TTG Asia
Asia/Singapore Thursday, 9th April 2026

Malaysia considers extending Visit Malaysia 2026 campaign to 2027

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The government is weighing a one-year extension of the Visit Malaysia 2026 (VM2026) campaign to strengthen the country’s position in an increasingly competitive global travel landscape.

Deputy prime minister Ahmad Zahid Hamidi announced that the VM2026 National Main Committee has agreed to prolong the campaign until the end of 2027, although the move is still subject to Cabinet approval.

Malaysia weighs extending its national tourism campaign to sustain recovery and strengthen global positioning

The extension is aimed at giving authorities more time to maximise tourism opportunities and refine strategies amid shifting global travel patterns, with Ahmad Zahid noting it would allow Malaysia to “adopt a proactive approach in strengthening promotional strategies” while showcasing the country as a safe and competitive destination.

The extension is aimed at giving authorities more time to maximise tourism opportunities and refine strategies amid shifting global travel patterns, with Ahmad Zahid noting it would allow Malaysia to “adopt a proactive approach in strengthening promotional strategies” while showcasing the country as a safe and competitive destination.

He added that external factors, including geopolitical uncertainties, had influenced the decision. The ongoing conflict in the Middle East, which began earlier this year, has disrupted regional stability and affected international travel demand, prompting the government to reassess its tourism timeline.

“This measure also takes into account current developments, including the Middle East conflict, which has had a significant impact on regional stability and affected the global tourism sector,” he said.

The extended campaign is expected to help Malaysia better capitalise on evolving tourist trends and sustain momentum in the sector, which has shown steady recovery in recent years.

Ahmad Zahid said the extension would help strengthen branding efforts, attract more visitors and boost tourism revenue.

Malaysian Inbound Tourism Association president Mint Leong welcomed the proposal, describing it as a positive step for the industry, but stressed that stronger execution would be key to its success.

She said that if the campaign is extended, it must be backed by fresh funding for international promotions to ensure Malaysia remains visible in key markets.

Leong also emphasised the need to improve air connectivity, particularly from longhaul markets, noting that increased direct flights would play a crucial role in driving higher-value tourist arrivals.

At the same time, she called for closer collaboration between the government and industry players to ensure promotional efforts are more targeted and effective, adding that consistency in messaging and long-term planning would be critical to fully realise the campaign’s potential.

Brunei Tourism names global agency for digital content and strategy

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Brunei Tourism has appointed ELMNTL as its global agency of record for social media strategy and content production, marking the first time the Sultanate has engaged an international agency to lead its digital storytelling.

Headquartered in Denver, Colorado, ELMNTL is a global marketing and communications agency specialising in tourism, hospitality, and destination storytelling.

Brunei Tourism partners with ELMNTL to develop global social media strategy and content with support from local production teams; photo by Brunei Tourism

The partnership signals Brunei’s push to strengthen international awareness through strategic digital engagement.

Salinah Mohd Salleh, acting director at Brunei Tourism, said in a press release: “This appointment reflects Brunei Darussalam’s commitment to strengthening our international presence through thoughtful, culturally respectful, and strategic digital storytelling.

“As we continue to position Brunei as a destination for family travel, cultural discovery, and nature-based experiences, ELMNTL brings the global expertise and strategic discipline needed to communicate our values, heritage, and identity to international audiences.”

Under the appointment, ELMNTL will serve as Brunei Tourism’s global strategic and creative lead, overseeing social media strategy, creative direction, content development, paid media optimisation, and performance reporting across priority markets.

The scope includes always-on content as well as seasonal campaigns aligned with national objectives.

To ensure authenticity and strong local representation, ELMNTL will collaborate with Brunei-based production company Lailatul Shazanas Studio, which will support on-the-ground filming, content capture, and cultural guidance.

The partnership combines international expertise with local creative talent to ensure Brunei’s stories are told accurately and respectfully.

Together, the teams will highlight Brunei’s positioning as a destination defined by authentic culture, preserved nature, and meaningful travel experiences, including rainforest exploration, wildlife encounters, heritage landmarks, and family-oriented travel rooted in peace, balance, and sustainability.

