GUIDES and other workers at Singapore’s attractions will be able to level up their skills, thanks to the first-ever training programme tailored to the industry – Attractions Contextualised Training (ACT).
The Straits Times reported that ACT was jointly rolled out by the Workforce Development Agency (WDA) and the Association of Singapore Attractions (ASA).
According to the local broadsheet, ACT comprises various modules such as diction and story-telling. The first module starts tomorrow and will offer participants guidance on how to deliver animated tours.
Classes cater for up to 15 people and each module consists of full-day sessions, ranging from one to three days in length. Trainings cost between S$200-500 (US$158-394), with up to 90 per cent subsidised by the WDA for Singaporeans and permanent residents.
WDA tourism division director, Janice Foo, was quoted in The Straits Times as saying that ACT was especially urgent for small and medium-sized enterprises with fewer workers who would find it difficult to customise training for staff.
Last month, ASA, WDA and the Singapore Tourism Board announced a separate tripartite initiative for the attractions industry, kicking off with a series of seminars and interactive masterclasses – also aimed at attractions staff – to rejuvenate visitor experiences and sustain industry revenue growth (TTG Asia e-Daily, July 11, 2013).
