HAVING successfully listed its hospitality trust on the Singapore Exchange this week, Far East Hospitality is embarking on its next phase of development with the intention of exporting what it calls “Singapore-inspired hospitality”.
During a media reception yesterday, the hospitality management arm of Far East Organization revealed that it was looking to bring its brands – Quincy, Oasia and Village – as well as new concepts to regional markets within a “three hour flight radius”, said newly minted executive director & CEO, Arthur Kiong. These include Malaysia, Thailand, Vietnam, Myanmar, Indonesia and Australia.
In addition to its ambitious plans to plant its brands abroad, Far East Hospitality will continue to upgrade its properties in Singapore, said COO, Raphael Saw. Orchard Parksuites and Elizabeth Hotel were the first to receive facelifts last year. Undergoing makeovers this year are Landmark Village Hotel and Orchard Parade Hotel, which is nearing the end of its refurbishment programme with its refreshed deluxe rooms set to unveil in October.
Simultaneously, Far East Hospitality will continue to review and improve its touchpoints. A brand new website, www.stayfareast.com, was launched at the reception.
Said Saw: “In order to more clearly define what Far East Hospitality stands for and for practicality, we consolidated all our brands – which used to have individual microsites – into one site. This new site will help us enormously in terms of search engine optimisation, ensuring that we appear high on search results.
“Furthermore, we’ve teamed up with TripAdvisor to keep a closer tab on service levels. The travel reviews and ratings showcased on our website will keep us on the ball, giving us access to live customer feedback which will in turn offer invaluable insights into how we can improve the overall guest experience.”
