TTG Asia
Asia/Singapore Monday, 13th April 2026
Page 1812

Lure new gen with recognition, activity involvement: association officers

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Ragan-Fore: recognition is attractive

SENIOR association officers have jumped to the defence of millennials ­­– a generation of individuals said to be disinterested in joining associations and are a tough catch – by saying that these youngsters are not against associations. Rather, they seek a form of satisfaction that is different from baby boomers who make up the bulk of association membership today.

Jennifer Ragan-Fore, chief event officer with the US-based International Society for Technology in Education (ISTE), told TTGmice e-Weekly on the sidelines of the two-day PCMA Meetings Forum Singapore: “The younger generation does not care much for volunteer leadership, unlike the older generation, therefore joining an association is not natural for them.”

“However, nobody rejects recognition. We have found success in engaging young educators and have grown our community of younger members by 40 per cent through an awards programme,” added Ragan-Fore.

ISTE gives out one Outstanding Young Educator award and six to seven Emerging Leaders awards every year. Winners of the latter have the opportunity to vie for the Outstanding Young Educator award in future editions.

Ragan-Fore shared that the awards have helped ISTE to identify top performing young educators with leadership potential and created interesting event content by tapping on the award winners’ knowledge and ideas.

“By giving the award to several individuals, we are creating a victorious cohort that will come together to exchange ideas and reach out to peers in the same generation. And by giving them leadership roles in our conference programme creation, they see that they can contribute directly to the association and that they have a legitimate place with us,” she explained.

Octavio Peralta, secretary general of the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) and president/CEO of the Philippine Council of Associations and Association Executives (PCAAE), agrees that recognition is a big draw for the younger generation.

Peralta said: “The younger generation do want to be part of associations, but they just want that for reasons different from our generation. They seek recognition and support to get started in their career.”

And with millennials making up 35 per cent of the Philippine population, Peralta said associations in the country must devise proper plans to attract the young in order to grow, or at least sustain, membership.

To this end, PCAAE is working closely with local universities and their student councils to “engage this audience early”.

“And we don’t go in with the message, ‘come join our association’. Instead, we invite them to join PCAAE to learn how to manage their student council, attract participation at student events, etc – same skills that are required by an association executive,” he explained.

PCAAE also partners Junior Achievement Philippines, an NGO that funds and educates the youth in financial literacy, work readiness and entrepreneurship, by running sessions on association governance.

To make PCAAE accessible to the young, a low membership fee of US$10 is charged and that gives them access to association activities as well as a heavily discounted registration fee to attend its annual Association Executives Summit.

At ADFIAP, investments are made to engage younger mid-level managers and management trainees in banks and include them in events that grant them networking access to C-level personalities belonging to member banks.

“We do this with the hopes that these young ones will eventually be CEOs themselves and will remember the benefits of being ADFIAP members,” said Peralta.

Debt-ridden SriLankan Airlines to wet lease three aircraft

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SRI Lanka’s debt-ridden national carrier is offering three A330s to Pakistan International Airlines (PIA) under a wet lease arrangement, officials said last week.

Sri Lanka’s minister of public enterprises development Kabir Hashim announced last week that SriLankan Airlines’ representatives were in Islamabad finalising negotiations.

“PIA will use the A330 aircrafts, which is to be handed over on a wet lease, to fly the London-Lahore-Islamabad routes,” the minister, whose ministry controls the airline, said.

The planes were formerly being used on routes to Paris, Rome and Frankfurt. The airline terminated flights to Rome in May and will be discontinuing flights to Paris and Frankfurt from November in a cost-cutting exercise.

The airline has been struggling with a US$3.5 billion debt and is now seeking a foreign partner to pull it out of the woods.

Hashim also said the airline’s budget subsidiary, Mihin Lanka, will be brought under the parent wing and operated under one single brand, again as a cut-cutting move.

Three Cambodia destinations eye World Heritage status

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Battambang’s bamboo train

A BID to add three emerging tourist destinations in Cambodia to the UNESCO World Heritage list has been welcomed by tour agents.

Detailed plans outlining steps required for Kratie, Kampot and Battambang to attain the accolade are expected to be approved by the government this September.

Battambang – dubbed Cambodia’s rice basin – has been gaining a reputation as the country’s cultural hub, as well as home to ancient temples, the country’s only surviving bamboo train, a vibrant art scene and stunning architecture.

Kratie boasts a hive of endangered wildlife, with Irrawaddy dolphins and Cantor’s giant softshell turtles calling the 190km stretch of the Mekong River home.

