SINGAPORE Sports Hub’s upcoming National Stadium unveiled and opened 1,655 premium seats for sale yesterday, with each seat costing S$1,950 (US$1,525) a year with a fixed three-year commitment.
The move has been dubbed the first dedicated hospitality membership programme of its kind in South-east Asia.
This follows the launch of the Singapore Sports Hub’s 62 executive suites last year (TTG e-daily, September 13, 2012).
Adrian Staiti, senior vice president-stadiums and arenas of World Sport Group, the commercial partner of Singapore Sports Hub, said: “Premium seat membership offers businesses and individuals the unique proposition of a guaranteed spot in a prime location in the National Stadium. It is ideal for a world-class experience (at) exciting events.”
Members are given priority ahead of the general public to buy tickets. During events, they will be seated in special sections in the north and south wings of the stadium, where their seats will be padded and fitted with armrests.
They will park their cars in reserved lots and have access to the private lounge and restaurant. They will also enter the stadium via a VIP lobby and have a concierge at their service.
According to Singapore’s The Business Times, the 55,000-capacity National Stadium – due to open in April 2014 – has some 60 committed events lined up all the way till December 2015. These events include the Women’s Tennis Association championships next year and the Asean Football Federation Suzuki Cup tournament.