ELMNTL will act as the central coordination hub, setting international standards while working closely with Brunei partners to ensure consistency, cultural integrity, and execution.

ELMNTL CEO Ron Vernon commented: “Brunei represents a rare destination, one guided by values, authenticity, and respect for nature and heritage. We are honoured to be appointed as Brunei’s first international agency and to work alongside talented partners in Brunei to share the country’s story with the world.”

Brunei joins a portfolio of destinations and hospitality brands represented by ELMNTL, including Tourism Authority of Thailand (Americas); ASEAN Tourism (tourism working group and entity for the South-east Asia region) across the US, the UK, Canada, India, and Australia; Mekong Tourism Coordinating Office in the US and UK; and hospitality venues under Apogee Events, including Tribeca Rooftop, Tribeca 360, Rosa Agave & Wine Lounge, and Land’s End.

Explora Journeys to enter Asia-Pacific with 2027 cruise itineraries

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From the Mediterranean Sea to the tropical waters of the Caribbean, Explora Journeys is now bringing its luxury cruise experience to Asia-Pacific.

Last year, the luxury ocean cruise brand of the MSC Group announced the launch of its Asian itineraries for 2027-2028, marking its first entry into the region.

Vogler: our itineraries allow guests to experience the same sense of space, harmony and personalised service they expect from the world’s finest hotels

“Asia represents a natural next chapter for Explora Journeys, offering extraordinary cultural diversity, iconic destinations, and discerning travellers who value immersive, high-quality experiences – perfectly aligned with our brand and philosophy,” said Alexandra Vogler, chief marketing and digital officer, Explora Journeys.

This move signifies the start of the company’s long-term commitment to the region, which it says is one of the world’s most strategically important luxury travel markets.

Launching in 2027 aligns with the expansion of the Explora fleet as it introduces new ships. It will focus on crafting a carefully curated regional programme that considers seasonality, local infrastructure, and the opportunity to deliver immersive itineraries across North-east and South-east Asia.

Vogler shared with TTG Asia: “We offer journeys that are immersive, restorative, and deeply personal – delivering a modern expression of luxury at sea. (Our itineraries) allow guests to experience the same sense of space, harmony and personalised service they expect from the world’s finest hotels, while waking up in a new place each day. In a region as diverse and nuanced as Asia, this creates a particularly compelling way to travel – one that feels fluid, unhurried and deeply connected to both the journey and the destination.”

As it gears up towards its launch, Explora plans to engage regional travel partners, luxury travel advisors, and trade stakeholders to “build awareness, confidence and long-term engagement within the travel trade ecosystem across Asia”, while also introducing international guests to the region.

Local engagement is also at the heart of each journey. Explora will work with regional experts, destination partners, and on-the-ground specialists to curate experiences that feel “authentic and connected, while respecting the heritage and communities of each destination”.

Travellers can look forward to itineraries with longer port stays and multiple overnight calls in gateway cities such as Tokyo, Osaka, Shanghai, and Ho Chi Minh City for a more relaxed pace of travel.

New hotels: voco Scenia Bay Nha Trang by IHG, Varel Singapore and more

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voco Scenia Bay Nha Trang by IHG

voco Scenia Bay Nha Trang by IHG, Vietnam
The 250-key voco Scenia Bay Nha Trang by IHG has opened in Nha Trang, marking the brand’s third property in Vietnam. The 31-storey hotel sits along the northern coastline, about 10 minutes from Tran Phu Street, offering a quieter setting with access to the city’s main attractions.

Facilities include five dining venues, including a Mediterranean restaurant, an all-day dining restaurant, a lobby lounge and a pool bar with sea views. There is also a ballroom with ocean views and meeting spaces.

Wellness facilities include a fitness centre and a wellness centre. Nearby attractions include Nha Trang’s beaches. Cam Ranh International Airport is about 40 km away.

Varel Singapore, a Tribute Portfolio Hotel

Varel Singapore, a Tribute Portfolio Hotel, Singapore
Varel Singapore, a Tribute Portfolio Hotel is a new 128-room property at the junction of Selegie Road and Mount Sophia in Singapore. The hotel sits in a heritage area known for shophouses, cafés and cultural venues.