The quaint riverside town of Kampot is renowned for its world famous Kampot pepper, and boasts a collection of stunning colonial buildings.

The process for these sites to get on the short-list will take at least five years, with restoration work in the three towns completed before then.

Industry experts predict that being awarded the titles will be a huge boon.

Anita Ngai, general manager, Viator General Pacific, said: “The draw of tourists by Angkor Wat in the past few years shows the scale of impact that the UNESCO listing could bring.”

Added Kimhean Pich, CEO of Discover the Mekong: “This would show visitors there is so much more to Cambodia than Angkor Wat.”

Chinese firm acquires majority stake in Abercrombie & Kent

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Geoffrey Kent, founder of Abercrombie & Kent

CHINA’s Zhonghong Group has agreed to purchase a majority of the equity in luxury travel agency Abercrombie & Kent (A&K) from its current owners.

One of A&K’s current owner is a company owned by an affiliate of Fortress Investment Group, whose co-chairman Wes Edens said in a statement that the partnership with Zhonghong will help open more doors for A&K.

Meanwhile, founder of A&K Geoffrey Kent will remain in the company as chairman and CEO, and will maintain a meaningful ownership interest alongside other partners and Zhonghong, which is principally engaged in the development and operation of tourism-related properties and commercial real estate.

“My time with Fortress has been amazing for A&K, especially my relationship with Wes Edens, who has been a wonderful mentor and friend,” said Kent.

“Looking forward, the relationship with Zhonghong and their experience in real estate development and tourism positions A&K to continue to innovate by offering immersive and exhilarating experiences in uncharted destinations. It will give us access to capital to finance new investments in the expanding luxury and adventure travel markets.”

Added Zhonghong chairman Yonghong Wang: “A&K is a legendary brand. The quality of their service is unrivalled, which presents many exciting growth opportunities globally. Geoffrey Kent introduced the first African luxury tented photographic safaris in 1962 and brought that same sense of adventure to destinations around the world. He will continue to lead the business as a true visionary in travel and tourism.”

A&K currently operates in more than 100 countries worldwide with 52 local offices.

Aviation industry wants policymakers to better address needs

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WITH global GDP generated by aviation forecasted to more than double in the next 20 years, aviation industry players are calling on policymakers to put in place frameworks that will support and sustain growth.

The Aviation: Benefits Beyond Borders report by the Air Transport Action Group (ATAG) states that aviation currently contributes US$2.7 trillion in GDP worldwide and the number is expected to increase to US$5.9 trillion in the next two decades.

In Asia-Pacific, air transport contributes US$626 billion to the region’s GDP. Aviation in the region has the highest share of global traffic at 33 per cent, and is expected to grow at 5.1 per cent per annum over the same time period.

The report also projects aviation-supported jobs worldwide will increase from 62.7 million to over 99 million.

Aviation players in Asia-Pacific are thus appealing for greater government involvement in light of these growth trends and their implications on broader social and economic development.

“Governments have an important role to play in providing a stable policy framework and coordinating the necessary investments in associated aviation infrastructure to match the projected growth in travel and tourism demand, spurring further income growth and job creation, as well as strengthening regional integration and global connectivity,” said Andrew Herdman, director general of the Association of Asia Pacific Airlines (AAPA).

Representing the airport sector, Patti Chau, regional director for Airports Council International Asia-Pacific, “calls on governments in Asia-Pacific and the Middle East to continue to develop aviation policy that will support the growth of air transport, (while) respecting the balance between growth and sustainability”.

Hai Eng Chiang, director of Asia-Pacific affairs for the Civil Air Navigation Services Organisation, stresses the need for efficient and cost-effective air traffic management to cope with rising demand.

“States in the Asia-Pacific region have a key role to play by cooperating and breaking down national barriers towards the common vision of a seamless sky,” he said.

In the more immediate term, Michael Gill, executive director of ATAG, wants governmental participation in the drafting of the association’s climate action plan.

“We need support from governments around the world to agree on a key part of that plan at the upcoming International Civil Aviation Organization Assembly, where we hope an agreement can be reached on a global offsetting scheme for air transport.”

Kayak adds travel activities into search engine

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TRAVEL metasearch engine Kayak has unveiled a search function for activities across multiple regions, aggregating tours from providers GetYourGuide and Viator.

