SINO Group of Hotels has formed an alliance with Far East Hospitality, allowing travellers to make reservations with any of their hotels in Hong Kong, Singapore and Kuala Lumpur through Far East’s online booking platforms.
“This initiative is part of our ongoing efforts to enhance value for guests so that visitors and onward travellers from Singapore or Hong Kong can, from a single location, easily find accommodation at Far East Hospitality or Sino Group of Hotels at the most attractive rates,” said Arthur Kong, CEO of Far East Hospitality.
Together, the two brands now offer travellers a diverse range of accommodations such as luxury boutique hotels, heritage hotels, serviced residences and beach resorts from a single site.
Kevin Chuc, associate director and deputy group general manager of Sino Group of Hotels, said: “With the current traffic and buoyant tourism in key Asian destinations, this alliance is a customer-centric move, enabling us to serve our travellers better.”
Far East Hospitality has also enhanced its website to be mobile-friendly and languages such as Mandarin, Bahasa Indonesia and Japanese have been added to cater to key markets.