Most rooms include balconies and views of the surrounding district, while facilities include an all-day dining restaurant, café, cocktail bar and rooftop pool bar. There is also a rooftop infinity pool with city views.

The hotel is within walking distance of Little India, Rochor, Bencoolen and Dhoby Ghaut MRT stations. Nearby attractions include Kampong Glam, the National Museum of Singapore, Bugis, Orchard Road and Marina Bay.

Four Points by Sheraton Johor Bahru

Four Points by Sheraton Johor Bahru, Malaysia
Four Points by Sheraton Johor Bahru in Bandar Seri Alam is located about 35 minutes by car from Senai International Airport and around 30 minutes from Johor Bahru city centre, with access to nearby industrial hubs including Pasir Gudang and Tanjung Langsat.

The property features 150 rooms, including twin, king and three-bedroom duplex options. Selected rooms feature balconies or patios, with higher-floor categories offering additional space.

Facilities include an all-day dining restaurant with indoor and alfresco seating, and a lobby bar serving drinks and light meals. Leisure amenities include a swimming pool, fitness centre, a ballroom of about 1,139m², as well as smaller rooms for corporate and social functions.

Courtyard by Marriott Tirupati

Courtyard by Marriott Tirupati, India
Courtyard by Marriott Tirupati introduces the brand to Andhra Pradesh, in one of India’s main pilgrimage cities. The hotel is about 15 minutes by road from Tirupati railway station and 20 minutes from Tirupati Airport, with access to the Tirumala Venkateswara Temple.

The 130-room property includes rooms and suites designed with natural light, workspaces and standard amenities for business and leisure stays.

Facilities include three dining venues: an all-day restaurant serving local and international dishes, a lounge bar, and a poolside outlet. Leisure facilities include a spa, outdoor pool and fitness centre.

The hotel also offers event and meeting space of about 578m², including a ballroom and flexible function areas for weddings and conferences.

Sanya to stage PATA Annual Summit in May 2027

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PATA has confirmed that its Annual Summit 2027 will take place in Sanya, China, from May 17 to 19, 2027.

The event will be held in partnership with the Sanya Tourism Board. The summit is expected to bring together industry stakeholders to discuss developments affecting travel and tourism across the Asia-Pacific region.

Sanya in China’s Hainan province will host the PATA Annual Summit in May 2027

The programme will span three days and include a one-and-a-half-day conference focused on key industry issues. Other activities will include executive board and board meetings, a Chapter meeting, a youth symposium and technical tours.

Sanya is located in the southern part of Hainan province and is known for its tropical climate, beaches such as Haitang Bay and Yalong Bay, as well as attractions including the Yalong Bay Tropical Paradise Forest Park and Wuzhizhou Island. It also has a range of tourism infrastructure, including resorts and urban cultural offerings.

Tourism authorities in Sanya have reported growing visitor demand from Central Asia and ongoing efforts to expand air connectivity. In November 2025, the city recorded more than 2.24 million overnight domestic and international visitors.

A spokesperson from the Sanya Tourism Board said the city is committed to sustainable tourism development and aims to welcome international delegates while supporting regional collaboration in the Asia-Pacific travel sector.

PATA shared that the summit will provide a platform for collaboration across the region’s tourism sector, including discussions on sustainability and industry development.

“Sanya is exceptionally well-positioned to host the PATA Annual Summit. We look forward to collaborating closely with Sanya to bring the 2027 Summit to life,” said Noor Ahmad Hamid, CEO of PATA.

River Wonders celebrates capybara pup milestone with month-long event

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River Wonders will commemorate the 100-day milestone of its capybara pup with It’s a Capy Celebration, running from now to May 3, 2026.

The month-long programme includes a themed trail, photo points, enrichment sessions and keeper talks focused on the species. The male pup, born to Muniek and Luna, can be seen at Amazonia Encounters, where scheduled sessions feature activities such as ice treats and enrichment items. Keepers will also share information on capybara behaviour and care.

It’s a Capy Celebration marks the 100-day milestone of its capybara pup with themed activities and visitor experiences; photo by Mandai Wildlife Group

Visitors can take part in the Capy Crew Trail by collecting a Capy Fan Card and completing checkpoints across the park. Participants who finish the trail can redeem a capybara-themed phone strap and a drink, while stocks last.

