Credit: 123rf
BIDDING for a room upgrade may soon become a service readily available as UpsellGuru, an online upgrade management company, begins offering hotels the technology to do so.
Its bidding system allows guests to submit an offer based on an amount, within a set maximum and minimum value, that they are willing to spend to upgrade their rooms. If successful, they will be notified prior to their arrival date; should they fail in their bid, the original reservation will be retained.
UpsellGuru aims to benefit hotels by eliminating the potential number of free upgrades and moving guests out of lower category rooms, thus making space for higher occupancy.
According to a statement by the company, early adopters of the system are seeing an increase in numbers in their upsell revenue, and their customers believe that more profit can be gained by using a bidding system as compared with the conventional way of simply offering upgrades for a fixed amount.
