Onyx Hospitality Group has embarked on its second roadshow event, this time in China. The event aims to target the country’s thriving tourism sector and further enhance the group’s existing connections with the Chinese market.
Spanning four key cities – Beijing, Shanghai, Chengdu, and Guangzhou – the roadshow started on May 27 and will run till May 31, providing a dynamic platform for networking, insightful presentations, and collaborative discussions.
The focus of 2024’s roadshow will be showcasing the progress made since last year while illuminating the diverse offerings of Onyx’s Thai properties. Thailand properties attracting the Chinese market include Amari Pattaya, Amari Bangkok, Amari Phuket, Ozo Phuket, Shama Lakeview Asoke Bangkok, and Shama Yen-Akat Bangkok.
Alongside the Thai properties, Onyx will also highlight the latest updates and developments, with planned expansion across Thailand and Malaysia, including: Shama Rayong (Thailand), Shama Suasana Johor Bahru (Malaysia), Ozo Medini (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. An opening in Laos, Amari Vientiane, is also in the pipeline.
When the Chinese borders opened in early 2023, Onyx Hospitality Group has been actively implementing strategies within the market to attract Chinese tourists as they returned to Thailand. As a result, China is once again Onyx’s top source market, for the first time since the pandemic.
Onyx Hospitality Group CEO Yuthachai Charanachitta said: “We are thrilled to launch our inaugural roadshow in China, a market with immense potential for tourism growth. We believe this roadshow will be a significant step forward in fostering closer collaboration and unlocking new opportunities for mutual success. We are excited to present our latest developments and illuminate our premier properties in the Chinese market through this event.”
Earlier in April this year, Onyx Hospitality Group held its first roadshow at Seoul and Busan in South Korea to boost inbound travel to Thailand.
