TRIPADVISOR has teamed up with Singapore Tourism Board (STB) to launch a microsite promoting off-the-beaten-path experiences in Singapore, the first time the travel website is partnering an NTO.
Supported by media agency MEC, the aptly named Live Like a Local site features user reviews, recommendations from TripAdvisor local experts and curated content to promote popular neighbourhoods in Singapore such as Tiong Bahru and Joo Chiat.
Lesser known Singaporean brands will take centrestage on the microsite and TripAdvisor-run master classes for featured businesses will also be held in order to help them better harness the benefits of online reviews.
Live Like a Local is currently available on TripAdvisor’s Australian, Indian and Malaysian domains, three of Singapore’s key source markets.
Lim Shoo Ling, deputy director, strategic marketing and brand, STB, said in a press release: “The Live Like a Local hub showcases our city through the eyes of locals and travellers. Their unique insights and ideas will empower fellow travellers to personalise their itineraries and inspire new visitors to experience a more authentic side of Singapore.”