Under the new ‘Activities’ tab, users can choose a destination and filter and compare tours according to interests including sports, nightlife, adventure, culture and more. There are currently tens of thousands of inventory to choose from.

“We aim to make the travel planning process easier. By adding ‘Activities’ to Kayak, our users can now plan even more aspects of their trip in one place,” said Debby Soo, vice president, APAC, at Kayak.

“We have great tools to help travellers while preparing their trip, but our ‘Activities’ search will give them inspiration and the possibility to take their planning that step further.”

Skyscanner integrates flight, hotel and car bookings on mobile

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SKYSCANNER has combined functions from its standalone hotels and car hire mobile apps into its existing flight app.

This saves users the additional step of re-inputting check-in times, destinations, pick up locations, and more when making a transaction.

As part of the update, the hotel booking view also got a revamp to now offer brief snapshots of key information such as images, reviews and price.

Flight search got more efficient as well, as updated search parameters now automatically load in the background to reduce waiting time.

A new Explore Top Deals section further allows users to filter their searches according to preferences, including for summer holidays and last minute getaways. Users can also sort their search by a timeline view which arranges results by date.

“At Skyscanner we believe it’s important to continue to innovate and develop technology as the needs of our customers evolve,” said Balint Orosz, head of app product, Skyscanner.

“We’ve incorporated all of the learnings and user feedback from our standalone hotels and car hire apps into this new, upgraded offering, making it the ultimate app to serve all your travel needs.”

Photo of the Day: River Safari sends two manatees to Guadeloupe

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Seven-year-old male manatee, Kai (pictured), was chosen to make the trip to Guadeloupe – an archipelago of islands in the Caribbean Sea – along with Junior, his best friend, to be part of a conservation project

River Safari’s Kai and Junior will be the first two manatees in over a century to arrive in Guadeloupe’s Grand Cul-de-sac Marin, a 15,000ha protected bay.

They are part of a conservation project that aims to reintroduce Antillean manatees to the country through a breeding programme with a group of 15 manatees from various zoological institutions. The future offspring from this founding group of 15 will be reintroduced to the wild, eventually populating the Caribbean region.

North Korea allegedly circulating fake US bank notes

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NORTH Korea has allegedly started printing counterfeit US$100 bank notes and is passing them off to travellers and in business transactions, according to media reports.

Travel companies with operations in North Korea told TTG Asia e-Daily that they are aware of reports more than 10 years ago that Pyongyang was involved in printing high-quality “supernotes”, but say that they have not come across any fake currency recently.

“If these reports are true, then I think we should probably warn our clients,” said Sabrina Wong, spokesperson for Explore North Korea, based in Dandong.

In mid-June, South Korean media reported that a North Korean national was arrested in Dandong after exchanging US$5 million for Chinese currency at two banks and then depositing the funds.

Counting machines at the banks determined that a number of the notes were fake and the man was arrested and the accounts frozen.

In another case, South Korea’s Yonhap News reported that a Hong Kong-based businessmen was given a US$100 bill as change when he was leaving his hotel in Pyongyang, but only discovered that it was fake after returning to Hong Kong.

A number of other local businessmen have reported being given counterfeit US$100 and US$50 notes in North Korea.

US financial authorities estimate that North Korea started producing fake notes in the 1970s, but began manufacturing notes that were almost indistinguishable from genuine bills in the late 1980s.

Dubbed “supernotes”, Washington estimated that Pyongyang managed to slip at least US$45 million worth of notes into circulation, primarily through its embassies overseas.

But the fake notes began to disappear around a decade ago, after the US introduced new security features, including a three-dimensional security ribbon and microprinting.

North Korea is under stringent UN sanctions and it has been suggested that the regime is seeking ways to obtain hard currency now that many of its traditional money-making operations have been blocked.

Insights tool lets hoteliers monitor their booking performance

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HOTEL businesses in Asia can now gain access to accommodations revenue management tool OTA Insight, after Fastbooking, part of AccorHotels, signed an agreement to distribute the technology here.

It provides hoteliers solutions such as real-time booking intelligence, live pricing reports, demand forecasts, tracking of holidays and events, as well as positioning analytics on key OTA and metasearch sites.

According to Gino Engels, chief commercial officer at OTA Insight, the company “has helped hotels highlight competitive intelligence effectively and create smarter revenue and distribution strategies”.

“We have seen hotels increase revenue by 6 per cent while driving ADR and occupancy growth in very competitive markets,” he added.

Fastbooking is the exclusive distributor of OTA Insight in Asia.