TOURISM New Zealand (TNZ) yesterday announced the launch of its new trade website, which has been streamlined and simplified.
The site’s redevelopment was initiated to provide current and relevant training tools and resources, such as TNZ’s online modules and the 100% Pure New Zealand Specialist programme.
Based on research conducted with travel consultants and product managers in three key offshore markets, the site’s content was streamlined and top-selling tips added from TNZ’s Essential New Zealand mobile app, as well as links to newzealand.com to reduce duplication on destination content.
The product database was also simplified, while new suggested itineraries were developed and added for each region.
The website, http://traveltrade.newzealand.com, is now available in English, Korean, simplified Chinese and Japanese, and will be translated into French, Portuguese, Latin American Spanish and Bahasa Indonesian in the coming months.
