Record numbers of Vietnamese travellers are holidaying in Japan, demonstrating the potential of the South-east Asian country as one of Japan’s key source markets.
Tourist arrivals from Vietnam have been rising continuously since the 1990s, except during the Covid-19 period, and bounced back quickly in 2023 to reach 173,672 arrivals, almost touching 2019’s volume of 173,936.
Kobe is featured, among other Japanese destinations, in study tours for Vietnamese students
Growth in 2024 has been even more rapid, with 122,633 Vietnamese travellers arriving in Japan from January to March, up from 172,100 over the same period in 2019, equating to a growth rate of 40.3 per cent.
Data from Booking.com during February 8 to 14 shows that Tokyo, Osaka and Kyoto were the most popular overseas destinations for Vietnamese tourists for this Lunar New Year holidays.
March was busy, too, with a record-high number of travellers from Vietnam and record-high sales for a single month in Vietnam, according to data from the Japan National Tourism Organization (JNTO).
“Vietnam was affected by a recovery in the number of direct flights (above the 2019 level), including between Ho Chi Minh and Narita, and the organisation of incentive tours,” said a report by JNTO.
A March 2024 survey by global data and business intelligence platform Statista shows eating Japanese food was the most popular motivator for travel, at 37.1 per cent, followed by nature/scenery sightseeing (18.1 per cent), shopping (10.8 per cent) and seasonal activities (4.9 per cent).
Travel agents expect such high demand to continue among tourism and business events sectors.
Companies Hoang Kim Japan and Aikai Group are developing eight-day itineraries incorporating Tokyo, Mount Fuji, Kyoto, Nara and Kobe as Customized Abroad Study Tours, following the successful launch of similar tours in March.
Record numbers of Vietnamese travellers are holidaying in Japan, demonstrating the potential of the South-east Asian country as one of Japan’s key source markets.
Tourist arrivals from Vietnam have been rising continuously since the 1990s, except during the Covid-19 period, and bounced back quickly in 2023 to reach 173,672 arrivals, almost touching 2019’s volume of 173,936.
Growth in 2024 has been even more rapid, with 122,633 Vietnamese travellers arriving in Japan from January to March, up from 172,100 over the same period in 2019, equating to a growth rate of 40.3 per cent.
Data from Booking.com during February 8 to 14 shows that Tokyo, Osaka and Kyoto were the most popular overseas destinations for Vietnamese tourists for this Lunar New Year holidays.
March was busy, too, with a record-high number of travellers from Vietnam and record-high sales for a single month in Vietnam, according to data from the Japan National Tourism Organization (JNTO).
“Vietnam was affected by a recovery in the number of direct flights (above the 2019 level), including between Ho Chi Minh and Narita, and the organisation of incentive tours,” said a report by JNTO.
A March 2024 survey by global data and business intelligence platform Statista shows eating Japanese food was the most popular motivator for travel, at 37.1 per cent, followed by nature/scenery sightseeing (18.1 per cent), shopping (10.8 per cent) and seasonal activities (4.9 per cent).
Travel agents expect such high demand to continue among tourism and business events sectors.
Companies Hoang Kim Japan and Aikai Group are developing eight-day itineraries incorporating Tokyo, Mount Fuji, Kyoto, Nara and Kobe as Customized Abroad Study Tours, following the successful launch of similar tours in March.