Capybaras can also be spotted during the Once Upon a River presentation and along the Amazon River Quest boat ride. A social media contest invites visitors to post photos or videos of capybaras at the park for a chance to win prizes, including park admission and animal interaction experiences.

The event also includes themed retail and food items such as capybara ice cream and plush toys.

For more information, visit Mandai Wildlife Group.

Dorsett Melbourne welcomes new rooms division manager

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Anthony Leung has been appointed rooms division manager at Dorsett Melbourne.

He joins with nearly 15 years of hospitality experience, most recently with Accor brands including Art Series and Mantra, as well as Quest Apartment Hotels, with roles spanning front office, guest services and operations across Switzerland, Hong Kong and Australia.

WTTC report outlines steps for Hong Kong to rebuild international tourism

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Hong Kong can strengthen its position as an international tourism destination by expanding into new source markets and higher-value segments, according to a report by the WTTC.

The report, Travel & Tourism in Hong Kong SAR, China: Recovery, Gaps, and the Road Ahead, highlights the need to diversify beyond China and increase engagement with markets in South-east Asia, the Middle East and India, as well as cities beyond Guangdong.

Hong Kong is working to diversify visitor markets and strengthen longhaul travel as its tourism sector recovers

International arrivals are projected to reach 50.3 million in 2025, still 22.9 per cent below the 2018 peak of 65.3 million. Visitors from China are expected to account for 76 per cent of arrivals, with international travellers making up 24 per cent.

The sector contributes an estimated US$56.4 billion to Hong Kong’s GDP and supports about 587,000 jobs in 2025. Overall recovery has reached 98.5 per cent of 2018 levels, supported by domestic demand, although international visitor spending remains 15 per cent below pre-pandemic figures.

The report outlines several priorities, including rebuilding longhaul demand, strengthening business travel, and repositioning Hong Kong as a destination for dining, heritage and events. It also calls for measures to increase visitor length of stay, which is projected at 3.1 nights in 2025, down from 3.3 nights in 2019.

Other recommendations include improving coordination between government and industry stakeholders and enhancing marketing efforts across target markets.

Government funding of HK$1.6 billion (US$205 million) has been allocated for tourism in 2026-2027, including support for events, cruise development and MICE activities.

The report also notes improvements in infrastructure, with Hong Kong International Airport recording strong growth in seat capacity in 2025.

“Hong Kong remains a global powerhouse, defined by a world-class infrastructure and a unique cultural DNA that bridges East and West. By leveraging record-breaking strategic investment and a clear roadmap for 2025, Hong Kong is proving that recovery is a choice driven by partnership. Through public-private collaboration and a bold vision, Hong Kong is reclaiming its rightful place as a premier global destination and a vital catalyst for international leisure and business travel,” said Gloria Guevara, president and CEO of WTTC.

Higher fuel costs to dampen India travel demand

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A hike in Aviation Turbine Fuel (ATF) prices effective April 1 is set to increase air travel costs in India, with airlines already passing on the impact to consumers through higher fuel surcharges.

Even though India’s Ministry of Civil Aviation has approved a 25 per cent increase in ATF prices for domestic scheduled carriers on domestic routes as a partial relief measure amid global energy volatility triggered by disruptions in West Asia, no such relief has been extended to international operations.

Higher ATF prices drive fuel surcharges, raising travel costs and dampening demand across domestic and outbound segments; photo by Anand Balaji

For airlines flying internationally from India, oil marketing companies such as Indian Oil Corporation have increased ATF prices in Delhi to US$1,690.81 per kilolitre from April 1, marking a steep 107 per cent jump compared to March 2026. ATF prices in India are revised monthly and vary across states due to differences in local taxation.

Airlines have begun adjusting fares accordingly. IndiGo has announced revised fuel surcharges effective April 2. On domestic routes, passengers will now pay 600 rupees (US$6.47) for sectors between 1,001 and 1,500 km, and 950 rupees for routes exceeding 2,000 km. For international travel, the airline has introduced a surcharge of 3,000 rupees for sectors up to 2,000 km and 5,000 rupees for routes beyond 2,000 km across the GCC and Middle East. For longhaul destinations such as the UK and Europe (excluding Greece and Turkey), the surcharge has been increased to 10,000 rupees.

