AIR Pacific, Fiji’s national airline, is undergoing a radical transformation and will unveil a revitalised fleet and branding in 2013.
Next March, the carrier will revert to its original name of Fiji Airways, while its fleet will adopt new livery incorporating three traditional Fijian symbols: a teteva motif representing the friendliness of the Fijian people; a rova motif symbolising a warm greeting; and a makare motif representing water and sand.
Air Pacific will also phase out its Boeing 747s and add three new Airbus A330s in early 2013, May and November, marking the first time in history that the airline has purchased new planes and installed customised fittings.
According to Air Pacific managing director & CEO, David Pflieger, the name switch and updated livery will enable the airline to better represent Fiji as its flag carrier, while passengers can also look forward to distinctive Fijian flair on board its new aircraft.
“We want passengers to begin their holiday the moment they step on the planes. From the colours to the music to the images on your entertainment system, you’ll know you’re on your way to Fiji,” he said.
Air Pacific currently operates to 15 cities in 10 countries, including Hong Kong, a twice-weekly service introduced in 2009 and expanded to thrice-weekly in 2010. Pflieger said the airline would work at consolidating existing routes before considering further expansion in Asia.
Meanwhile, Fiji Tourism is also undergoing significant changes with increased representation around the Asia-Pacific region, a recently launched website and a new branding expected to be unveiled in the near future.
Reporting by Natasha Dragun
