing buses and a River Explorer tour on the Bubble Jet boats.

Available in one-, two- and three-day formats and priced from S$20 (US$15.80), STP+ is already live and fully operational, while the forthcoming Go Singapore Pass is likely to be launched in December 2014 and will include entry to a number of the city’s leading attractions in addition to the transport offering featured in STP+.

“STP+ is just the first step in our partnership with the Leisure Pass Group, with a more comprehensive Go Singapore Pass city sightseeing product planned,” said Travelmania founder Chiang Zhan Xiang.

“As the world’s leading city pass operator, the Leisure Pass Group brings a wealth of experience and an entrepreneurial approach which will help us to develop new sightseeing products, not just in Singapore but in other Asian destinations too.”

Leisure Pass Group CEO, Darran Evans, commented: “Our own popular sightseeing cards in London, Paris, Berlin, New York and Philadelphia are well-established, but our philosophy of developing partnerships with independent operators and tourism authorities has seen the creation of a range of sightseeing products in cities across Europe.

“Asia boasts some of the world’s top tourism cities which would be perfect for this kind of sightseeing card and we are delighted to be working closely with Travelmania to introduce STP+ and Go Singapore Pass. We hope that they will be the first of many exciting new products in the region.”

Thai Airways relaunches services to Luang Prabang

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THAI Airways International (THAI) has resumed direct services between Bangkok and Luang Prabang this month, adding to existing services on the same route by Lao Airlines and Bangkok Airways.

According to the THAI website, the carrier is operating thrice-weekly Bangkok-Luang Prabang flights between October 1-26, stepping up the frequency on the sector to four-times weekly from October 27 onwards.

TG576 will depart Bangkok at 12.25 and arrive in Luang Prabang at 14.00, while TG577 will depart Luang Prabang at 14.50 and land in Bangkok at 16.25, based on THAI’s latest press release issued today.

THAI is also offering a special round-trip fare from Bangkok to Luang Prabang in economy class starting at 6,550 baht (US$203), valid for purchase and travel from now until December 15, 2014.