Industry stakeholders warn that the hike could impact travel demand, particularly in the price-sensitive leisure segment. “For the price-sensitive Indian leisure travellers, especially families booking summer holidays, even a 500 to 1,500 rupees jump per ticket can shift decisions: from flight to train, from four-night trips to two-night trips, or from a distant destination to a nearby one, and this would impact domestic tourism,” said K Vijay Mohan, managing director of Holiday World.

Mohan added that outbound travel is likely to become more expensive, particularly for longhaul destinations. “The ATF hike will further increase the cost of travel to destinations such as Europe and the US, reinforcing the trend of travellers postponing outbound plans or switching to shorthaul Asian destinations, and in many cases, to domestic alternatives,” he said.

Echoing similar concerns, Harjit Singh, founder and chief of guest experience at Travel Twist, noted that even marginal increases in airfares could dampen discretionary travel demand. “Weekend getaways and short-break trips may see softer demand, while budget-conscious travellers are likely to postpone or scale back their plans,” he said.

Singh added that outbound travel behaviour is also expected to evolve. “Travellers are likely to shift towards shorthaul destinations such as South-east Asia and Sri Lanka, while longhaul leisure travel may be deferred or see a shift from premium cabins to more economical options,” he said.

According to Singh, while the luxury segment is expected to remain relatively resilient, albeit at higher costs, the broader outbound tourism market is likely to remain sensitive to pricing pressures in the coming months.

Sarawak to host South-east Asian tourist guides conference in Sibu

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Sarawak will stage the 3rd Southeast Asian Tourist Guides Conference from October 13 to 15, 2026, at the Kingwood Hotel in Sibu, bringing together around 1,000 delegates from across the region.

The event follows the inaugural conference held in Kuching in 2024 and forms part of activities linked to Visit Malaysia Year 2026. It is organised by the Sarawak Tourist Guides Association in collaboration with the Malaysian Tourist Guides Council and supported by Business Events Sarawak (BESarawak).

The 3rd Southeast Asian Tourist Guides Conference, to be held in Sibu in October 2026, expects an attendance of around 1,000 delegates

The conference will focus on challenges facing the tourist guiding profession, including the impact of digital tools, changing visitor expectations and a shortage of qualified guides. It also aims to strengthen regional cooperation among tourism professionals in South-east Asia.

Under Sarawak’s Post Covid-19 Development Strategy 2030, the state is targeting annual visitor growth of 7.5 per cent through 2030. Tourism authorities have identified the role of tourist guides as central to delivering visitor experiences and supporting sustainable tourism development.

The conference programme will include professional development sessions and outdoor learning activities, including a cultural exchange component focused on community-based tourism. Organisers said this is intended to support skills development and promote understanding of cultural preservation among guides.

Sibu has been selected as the host city to support tourism development beyond major urban centres and to distribute the economic impact of business events more widely across Sarawak.

Snowdan Lawan, deputy minister for Creative Industry and Performing Arts Sarawak, commented: “Tourist guides are storytellers, cultural ambassadors, and the frontline of how our destination is understood and remembered.

“Sustaining this growth requires a highly skilled, future-ready tourism workforce. That is why we are positioning this conference as a dedicated platform for learning and professional development, while accelerating the training of new Registered Regional Specific Tourist Guides and Sarawak Park Guides to build a strong, resilient talent pipeline for the future.”

Edwin Lim, honorary chairman of the Sarawak Tourist Guides Association, said: “The role of a tourist guide is becoming more demanding in a fast-changing, digital world. This conference focuses on strengthening regional networks and building meaningful collaborations to elevate the profession.”

“Business events today must deliver more than attendance. They must deliver impact. Through this conference, we are strengthening legacy outcomes and advancing a high-value tourism economy while positioning Sarawak as the legacy capital of business events in Malaysia and Borneo,” added Jason Tan Chin Foo, acting CEO of BESarawak.